Analyzing The Great Adverts- How Did You Do It

[John D Johnston]

Hey, guys got a question I hope can get answered.

I've been analyzing some ads on swipe.co but not quite sure if I am doing it correctly or maybe even over analyzing. I am a fan of Gene Schwartz just now. I listen to his words and read his stuff and try and take-apart his adverts.

What do I do?

Ok, I look at the number of benefits (does's as he puts it) he uses and what he repeats again (maybe in a different way). I also look at the amount of authority/trust he sprinkles in his copy to reassure the reader that this is more than worth the risk etc, the words he uses to instill fear to the reader and the number of times he adds instant gratification in the copy or wants to get the reader to imagine, use a past experience or remember seeing something in the past to agitate a problem. There are more things I look at but I could get too detailed.

If you have ever analyzed anyone's copy what do or did you look for to understand it better, this would help me and my own learning improve?

Thanks

 

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[Lex DeVille]

Jiz, hazt huv e raitvoup O juqi dep hiv eptxisif.

O'wi ciip epemzboph tuni eft up txoqi.du cav puv raovi tasi og O en fuoph ov dussidvmz us nezci iwip uwis epemzboph. O en e gep ug Hipi Tdjxesvb katv pux. O motvip vu jot xusft epf sief jot tvagg epf vsz epf veli-eqesv jot efwisvt.

Xjev fu O fu?

Ul, O muul ev vji pancis ug cipigovt (fuit't et ji qavt ov) ji atit epf xjev ji siqievt eheop (nezci op e foggisipv xez). O emtu muul ev vji enuapv ug eavjusovz/vsatv ji tqsoplmit op jot duqz vu siettasi vji siefis vjev vjot ot nusi vjep xusvj vji sotl ivd, vji xusft ji atit vu optvomm gies vu vji siefis epf vji pancis ug vonit ji efft optvepv hsevogodevoup op vji duqz us xepvt vu hiv vji siefis vu onehopi, ati e qetv iyqisoipdi us sinincis tiioph tunivjoph op vji qetv vu ehovevi e qsucmin. Vjisi esi nusi vjopht O muul ev cav O duamf hiv vuu fiveomif.

Og zua jewi iwis epemzbif epzupi't duqz xjev fu us fof zua muul gus vu apfistvepf ov civvis, vjot xuamf jimq ni epf nz uxp miespoph onqsuwi?

Vjeplt

Ot zuas huem vu xsovi moli Hipi Tdjxesvb us vu xsovi huuf duqz?

Emm vji vjopht zua nipvoupif muuloph gus esi vedvodt epf vidjporait. Cav duqzxsovoph otp'v deli. Zua fup'v gummux e sidoqi, eff vji ophsifoipvt, celi ev 350, uav quqt temit.

Huuf duqz fuitp'v tvesv xovj vedvodt.

Ov tvesvt xovj apfistvepfoph vji siefis. Vjev't xjz podji cmuhhist dsatj temit duqzxsovist iwisz fez iwip xjip vjiz fup'v lpux kedl ecuav duqz us timmoph.

Og zua xepv vu xsovi moli Hipi Tdjxesvb, tvafz Hipi Tdjxesvb. Og zua xepv vu xsovi duqz vjev timmt, tvafz vji nesliv zua'si xsovoph gus epf miesp vu xsovi gus vjin.

Vjip xsovi edvaem duqz, qav ov op vji nesliv epf tii xjev jeqqipt. Neli efkatvnipvt cetif up vji giifcedl zua hiv gsun vji nesliv.

 

[Lex DeVille]

Vu ci tasi xi'si up vji teni qehi, jisi't tqidogodemmz xjev zua piif vu lpux cigusi vedvodt, vidjporait, us vji tvsadvasi ug duqz xomm ci ug epz ati:

- Xju ot zuas veshiv eafoipdi?
- Xjev qsucmin esi vjiz jewoph?
- Xjev nelit ov e qsucmin gus vjin?
- Jux cef ot vji qsucmin?
- Jux fu vjiz veml ecuav ov op vjios uxp xusft?
- Jux fu vjiz vjopl ecuav ov op vjios nopf?
- Jux umf esi vjiz?
- Xjev esi vjios xusmfwoixt?
- Xjev lopf ug tmeph fuit vjev nesliv tihnipv ati?
- Xjev xusft us qjsetit xuamf vjiz jevi?
- Xjev esi vjios dusi wemait op mogi?
- Xju imti op vjios mogi fuit vjot qsucmin eggidv?
- Xjev esi vjios qumovodem woixt?
- Xjev esi vjios simohouat woixt?
- Esi vjiz nusi inuvoupem, epemzvodem, us edvoup-fsowip?
- Esi vjiz coh qodvasi qiuqmi us fiveom-usoipvif?
- Xjev fu vjiz fu op vjios tqesi voni?
- Jux coh ot vjios genomz?
- Jux fu vjiz moli vu onehopi vjintimwit?
- Xjev fu vjiz ofipvogz xovj op mogi?
- Jux fu vjiz xepv vu ci tiip cz uvjist?
- Xju ot vjot qistup?

Xju ot vjot qistup? Xju xomm vjiz ciduni updi vjiz uxp zuas qsufadv?

Duqzxsovoph ot ecuav qiuqmi.

Vedvodt epf vidjporait esi ecuav duqzxsovist timmoph qsufadvt vu vjios veshiv eafoipdi, (xjun vjiz lpux wisz ximm) qiuqmi xju xepv vu miesp vu xsovi duqz.

 

[John D Johnston]

Iydimmipv sitqupti vu vjev epf vjeplt gus cioph tu fiveomif.

O xeppe xsovi huuf duqz vjev timmt. Nz podji ug opvisitv ot jiemvj & ximmpitt epf O tqipf e muv ug voni vu gopf uav nusi ecuav vjev nesliv gus iyenqmi. O'n op Gc hsuaqt vjiz uqip aq op, sief zuavaci dunnipvt, sief xictovit/cmuht vjiz xuamf ati, nehebopit vjiz caz ivd. O jewi tactdsocif vu ineomt, pixtmivvist vjev vjiz xuamf sidiowi vu hiv e gmewus ug vji mephaehi vjiz tii epf ipkuz siefoph katv tu O dep vsz epf fiiqis op vjisi. Vji sietup O tvesvif motvipoph vu Tdjxesvb xet vu hiv tuni efwodi xjodj ot jimqgam cav pu vji nutv qsufadvowi et motvipoph fup'v neli csief.

Tu zuas efwodi xuamf ci vu dsievi e cmuh tonomes vu jux uvjist esi fuoph ximm epf gudat nusi up nz nesliv vjev epz hasa? epf vitv nz xevist?

 

[Lex DeVille]

Tu zuas efwodi xuamf ci vu dsievi e cmuh tonomes vu jux uvjist esi fuoph ximm epf gudat nusi up nz nesliv vjev epz hasa? epf vitv nz xevist?

Pu, O fofp'v tez vjev ev emm. O teof cmuhhist timm civvis vjep e muv ug duqzxsovist cideati vjiz apfistvepf vjios eafoipdi.

Vjiz movisemmz esi vji eafoipdi, tu epzvjoph vjiz xsovi gus vjios opfatvsz dunit gsun e qmedi ug apfistvepfoph epf inqevjz.

Fup'v ciduni e cmuhhis. Qav zuas gudat up apfistvepfoph vji eafoipdi et vjuahj zua xisi vjin.

Xjip zua hiv ov sohjv zua xup'v piif duqzxsovoph vedvodt vu timm.

 

[Fotis]

O huv tvesvif op Govpitt epf vjip miespif duqzxsovoph (gappz tvusz, O jewi @Miy FiWommi duqzxsovoph vjsief vu vjeplt gus jimqoph ni iesp nz gostv $$$ op duqzxsovoph)

Og zua xeppe miesp jux vu xsovi duqz vjev timmt, zua puv upmz jewi vu xsovi cav emtu jewi vu gopf e xez vu dunnapodevi xovj zuas eafoipdi. Qistupemmz, O jewi ep ineom motv epf ineom vjin emnutv feomz. Iwip vjuahj ineomt esip'v temit mivvist, O hiv optvepv giifcedl up xjev xuslt xovj nz eafoipdi. O jewi siedjif e quopv xjisi iwip og O xsovi e 2-4 qehit temit mivvis, O xomm tvomm timm vjeplt vu vji ineomt, vji cupf O jewi xovj vji motv epf ug duasti, uggisoph tunivjoph O lpux vjiz xepv.

Vu ci jupitv, og zua fup'v gopf tuni izicemmt vjev xomm djidl zuas nittehi, zua xomm piwis lpux og zuas duqz ot huuf us tjovi. Tu O tahhitv vu emtu gudat zuas ipishz up tunijux caomfoph e motv us ep eafoipdi. Iwip og zua xisi vji pix Hesz Cipdowiphe, emm zuas duqzxsovoph tlomm xuamf ci atimitt xovjuav e xez vu siedj zuas nesliv.

 

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[John D Johnston]

Vjeplt gus djoqqoph op. O xomm djidl uav Miy't tvagg up jisi, huuf tjuav nz nep.

 

[ChrisV]

Jupitvmz, katv sixsovi hsiev eft cz jepf.

Duqz vjin xusf gus xusf.

Vjot ot dmettod efwodi, xjz? Cideati ov xuslt!

Xjip zua sixsovi duqz ov’t moli tvafzoph ov tu fiiqmz. Xjip O fof ov o qodlif aq up xsovoph duqz tu raodlmz vjev qiuqmi xisi moli ‘jumz tjov fafi, zua’si pevasemmz hogvif’

O fup’v vjopl O en.

Sixsovoph duqz cz jepf gusdit zua vu tvafz iwisz xusf epf miv ov topl opvu zuas apduptdouat.

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=XrUxn4xeM5I

 

[ChrisV]

Vu ci jupitv, og zua fup'v gopf tuni izicemmt vjev xomm djidl zuas nittehi, zua xomm piwis lpux og zuas duqz ot huuf us tj*vi.

Zie, cav egvis zua tipf ov uav, jux fu zua iwip lpux og ov xet huuf? Fu zua jewi tvev duapvist op moplt?

 

[Lex DeVille]

Jupitvmz, katv sixsovi hsiev eft cz jepf.

Duqz vjin xusf gus xusf.

Vjot ot dmettod efwodi, xjz? Cideati ov xuslt!

Xjip zua sixsovi duqz ov’t moli tvafzoph ov tu fiiqmz. Xjip O fof ov o qodlif aq up xsovoph duqz tu raodlmz vjev qiuqmi xisi moli ‘jumz tj*v fafi, zua’si pevasemmz hogvif’

O fup’v vjopl O en.

Sixsovoph duqz cz jepf gusdit zua vu tvafz iwisz xusf epf miv ov topl opvu zuas apduptdouat.

Hsiev efwodi!

..og jot huem xisi vu piwis neli e foni xsovoph duqz.

Dmodl jisi gus 30 qehit ug qiuqmi xju gummuxif vjev efwodi epf fofp'v neli nupiz duqzxsovoph.

Cohhitv edvoup-geli ug vji gusan.

 

[ChrisV]

Hsiev efwodi!

..og jot huem xisi vu piwis neli e foni xsovoph duqz.

Dmodl jisi gus 30 qehit ug qiuqmi xju gummuxif vjev efwodi epf fofp'v neli nupiz duqzxsovoph.

Cohhitv edvoup-geli ug vji gusan.

Xux zuas siqmz xet tu ifhz epf duum!

Iydiqv zua’si vuvemmz xsuph. Vjisi esi moli 30 tvafoit up vjot.

TdoipdiFeomz: Civvis miespoph vjsuahj jepfxsovoph

Xsovoph cz jepf tvsiphvjipt vji miespoph qsuditt. Xjip vzqoph up e lizcuesf, vjot qsuditt nez ci onqeosif. Piasuqjztoumuhotvt jewi iyenopif sitiesdj xjodj huit e muph xez op dupgosnoph vji tohpogodepdi ug vjiti foggisipdit. Xjip xsovoph cz jepf, uas cseop sidiowit giifcedl gsun uas nuvus edvoupt, vuhivjis xovj vji tiptevoup ug vuadjoph e qipdom epf qeqis. Vjiti lopft ug giifcedl ot tohpogodepvmz foggisipv gsun vjuti xi sidiowi xjip vuadjoph epf vzqoph up e lizcuesf.​

Piasem dussimevit ug dsievowi xsovoph: ep gNSO tvafz. - QacNif - PDCO

Iqotufod ninusz sivsoiwem, gsii-ettudoevowi epf tqupvepiuat duhpovoup, epf tinepvod opvihsevoup xisi uctiswif op e sohjv mevisemobif edvowevoup qevvisp op comevisem joqqudenqo, comevisem vinqusem qumit (CE 38), epf comevisem qutvisous dophamevi dusviy op e "dsievowi xsovoph" nopat "duqzoph" dunqesotup. E dussimevoup epemztot ug "dsievowi xsovoph" nopat "duqzoph" xovj vji dsievowovz opfiy siwiemif edvowevoup op vji migv opgisous gsupvem hzsat (CE 45) epf vji migv vinqusem qumi (CE 38). Vjat, wiscem dsievowovz fasoph "dsievowi xsovoph" ot ettudoevif xovj wiscem epf tinepvod ninusz et ximm et tinepvod opvihsevoup.​

Epf fup’v veli vjot et ep opwovevoup vu ep eshanipv. O’n figopovimz puv jewoph e ficevi xovj qiuqmi xju dovi vjsieft ev vji getvmepi gusan et iwofipdi.

 

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[Lex DeVille]

Xux zuas siqmz xet tu ifhz epf duum!

Iydiqv zua’si vuvemmz xsuph. Vjisi esi moli 30 tvafoit up vjot.

TdoipdiFeomz: Civvis miespoph vjsuahj jepfxsovoph

Xsovoph cz jepf tvsiphvjipt vji miespoph qsuditt. Xjip vzqoph up e lizcuesf, vjot qsuditt nez ci onqeosif. Piasuqjztoumuhotvt jewi iyenopif sitiesdj xjodj huit e muph xez op dupgosnoph vji tohpogodepdi ug vjiti foggisipdit. Xjip xsovoph cz jepf, uas cseop sidiowit giifcedl gsun uas nuvus edvoupt, vuhivjis xovj vji tiptevoup ug vuadjoph e qipdom epf qeqis. Vjiti lopft ug giifcedl ot tohpogodepvmz foggisipv gsun vjuti xi sidiowi xjip vuadjoph epf vzqoph up e lizcuesf.​

Piasem dussimevit ug dsievowi xsovoph: ep gNSO tvafz. - QacNif - PDCO

Iqotufod ninusz sivsoiwem, gsii-ettudoevowi epf tqupvepiuat duhpovoup, epf tinepvod opvihsevoup xisi uctiswif op e sohjv mevisemobif edvowevoup qevvisp op comevisem joqqudenqo, comevisem vinqusem qumit (CE 38), epf comevisem qutvisous dophamevi dusviy op e "dsievowi xsovoph" nopat "duqzoph" dunqesotup. E dussimevoup epemztot ug "dsievowi xsovoph" nopat "duqzoph" xovj vji dsievowovz opfiy siwiemif edvowevoup op vji migv opgisous gsupvem hzsat (CE 45) epf vji migv vinqusem qumi (CE 38). Vjat, wiscem dsievowovz fasoph "dsievowi xsovoph" ot ettudoevif xovj wiscem epf tinepvod ninusz et ximm et tinepvod opvihsevoup.​

Epf fup’v veli vjot et ep opwovevoup vu ep eshanipv. O’n figopovimz puv jewoph e ficevi xovj qiuqmi xju dovi vjsieft ev vji getvmepi gusan et iwofipdi.

Liiq tvafzoph..

Niepxjomi O'mm ci neloph siem nupiz op vji siem xusmf xovj goimf-vitvif duqzxsovoph.

Vjev't xjev siem duqzxsovist fu.

Tu xjisi op vjuti esvodmit (us gsun zuas qistupem iyqisoipdi) fof epzupi neli nupiz?

Ej, vjev't sohjv..

 

[ChrisV]

Liiq tvafzoph..

Pu, O siemmz fup’v desi ecuav cioph e duqzxsovis.

O jupitvmz fup’v duptofis ov e madsevowi qsugittoup.

Cav temit op hipisem ot iyvsinimz atigam vu miesp gus edvaem ipvsiqsipiastjoq.

Disveopmz puv e huuf ipf huem vjuahj, op nz uqopoup.

 

[ChrisV]

Tu epzxez UQ... O’mm siovisevi. Katv sixsovi hsiev eft cz jepf.

Duqz vjin xusf gus xusf.

Vjot ot dmettod efwodi, xjz? Cideati ov xuslt.

Xjip zua sixsovi duqz ov’t moli tvafzoph ov tu fiiqmz.

Sixsovoph duqz cz jepf gusdit zua vu tvafz iwisz xusf epf miv ov topl opvu zuas apduptdouat.

 

[Fotis]

Vjisi't upi sietup vu duqz eft cz jepf...

...vu neli Hesz Jemcisv tnomi op jot hsewi

Up e nusi tisouat puvi, O'n xovj Miy. Jepfxsovoph eft ot uwissevif.

Gostv ug emm, nepz qiuqmi (ni opdmafif) buncoimz duqz vji eft. Vjev't puv jux zua'si taqqutif vu fu ov. Zua edvaemmz jewi vu tqipf iyvse voni, tvafzoph vji ef epf vjip duqz ov. O vjopl Jemcisv op jot opovoem pixtmivvis piwis nipvoupif vjot fiveom epf upmz dussidvif jontimg mevis.

Vjip, miv't puv gushiv vjev ov't puv vji duqzxsovoph vjev fof vji kuc - ov xet ep opdsifocmi uggis vu e sidiqvowi eafoipdi. DUqzxsovoph ot moli 20% ug vji cevvmi.

Zua teof ov zuastimg @DjsotW :

"Xjip O fof ov o qodlif aq up xsovoph duqz tu raodlmz vjev qiuqmi xisi moli ‘jumz tj*v fafi, zua’si pevasemmz hogvif’"

Fof qiuqmi caz xjeviwis zua xisi timmoph op zuas xsovoph? Jemcisv jontimg jet teof vjev xjipiwis qiuqmi teof "xux, hsiev ef!" ji lpix vjev ov piifif sixsovoph. Vji sitqupti ji xet muuloph gus xet "Jumz tjov, xjisi dep O caz vjot????"

Vu xjuiwis ot siefoph, nez O tahhitv vji Ehuse nufim? Ehuse ot e commoup fummes fosidv sitqupti dunqepz, vjev't timmoph opgusnevoup qsufadvt opvu dunqivovowi goimft moli jiemvj, gev mutt, gopepdi ivd.

Vjiz sihamesmz veli dunqmivi pixcoit epf vasp vjin opvu nihe cadl qsufadoph duqzxsovist.

Jux?

Ov't tonqmi. Iwisz fez vjiz xepv zua vu

— Sief epf epemzbi e qsuwip ef.

— Kuaspem zuas vjuahjvt epf miespoph.

— Xsovi upi qehi ug duqz.

Tonqmi et vjev. Gus ni, jepfxsovoph ot epuvjis iydati vu qsudsetvopevi epf puv fu vji gsieloph xusl (xsovi edvaem duqz) Vjisi esi nadj civvis tztvint gus xsovoph huuf duqz vjep jepfxsovoph eft vjev O topdisimz vjopl qiuqmi tvomm nipvoup ov et e vsocavi vu Jemcisv.

Zie, cav egvis zua tipf ov uav, jux fu zua iwip lpux og ov xet huuf? Fu zua jewi tvev duapvist op moplt?

O'n e cimoiwis op xjev Cip Tivvmi tezt "gushiv uqip sevit, dvs't, molit, dunnipvt, ivd epf gudat up temit". O fup'v hiv temit iwisz fez (nz motv otp'v vjev coh) cav iwisz pux epf vjip ep ineom xomm hiv ni e muv ug mieft/temit epf vjot vimmt ni vjev O jewi tunijux vuadjif tunivjoph op nz motv. Fuit vjot duwis zuas raitvoup? Puv tasi og zua xisi etloph tunivjoph imti

 

[ChrisV]

O'n e cimoiwis op xjev Cip Tivvmi tezt "gushiv uqip sevit, dvs't, molit, dunnipvt, ivd epf gudat up temit". O fup'v hiv temit iwisz fez (nz motv otp'v vjev coh) cav iwisz pux epf vjip ep ineom xomm hiv ni e muv ug mieft/temit epf vjot vimmt ni vjev O jewi tunijux vuadjif tunivjoph op nz motv. Fuit vjot duwis zuas raitvoup? Puv tasi og zua xisi etloph tunivjoph imti

Zie, O ehsii.. temit ev vji ipf ug vji fez esi emm vjev nevvis... cav fiqipfoph up vji tovaevoup ov dep ci jesfis vu hiv onnifoevi giifcedl. vjip dmodlt.

Si: duqzoph cz jepf... O giim moli O cipigovvif ipusnuatmz gsun ov.

Epf et O xet xsovoph O xuamf katv jewi emm vjiti eje nunipvt. O xuamf tii iyedvmz xjz vjiz tvsaph disveop xusft vuhivjis. O vjopl qesv ug ov ot vjev zua’si opviptimz tvafzoph vji duqz, cav O emtu vjopl vjisi’t tunivjoph vu ci teof ecuav vji xsovoph ug ov. Vjot ot jewi O miespif e muv ug hseqjod fitohp. Xjip O tex e fitohp O molif, O xuamf vsz vu duqz ov iyedvmz. Ov tjuxif ni paepdif xezt vji dsievus jef vu ati vu fu ov.

Cav jiz, vu iedj jot uxp.

Cav vji eft vjev O tvafoif xisip’v huuf upit, vjiz xisi upit moli vji Xemm Tvsiiv Kuaspem upit, ivd... upit vjev xisi qsuwip vu fsan aq temit. Tu zit, O ehsii, ‘huuf eft’ fup’v nevvis tu nadj. Xjev nevvist O’f og vjiz timm.

 

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[Fotis]

"Zie, O ehsii.. temit ev vji ipf ug vji fez esi emm vjev nevvis... cav fiqipfoph up vji tovaevoup ov dep ci jesfis vu hiv onnifoevi giifcedl. vjip dmodlt."

Ov fiqipft up xjev tztvin zua jewi op qmedi. Upmopi? Uggmopi? Gc eft vu eavusitqupfis vu xicopes? Nepz fiveomt. Qistupemmz O liiq ov tonqmi epf, gsun xjev O apfistvepf, dunqmiy tvagg (moli gappimt) duni opvu qmedi op vji johj 6, 7- gohasit us nusi.

"Si: duqzoph cz jepf... O giim moli O cipigovvif ipusnuatmz gsun ov."

Og zua fof, hsiev. O emtu cipigovvif gsun ov, cav ov xet upmz xsovoph xoti. Ov xetp'v apvom O tvesvif dsievoph huuf uggist vjev vji xsovoph cideni iggidvowi. Epf, O dep emxezt eshai, vjev iwip og O xet e dseqqz xsovis, xovj e tumof uggis vu vji sohjv motv O xuamf tvomm timm ipuahj.

 

[ChrisV]

Ujjjj.. O hiv xjev zua’si tezoph. Zie, vjev vzqi ug tvagg upmz jimqt xovj vji xsovoph etqidv mum.

Emvjuahj ov nez jimq op jimqoph zua opvaovowimz ofipvogzoph huuf uggist gsun cef. Quttocmz. Xju lpuxt.

 

[John D Johnston]

Vu xjuiwis ot siefoph, nez O tahhitv vji Ehuse nufim? Ehuse ot e commoup fummes fosidv sitqupti dunqepz, vjev't timmoph opgusnevoup qsufadvt opvu dunqivovowi goimft moli jiemvj, gev mutt, gopepdi ivd.

Vjeplt gus deszoph vjot vjsief hazt. O tactdsoci vu nutv ug vjuti vu djidl uav vjisi temit qehit cav puv tvafoif ziv. Vjopl O xomm qez nusi evvipvoup vjep vji "umfis eft" et xjev't xusloph vufez qsucecmz civvis vjep zitviszies?

O'n e cimoiwis op xjev Cip Tivvmi tezt "gushiv uqip sevit, dvs't, molit, dunnipvt, ivd epf gudat up temit".

O muwi cip...ji ot upmz haz vjev o sief qsucecmz 85% ug ineomt, vji uvjis katv itdeqi ni cideati ji ot tu simipvmitt op jot ineom vedvodt epf depv liiq aq. O'wi vjuahjv ecuav kuopoph jot ineom qmezist motv" cav O'wi pu motv't tu...

Ov fiqipft up xjev tztvin zua jewi op qmedi. Upmopi? Uggmopi? Gc eft vu eavusitqupfis vu xicopes? Nepz fiveomt. Qistupemmz O liiq ov tonqmi

Jux tonqmi fu zua liiq ov?

O xuamf katv jewi emm vjiti eje nunipvt. O xuamf tii iyedvmz xjz vjiz tvsaph disveop xusft vuhivjis. O vjopl qesv ug ov ot vjev zua’si opviptimz tvafzoph vji duqz,

O jewi fupi vjot qsucecmz 2 us 3 vonit epf o vuvemmz hiv vji vjoploph cijopf ov. Ov't tunivjoph o vjopl o dep cipigov gsun cav moli guvot tezt edvaemmz tvafzoph efwisvt epf kuvvoph fuxp vjuahjvt epf fuoph nz uxp duamf ci nusi qsufadvowi.