MadlenZiege
New Contributor
- Joined
- Oct 19, 2020
- Messages
- 16
Dear Fastlaners,
I am currently working on my USP for my business. So far I only have one product which is a book about Communication in Nature. The book was initiated by an agency for authors who found my PhD topic (rabbits in the city) interesting. I therefore wrote that book without any "selling purpose" in mind but only because I knew a lot about the topic and I enjoyed the writing. Now I am self-employed as a scientist and want to get on the Fastlane with my business. I know now that many people out there wants to learn more about science and nature as there is a need of reconnection to nature. In my opinion and as I heard already from people who red my book the benefit of my book is, that I wrote it in an understandable way, that I explain science funny and that my book is easy to read. People saw the world differently after reading it and felt more connected to nature. My strength seems to be to put many information into a greater picture and show where we as humans fit it. I also realised that there are many people out there who talk about scientific publications but not understand the whole story and sometimes even providing wrong information. So one of my benefits is, that I get all my information from the publications itself and because of my scientific background I do see if a publication is done well and the information reliable or not.
My question is what kind of an USP I can create for my business. Basically, I am a translator between the scientific world and the public. Something like "Science for your life" or "Feel more connected with nature - or you get your money back" I am happy for any recommendations.
Thanks,
Madlen
For further impressions: This is my website: www.madlenziege.com
I am currently working on my USP for my business. So far I only have one product which is a book about Communication in Nature. The book was initiated by an agency for authors who found my PhD topic (rabbits in the city) interesting. I therefore wrote that book without any "selling purpose" in mind but only because I knew a lot about the topic and I enjoyed the writing. Now I am self-employed as a scientist and want to get on the Fastlane with my business. I know now that many people out there wants to learn more about science and nature as there is a need of reconnection to nature. In my opinion and as I heard already from people who red my book the benefit of my book is, that I wrote it in an understandable way, that I explain science funny and that my book is easy to read. People saw the world differently after reading it and felt more connected to nature. My strength seems to be to put many information into a greater picture and show where we as humans fit it. I also realised that there are many people out there who talk about scientific publications but not understand the whole story and sometimes even providing wrong information. So one of my benefits is, that I get all my information from the publications itself and because of my scientific background I do see if a publication is done well and the information reliable or not.
My question is what kind of an USP I can create for my business. Basically, I am a translator between the scientific world and the public. Something like "Science for your life" or "Feel more connected with nature - or you get your money back" I am happy for any recommendations.
Thanks,
Madlen
For further impressions: This is my website: www.madlenziege.com
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