PHowey
New Contributor
Thank your for taking the time to review my thread.
I have had the privilege of being an owner and co-founder of a successful internet venture. However, one of the biggest hurdles we have been faced with is how to optimize our advertising.
While most products/services have specific target market our service has been blessed (and it would seem cursed) with a HUGE target market. Our service was designed and developed for businesses and business professionals with no or less than 5 employees. In the U.S. alone, this makes up roughly 26 million registered business (not including private contractors), which is over 90% of total businesses.
We have run national advertising campaigns that have targeted this broad number of potential clients but have only seen average results. We have also ran niche marketing campaigns that target a specific group of small businesses (e.g. real estate agents) with much better conversion percentages but at a lower overall number of conversions.
Our service is based on monthly recurring billing, so our lifetime value of our customers is higher than average.
What are you opinions and experiences with large target marketing vs niche marketing? I am not a marketing expert and would love to hear some insights
I have had the privilege of being an owner and co-founder of a successful internet venture. However, one of the biggest hurdles we have been faced with is how to optimize our advertising.
While most products/services have specific target market our service has been blessed (and it would seem cursed) with a HUGE target market. Our service was designed and developed for businesses and business professionals with no or less than 5 employees. In the U.S. alone, this makes up roughly 26 million registered business (not including private contractors), which is over 90% of total businesses.
We have run national advertising campaigns that have targeted this broad number of potential clients but have only seen average results. We have also ran niche marketing campaigns that target a specific group of small businesses (e.g. real estate agents) with much better conversion percentages but at a lower overall number of conversions.
Our service is based on monthly recurring billing, so our lifetime value of our customers is higher than average.
What are you opinions and experiences with large target marketing vs niche marketing? I am not a marketing expert and would love to hear some insights
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
