Hey fastlaners,
Need a little help on a decision. I have a current blog attached to Freelanceful at http://blog.freelanceful.com (right now it's about Internet Business and Marketing in general, plus of course Freelanceful company news)
I want to do a blog specifically and only talking about Web Apps with topics on marketing, design, creating, monetizing, business stuff, bootstrapping, etc. I would also like to get my personal name out there and raise my personal brand up some (a sidebar profile and quick 'about' bio on the blog).
Question is: Should I setup a Web App blog on it's own domain (webappkeyword.com) or do it on Freelanceful's blog?
Own domain at webappkeyword.com
Pros - More targeted and focused blog (so the visitors that do come will convert higher to subscribers and fans rather than seeing a company blog that talks about web apps every now and then), more keyword link juice for rankings, can make it clear the blog is provided by me and not so much Freelanceful's brand
Cons - Will lose the awareness that any visitor coming to Freelanceful's blog will have (like if a visitor comes to Freelanceful's blog reading SEO stuff, they'll at least be exposed to the word Freelanceful)
Doing it on Freelanceful's blog
Pros - Makes Freelanceful's name and brand much more prominent (hard to miss when it's in the url) which leads to higher conversions to Freelanceful
Cons - Diluted focus on web app topic, hard to brand myself
Actually; after writing out the Pros/Cons of each, I may be leaning towards the Webappkeyword.com but that brings up another question:
What type of content other than Company News should I put on the Freelanceful blog?
Anyways; opinions, thoughts, and advice are definitely welcome.
Thanks!
- James F.
Need a little help on a decision. I have a current blog attached to Freelanceful at http://blog.freelanceful.com (right now it's about Internet Business and Marketing in general, plus of course Freelanceful company news)
I want to do a blog specifically and only talking about Web Apps with topics on marketing, design, creating, monetizing, business stuff, bootstrapping, etc. I would also like to get my personal name out there and raise my personal brand up some (a sidebar profile and quick 'about' bio on the blog).
Question is: Should I setup a Web App blog on it's own domain (webappkeyword.com) or do it on Freelanceful's blog?
Own domain at webappkeyword.com
Pros - More targeted and focused blog (so the visitors that do come will convert higher to subscribers and fans rather than seeing a company blog that talks about web apps every now and then), more keyword link juice for rankings, can make it clear the blog is provided by me and not so much Freelanceful's brand
Cons - Will lose the awareness that any visitor coming to Freelanceful's blog will have (like if a visitor comes to Freelanceful's blog reading SEO stuff, they'll at least be exposed to the word Freelanceful)
Doing it on Freelanceful's blog
Pros - Makes Freelanceful's name and brand much more prominent (hard to miss when it's in the url) which leads to higher conversions to Freelanceful
Cons - Diluted focus on web app topic, hard to brand myself
Actually; after writing out the Pros/Cons of each, I may be leaning towards the Webappkeyword.com but that brings up another question:
What type of content other than Company News should I put on the Freelanceful blog?
Anyways; opinions, thoughts, and advice are definitely welcome.
Thanks!
- James F.
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