I had an idea for a business, but now I'm looking at it and wondering if I should keep powering ahead or quit and course-correct to another venture.
KEEP IN MIND: I don't want to hear the advice of "Any step forward is a good step." or "The best advice is to just get started." I already hired a programmer to help with the creation of my 'fastlane' business, but while the ball is in his hands I need something to keep myself occupied, which was this.
Here's the idea:
I registered for ____Doctors.com. I live near ____, and I thought that I can build backlinks and content to get the site to number one in google/yahoo/bing over the course of a few months. There's very low competition for the keyword, and there's a LOT of people who live in ____. Once I get there, I can contact all the doctors in the yellowpages and have this conversation with them:
"Hello, I own ____Doctors.com and I have the perfect opportunity for you. I have 15 highly relevant leads a day, that's 450 customers a month that need a doctor in Hyannis IMMEDIATELY. I can offer you one of 5 spots at the very top of my website for $500/month."
Here's why I thought it would work:
A single customer to a doctor is worth FAR more than $500/month (I think...), so just a single customer acquisition in that month should take care of the entire cost. If I get all 5 slots filled, that's $2,500/month from that single website. I can then move onto other nearby towns.. creating and promoting South______Doctors.com, East_____Doctors.com. I can move onto ______Dentists.com, _______Vets.com. owning 33 of these sites would be worth 1 million a year.
how I wanted to expand:
I thought once I had 10+ websites going, or 25k/month revenue, I could hire some help. an account manager to make sure all 5 slots on every single website are always filled, and an SEO person to build backlinks to the new sites. I can tell them "create ______optometrists.com" and they'll do it. I buy a few articles via textbroker.com for content, and we're in business. It's very cheap to grow this, as once each asset's created, we don't need to spend energy on it anymore. Once the system's in place, I feel a web developer can create and promote 3 niche websites a month. 33 of these websites= $990K in revenue yearly. This can expand forever across the country.
If I wanted to hire an extra developer I can double growth, if I wanted to hire a third I can triple growth. Whenever I wanted to stop re-investing my profits, I can can the developers and keep account managers on to maintain.
Here's my problem
The entire business is 100% dependent on google. There's no passion behind the visitors., nobody will bookmark these pages and come back later, I can't build an email list. There's nobody that would find or go to these websites unless it was on the first page of google when they searched for the solution to their problem. I really don't feel comfortable handing that amount of control over to google. One small change can be made and the entire business dies.
OR I can just pursue something else right now, which is what I'm leaning towards. I just don't know if I'm leaning towards it because it'd be easier to just stop right now or if it's because it's the smart thing to do. Any help would be appreciated.
KEEP IN MIND: I don't want to hear the advice of "Any step forward is a good step." or "The best advice is to just get started." I already hired a programmer to help with the creation of my 'fastlane' business, but while the ball is in his hands I need something to keep myself occupied, which was this.
Here's the idea:
I registered for ____Doctors.com. I live near ____, and I thought that I can build backlinks and content to get the site to number one in google/yahoo/bing over the course of a few months. There's very low competition for the keyword, and there's a LOT of people who live in ____. Once I get there, I can contact all the doctors in the yellowpages and have this conversation with them:
"Hello, I own ____Doctors.com and I have the perfect opportunity for you. I have 15 highly relevant leads a day, that's 450 customers a month that need a doctor in Hyannis IMMEDIATELY. I can offer you one of 5 spots at the very top of my website for $500/month."
Here's why I thought it would work:
A single customer to a doctor is worth FAR more than $500/month (I think...), so just a single customer acquisition in that month should take care of the entire cost. If I get all 5 slots filled, that's $2,500/month from that single website. I can then move onto other nearby towns.. creating and promoting South______Doctors.com, East_____Doctors.com. I can move onto ______Dentists.com, _______Vets.com. owning 33 of these sites would be worth 1 million a year.
how I wanted to expand:
I thought once I had 10+ websites going, or 25k/month revenue, I could hire some help. an account manager to make sure all 5 slots on every single website are always filled, and an SEO person to build backlinks to the new sites. I can tell them "create ______optometrists.com" and they'll do it. I buy a few articles via textbroker.com for content, and we're in business. It's very cheap to grow this, as once each asset's created, we don't need to spend energy on it anymore. Once the system's in place, I feel a web developer can create and promote 3 niche websites a month. 33 of these websites= $990K in revenue yearly. This can expand forever across the country.
If I wanted to hire an extra developer I can double growth, if I wanted to hire a third I can triple growth. Whenever I wanted to stop re-investing my profits, I can can the developers and keep account managers on to maintain.
Here's my problem
The entire business is 100% dependent on google. There's no passion behind the visitors., nobody will bookmark these pages and come back later, I can't build an email list. There's nobody that would find or go to these websites unless it was on the first page of google when they searched for the solution to their problem. I really don't feel comfortable handing that amount of control over to google. One small change can be made and the entire business dies.
OR I can just pursue something else right now, which is what I'm leaning towards. I just don't know if I'm leaning towards it because it'd be easier to just stop right now or if it's because it's the smart thing to do. Any help would be appreciated.
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