I've been pondering on ideas that are:
1. Replicable
2. Benefit from Customer Lifetime Value
I've thought up a funky concoction of two existing products. In my mind, it actually sounds quite cool. But I'm asking myself "does the world ACTUALLY need something like this?". I'm hoping some of you may help me answer this question. Any and all feedback would be much appreciated!
---------------‐-------
I'm sure you've seen those anxiety relief chewables/drops you can buy in pharmacies and supermarkets.
They're pretty much a blend of herbs, flowers and other good stuff that fights anxiety. The problem? - not everybody has the opportunity to unscrew a cap and administer a dropper in their mouth-- especially in tense situations. Moreover, they may not have the opportunity to start chewing stuff like "Anti Anxiety Gum" in their workplace, unless they want their ear chewed off by their boss!
Now for my solution/value skew: I'm sure you've heard of ZYN, the little pouches of tobacco-free nicotine pouches that come in a tin (if you haven't, just Google ZYN- the teenagers love them, as do I!) . Instead of nicotine, perhaps putting some useful herbs/adaptogens inside these pouches would provide people with discreet, on-the-go anxiety relief. In this way, the cocktail will be absorbed much faster through the mouth compared to digestion.
Before I even begin nurturing my idea, I need to ensure this is something people will actually use. My target audience would be students or professionals in formal environments where they can't risk chewing gum or going through the whole ordeal of squirting drops into their mouth.
So, what do you think? Is my Anxiety Relief Lip Pouch something that world needs, or just another gimmick that only sounds good in between my two ears?
1. Replicable
2. Benefit from Customer Lifetime Value
I've thought up a funky concoction of two existing products. In my mind, it actually sounds quite cool. But I'm asking myself "does the world ACTUALLY need something like this?". I'm hoping some of you may help me answer this question. Any and all feedback would be much appreciated!
---------------‐-------
I'm sure you've seen those anxiety relief chewables/drops you can buy in pharmacies and supermarkets.
They're pretty much a blend of herbs, flowers and other good stuff that fights anxiety. The problem? - not everybody has the opportunity to unscrew a cap and administer a dropper in their mouth-- especially in tense situations. Moreover, they may not have the opportunity to start chewing stuff like "Anti Anxiety Gum" in their workplace, unless they want their ear chewed off by their boss!
Now for my solution/value skew: I'm sure you've heard of ZYN, the little pouches of tobacco-free nicotine pouches that come in a tin (if you haven't, just Google ZYN- the teenagers love them, as do I!) . Instead of nicotine, perhaps putting some useful herbs/adaptogens inside these pouches would provide people with discreet, on-the-go anxiety relief. In this way, the cocktail will be absorbed much faster through the mouth compared to digestion.
Before I even begin nurturing my idea, I need to ensure this is something people will actually use. My target audience would be students or professionals in formal environments where they can't risk chewing gum or going through the whole ordeal of squirting drops into their mouth.
So, what do you think? Is my Anxiety Relief Lip Pouch something that world needs, or just another gimmick that only sounds good in between my two ears?
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