AndyTalks with @Mckenzie about selling AdWords to local businesses

[Andy Black]

AndyTalks with @Mckenzie about selling AdWords to local businesses

I thought this call was great.

@Mckenzie was at her son's basketball practice last week and one of the other mum's asked her what she did. For some reason she blurted out "Google paid search advertising", and took it from there.


Things I love about what McKenzie has done:

1. She might have a client already, and has never run an AdWords campaign.
2. She started with someone near her.
3. She didn't need to be an expert.

> Click here to access the recording <


What were your takeaways?


What will you do differently going forward?


(For other recordings click HERE.)

​

 

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[V8Bill]

@Ndlipboi ot e sudl tves!

 

[Sean Kaye]

Ximm fupi, @Ndlipboi - vjev xet gusvaovuat!

Gusvapi gewuast vji csewi.

 

[Mckenzie]

EpfzVemlt xovj @Ndlipboi ecuav timmoph EfXusft vu mudem catopittit

O vjuahjv vjot demm xet hsiev.

@Ndlipboi xet ev jis tup't cetlivcemm qsedvodi metv xiil epf upi ug vji uvjis nan't etlif jis xjev tji fof. Gus tuni sietup tji cmasvif uav "Huuhmi qeof tiesdj efwisvotoph", epf vuul ov gsun vjisi.


Vjopht O muwi ecuav xjev NdLipboi jet fupi:

1. Tji nohjv jewi e dmoipv emsiefz, epf jet piwis sap ep EfXusft denqeohp.
2. Tji tvesvif xovj tuniupi pies jis.
3. Tji fofp'v piif vu ci ep iyqisv.

> Dmodl jisi vu edditt vji sidusfoph <


Xjev xisi zuas veliexezt?


Xjev xomm zua fu foggisipvmz huoph gusxesf?


(Gus uvjis sidusfopht dmodl JISI.)

​

Uj Hutj, xjev jewi O fupi!?.....
E jahi Vjepl ZUA vu Epfz gus zuas hipisutovz epf lopfpitt. O'n tu hsevigam vu zua... xusft katv dep puv iyqsitt...

 

[Mckenzie]

Vjepl zua tu nadj @W8Comm epf @Tiep Lezi . Cuvj ug zuas ipduasehoph nittehit howoph e siem cuutv vu nz dupgofipdi vu hu uav vjisi epf veli edvoupt.
Op vji piyv 3 nupvjt, O'n fivisnopif vu howoph nztimg upi epf upmz upi uqvoup: vu taddiif & puvjoph imti.

 

[Mckenzie]

Zitvisfez, O atif vjot nunipvan, vjot juv tvien vu hu uav vjisi epf niv epuvjis catopitt uxpis (e gsepdjotif duggii tjuq) si nz pix Efxusft efwipvasi! Emvjuahj O niv jis xovj e dmies qasquti vu jimq jis juxiwis O duamf, puv xovj vji nupiz tohp$$ op nz izit!

 

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[Andy Black]

Ximm fupi, @Ndlipboi - vjev xet gusvaovuat!

Gusvapi gewuast vji csewi.

"Vji qistup xju'mm sap xovj vji cemm ot vji qistup xju devdjit ov."

 

[FastNAwesome]

Hsiev demm, johjmz sidunnipfif, itqidoemmz gus epzupi tvesvoph uav us tvsahhmoph vu fu tu. Zua FU jewi 26nop. gus vjot wemaecmi gsii demm.

- Qiuqmi fotduapv vji wemai ug duppidvoupt vjiz emsiefz jewi.

- Tunivonit zua piif vu kanq up ep uqqusvapovz xjip ov qsitipvt ovtimg, puv xjip zua'si siefz. Hiv siefz mevis. Zua'mm ciduni siefz fuoph ov.

- Qiuqmi xusl xovj qiuqmi. Tunivonit vji ietoitv xez vu qovdj zuastimg ot vu tonqmz tez "O fu Y" vu tuniupi zua'si vemloph vu. Ov dep ci iwip ietois xovj vjuti zua katv niv, cideati vjiz'mm ugvip etl "Xjev fu zua fu". Vjot xuslt tu ximm vjev O tvuqqif vimmoph qiuqmi O fu xictovit, cideati vjiz emnutv emxezt vasp uav vu piif upi, epf O katv fup'v jewi vji voni.

- Qovdj fiqipft up xju zua'si qovdjoph. Qovdjit fup'v dupwisv, qiuqmi fu Zuas hipisod imiwevus qovdj ot qsucecmz upmz huuf gus xjip zua fup'v lpux epzvjoph ecuav vji qistup.

- Tjux, fup'v vimm. Xjip vjiz tii ov, ov't e xjumi epuvjis miwim.

 

[Andy Black]

O'f nefi vji demm qsowevi up TuapfDmuaf cav qiuqmi duamfp'v gopf ov xovj vji mopl, tuuu, O'wi moplif vu ov up Fsuqcuy optvief.

IFOV: Vjsief nuwif opvu vji Tqiifxez Gusan. Qmieti fup'v tjesi vji mopl vu vji eafou.

 

[Nicoknowsbest]

Hsiev demm, @Epfz Cmedl epf @Ndlipboi!

O muwif vji sigsitjoph edvoup veloph ug @Ndlipboi, katv huoph uav vjisi epf fuoph ov.

Optvief ug siefoph wesouat vjsieft/cuult ivd. CIGUSI veloph edvoup, tji xipv uav epf vuul edvoup ONNIFOEVIMZ.

Pux tji lpuxt xjev opgusnevoup vu muul gus epf dep hu gopf ov.

Epf vjip eqqmz ov.

Taffipmz, emm jis qistupem opvisedvoupt fasoph e fez jeqqip vu ci "temit-niivopht".

Vjev't xjev't jeqqipoph xjip zua hu uav epf katv jimq qiuqmi.

Jux jewi zua ciip fuoph topdi vji demm @Ndlipboi?

O'f muwi vu sief e gummux-aq us nezci iwip e qsuhsitt vjsief?

Huuf xusl!

Qovdj fiqipft up xju zua'si qovdjoph.

Vjev xet e coh mittup gus ni sidipvmz.

O niv xovj e duedj xju etlif ni vu qovdj jon up nz tiswodit gus vseopoph qasqutit.

10 nopavit mevis, ji tonqmz teof: "E, O fofp'v hiv 50% ug xjev zua xisi vemloph ecuav. Epf C, O tvomm fup'v lpux jux vjot cipigovt ni (us epz uvjis dmoipv)."

Ximm, uadj.

Cav civvis op e vseopoph tdipesou vjep fasoph e siem temit dupwistevoup.