Soomro
New Contributor
Hello everyone! I built a company/website recently (link to it on my profile) called Attractive Talents. The reason I'm posting about it is because I'm a little confused on figuring out the right direction to discover the "where" of where my customers are at.
Attractive Talents is supposed to be a company much like a cross of Thumbtack and Indeed. Basically a site where recruiters can find talents in industries where physical appearance matters (e.g. modeling, acting, high end bars/restaurants/nightlife, events, adult film, etc), and its revenue is made when people are connected. Because there are 9 different industries where users can connect, and 2 types of users per industry (recruiters & talents), that puts me at 18 different groups of users I can market to.
After reading "Ready, Fire, Aim" (a business book), it highly recommends doing what competitors are doing to market your business in the first stage of growth ($0-$1M in revenue). It also recommends contacting your competitors to gain insight for how they're marketing. I've only been working on figuring out where my customers live for a day but the chosen path I took was to target the adult film industry because it seems the most susceptible to improvement, and only to focus on San Francisco because I'm basically starting with no money so I can't spend a ton on ads. There is basically only one competitor I could find and it seems likely they will never respond.
I guess the advice I'm looking for is this: how am I supposed to find the best place to market to my customers when I can't copy competitors and should I start with another industry group? I'm also trying to find out what the best medium would be (PPC, email, etc).
Attractive Talents is supposed to be a company much like a cross of Thumbtack and Indeed. Basically a site where recruiters can find talents in industries where physical appearance matters (e.g. modeling, acting, high end bars/restaurants/nightlife, events, adult film, etc), and its revenue is made when people are connected. Because there are 9 different industries where users can connect, and 2 types of users per industry (recruiters & talents), that puts me at 18 different groups of users I can market to.
After reading "Ready, Fire, Aim" (a business book), it highly recommends doing what competitors are doing to market your business in the first stage of growth ($0-$1M in revenue). It also recommends contacting your competitors to gain insight for how they're marketing. I've only been working on figuring out where my customers live for a day but the chosen path I took was to target the adult film industry because it seems the most susceptible to improvement, and only to focus on San Francisco because I'm basically starting with no money so I can't spend a ton on ads. There is basically only one competitor I could find and it seems likely they will never respond.
I guess the advice I'm looking for is this: how am I supposed to find the best place to market to my customers when I can't copy competitors and should I start with another industry group? I'm also trying to find out what the best medium would be (PPC, email, etc).
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