Andy Black
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AdWords Sneaky Extended Headlines
Check out the Search Term and Ad below.
Google bolds the words in the search term. So try and put them into the ad headline.
I know I'm in top ad positions, where Ad Description Line 1 can be appended to the Ad Headline to give an extended headline.
I've taken that a step further and been sneaky:
"Dublin Washing Machine Repairs" doesn't fit into the headline max length of 25 characters.
So my Ad copy is:
Ad Headline: Dublin Washing Machine
Ad Description Line 1: Repairs - €0 Callout Fee.
NOTE: You MUST put punctuation on the end of Desc-Line1, or Google will think Desc-Line1 and Desc-Line2 are one paragraph and won't give you an extended headline.
Check out the Search Term and Ad below.
Google bolds the words in the search term. So try and put them into the ad headline.
I know I'm in top ad positions, where Ad Description Line 1 can be appended to the Ad Headline to give an extended headline.
I've taken that a step further and been sneaky:
"Dublin Washing Machine Repairs" doesn't fit into the headline max length of 25 characters.
So my Ad copy is:
Ad Headline: Dublin Washing Machine
Ad Description Line 1: Repairs - €0 Callout Fee.
NOTE: You MUST put punctuation on the end of Desc-Line1, or Google will think Desc-Line1 and Desc-Line2 are one paragraph and won't give you an extended headline.
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