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AI Agents from Scratch: Building My Agency from Zero

A detailed account of a Fastlane process...

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edanielviloria

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Location
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Hello World,

It all kicked off with a simple question I posted here, seeking direction: stick to my web design lane or explore something new to boost my income. See, I'm a web designer, doing the 9-to-5 remotely for a US agency, living comfortably in Latin America. Dollar income goes a long way here, affording a good life and recently, a new apartment shared with my partner. Life is good, but "good" isn't "great," and "comfortable" isn't "financially bulletproof." Moving in together, fantastic as it is, just sharpens the focus on building real, lasting stability.

This isn't a sob story – it's the fuel. I'm not content just trading hours for dollars anymore. I need to diversify, build something mine. So, the research rabbit hole began: forums, internet deep dives, Twitter scrolls, YouTube binges, even Discord chats. And that's where AI Agents kept popping up. These digital assistants, trained on specific knowledge bases to hold natural conversations... that sparked something.

In the LatAm market, digital communication is WhatsApp. It’s the lifeblood of business, and often, the bottleneck. And then it clicked: what if I could build AI Agents to qualify leads on WhatsApp? Not to replace human assistants entirely – those roles are vital. But to empower them. To filter out the repetitive questions, pre-qualify leads, and free up human assistants to focus on high-value interactions. Think about it: no more copy-pasting the same info over and over, answering the same FAQs all day. An AI Agent could handle that initial grunt work, delivering genuinely qualified leads ready for a human touch.

My model? Simple, initially. A monthly membership package, minimum 6-month contract, to keep things grounded. Starting price point: $250 initial setup + $50/month maintenance. This includes credits for roughly 100-200 conversations – enough to test the waters and see real value. Leveraging automation tools like n8n and some other tricks, I've built a system that can handle text, images, and even audio on WhatsApp, responding naturally.

Let me introduce you to Sofia. She's Agent #1, specialized in Real Estate. Sofia's mission: lead generation, appointment scheduling, and providing listing information. She's designed to understand intent in that crucial first interaction, qualify leads, and aim for that property viewing appointment. If a lead is hot and ready, Sofia can seamlessly hand them off to a human agent with all the essential context already gathered.

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My priority now is laser-focused: niches with the budget and need for this. I've pinpointed five to start: Car Dealerships, Real Estate, Medical Sector, General Customer Service, and broader Service Industries.

This week's immediate mission is clear:

  1. Finalize Sofia (Real Estate Agent). Get her fully tested and ready to deploy.
  2. Begin building flows for at least TWO more niche agents.
  3. Start outlining a basic marketing strategy. How do I get these agents in front of potential clients?
My initial target is lean and realistic: $500/month recurring revenue. My overhead is incredibly low – practically negligible right now, thanks to existing API credits and minimal server costs (around $10 for initial VPS).


My Actual Progress

Agents Ready:
-
Real Estate Agent: 60%
- Other Niche Agents (Total): 0% (Target this week: +40% on 2 agents)

Revenue Status:
- Monthly Recurring Revenue: $0 / $500

This Week's Demos:
- Demo Inquiries Scheduled: 0-5 (Target: 5 Demos this week)
 
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Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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