Amazon Product Description Copy

[Guest12120]

I'm working on a copy for the Amazon listing of my soon to be available dietary supplements. I wonder what type of copy typically converts better.

1. Bullet points with features/benefits of the products and quick descriptions of each. This seems as the most common approach.
2. A short story. First description of a condition the supplements is supposed to help you overcome followed by a "real life" story of how the typical potential customer deals with it and how my products can help him. This will be more lengthy approach (600+ words).
3. Something else?

I looked at some top sellers and some of them have terrible copy in the Product Description section.
Look at the number 4 in Nutritional Supplements or this number 1 in Multivitamin-Mineral Supplements

Your thoughts?

 

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[Guest12120]

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