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Ok here's the situation: I'm just trying to use Adwords to get a couple hundred visitors to a page that I'm testing for interest.
However, I can't get them to give me a good # of impressions. I'm using the display network only, because the search ads are way too expensive if I'm only using them for testing (1st page bids are $5+ a click).
I'm currently bidding $.8 and I'm sure I could raise my bid up to something like $3 to get impressions, but I don't have the budget for that. I just have 1 ad group with about 100 keywords in it (again, just targeting the display network, so I don't think I need the super-targeted ad groups like you do in search).
Anyone experienced with Adwords? I used to use Adwords a couple years ago when the thing to do was make hyper-targeted adgroups and crazy ad texts. However, that was for search ads. How do you use Adwords effectively today?
However, I can't get them to give me a good # of impressions. I'm using the display network only, because the search ads are way too expensive if I'm only using them for testing (1st page bids are $5+ a click).
I'm currently bidding $.8 and I'm sure I could raise my bid up to something like $3 to get impressions, but I don't have the budget for that. I just have 1 ad group with about 100 keywords in it (again, just targeting the display network, so I don't think I need the super-targeted ad groups like you do in search).
Anyone experienced with Adwords? I used to use Adwords a couple years ago when the thing to do was make hyper-targeted adgroups and crazy ad texts. However, that was for search ads. How do you use Adwords effectively today?
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