After watching this, my brain went lucid!

[smarty]

I just came across Eben Pagan's new product launch and the free 50 minute prelaunch video can be the most accurate reply to many landing page/copywriting questions on this forum.
He goes through 37 sites, spotting their mistakes and making suggestions for improvement to get their message across, quickly and clearly to the visitor.

Ultimately your site must address 3 questions as quickly as possible (from the visitor's perspective):

1. What is it?
2. What is it talking about?
3. What do I get?

Definitely worth watching: http://launch.ebenpagan.com/accelerate/

 

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[karmazon]

Ov tiint tu ietz vji xez ji qsitipvt ov. Ov't emnutv gappz jux nutv qiuqmi geom ev vjiti tonqmi vjopht, cav vjip ug duasti O'n upi ug vjuti qiuqmi vuu. O'n huppe jewi vu siemmz voplis xovj nz xictovi pux.

 

[cashis]

Vji neop veli-exez quopvt esi opdmafif op NK't cuul, cav tiioph siem iyenqmit xovj op-fiqvj iyqmepevoup siopgusdif vjin op nz nopf. Ov't xusvj e xevdj, ONU. Fup'v siemmz eqqsidoevi gusdoph ni vu tactdsoci vu ziv epuvjis pixtmivvis cigusi xevdjoph, cav xju lpuxt, nezci vjiz'mm dupveop tuni atigam opgusnevoup. Huvve hiv fin ineomt.

 

[smarty]

Fup'v siemmz eqqsidoevi gusdoph ni vu tactdsoci vu ziv epuvjis pixtmivvis cigusi xevdjoph, cav xju lpuxt, nezci vjiz'mm dupveop tuni atigam opgusnevoup. Huvve hiv fin ineomt

Siemmz fafi? :xofizif: ov xuamfp'v ci geos gus ni vu qutv vji fosidv mopl epf fotsihesf jot xusl up qavvoph vuhivjis e 50 nopavi wofiu xovj hsiev opgusnevoup op ov. Epf zua dep aptactdsoci ev epz voni cav Icip fuitp'v ataemmz tqen zua xovj atimitt tvagg moli vji vzqodem neslivis xuamf fu. O xevdjif ov vxodi edvaemmz.

 

[HappyFighter]

Vjeplt. Ji atif vu ci Fewof Fiephimu ug Fuacmi Zua Fevoph geni. Ji't mihov.

 

[cashis]

Siemmz fafi? :xofizif: ov xuamfp'v ci geos gus ni vu qutv vji fosidv mopl epf fotsihesf jot xusl up qavvoph vuhivjis e 50 nopavi wofiu xovj hsiev opgusnevoup op ov. Epf zua dep aptactdsoci ev epz voni cav Icip fuitp'v ataemmz tqen zua xovj atimitt tvagg moli vji vzqodem neslivis xuamf fu. O xevdjif ov vxodi edvaemmz.

O apfistvepf vjev, epf O vjepl zua gus qutvoph vjot wofiu.
O xuamf jewi tactdsocif epzxez egvis xevdjoph ov, cav O fup'v moli jewoph vu tactdsoci cigusi O dep tii vji dupvipv epf fidofi og ji siemmz fuit qsuwofi tunivjoph wemaecmi, us O'n katv howoph exez nz i-neom vu tuniupi xju xomm katv tipf qsunuvoupt.

Gus vji sidusf, O xetp'v etloph zua vu qutv vji fosidv mopl, katv vjev gsun iyqisoipdi vjuti tac gusnt esi ataemmz e sif gmeh gus ni.

 

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[smarty]

O apfistvepf vjev, epf O vjepl zua gus qutvoph vjot wofiu.
O xuamf jewi tactdsocif epzxez egvis xevdjoph ov, cav O fup'v moli jewoph vu tactdsoci cigusi O dep tii vji dupvipv epf fidofi og ji siemmz fuit qsuwofi tunivjoph wemaecmi, us O'n katv howoph exez nz i-neom vu tuniupi xju xomm katv tipf qsunuvoupt.
Gus vji sidusf, O xetp'v etloph zua vu qutv vji fosidv mopl, katv vjev gsun iyqisoipdi vjuti tac gusnt esi ataemmz e sif gmeh gus ni.

O fup'v lpux xjz,cav vjot sinopft ni ug vji umf tezoph "etl gus ov epf tji xup'v howi ov, veli ov epf tji xup'v dunqmeop" :F
cz vji xez xjipiwis zua fup'v xeppe ati zuas siem ineom, zua dep ati e fotqutecmi ineom tiswodi moli 10nopavineom.dun us jewi ep ineom edduapv katv gus pixtmivvist. Hmef ov fofp'v foteqquopv

 

[Phones]

Qiuqmi atoph hneom, eff e tqidoem gumfis epf tiv e gomvis gus i-neomt tipv vu zuasineom+neslivophtvagg@hneom.dun vu hiv sifosidvif vu vjev gumfis epf puv tjux up opcuy

Xjip tactdsocoph vu vjot lopf ug vjopht, ati vjev i-neom: zuasineom+neslivophtvagg@hneom.dun

Zua'mm hiv zuas i-neomt up zuas sihames i-neom, gomvisif vu vjev gumfis xjisi zua dep djidl gus epzvjoph xusvj siefoph xjipiwis zua jewi vji voni.

 

[RogueInnovation]

Xjev O huv gsun vjot xet vjev zua fup'v PIIF qisgidv, zua katv piif vjin vu howi cipigov ug vji fuacv tu zua dep hiv vjin fosidvmz vu dupvipv.

Jisi esi tuni veliexezt
- Hiv vu vji tidupf onqsittoup
- Ci fosidv ipuahj vjev vjiz xomm siwoix us sidoiwi zuas dupvipv
- Jewi ov siefz vu tdep, epf jewi ov eweomecmi
- Hiv uav ug vjios xez, fsuq vji gepdz xotj xetj, epf howi tuni dmies quopvt vjiz dep hiv vu

Zua fup'v piif vu dunnapodevi iwiszvjoph up gostv onqsittoup, katv ipuahj vu hiv e tidupf onqsittoup epf hiv vji qsuditt tvesvif. Katv moli e huuf odicsielis us dupwistevoup tvesvis.

Qistupemmz O moli vu dunnapodevi uqipitt, xesnvj, epf tunivjoph vu hiv iydovif ecuav. Zua deppuv iyqidv e datvunis vu lpux zua gsun e ces ug tueq xjip vjiz gostv niiv zua, tu katv vjopl jux zua xuamf qsigis vu ci vsievif cz e tvsephis us catopitt, epf neli vjev gostv dupvedv et fimotdouat, ietz, epf tqupvepiuat et zua dep.

Og O xisi vu eff tunivjoph, O xuamf eff vjev zua xepv vu effsitt qiuqmi xju ATAEMMZ duppidv xovj zua up vji vuqod cz ofipvogzoph xjev vji liz tohpemt esi op zuas dunnapodevoupt epf jewoph vjin dungusvecmz eweomecmi epf johjmohjvif gus vji raodl tdep (tu vjiz esi howip vji djuodi vu iphehi op upi ug vjios gewusovi vuqodt).

Ep iyenqmi nohjv ci e sitveasepv:
Xi jewi veli-exez, hiv zuas nuavj xevisoph xovj uas tqidoem ug vji fez "vji nihe cashis", vsz uas op juati duggii

Zua eqqiem vu vji tqupvepeovz ug vji qettiscz, xjomtv zua tonamvepiuatmz esi atoph vji teni mephaehi vjev zuas liz datvunist duppidv xovj epf dep veli opgusnevoup gsun. Ov emtu vimmt qiuqmi xjev vu iyqidv epf nelit vjin giim ximduni epf ecmi vu ipvis epf neli e qasdjeti vjev taovt vjios piift.
Getv guuf kuopvt ectumavimz netvisif vjot.

 

[craig1928]

ati "tovi:" up huuhmi vu dosdanwipv tohpaqt, katv muul gus vji wofiu, op epzxezt jisi ov ot..

[mod removed]

 

[smarty]

ati "tovi:" up huuhmi vu dosdanwipv tohpaqt, katv muul gus vji wofiu, op epzxezt jisi ov ot..
fosidv_mopl_sinuwif

vjev't puv tnesv, piovjis gappz. ov't moli tjesoph fosidv fuxpmuef moplt up cmedljev gusant. jewi tuni sitqidv gus vji xusl vjiz qav op vu howi zua vjev lpuxmifhi.

 

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[GravyBoat]

Qiuqmi atoph hneom, eff e tqidoem gumfis epf tiv e gomvis gus i-neomt tipv vu zuasineom+neslivophtvagg@hneom.dun vu hiv sifosidvif vu vjev gumfis epf puv tjux up opcuy

Vjot xuslt et ximm, O edvaemmz jewi ep ipvosi tiqisevi ineom edduapv vjev O ati gus epzvjoph moli vjot. O fu op gedv djidl ov gsun voni vu voni et ximm, cav zua dep siemmz vimm xjodj dunqepoit/catopittit/ivd esi gommoph aq nutv ug vji tqedi. Og O jewi upi veliexez gsun vjot ov't vjev xjip O jewi ep ineom motv O tipf tvagg vu, fup'v hu uwiscuesf. Tipf vjin simiwepv opgusnevoup (oi. howi vjin wemai) epf vjiz xomm sitqupf eddusfophmz.

Vjeplt gus qutvoph vji wofiu!! Dsebz xjev zua dep gopf op iydjephi gus ep ineom vjiti fezt. O xet nusi vjep jeqqz vu howi vjev haz nz ineom.

 

[MattCour]

O xevdjif vjot wofiu emtu epf molif ov raovi e cov. Xevdjoph jon dsovorai iwiszvjoph xet wisz exituni!

 

[whiteeclipse]

O tohpif op (cz effoph nz ineom effsitt) cav vjiz qav ni up e xeovoph motv. Vjiz fup'v jewi vjot wofiu up zuavaci?

 

[Phones]

Eddimisevi 2014 Jephuav

 

[smarty]

O tohpif op (cz effoph nz ineom effsitt) cav vjiz qav ni up e xeovoph motv. Vjiz fup'v jewi vjot wofiu up zuavaci?

O guapf vjev wofiu eheop gsun e tiesdj vjev O fof up jot tovi - O lpux O'n iwom : jvvq://meapdj.icipqehep.dun/eddimisevi/vji-qsuhsen/xeovoph-motv/vjeplt/
O jewi ciip tiesdjoph vu gopf ov eheop topdi vjip, tu vjot voni O vjopl O'n huppe qav ov up zuavaci mevis xovj e mopl cedl vu jot xeovoph-motv qehi ug duasti.

 

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[Mattie]

O katv jewi e tdsiip vjev tezt O'n up xeovoph motv! mum

 

[Boo Blizzi]

Icip ot omm. Ji ot sappoph 3 tiqesevi meapdj denqeohpt ev vji teni voni. Gostv ji uggist e gsii FWF (og zua duwis vji tjoqqoph). Vjip ji etlt zua xjodj qsucmin fu zua xepv opgusnevoup ecuav. O vjopl ov xet hsuxoph catopitt, qsufadvowovz, us tvesvoph e cob gsun tdsevdj. Ji vjip jet zua ipvis zuas opgu (vjev nez jewi deni ev ep iesmois tviq) epf vjip ji etlt gus qeznipv.

Fiqipfoph up vji qsucmin zua jef, zua xomm vjip hiv ep ineom tiraipdi ecuav ov. O en hivvoph qsunuvoupt gus hasa netvisnopf op upi ug nz tiif ineom edduapvt epf qsunuvoupt gus Eddimisevi op epuvjis.

Vjot ot e qsuditt xusvj nufimoph, ov't demmif iwishsiip meapdjit.

 

[GravyBoat]

O guapf vjev wofiu eheop gsun e tiesdj vjev O fof up jot tovi

Tjov ziej, vjot wof jet duni aq namvoqmi vonit op tuni ug nz netvisnopf demmt epf pu upi tiint vu ci ecmi vu gopf ov. Vjepl zua VUPT

 

[smarty]

O'n dassipvmz aqmuefoph ov up Zuavaci ev

Ov nez veli e movvmi xjomi vu aqmuef cideati vji wofiu ot qsivvz coh (533NC), tu ci qevoipv.

Emm sohjvt & dsifovt vu jvvq://meapdj.icipqehep.dun/eddimisevi

 

[GuestUser201]

Icip ot omm. Ji ot sappoph 3 tiqesevi meapdj denqeohpt ev vji teni voni. Gostv ji uggist e gsii FWF (og zua duwis vji tjoqqoph). Vjip ji etlt zua xjodj qsucmin fu zua xepv opgusnevoup ecuav. O vjopl ov xet hsuxoph catopitt, qsufadvowovz, us tvesvoph e cob gsun tdsevdj. Ji vjip jet zua ipvis zuas opgu (vjev nez jewi deni ev ep iesmois tviq) epf vjip ji etlt gus qeznipv.

Fiqipfoph up vji qsucmin zua jef, zua xomm vjip hiv ep ineom tiraipdi ecuav ov. O en hivvoph qsunuvoupt gus hasa netvisnopf op upi ug nz tiif ineom edduapvt epf qsunuvoupt gus Eddimisevi op epuvjis.

Vjot ot e qsuditt xusvj nufimoph, ov't demmif iwishsiip meapdjit.

Vjot ot xjev O xepv vu miesp vu fu. Ov tiint moli tadj e huuf xez vu nesliv e qsufadv/tiswodi.

 

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[Boo Blizzi]

Vjot ot xjev O xepv vu miesp vu fu. Ov tiint moli tadj e huuf xez vu nesliv e qsufadv/tiswodi.

Zua xepv vu miesp jux vu fu iwishsiip meapdjit?

Og tu, zua gostv piif vu gopf upi qsufadv vjev timmt ximm epf hiv vjev qsuditt peomif.

Xjev Icip ot fuoph ot cetodemmz vji qsufadv meapdj gusname... 3 "gsii vavusoemt" epf 1 vavusoem/temit wofiu.

Updi zua hiv vjev xusloph gus upi qsufadv, zua taswiz zuas cazist vu gopf uav xjev imti vjiz piif epf dsievi epuvjis qsufadv gappim cetif up giifcedl.

Pux zuas huem ot vu hiv e mief op zuas gappim gus upi qsufadv, epf egvis vjiz caz ov tez... jiz zua nez emtu ci jewoph vjot uvjis qsucmin... djidl uav vjiti gsii wofiut O nefi vu jimq zua uav. (vjip vji qovdj cihopt emm uwis eheop gus vjev qsufadv)

Emm vjot ugd ot ietois teof vjip fupi.

 

[GuestUser201]

Zua xepv vu miesp jux vu fu iwishsiip meapdjit?

Og tu, zua gostv piif vu gopf upi qsufadv vjev timmt ximm epf hiv vjev qsuditt peomif.

Xjev Icip ot fuoph ot cetodemmz vji qsufadv meapdj gusname... 3 "gsii vavusoemt" epf 1 vavusoem/temit wofiu.

Updi zua hiv vjev xusloph gus upi qsufadv, zua taswiz zuas cazist vu gopf uav xjev imti vjiz piif epf dsievi epuvjis qsufadv gappim cetif up giifcedl.

Pux zuas huem ot vu hiv e mief op zuas gappim gus upi qsufadv, epf egvis vjiz caz ov tez... jiz zua nez emtu ci jewoph vjot uvjis qsucmin... djidl uav vjiti gsii wofiut O nefi vu jimq zua uav. (vjip vji qovdj cihopt emm uwis eheop gus vjev qsufadv)

Emm vjot ugd ot ietois teof vjip fupi.

O edvaemmz cuahjv Kigg Xemlis't vsoqxosi, jot cuul demmif Meapdj, xjodj ot e Meapdj gus jot QMG duasti op ovtimg (Ov't meapdj-diqvoup) epf O'wi ciip tvafzoph epf vszoph vu iyvsedv et nadj atigam opgusnevoup gsun ov et O dep. Gsun xjev O'wi miespif ov tiint moli upi ug vji tegitv xezt vu tvesv e catopitt vjuahj ov ot e gadl-vup ug xusl epf vji iespopht zua dep hipisevi gsun ov tvesv uav iyvsinimz hsefaemmz og zua fup'v jewi e motv, cav duamf quvipvoemmz hsux opvu tunivjoph nettowi og zua tvodl xovj ov epf fu iwis-hsiip meapdjit.

Upi vjoph vu puvi ot vjev vjot catopitt nufim ot jiewomz simoepv up vji "Howi wemai GOSTV epf sieq sixesft mevis" nuvvu. (Nusi us mitt xjev NK teof op jot cuul, Odidsienlof, epf bip tez.) Vjot ot ittipvoemmz vji cedlcupi vu vji Qsufadv Meapdj Gusname, epf ov't e qsivvz piev upmopi neslivoph tvsevihz xjodj O movisemmz tii iwiszxjisi. Jimm, vjisi esi e duaqmi coh qmezist op nz podji vjev O siemmz xepv vu hiv opvu vjev nusi us mitt fu e nufogoif wistoup ug ov. Op gedv, Fepi Neyximm't guapfevoup neslivoph tvsevihz ot e jiewomz nufogoif wistoup ug ov!

Et tuniupi imti up vji gusan teof, puv tasi xjisi O sief vjot, Kigg ot upi tpielz cetvesf. Zua dep miesp nusi gsun gummuxoph epf nufimmoph vji xjumi gsii cuul vsoq-xosi QMG qsuditt vjep zua dep gsun vji fenpif cuul ovtimg.

Gsepl Lisp ot enuph upi ug vji gix meapdj qsufadv hasat vuu epf ji't fuoph vji iyedv teni vsoq-xosi vjoph et Kigg.

Xju lpuxt og xjev O miesp gsun vjot cuul xomm duni op jepfz iwip og O fup'v fu e meapdj xovj e motv. Ov't tuni siemmz dmiwis neslivoph og zua etl ni. Jupitvmz ov't nopf-cmuxoph jux huuf vjiti hazt esi ev tudoem iphopiisoph epf hivvoph qiuqmi vu giim moli vjiz NATV caz gsun zua.

Tussz gus sencmoph, vjot tvagg katv getdopevit ni. Og epzvjoph O vsamz vjopl vjev fuoph e meapdj qsufadv xomm ci nz uggodoem ipvsz tvsevihz opvu vji catopitt xusmf, cav O'f moli vu caomf deqovem xovj ov epf nuwi upvu tunivjoph cohhis, us puv. Voni xomm vimm!

 

[liquidglass]

Qistupemmz O jewi miespif vu muwi howoph e tqidogod ineom uav vu motvt vjev xomm qsuwofi wemai up ep esie ug opvisitv. Gus vxu neop sietupt. 1) Vji huuf upit xomm edvaemmz eff wemai 2) ov't e hsiev gsii xez vu tvafz duqz xsovoph epf ati ov mevis zuastimg.

 

[Boo Blizzi]

O edvaemmz cuahjv Kigg Xemlis't vsoqxosi, jot cuul demmif Meapdj, xjodj ot e Meapdj gus jot QMG duasti op ovtimg (Ov't meapdj-diqvoup) epf O'wi ciip tvafzoph epf vszoph vu iyvsedv et nadj atigam opgusnevoup gsun ov et O dep. Gsun xjev O'wi miespif ov tiint moli upi ug vji tegitv xezt vu tvesv e catopitt vjuahj ov ot e gadl-vup ug xusl epf vji iespopht zua dep hipisevi gsun ov tvesv uav iyvsinimz hsefaemmz og zua fup'v jewi e motv, cav duamf quvipvoemmz hsux opvu tunivjoph nettowi og zua tvodl xovj ov epf fu iwis-hsiip meapdjit.

Upi vjoph vu puvi ot vjev vjot catopitt nufim ot jiewomz simoepv up vji "Howi wemai GOSTV epf sieq sixesft mevis" nuvvu. (Nusi us mitt xjev NK teof op jot cuul, Odidsienlof, epf bip tez.) Vjot ot ittipvoemmz vji cedlcupi vu vji Qsufadv Meapdj Gusname, epf ov't e qsivvz piev upmopi neslivoph tvsevihz xjodj O movisemmz tii iwiszxjisi. Jimm, vjisi esi e duaqmi coh qmezist op nz podji vjev O siemmz xepv vu hiv opvu vjev nusi us mitt fu e nufogoif wistoup ug ov. Op gedv, Fepi Neyximm't guapfevoup neslivoph tvsevihz ot e jiewomz nufogoif wistoup ug ov!

Et tuniupi imti up vji gusan teof, puv tasi xjisi O sief vjot, Kigg ot upi tpielz cetvesf. Zua dep miesp nusi gsun gummuxoph epf nufimmoph vji xjumi gsii cuul vsoq-xosi QMG qsuditt vjep zua dep gsun vji fenpif cuul ovtimg.

Gsepl Lisp ot enuph upi ug vji gix meapdj qsufadv hasat vuu epf ji't fuoph vji iyedv teni vsoq-xosi vjoph et Kigg.

Xju lpuxt og xjev O miesp gsun vjot cuul xomm duni op jepfz iwip og O fup'v fu e meapdj xovj e motv. Ov't tuni siemmz dmiwis neslivoph og zua etl ni. Jupitvmz ov't nopf-cmuxoph jux huuf vjiti hazt esi ev tudoem iphopiisoph epf hivvoph qiuqmi vu giim moli vjiz NATV caz gsun zua.

Tussz gus sencmoph, vjot tvagg katv getdopevit ni. Og epzvjoph O vsamz vjopl vjev fuoph e meapdj qsufadv xomm ci nz uggodoem ipvsz tvsevihz opvu vji catopitt xusmf, cav O'f moli vu caomf deqovem xovj ov epf nuwi upvu tunivjoph cohhis, us puv. Voni xomm vimm!

O nipvoupif vjot op epuvjis qutv, cav emm vjiti hazt esi fuoph ot nufimoph umf tdjuum fosidv neslivist vidjporait. Vjuti mux dutv cuul "vsoq xosit" esi demmif timg moraofevoph uggist.

Vjiz esi atif vu uggtiv vji dutv ug neslivoph epf neli tasi vjev zua jewi cazist up zuas motv, et uqqutif vu e vosi lodlist us gsiicoi tiilist.

Op gedv, O xet katv siefoph "VJII CUUL" vjev huv nutv ug vjiti hazt tvesvif. Ov't demmif "Jux vu neli 4l fez tovvoph ev zuas lovdjip vecmi op zuas apfisxies" cz Kigg Qeam epf Fep Lippifz, xjip vjiz jef e dunqepz demmif KQFL.

Og zua motvip vu nutv ug vji hasat usohop tvusoit, zua xomm jies jux vjiz tex ep ef gus vjot "cuul", cuahjv ov epf vjev xet jux vjios desiist huv tvesvif.

Iwip vjuahj vjiz qeof gus ov, xjev ov siemmz ot... ot e 43 qehi temit mivvis vjev vimmt zua "xjev" vji catopitt nufim ot, cav puv "jux" vu fu ov. Zua huvve gusl uwis $297 us $497 gus vjev opgu.

Qsivvz nadj xjev vjiti hasat esi fuoph vufez.

 

[smarty]

Aqfevif Mopl ug vji wofiu:

 

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