Well here we are with a pretty good little business. Our advertising budget for last year was 90k; we are hoping to sell the same amount of goods & services this year with less advertising. The Yellow Pages people are insane and every year they attempt to rape & pillage people in our sector. A 3/4 page ad in one section and a 1/4 page ad in the other section would be 56k this year, that does not leave much for other forms of advertising including keeping in touch with existing clients. So this year I jumped ship on the YP people we are spending less than 25k downsizing both our ads. This is a big deal for me, since I have made the deal to downsize, am I losing momentum? Will we stop attracting new clients? Even though we have tracked our client sources and the numbers tell me it is the right thing to do I am second guessing myself at this point.
We are buying a little more internet presence and looking to upgrade the internet YP as soon as they get it worked up. I know from past experience what we can get from direct mail but I have never used radio & TV to any advantage. Anyone out there familiar with these mediums & have you had much luck?
We are buying a little more internet presence and looking to upgrade the internet YP as soon as they get it worked up. I know from past experience what we can get from direct mail but I have never used radio & TV to any advantage. Anyone out there familiar with these mediums & have you had much luck?
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