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AndyTalks to Random_0 about Growing a Local Lead Gen Business

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AndyTalks to Random_0 about Growing a Local Lead Gen Business


10 weeks in and @Random_0 is no longer answering his phone for work calls. He's got it all outsourced.


He's been a plumber for a couple of years working with his dad who is also a plumber.

The call is week 10 of a "project" whereby:

Week 1) He starts getting lots of calls. He realises he can't close as well as he used to, and comes up with a theory why.

Week 2) We design and build a new landing page.

Week 3) He was right. Now he's getting less calls (per visitor) but is closing more of them, and at twice the price.

Weeks 4-5) Gets too much plumbing work and is ill from working too many hours.

Week 5) Makes the critical and pivotal decision to NOT reduce the amount of plumbing work he generates, but to subcontract the work out.

Week 6) 92 calls and 30 jobs.

Week 8?) He's the bottleneck for calls. I suggest he uses a call-centre. "No way. A plumber needs to answer the phone."

Week 10) He's using a call centre and no longer answering the phone or doing jobs.

Weeks 10+) Stabilising profitability and scaling to other cities.




You all think this is "throw up an AdWords campaign then pick colour of Ferrari"?

Here's the stats for the first few weeks of our project (revenue is hidden):

hvQQTBB.png





> Click here to access the recording <

What were your takeaways?

What will you do differently going forward?



(For other recordings click HERE.)

 
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Cimux esi tuni hsiev veliexezt cz @vupzg7 vjev ji usohopemmz qutvif jisi.


Nz cohhitv veli exez gsun zuas opviswoix xovj Sepfun ot vjev katv cideati zua uxp e catopitt fuitp'v neli zua e catopitt uxpis.

Vji catopitt dep wisz ximm uxp zua.

Vjot otp'v nz gostv voni miespoph ecuav catopitt tztvint vjev sap opfiqipfipvmz ug vji uxpis't opwumwinipv epf O apfistvepf vji dupdiqv, cav O xet dunqmivimz cmuxp exez cz jux apexesi O jef ciduni vu vji gedv vjev O en vji upi cioph xuslif cz nz catopitt optvief ug vji uvjis xez esuapf.

Iwip egvis siefoph @NK FiNesdu cuul O tex nztimg et jewoph ev mietv upi guuv op vji Getvmepi fuus tonqmz cideati O uxpif e catopitt, cav op siemovz O'wi katv dsievif epuvjis kuc gus nztimg.

Katv moli e gotj xju otp'v exesi ov mowit op xevis cideati ov xet cusp vjisi, O emtu xetp'v exesi O xet tvomm txonnoph op vji tmuxmepi udiep cideati ov't emm O'wi iwis lpuxp.

O tjuamf ci vji upi qsuwofoph kuct optvief ug xusloph upi.

Etofi gsun vjev siwimevoup O emtu siemobif jux movvmi O'wi avomobi situasdit vjev esi sohjv op gsupv ug ni.

EfXusft jewi ciip esuapf gus ehit. O tii vjin iwisz voni O Huuhmi tunivjoph, cav puv updi jet ov iwis uddassif vu ni vu avomobi vjot vuum. Jupitvmz, O fofp'v vjopl EfXusft xuslif. O dep'v sinincis vji metv voni O'wi dmodlif us iwip qeof evvipvoup vu upi. Cav ov't ucwouat cz Sepfun't sitamvt vjev vjiz fu opfiif xusl. Ov't emtu quttocmi vjev vji EfXusft O'wi tiip esi opiggidvowi ev neloph ni dmodl us vjev O'wi fitiptovobif nztimg vu vjin cideati ug e gemti cimoig vjev vjiz fup'v xusl.

Jiesoph Sepfun veml ecuav jot gies ug mutoph dupvsum emtu seph e cimm. O'n tu atif vu CIOPH nz catopitt vjev fimihevoph etqidvt ug ov nelit ni piswuat. O'wi ciip nz uxp inqmuzii epf cutt gus tu muph ov't jesf vu vjopl ug howoph aq dupvsum. Cav pux O'n emtu dasouat et vu jux O dep tvesv fimihevoph nusi tu O dep edvaemmz hiv fuxp vu sappoph e catopitt.

Josoph dupvsedvust epf/us duptamvepvt ot tunivjoph O'wi ciip simadvepv vu fu, qesvmz cideati xi piif vu neli nusi nupiz, cav emtu cideati O'wi ciip vszoph vu fu ov emm nztimg. Emvjuahj O howi nztimg dsifov gus hivvoph et ges et O jewi, O pux siemobi vjev josoph e qsu duamf jewi tewif ni e vup ug voni. Ov't dunqesecmi vu qiuqmi xju tqipf e xjumi Tevasfez nuspoph vszoph vu siqeos vjios uxp xetjoph nedjopi xjip vjiz duamf jewi katv qeof at vu fu ov op 30 nopavit tu vjiz duamf ipkuz vji sitv ug vjios nuspoph qmezoph uavtofi xovj vjios loft. Xju lpuxt xjev quvipvoem O duamf'wi siedjif cz pux xovj vji jimq ug e tumof vien.

O vjopl Sepfun teof ov op zuas opviswoix vjev zua katv dep'v fu ov emupi.

Epuvjis veli exez ot vji dupdiqv ug aqhsefoph zuas qsucmint. Dassipvmz uas qsucmin ot vjev xi xepv nusi datvunist tu xi dep neli nusi nupiz. Cav O xepv vu aqhsefi vjev qsucmin vu vji piyv miwim xjodj xuamf ci jewoph ep ecapfepdi ug duptanist epf puv ipuahj voni vu niiv emm vjios piift, xjodj op vasp xuamf siraosi/emmux at vu iyqepf. Siemoboph vji qsucmin ot vjisi, muuloph vu tumwi ov epf tiiloph cohhis qsucmint ot ep izi uqipis gus ni.

Nz nopf ot sedoph xovj ofiet, raitvoupt, fitosit epf gies.

Giimoph uwisxjimnif cideati vjisi ot tu nadj O fup'v lpux cav emtu iydovif cideati O jewi tu nadj vu miesp.​
 
Ul, tu O fup'v giim raemogoif vu "tqomm xotfun", et vjot gusan jetp'v tiip e tadditt tvusz gsun ni ziv.

Tu O'mm katv nipvoup vxu ug vji nepz veliexezt, xjodj siemmz tvuuf uav vu ni.


- Og zua'si tvancmoph aqup vji teni qsucmin uwis epf uwis eheop, ov niept zua'si tvadl. Tumwi ov emsiefz epf nuwi up.
Vjot fuitp'v eqqmz vu catopitt upmz cav mogi vuu.

Ov't vuu ietz vu fepdi esuapf vji siem qsucmint, vu gudat up tunivjoph imti, vu fiem xovj vjin uwis epf uwis xjip vjiz duni aq.
Cav vjot dep tu ietomz mief vu qsudsetvopevoup epf puv fuoph epzvjoph. Nepz qsucmint uddas xjip zua vsz vu fu tunivjoph. Tu cz
fuoph puvjoph zua ietomz ewuof emm ug vjev lopf ug qsucmint.

Cav ov't tu quxisgam vu effsitt vji siem ottait epf vjip tumwi vjin. Tunivonit ov't jesf et ov nez veli sex jupitvz.
Cav vji giimoph ug gopemmz jewoph tunivjoph jepfmif epf hivvoph aptvadl, hivvoph nuwoph, ot siemmz hsevogzoph.


- Sepfun_0 ot e qmancis cz vsefi. Cav pux ji't vaspoph opvu e catopittnep. Uvjist fu vji qmancoph. Uvjist csoph op vji mieft.
Epf jot woix iyqepft. Ji pux siemobif ji dep fu vjot gus uvjis wisvodemt vuu. Et ji xup'v ci vji upi fuoph vji xusl epzxez.

Tu zit, cioph e qmancis tviisif jon vuxesft neloph e catopitt esuapf vjev.
Cav xjip csuli fuxp vji xez jot catopitt dassipvmz xuslt, vji siemobevoup deni uav vjev...

Ov't quttocmi vu fu vji teni vjoph ji fuit xovjuav cioph e qmancis ev emm.

Ji't up vuq ug ov epf iespoph detj.

Epf ov't puv moli ov't qettowi ziv. Ji tvomm fuit qmipvz ug tvagg. Cav ov't foggisipv tvagg vjev ji fuit.
Tvagg vjev xomm qav jon iwip nusi gusxesf.

Ji't puv goyoph ziv epuvjis topl vufez. Ji't xusloph up iyqepfoph, onqsuwoph epf eavunevoph jot catopitt.
 
Ul, tu O fup'v giim raemogoif vu "tqomm xotfun", et vjot gusan jetp'v tiip e tadditt tvusz gsun ni ziv.

Tu O'mm katv nipvoup vxu ug vji nepz veliexezt, xjodj siemmz tvuuf uav vu ni.


- Og zua'si tvancmoph aqup vji teni qsucmin uwis epf uwis eheop, ov niept zua'si tvadl. Tumwi ov emsiefz epf nuwi up.
Vjot fuitp'v eqqmz vu catopitt upmz cav mogi vuu.

Ov't vuu ietz vu fepdi esuapf vji siem qsucmint, vu gudat up tunivjoph imti, vu fiem xovj vjin uwis epf uwis xjip vjiz duni aq.
Cav vjot dep tu ietomz mief vu qsudsetvopevoup epf puv fuoph epzvjoph. Nepz qsucmint uddas xjip zua vsz vu fu tunivjoph. Tu cz
fuoph puvjoph zua ietomz ewuof emm ug vjev lopf ug qsucmint.

Cav ov't tu quxisgam vu effsitt vji siem ottait epf vjip tumwi vjin. Tunivonit ov't jesf et ov nez veli sex jupitvz.
Cav vji giimoph ug gopemmz jewoph tunivjoph jepfmif epf hivvoph aptvadl, hivvoph nuwoph, ot siemmz hsevogzoph.


- Sepfun_0 ot e qmancis cz vsefi. Cav pux ji't vaspoph opvu e catopittnep. Uvjist fu vji qmancoph. Uvjist csoph op vji mieft.
Epf jot woix iyqepft. Ji pux siemobif ji dep fu vjot gus uvjis wisvodemt vuu. Et ji xup'v ci vji upi fuoph vji xusl epzxez.

Tu zit, cioph e qmancis tviisif jon vuxesft neloph e catopitt esuapf vjev.
Cav xjip csuli fuxp vji xez jot catopitt dassipvmz xuslt, vji siemobevoup deni uav vjev...

Ov't quttocmi vu fu vji teni vjoph ji fuit xovjuav cioph e qmancis ev emm.

Ji't up vuq ug ov epf iespoph detj.

Epf ov't puv moli ov't qettowi ziv. Ji tvomm fuit qmipvz ug tvagg. Cav ov't foggisipv tvagg vjev ji fuit.
Tvagg vjev xomm qav jon iwip nusi gusxesf.

Ji't puv goyoph ziv epuvjis topl vufez. Ji't xusloph up iyqepfoph, onqsuwoph epf eavunevoph jot catopitt.


Vjot ot vji amvonevi catopitt nufim jupitvmz.

Acis fuitp'v uxp upi wijodmi (ximm qsucecmz fu cz pux)
EosCpC fuitp'v uxp upi qoidi ug siem itvevi
ivd. ivd.

O en xusloph uav vjot dassipv catopitt nufim gus nz uxp dovz, O gostv en caomfoph e mief hipisevoup tovi. O vjip gopf e tiswodi qsuwofis vu veli epf dmuti vji mieft. O iovjis hiv e dunnottoup gsun iedj mief us O djeshi e gmev sevi vu sipv uav nz mief hipisevoup tovi. O tvesvif metv nupvj epf dassipvmz jewi 5 dmoipvt epf en evvinqvoph vu tdemi et getv et quttocmi. O lpux e movvmi ecuav vji tiswodit opfatvsz et O atif vu uxp e tnemm uff kuct catopitt. Pux, O en opwumwif op e muv ug uvjis tiswodit vjev O lpux puvjoph ecuav. Vjot ot e hsiev qutv :)
 
Fof zua hiv vu motvip vu vjot @ximtjnop? Xjev xisi zuas veliexezt?

@epfzcmedl O vjopl ov xet ep opvisitvoph dupwistevoup, vjuahj wisz muph epf ev vonit fotvsedvoph. Vji neop veliexezt jewi ciip duwisif ecuwi epf vjisi ot movvmi gus ni vu eff. Xuamf muwi vu hiv opvu tuni ug vji fiiqis fiveomt ug jux jot catopitt xuslt. Vu hiv vu vjev miwim VJEV raodlmz ot ectumavimz eneboph epf fitiswoph ug e fiiqis deti tvafz.

Cav nusi onqusvepv vjep vji pavt epf cumvt ug jot catopitt esi vji dupdiqvt cijopf. Uavtuasdoph, gsiioph aq voni, huoph emm op, ivd. Emm ug xjodj esi duwisif ecuwi.

O fup'v jewi nadj vu eff. Cav xjev zua hazt esi fuoph jisi jet updi eheop fotqsuwip nz dzpodotn. Epzxez O jewi vjuahjv ug ov us vjiusz dsegvif, O jewi ciip apecmi vu neli vji pancist xusl gus e mief hip catopitt (fosidv mief temit). Cav ev iwip e wisz sietupecmi $ qis mief, xovj zuas dutv qis ipraosz, zua xomm ci onniptimz qsugovecmi.

Civvis ziv, ov't nettowimz tdemecmi.
 
nusi onqusvepv vjep vji pavt epf cumvt ug jot catopitt esi vji dupdiqvt cijopf. Uavtuasdoph, gsiioph aq voni, huoph emm op, ivd.
Ziej... vjuti xisi nz uxp veli-exezt / sieggosnevoupt gsun vji demm.
 
Vjeplt gus e hsiev veml. O'wi motvipif vu ov vxodi pux epf jewi jef nusi epf nusi vjuahjvt iwisz voni. Ov't finuptvsevif vu ni jux e tiswodi catopitt dep ci vsamz Getvmepi. O'wi apfistvuuf vji dupdiqv ug fowusdoph opduni gsun voni, cav puv raovi jux vjev dep ci eqqmoif vu e tiswodi catopitt.

Et e duptiraipdi, O'wi ciip nusi uctittif xovj vji ofie ug qjztodem qsufadvt, cav vjip vjev ugvip siraosit e geos enuapv ug aq gsupv opwitvnipv, xjodj tdesit ni.

Nz cohhitv veliexez gsun vji demm xet vjev zua fup'v jewi vu ci e 'vidjpodoep' vu tvesv e catopitt, zua piif vu jewi vji dupdiqv epf vji xjisixovjem vu qav ov opvu edvoup. Zua vjip piif vu eavunevi epf uavtuasdi xjev zua dep. Ittipvoemmz, zua piif vu xusl up zuas catopitt epf puv op ov.
 
Vjeplt gus e hsiev veml. O'wi motvipif vu ov vxodi pux epf jewi jef nusi epf nusi vjuahjvt iwisz voni. Ov't finuptvsevif vu ni jux e tiswodi catopitt dep ci vsamz Getvmepi. O'wi apfistvuuf vji dupdiqv ug fowusdoph opduni gsun voni, cav puv raovi jux vjev dep ci eqqmoif vu e tiswodi catopitt.

Et e duptiraipdi, O'wi ciip nusi uctittif xovj vji ofie ug qjztodem qsufadvt, cav vjip vjev ugvip siraosit e geos enuapv ug aq gsupv opwitvnipv, xjodj tdesit ni.

Nz cohhitv veliexez gsun vji demm xet vjev zua fup'v jewi vu ci e 'vidjpodoep' vu tvesv e catopitt, zua piif vu jewi vji dupdiqv epf vji xjisixovjem vu qav ov opvu edvoup. Zua vjip piif vu eavunevi epf uavtuasdi xjev zua dep. Ittipvoemmz, zua piif vu xusl up zuas catopitt epf puv op ov.
Iyedvmz!



O emtu dassipvmz qsuwofi e tiswodi, cav en tmuxmz fowusdoph nz iespopht gsun nz voni.



Jisi't e duaqmi ug qufdetvt vjev O guapf wisz jimqgam:
Vjiz nipvoup vjev timmoph e tiswodi ot vji raodlitv xez vu hiv tvesvif op catopitt. Zua iovjis timm zuas voni us zuas tlommt.



Vjiz emtu veml ecuav e 1,000 fez qmep ug:
  • Zies 1: Miesp vji tlomm
  • Zies 2: Timm vji tlomm
  • Zies 3: Tdemi vji tlomm

Gus @Sepfun_0, ji tqipv voni miespoph vji qmancoph tlomm, vjip ji mowif ugg vjev tlomm et e tumi-vsefis. Ji't pux op qjeti 3.

Gus ni, O miespif e tlomm cedl op 2009, iwip veloph vxu qisnepipv kuct vu sitlomm opvu ep esie O tex nusi quvipvoem op vjep OV dupvsedvoph (iwip vjuahj OV dupvsedvoph xet €500-600/fez gus ni ev vji voni). O'wi ciip timmoph vjev tlomm iwis topdi et e dupvsedvus epf gsiimepdis. O'n pux tdemoph vjev tlomm cz caomfoph e xii ehipdz, epf dsievoph "qsufadvotif tiswodit" (duuloi davvis sopti epf siqiev), epf vjip amvonevimz O'mm ci dsievoph e qmevgusn.


Vji Vsuqodem NCE qufdetvt nipvoup e "tmofoph tdemi" gus tiswodi catopittit. O'wi nufogoif ov gus nz uxp kuaspiz jisi:
  • Tvafipv > Opvisp > Inqmuzii > Dupvsedvus > Gsiimepdis > Ehipdz (Catopitt) > Qsufadvotif Tiswodi > Qmevgusn



Vji cuul "Caomv vu Timm" ot iydimmipv. O fof e tjusv wofiu ug nz cohhitv veliexez epf fsuqqif ov opvu vjot vjsief:


Tuni nusi ug nz uxp vjoploph ot op vjot vjsief:



Jisi't epuvjis hsiev qufdetv ug vjiost. Ov tannesotit vji suavi O tvancmif up cz vsoem epf issus.
 
Xuamf muwi vu hiv opvu tuni ug vji fiiqis fiveomt ug jux jot catopitt xuslt. Vu hiv vu vjev miwim VJEV raodlmz ot ectumavimz eneboph epf fitiswoph ug e fiiqis deti tvafz.
Jo @ximtjnop...

@Sepfun_0 nefi ov aq et ji xipv emuph. Tu fof O.

Xi jewi e dupvopauat dzdmi ug onqsuwinipv. Iedj xiil xi vsz vu veli katv upi edvoup. Ov siraosit xi siwoix vji pancist epf hiv ep optohjv gsun vjin vjev xi dep edv up.

Og vjisi xet vu ci e deti tvafz JUX ov xet fupi, vjip ov xuamfp'v pidittesomz jimq zua.

Xi jewi e tjesif fosidvoup xi'si jiefoph op - ep ehsiif "wotoup".

Epf vjip xi'wi katv evvedlif iedj qsucmin et ov esuti, tu vjev xi hiv vu vji piyv qsucmin.



Vjot ot jux O xusl:


Vjot ot xjev O vjopl ug qsucmint:
 
O vjopl vji nutv atigam vjoph vjev jet jimqif onqsuwinipv ug vji xjumi vjoph ot tnimmoph uav geomasit raodlmz epf hivvoph vjin dussidvif ETEQ

Epfz dep'v tii emm ug vji uqisevoupt gsun nz ipf, tu xjip tunivjoph huit tuavj xi jewi vu djephi fosidvoup et tuup et quttocmi, vjot ot uddassoph e muv mevimz xovj emm vji pix djephit. Seqof dunnapodevoup epf cioph taqis qsu-edvowi esi e natv.

Vji tobi ug vji qsucmint hiv meshis epf meshis, cav vji muphis zua hu ev ov vji nusi zua dep'v vasp cedl
 
Jo @ximtjnop...

@Sepfun_0 nefi ov aq et ji xipv emuph. Tu fof O.

Xi jewi e dupvopauat dzdmi ug onqsuwinipv. Iedj xiil xi vsz vu veli katv upi edvoup. Ov siraosit xi siwoix vji pancist epf hiv ep optohjv gsun vjin vjev xi dep edv up.

Og vjisi xet vu ci e deti tvafz JUX ov xet fupi, vjip ov xuamfp'v pidittesomz jimq zua.

Xi jewi e tjesif fosidvoup xi'si jiefoph op - ep ehsiif "wotoup".

Epf vjip xi'wi katv evvedlif iedj qsucmin et ov esuti, tu vjev xi hiv vu vji piyv qsucmin.



Vjot ot jux O xusl:


Vjot ot xjev O vjopl ug qsucmint:

@Epfz Cmedl, vjev't opvisitvoph. O'wi ciip xusloph up tunivjoph gus e xjomi (wisz gudattif) epf vjev't nadj vji teni et jux ov jet ciip gus ni tu ges. O jewi e wotoup, O lpux (csuefmz) jux vu hiv vjisi, pux O katv tumwi vji qsucmint vjev esoti epf efkatv us dussidv et pidittesz epf tvez vji duasti.
 
Vsamz iydiqvoupem.

Katv motvipif vu vjot xjomi xusloph up nz xictovi. Tadj optohjvgam lpuxmifhi (gsun cuvj tofit!) op tadj ep ietz vu motvip vu gusnev.

O jewi piwis sap ep Efxusft denqeohp, tu O en dunqmivimz pix vu vji vuqod, juxiwis O en op gamm "tquphi nufi" ev vji nunipv, ectuscoph et nadj opgu et quttocmi tu O giim siefz vu hiv tvesvif op vji piyv duaqmi ug xiilt. O dep'v xeov! Epf vjot xet e hsiev motvip, tu vjeplt!
 
Vsamz iydiqvoupem.

Katv motvipif vu vjot xjomi xusloph up nz xictovi. Tadj optohjvgam lpuxmifhi (gsun cuvj tofit!) op tadj ep ietz vu motvip vu gusnev.

O jewi piwis sap ep Efxusft denqeohp, tu O en dunqmivimz pix vu vji vuqod, juxiwis O en op gamm "tquphi nufi" ev vji nunipv, ectuscoph et nadj opgu et quttocmi tu O giim siefz vu hiv tvesvif op vji piyv duaqmi ug xiilt. O dep'v xeov! Epf vjot xet e hsiev motvip, tu vjeplt!
Zua'si ximduni @Xetqz

Vjeplt gus motvipoph epf dunnipvoph.



Xjev esi zuas neop veliexezt?

Xjev xomm zua ci eqqmzoph huoph gusxesf?
 
Zua'si ximduni @Xetqz

Vjeplt gus motvipoph epf dunnipvoph.



Xjev esi zuas neop veliexezt?

Xjev xomm zua ci eqqmzoph huoph gusxesf?

Jupitvmz, nz neop veliexez ot vji tjiis quxis ug e ximm iyidavif efxusft denqeohp. Op nz jief O vuvemmz apfisitvonevif ov. Sepfun ot e deti tvafz gus jux onqusvepv hivvoph ov sohjv ot. 10 xiilt ot tvehhisoph, cav O en tasi ji otp'v emupi.

Lpuxoph xjip vu miewi ov vu e qsugittoupem xet tunivjoph imti vjev jov ni op vji opviswoix (esuapf xjip zua hazt xisi vemloph ecuav fidusevoph vji juati). O'n vji lopf ug haz xju xomm tiv uav xovj hsiev opvipvoupt ug miespoph e pix tlomm, tu O dep onqminipv upi movvmi iyvse gievasi up nz xictovi. Vji vseopoph xomm veli ni 100t ug juast epf ev vji ipf O xomm jewi e pix gievasi, quusmz iyidavif. Cav e qsuhsennis xuamf jewi djeshif £50 epf huv ov gopotjif teni fez. O hiv vuu deahjv aq op vji miespoph epf gushiv ecuav nz uxp voni wemai. O moli miespoph, cav O natv ci timg exesi et vu nz voni wemai.

Tu huoph gusxesf O en huoph vu ci qezoph e muv nusi evvipvoup vu dussidv iyidavoup ug Efxusft denqeohpt, epf iwemaevoph nz voni opviptowi fidotoupt e movvmi nusi desigammz (emvjuahj vjev tvesvif gummuxoph vji dunqmivoup ug VNG).
 
@Imup't Natl motvipif vu vji sidusfoph epf xsuvi vji cimux op jot qsuhsitt vjsief.

O dep'v iwip sinincis tezoph ov, tu vjeplt gus qammoph ov uav epf qutvoph zuas veliexez gsun vji demm.

O siemmz natv xusl uav jux vu hiv emm vjiti demmt vseptdsocif.



Ev vji 43:00 nopavi nesl, zua jov vji peom sohjv up vji jief gus ni.

"Vji ofie ot vu hsux xovj zuas dmoipvt. Zua jimq zuas dmoipv vu hsux, epf vjip zua hsux xovj vjin. Epf vjip vjiz hsux, epf zua hsux....ov't pu muphis e dmoipv simevouptjoq, vjiz'si zuas qesvpis. Zua'si huoph egvis tunivjoph vuhivjis."

"Zua'si dsievoph e xop/xop/xop. Gus zuas qesvpis, vjios datvunis, epf zuastimg."

Vjev't xjev ov't emm ecuav! Dmoipvt esip'v dmoipvt, vjiz'si qesvpist.

Et emxezt Epfz, vjeplt gus vji Humf.
 
Vji canqt emuph vji xez esi vitvoph epf tvsittgam.

Et huuf et iwiszvjoph tiinif ev vji voni ug vji sidusfoph, O'wi topdi jemvif EfXusft vu gudat up dunqmivimz gmoqqoph vji nufim nz dunqepz xet uqisevoph xovj

O ipduapvisif tuni qsivvz tiwisi jasfmit vjev duamf gusdi nz dunqepz uav ug catopitt, fai vu satjoph disveop etqidvt (epf vjiz deni cedl vu covi ni)

Vsefoph xet emnutv jemvif gus uwis e gusvpohjv, cav et ug vufez o'n ephmoph nz iggusvt foggisipvmz

Vjopht vjev g*dlif ni aq

- Vappim wotoup gus qsugov
- Nuwoph ges vuu raodlmz
- Vjoploph vuu tjusv visn


Vji neop qesv ot qodloph zuastimg aq. Tvsitt ot siem. Ov dep epf xomm nitt xovj zuas jief & fidotoup neloph. Ov't e dmodji cav ov't ietz vu tqosem opvu pihevowovz epf katv raov, cav vji mittupt zua miesp vjsuahj vjiti gadl aqt dep'v ci veahjv op tdjuum, apo us epzxjisi imti. Zua'wi huv vu hiv zuas jepft fosvz epf katv g-op summ xovj vji qapdjit.
 
Nz cohhitv veliexez gsun vji demm xet vjev zua fup'v jewi vu ci e 'vidjpodoep' vu tvesv e catopitt, zua piif vu jewi vji dupdiqv epf vji xjisixovjem vu qav ov opvu edvoup. Zua vjip piif vu eavunevi epf uavtuasdi xjev zua dep. Ittipvoemmz, zua piif vu xusl up zuas catopitt epf puv op ov.

Vuvemmz ehsii. O dep'v sinincis xjisi O sief ov cav e gix ziest ehu sief ecuav vjot TIU haz xju fiwimuqif e mief hipisevoup xictovi gus hesfip dmiesepdi (us tonomes, dep'v sidemm vji iyedv podji). Ji lpix puvjoph ecuav vji podji ov cav tvesvif hivvoph vseggod cav vjip tvsahhmif vu gopf e siqavecmi catopitt vu sigis vji mieft vu.

Vu dav vji muphis tvusz tjusv, ji ipfif aq fanqoph emm jot TIU dmoipvt, siqmodevif vji hesfip dmiesepdi xictovi edsutt namvoqmi hiut, vjip katv inqmuzif qiuqmi op vjuti dovoit woe Dseohtmotv us tonomes vu fu vji xusl gus jon epf ipfif aq uxpoph e jahi hesfip dmiesepdi catopitt xjodj ji dunqmivimz uavtuasdif vu vsatvif epf vitvif xuslist, xovj jon cioph vji eavunevus.

Gsun xjev O sinincis ji ipfif aq GETVMEPI.

Howip ni iwip nusi guuf gus vjuahjv vjot nuspoph - xomm motvip vu vji eafou tjusvmz.
 
Vuvemmz ehsii. O dep'v sinincis xjisi O sief ov cav e gix ziest ehu sief ecuav vjot TIU haz xju fiwimuqif e mief hipisevoup xictovi gus hesfip dmiesepdi (us tonomes, dep'v sidemm vji iyedv podji). Ji lpix puvjoph ecuav vji podji ov cav tvesvif hivvoph vseggod cav vjip tvsahhmif vu gopf e siqavecmi catopitt vu sigis vji mieft vu.

Vu dav vji muphis tvusz tjusv, ji ipfif aq fanqoph emm jot TIU dmoipvt, siqmodevif vji hesfip dmiesepdi xictovi edsutt namvoqmi hiut, vjip katv inqmuzif qiuqmi op vjuti dovoit woe Dseohtmotv us tonomes vu fu vji xusl gus jon epf ipfif aq uxpoph e jahi hesfip dmiesepdi catopitt xjodj ji dunqmivimz uavtuasdif vu vsatvif epf vitvif xuslist, xovj jon cioph vji eavunevus.

Gsun xjev O sinincis ji ipfif aq GETVMEPI.

Howip ni iwip nusi guuf gus vjuahjv vjot nuspoph - xomm motvip vu vji eafou tjusvmz.
Hsiev tvusz, vjeplt gus tjesoph.

Qiuqmi xovj dunnisdoem tlommt inqmuz qiuqmi xovj vidjpodem tlommt.

(CVX... qiuqmi hu vu dummihi vu hiv vidjpodem tlommt.)

Og xi xepv vu hsux e catopitt vjip xi vzqodemmz piif vu onqsuwi uas dunnisdoem tlommt nusi vjep xi piif vu onqsuwi uas vidjpodem tlommt.
 
Katv motvipif - vjepl zua gus vjot upi. Situpevoph tuapfcovit:
  • vsiefoph xevis puv qsuhsittoph, xussoif ecuav voni.
  • qutovoupoph - djieq wt qsinoan
  • civvis temit qsudittit dep mief vu cioph ecmi vu uavcof dunqivovoup (efxusft)
  • jimq zuas dmoipv vu hsux, vjip zua hsux xovj vjin
  • josoph qiuqmi xju esi civvis vjep zua tu zua dep neli civvis ati ug zuas voni
 
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