I found an article discussing how to analyze competition in the service industry and I think people here would enjoy the list of questions to ask
You should study your competition on
Speed
Hope you enjoy.
You should study your competition on
Speed
Call each company and play a customer and ask:
Accessibility/Digital MarketingHow busy are they?
How long would it take to get a quote and get services?
When are their busy seasons?
How many customers annually?
How long would it take to get a quote and get services?
When are their busy seasons?
How many customers annually?
How hard is it to find the companies online?
Are they buying adwords?
Do they have any digital marketing?
Do they have a social media presence?
Online Reviews?
Is their business all word of mouth?
What is their quality of customer service on the phone?
Do they follow up with you?
Do they try hard to get the sale?
PricingAre they buying adwords?
Do they have any digital marketing?
Do they have a social media presence?
Online Reviews?
Is their business all word of mouth?
What is their quality of customer service on the phone?
Do they follow up with you?
Do they try hard to get the sale?
How much are they charging for the service?
Are the margins high or is it relatively affordable?
Are the margins high or is it relatively affordable?
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