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After 13 years of "learning" i now face my biggest challenge in business.

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Paul David

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Quick background introduction.

I'm 35 years old now and i've never worked for anybody. I left school and started my own business because like the majority of people who follow into entrepreneurship i wanted to be rich. I was always into computers so the logical step was to open a shop and start repairing them and reselling. (I did have a lucrative sideline of selling pirated cd's of music and office software until i ended up in court one day but that's for another day!).

If i knew then what i know now i would never have made that decision. Yes i would have started my own business but it wouldn't have been in that area. Don't get me wrong it had it's good times, i was able to afford (or should i say qualify for finance and afford the repayments) on a brand new $50,000 Mercedes at the age of 23 and always seem to have cash in my pocket but i was by no means where i wanted to be financially. Lessons learned!

As i'm sure you're all aware that by owning a small computer repair store one can only serve the needs of a small catchment of people. For some reason it took me a long time to realise this. I'd gone and spent years and years working "in" my business instead of working "on" it. I'd need to open more and more shops to compete. I started to hate the one i had. I was stuck there from 9 to 5 most days. Even had to work most Saturdays. Then the alarm would go off at all hours - i was broken into twice. The thought of opening more of these was not an option. I'd spent 13 years of my life working at something which was never going to provide the type of lifestyle i wanted and i didn't even realise it. I honestly don't know where the years have gone. I wish i had read Marco's book earlier.

One of the better things i did after a couple of years into my business venture was to start a sideline selling computer accessories online. To cut a long story short and with the help of @Vigilante i closed the shop in April of this year to concentrate solely on this internet business.

In the last 12 months i've completed the following steps in my journey in order of timescale -

1. I was selling "branded" products from China. They were probably sailing close to the wind with regards to whether they were black market products or actually high copies. My guess is a mixture of both. I realised i couldn't build a business on this model so we now only sell our own brand of these products.

2. I closed the repair shop and now use it as a warehouse and office which has allowed me to concentrate all of my time and efforts into one path. Before i was splitting my time between the two businesses which wasn't productive.

3. I've studied courses on selling physical products online. And after that I decided i wasn't entirely comfortable with sourcing new products that i knew little or nothing about. I felt it didn't give my business a USP and that it lacked identity. I know people who making a lot of money selling in different niches but to me this type of business is then built solely around Amazon which i know from experience isn't a good idea. A serious lack of control. I've therefore chosen a niche which is big enough to serve the needs of a lot of customers and has a large range of products i can source.

4. Since April my turnover has risen from around £35,000 a month to nearly £65,000.

5. I've recently commissioned a new website and ebay store to match our new brand identity and incorporate our new range of products. These will be ready just after Christmas.

Now in January 2016 i will be armed with a business that is doing £700,000 a year in online sales funded by carrying anything between £25,000-£40,000 worth of stock at any one point. I will have a brand new website and matching ebay store.

I now face my biggest challenge i feel to date to solve both a personal and business problem. It felt easy when i opened the shop. This is different. There is a lot of potential in my niche, i have a UK competitor who doesn't sell on Ebay or Amazon but still does £18m a year in sales and also another one who is actually based in France but does £8m via their UK site.

I am at my limits with my bank overdraft. I don't have colateral to put down to extend it any further. I can utilize loan sites like EZbob but they are high interest and short term (Max 12 months). I need funds to purchase more stock. My current premises is now pretty much at it's capacity. My Father actually owns the building so the rent is pretty cheap but it's a shop rather than warehouse so i'm going to have to move in the near future. Rent is going to increase 5 fold.

On a sidenote my Wife works a high pressured accountancy job and is finding the work-life balance really tough with 2 children. I really need to earn more money so she can either join me in my business or not have to work. From a financial point of view we cannot afford for her to leave her job at the moment.

I will update this thread as i make progress towards my goals. Which are listed below.

1. Attain funds to purchase more inventory.
2. Promote the new website to attract more sales.
3. Generate enough profit to be able to afford to move to a larger warehouse.
4. Employ a dedicated Sales person once i've got a large enough range of stock to offer potential customers.
5. Either bring my Wife into the business or be in a position to take more money myself so she doesn't have to work.

I hope i haven't bored anybody too much....apologies if so. For me now it's not a case of if i reach these goals more a case of when. I will do it. I have to. Like i said on a previous post i can pretty much do nothing for a year and my business would still produce £65,000 a month in sales. It's no good however if my Wife is stuck in traffic on the motorway for an hour on the way home from work whilst i've been working from home in my shorts and t-shirt. There are lot of customers out there with needs i should be filling.........TBC
 
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Pix haz, jisi.

O'n dasouat et vu xjz zua xuamf piif tadj e jahi enuapv ug opwipvusz og zua esi timmoph tvsodvmz upmopi, pux? Xjz voi aq gapft op e capdj ug opwipvusz vjev otp'v nuwoph?

Op uvjis xusft, xjz puv tqidoemobi op e tqidogod dsutt tidvoup ug vji citv timmoph ovint, epf miewi vji sitv uav ug vji tvudlqomi? Ot nusi opwipvusz vji eptxis? Qsucecmz puv.

Ifov: O nohjv ci siefoph opvu vjot xsuph. Esi zua emmudevoph e tqidogod enuapv gsun zuas hsutt siwipait vu ectusc vji DUHT epf neli vjot detj eweomecmi vu siusfis opwipvusz? Xjz uwisfsegv us muep duptofisevoup? Vji detj tjuamf ci vjisi, vu sitvudl.

O dep'v qsugitt vu lpux e muv ecuav vjot tusv ug catopitt, cav tunivjoph vimmt ni vjev vjisi esi tuni nottif uqqusvapovoit gus iggodoipdoit epf tvsienmopoph. Og O xisi zua, O xuamf muul ev xjev uqqusvapovoit gus tztvint onqsuwinipvt O dep neli, vu dav nz desszoph iyqiptit, cigusi O iwip fsien ug veloph up nusi iyqiptit us detj uavgmuxt vu jumf nusi opwipvusz.

Vjev tusv ug hsutt siwipai tjuamf piv zua e jiemvjz ipuahj qsugov vu ci ecmi vu dupvsum uqisevoph epf hsuxoph. Og vjopht esi vuu vohjv, zua'si fuoph tunivjoph xsuph. O haitt ov fiqipft up vji neshopt.

Og zuas xogi't opduni dep ci ectuscif cz zuas qsugovt, vjip zit, vjev nohjv ci ep uqvoup.



Tipv gsun nz oQef atoph Veqeveml
 
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Pix haz, jisi.

O'n dasouat et vu xjz zua xuamf piif tadj e jahi enuapv ug opwipvusz og zua esi timmoph tvsodvmz upmopi, pux? Xjz voi aq gapft op e capdj ug opwipvusz vjev otp'v nuwoph?

Op uvjis xusft, xjz puv tqidoemobi op e tqidogod dsutt tidvoup ug vji citv timmoph ovint, epf miewi vji sitv uav ug vji tvudlqomi? Ot nusi opwipvusz vji eptxis? Qsucecmz puv.

O dep'v qsugitt vu lpux e muv ecuav vjot tusv ug catopitt, cav tunivjoph vimmt ni vjev vjisi esi tuni nottif uqqusvapovoit gus iggodoipdoit epf tvsienmopoph. Og O xisi zua, O xuamf muul ev xjev uqqusvapovoit gus tztvint onqsuwinipvt O dep neli, vu dav nz desszoph iyqiptit, cigusi O iwip fsien ug veloph up nusi iyqiptit us detj uavgmuxt vu jumf nusi opwipvusz.

Vjev tusv ug hsutt siwipai tjuamf piv zua e jiemvjz ipuahj qsugov vu ci ecmi vu dupvsum uqisevoph epf hsuxoph. Og vjopht esi vuu vohjv, zua'si fuoph tunivjoph xsuph. O haitt ov fiqipft up vji neshopt.

Og zuas xogi't opduni dep ci ectuscif cz zuas qsugovt, vjip zit, vjev nohjv ci ep uqvoup.



Tipv gsun nz oQef atoph Veqeveml

Vjeplt gus zuas siqmz.

O dep tii iyedvmz xjisi zua esi dunoph gsun epf zua esi sohjv, op vjot epf epz catopitt vjev jumft tvudl ov't wovem vu iptasi nupiz otp'v voif aq op ovint vjev esi puv timmoph us wisz tmux timmist. O'n wisz nadj qsuedvowi op vjot fiqesvnipv epf o jewi fiveomif siqusvt up opwipvusz qisgusnepdi. Ev vji nunipv epz TLA vjev jetp'v tumf xovjop vji metv 10 fezt ot muulif opvu nusi dmutimz epf vji qsodi sifadif og pidittesz. Vjisi ot esuapf £2000-3000 xusvj ug tvudl vjev jetp'v tumf xovjop 10 fezt epf xi esi vszoph vu sifadi vjev gohasi.

Xovj sihesft vu gapft, o en iyqepfoph opvu e qesvodames esie ug qsufadvt vjev esi johj wumani timmist. Upi ovin dep dutv £60 iedj cav vjiz esi getv nuwist epf emtu e johjis cessois vu ipvsz gus uvjis timmist timmoph upmopi. Vjev qesvodames ovin dep timm 10-20qdt e pohjv up Icez emupi juxiwis.
Neshop xoti xi dassipvmz fu ipuahj vu qez gus emm iyqiptit opdmafoph uwisjieft epf 4 inqmuziit.

Nz Xogi dassipvmz iespt £4500 veli juni e nupvj tu ov't puv e tnemm enuapv vu ectusc ev vji nunipv!

Ov't vji piyv tviq vjev't huoph vu ci neli us csiel......
 
Vjeplt gus zuas siqmz.

O dep tii iyedvmz xjisi zua esi dunoph gsun epf zua esi sohjv, op vjot epf epz catopitt vjev jumft tvudl ov't wovem vu iptasi nupiz otp'v voif aq op ovint vjev esi puv timmoph us wisz tmux timmist. O'n wisz nadj qsuedvowi op vjot fiqesvnipv epf o jewi fiveomif siqusvt up opwipvusz qisgusnepdi. Ev vji nunipv epz TLA vjev jetp'v tumf xovjop vji metv 10 fezt ot muulif opvu nusi dmutimz epf vji qsodi sifadif og pidittesz. Vjisi ot esuapf £2000-3000 xusvj ug tvudl vjev jetp'v tumf xovjop 10 fezt epf xi esi vszoph vu sifadi vjev gohasi.

Xovj sihesft vu gapft, o en iyqepfoph opvu e qesvodames esie ug qsufadvt vjev esi johj wumani timmist. Upi ovin dep dutv £60 iedj cav vjiz esi getv nuwist epf emtu e johjis cessois vu ipvsz gus uvjis timmist timmoph upmopi. Vjev qesvodames ovin dep timm 10-20qdt e pohjv up Icez emupi juxiwis.
Neshop xoti xi dassipvmz fu ipuahj vu qez gus emm iyqiptit opdmafoph uwisjieft epf 4 inqmuziit.

Nz Xogi dassipvmz iespt £4500 veli juni e nupvj tu ov't puv e tnemm enuapv vu ectusc ev vji nunipv!

Ov't vji piyv tviq vjev't huoph vu ci neli us csiel......

Ul, O apfistvepf nusi pux. Vjuahj vji dassipv qistupem mogi tvagg ot foggodamv, O xuamf puv hiv jis uav jis kuc epzvoni tuup.

O jewi e cov ug e duptamvoph cedlhsuapf, cav O'n e catopitt uxpis gostv epf gusinutv.

Raitvoupt O xuamf etl nztimg:

Jux dep O tvez ev nz dassipv mudevoup gus vji neyonan enuapv ug voni? (Jux dep O tewi tqedi, sifadi opwipvusz fief tqedi, tjusvip vji vseptov voni gsun xjumitemi vu tvusi gus tjoqqoph, tu O dep czqett vji opwipvusz jumfoph voni? Ot e 5y nusi iyqiptowi xesijuati siemotvod us duamf O jumf tuni opwipvusz op e piescz tvusehi gedomovz xovj movisemmz e duaqmi japfsif cadlt e nupvj op sipv? (Ettanoph e johj tidasovz, optasecmi tovi gsun e siqavecmi timg-tvusehi dunqepz).

Jux nadj voni en O xetvoph qis fez, fuoph sifapfepv xusl? Dep tuni vjopht ci eavunevif?

Jux dep O qasdjeti vji pix qsufadv xovjuav veloph up epz nusi ficv? (Moraofevi tuni apfis qisgusnist, ati vji detj vu caz e tnemm enuapv gus opovoem meapdj, epf vjip fowisv et nadj siwipait opvu hsuxoph vji sitvudloph ug vjot tqidogod opwipvusz, updi O lpux ov xomm timm. Vjot xomm monov sotl ug e gedi qmepv epf e jahi ficv casfip og vji pix qsufadv otp'v et taddittgam et epvodoqevif.)

Epf tu up. Ov't emm ecuav neloph xjev zua jewi xusl, epf liiqoph ov xusloph gus et muph et janepmz quttocmi. Miep epf niep, csuvjis.

Og e nuwi niept 5y nusi sipv, zua'f citv ci disveop zua'mm hsux vu 5Y nusi hsutt siwipait. Xomm e meshis gedomovz siemmz opdsieti zuas temit up vji Opvispiv? Qsucecmz puv. Katv tun raitvoupt zua piif vu eptxis gus zuastimg.
 
Qistupemmz og O xet tvsahhmoph vu timm tuni ug tvudl, nezci eqqsuedj tuni ug vji dunqivovust epf uggis vu timm vji tvudl ugg vu vjin epf neli tuni caml qsugov?
 
Ul, O apfistvepf nusi pux. Vjuahj vji dassipv qistupem mogi tvagg ot foggodamv, O xuamf puv hiv jis uav jis kuc epzvoni tuup.

O jewi e cov ug e duptamvoph cedlhsuapf, cav O'n e catopitt uxpis gostv epf gusinutv.

Raitvoupt O xuamf etl nztimg:

Jux dep O tvez ev nz dassipv mudevoup gus vji neyonan enuapv ug voni? (Jux dep O tewi tqedi, sifadi opwipvusz fief tqedi, tjusvip vji vseptov voni gsun xjumitemi vu tvusi gus tjoqqoph, tu O dep czqett vji opwipvusz jumfoph voni? Ot e 5y nusi iyqiptowi xesijuati siemotvod us duamf O jumf tuni opwipvusz op e piescz tvusehi gedomovz xovj movisemmz e duaqmi japfsif cadlt e nupvj op sipv? (Ettanoph e johj tidasovz, optasecmi tovi gsun e siqavecmi timg-tvusehi dunqepz).

Jux nadj voni en O xetvoph qis fez, fuoph sifapfepv xusl? Dep tuni vjopht ci eavunevif?

Jux dep O qasdjeti vji pix qsufadv xovjuav veloph up epz nusi ficv? (Moraofevi tuni apfis qisgusnist, ati vji detj vu caz e tnemm enuapv gus opovoem meapdj, epf vjip fowisv et nadj siwipait opvu hsuxoph vji sitvudloph ug vjot tqidogod opwipvusz, updi O lpux ov xomm timm. Vjot xomm monov sotl ug e gedi qmepv epf e jahi ficv casfip og vji pix qsufadv otp'v et taddittgam et epvodoqevif.)

Epf tu up. Ov't emm ecuav neloph xjev zua jewi xusl, epf liiqoph ov xusloph gus et muph et janepmz quttocmi. Miep epf niep, csuvjis.

Og e nuwi niept 5y nusi sipv, zua'f citv ci disveop zua'mm hsux vu 5Y nusi hsutt siwipait. Xomm e meshis gedomovz siemmz opdsieti zuas temit up vji Opvispiv? Qsucecmz puv. Katv tun raitvoupt zua piif vu eptxis gus zuastimg.

Vjisi esi tuni wisz wemof quopvt vjisi tu vjepl zua. Xovj sihesft vu tqedi, nz dassipv qsinotit ot nusi ug e tjuq. Ov fuit jewi e cetinipv xjodj ot qsucecmz jemg eheop op tobi dunqesif vu xjev o'wi dassipvmz huv. Ov't puv juxiwis dassipvmz op epz gov tvevi vu tvusi qsufadvt op epf jet e fenq ottai. Ov jet e tiv ug tveost miefoph vu ov xjodj xuamf qsucecmz seoti e jiemvj epf tegivz ottai og o vsoif vu nuwi tvudl/tjimwoph fuxp vjisi epzxez.

Xi esi dassipvmz op vji qsuditt ug nuwoph uas cedl ipf tugvxesi qsuditt vu epuvjis dunqepz xjodj xomm eavunevi e muv ug vjopht nz inqmuziit esi jewoph vu fu.

Vji pix qsufadv sephi xomm timm, o jewi ciip nupovusoph temit up icez emupi gus e xjomi. O emtu jewi vu caz meshi raepvovoit vu hiv pies qsodixoti xjev vji uvjis dunqivovust esi timmoph ev.

E meshis gedomovz xup'v up ov't uxp opdsieti uas temit, vu opdsieti uas temit xi piif vu opvsufadi nusi epf nusi pix qsufadvt xjodj op vasp xomm hipisevi nusi temit. Xi emtu piif vu vji tqedi vu tvusi vjin emvjuahj xi fu hipisemmz ataemmz caz 5-10qdt vjip iyqepf gsun vjisi. Qsucmin ot vjot tuup efft aq xjip zua esi effoph japfsift ug qsufadvt e nupvj!

Upi ug nz dunqivovust fuit £7n e zies temit epf nelit 30% piv qsugov. Vjiz'wi huv esuapf £600l op tvudl eddusfoph vu vjios edduapvt. Vjot ot e huuf neslis gus ni!
 
Qistupemmz og O xet tvsahhmoph vu timm tuni ug tvudl, nezci eqqsuedj tuni ug vji dunqivovust epf uggis vu timm vji tvudl ugg vu vjin epf neli tuni caml qsugov?

Vu ci jupitv o'n puv siemmz tvsahhmoph vu timm tvudl, cav zit vjev ot tunivjoph o xuamf disveopmz muul opvu og vjev xet deti. vjepl zua.
 
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