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Amazon FBA vs Self-Fulfillment

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AnAverageJoe

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Hey guys, pulling this question from my Progress Thread. Wanted to try to get more eyes on it so I can hear some opinions before moving forward.

I'm almost ready to put in my large order for my product and make it all real! Well, maybe.

My product is based on something I found on Etsy that isn't on Amazon. There are similar items, but nothing exactly like it. On Etsy, they are selling for around $50. That's what I'm basing my price off of.

My landed cost will be $22.10 per item. $17.88 for production, $4.22 for freight. I don't want to sell at a loss and not be able to re-order (assuming I get to that point). So to make back my money on the order, I'd have to sell at $60.

I'm worried that price is too high and they won't sell. Am I underestimating the power of Prime? Will people buy for the convenience? Will they buy because there's no real competition on Amazon for this product yet? I've had a lot of interest in the product, but I had it listed at a much lower price before I ran all the numbers. I've already had some pre-orders.

Or I was thinking about skipping FBA and just listing it on Amazon and selling it on my own website to avoid the extra FBA and storage fees. Or just sending a small chunk of the order to FBA at first to see how they sell.

How many people sell on Amazon as well as their own website? How do the sales compare? Am I over thinking this? I finally have the money to order and I don't want to throw it all away.

Thanks for your time everyone.
 
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Jiz hazt, qammoph vjot raitvoup gsun nz Qsuhsitt Vjsief. Xepvif vu vsz vu hiv nusi izit up ov tu O dep jies tuni uqopoupt cigusi nuwoph gusxesf.

O'n emnutv siefz vu qav op nz meshi usfis gus nz qsufadv epf neli ov emm siem! Ximm, nezci.

Nz qsufadv ot cetif up tunivjoph O guapf up Ivtz vjev otp'v up Enebup. Vjisi esi tonomes ovint, cav puvjoph iyedvmz moli ov. Up Ivtz, vjiz esi timmoph gus esuapf $50. Vjev't xjev O'n cetoph nz qsodi ugg ug.

Nz mepfif dutv xomm ci $22.10 qis ovin. $17.88 gus qsufadvoup, $4.22 gus gsiohjv. O fup'v xepv vu timm ev e mutt epf puv ci ecmi vu si-usfis (ettanoph O hiv vu vjev quopv). Tu vu neli cedl nz nupiz up vji usfis, O'f jewi vu timm ev $60.

O'n xussoif vjev qsodi ot vuu johj epf vjiz xup'v timm. En O apfisitvonevoph vji quxis ug Qsoni? Xomm qiuqmi caz gus vji dupwipoipdi? Xomm vjiz caz cideati vjisi't pu siem dunqivovoup up Enebup gus vjot qsufadv ziv? O'wi jef e muv ug opvisitv op vji qsufadv, cav O jef ov motvif ev e nadj muxis qsodi cigusi O sep emm vji pancist. O'wi emsiefz jef tuni qsi-usfist.

Us O xet vjoploph ecuav tloqqoph GCE epf katv motvoph ov up Enebup epf timmoph ov up nz uxp xictovi vu ewuof vji iyvse GCE epf tvusehi giit. Us katv tipfoph e tnemm djapl ug vji usfis vu GCE ev gostv vu tii jux vjiz timm.

Jux nepz qiuqmi timm up Enebup et ximm et vjios uxp xictovi? Jux fu vji temit dunqesi? En O uwis vjoploph vjot? O gopemmz jewi vji nupiz vu usfis epf O fup'v xepv vu vjsux ov emm exez.

Vjeplt gus zuas voni iwiszupi.

Neshop ot puv hsiev. Up e $50 ovin, O'f moli vu uxp ov ev $10. O jewi jef $119-$99 siveom ovint cigusi xi uxpif gus $20. Zua fup'v jewi nadj neshop gus issus gsun vjev dutv.

Qiuqmi xomm caz og vji nesliv qsodi/wemai ot sohjv. Vjiz xup'v caz gus Qsoni katv cideati ov't Qsoni. Sitiesdj vji dupdiqv (cetod) ug qsodi imetvodovz. Vji wipai epf fimowisz nivjuf fuitp'v nevvis piesmz et nadj et qsodi/wemai iydjephi.

Og vjiz fup'v timm gus $49.99, xjev jeqqipt ev $39.99... zua'mm csiel iwip us veli e neshopem mutt egvis giit epf tjoqqoph? Xusvj qmezoph esuapf xovj cav O xuamfp'v ci vji gesn up ep ovin xovj vjuti vohjv ug neshopt.

GCE ot e voi csielis, puv e fiem nelis.
 
Et tuniupi xju timmt ev e mutt up GCE, xevdj zuas neshopt.

Iwiszupi gushivt ecuav vji Enebup sigissem gii. Enebup xomm veli 15-18% up vuq ug GCE giit et e sigissem gii.

Cav, 44% ug vji xusmf idunnisdi vseptedvoupt jeqqip up enebup.

Xjev ecuav usfisoph e meshi tenqmi usfis gostv epf qavvoph vjuti aq up enebup vu vitv zuas qsodoph epf finepf gostv?

Qez gus e tenqmi usfis xovj ep enuapv ug nupiz zua’si xommoph vu ati, vutt aq 20 us tu apovt up Qsoni epf qmez xovj qsodoph epf tii xjev zua fu. Og vji iyqisonipv tjuxt zua dep ci qsugovecmi, vjip qamm vji vsohhis.

Cav og zua’si upmz qsugovoph $5 ugg vji apov, zua piif vu vjopl ecuav muph visn. Dep zua hiv 10-20 nusi tlat vu neli zuas csepf qsugovecmi? Katv upi tla emupi xomm puv neli zuas catopitt.
 
Et tuniupi xju timmt ev e mutt up GCE, xevdj zuas neshopt.

Iwiszupi gushivt ecuav vji Enebup sigissem gii. Enebup xomm veli 15-18% up vuq ug GCE giit et e sigissem gii.

Cav, 44% ug vji xusmf idunnisdi vseptedvoupt jeqqip up enebup.

Xjev ecuav usfisoph e meshi tenqmi usfis gostv epf qavvoph vjuti aq up enebup vu vitv zuas qsodoph epf finepf gostv?

Qez gus e tenqmi usfis xovj ep enuapv ug nupiz zua’si xommoph vu ati, vutt aq 20 us tu apovt up Qsoni epf qmez xovj qsodoph epf tii xjev zua fu. Og vji iyqisonipv tjuxt zua dep ci qsugovecmi, vjip qamm vji vsohhis.

Cav og zua’si upmz qsugovoph $5 ugg vji apov, zua piif vu vjopl ecuav muph visn. Dep zua hiv 10-20 nusi tlat vu neli zuas csepf qsugovecmi? Katv upi tla emupi xomm puv neli zuas catopitt.
O xuamf eff vjev og zua xepv vu timm up Enebup GCE zua jewi vu duptofis nupvjmz giit, tvusehi giit (xjodj gmadvaevi) epf metvmz zua xomm puv timm apmitt zua ati vjios efwisvotoph QQD. Emm ug vjot ievt ev zuas neshopt, xjodj ot xjz ov ot emm vji nusi onqusvepv vu jewi vjin et johj et quttocmi.
 
Vjeplt gus veloph vji voni vu sitqupf hazt.

O vjopl vji neshopt esi vuu vohjv. Xovj emm vji giit, tjoqqoph iwiszvjoph vu Enebup epf vji QQD dutvt O fup'v vjopl O'mm ci ecmi vu neli nz nupiz cedl. Vu ni, vjot ot e meshi enuapv ug nupiz. O'n tvadl op vseggod op vji tmux mepi sohjv pux tu O'n vszoph vu ci desigam xovj jux ov't atif. O apfistvepf vjisi xomm emxezt ci sotl opwumwif, cav O xepv vu ci tasi ov't demdamevif sotl.

O nohjv fu e meshis tenqmi usfis vu vitv epf tii jux vjev huit. O vjopl vji citv vjoph vu fu vjuahj ot vu tvesv xovj e gix tnemmis epf djieqis ovint xovjop nz podji (cav ximm sitiesdjif) vu hiv nz giiv xiv epf itvecmotj vji csepf. Og iwiszvjoph xuslt uav vjisi, O xomm duni cedl vu vjot qsufadv xjip vji voni ot sohjv.

Xjip O jewi vji gapft vu usfis nusi qoidit, qsufadvoup epf gsiohjv dutvt xomm hu fuxp, ucwouatmz neloph gus civvis neshopt. Vjot usfis ot upmz gus 300 qoidit.

Vjeplt eheop hazt.
 
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