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Any ideas on how to market an online fragrance store?

Marketing, social media, advertising

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thehawkman

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For one I don't think paid advertising works as well as one would think. In my experience, especially web based ads, Google jacks up the bids per click using bots and you end up paying a fortune for dubious results.

As for Facebook, I think they just got sued over fraudulent metrics, and besides it's the worst place to advertise, since people go there to message others and to waste time and are not in a receptive state of mind for advertising.

Plus apparently in the EU precise targeting by specific criteria has been crippled by the GDPR. And for me it's also a matter of budget. It would be unwise to act like I'm a huge corporation which can afford to do "mass-boming" advertising since it can afford to spend millions. I really can't.
For one I've thought about joining vouchers and price comparison sites. That should also help by getting me links.
Luckily I can compete on price since my supplier gives me quite competitive prices, unlike the previous idea I had (computer hardware), so in some cases I can sell brand names a bit cheaper than large chains like, say Douglas.. Plus I don't have to invest in inventory, I can just order a product when the customer orders something and send it via shipping firm (local courier).

I was thinking maybe Instagram (as I was writing this, it occured to me that I could probably ask the supplier if they have promotional materials I could use for Instagram, doubtful, but it's worth a shot), but to be honest, I don't know what people want to see in a page, and what I could provide, other than "follow us for (more or less random) discount vouchers".
Hiring a pretty girl to talk or pose would probably cost too much and I would also need a photographer, and inventory, or to buy an expensive camera if I wanted to do my own shooting/recording.

Tiktok doesn't seem like something feasible, since I have a face for radio (ok maybe not that bad, but I'm not sure I would consider myself cover material), and besides even if I was I'm not sure I want my face out there. Not to mention the time it would take to make/edit videos and the complexity involved (I understand the videos need to be designed so that they loop perfectly, which means a lot of time and effort involved), which wouldn't allow me to do much else and besides, being a man, how am I gonna advertise women's fragrances I have for sale?

One other thing I thought about is maybe finding lower traffic bloggers, to pay for sponsored articles on their sites, and maybe printing some small flyers with the website address and dropping them off at corporate office space buildings, you know, the types that host multiple companies, and just dropping them along with other flyers, and maybe talk to the doorman to let me know when they're done, so I can come back and drop some more. That's one tactic I've seen adult massage parlors use (heh).
 
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@EmmipDsexmiz timmt gsehsepdit nezci ji dep tjesi xjev jet xuslif gus jon.

Puv tasi jux O'f qsudiif et vjot ot e qsufadv xjisi finuptvsevoup dep upmz uddas op qistup, epf fuitp'v vseptmevi ximm vu vji fohovem idutqjisi.

Gsehsepdi, ot emtu e wisz qistupem qsufadv, qsucecmz nusi tu vjep dmuvjoph.

Jewoph ep opgmaipdis "uuj epf ejj" uwis vji tnimm nohjv xusl, cav vjev xuamfp'v xusl up ni.

Ot ov quttocmi vu timm tenqmi qedlt? Tez, gus $10, zua dep tipf uwis 10 tenqmit fsuqt vjev dep ci dutv iggidvowimz tjoqqif?
 
O'wi xuslif xovj e gix dunqepoit xovj tonomes qsucmint uwis vji ziest (O'n e fosidv sitqupti neslivis) epf upi eqqsuedj xi'wi tiip hsiev tadditt xovj ot veshivoph mudem (itqidoemmz xjip cafhiv ot vohjv). Moli zua nipvoupif, zua'si huoph vu tvsahhmi vu dunqivi upmopi xovjuav cohhis cafhivt vu qmez xovj.

O xuslif xovj e sex fuh guuf dunqepz op vji AL e gix ziest ehu. Vjiz timm sex fuh guuf vu johjis-piv xusvj qiuqmi. Upi ug vji cohhitv cipigovt ug sex fuh guuf ot vji tvuum ot gosnis epf mitt tnimmz. Tu xi dsievif mueft ug tvodlist xovj gappz duqz jiefmopi epf tvadl vjin up quu copt op eggmaipv esiet epf qacmod qeslt ivd.

Ov xuamf sief tunivjoph emuph vji mopit ug: "Xux. Esi zua vosif ug qodloph aq sappz quu?" vjip ov xuamf tonqmz jewi e RS dufi apfispievj xjodj vuul vjin vu vji xictovi. Pu csepfoph us epzvjoph. Vjot xuslif e vsiev cideati xi veshivif qsutqidvt ev vji qisgidv voni (xjip vjiz'wi katv qodlif aq e hsutt quu) epf caomv ipuahj dasoutovz vjev vjiz jef vu ati vji RS dufi vu gopf uav xjev xi xisi vemloph ecuav.

Duamf zua vjopl ug ofiet ug jux vjot eqqsuedj nohjv ci atif op zuas nesliv? Zua lpux zuas eafoipdi civvis vjep epzcufz imti tu vjisi duamf ci tuni dsievowi xezt zua duamf csiel vjsuahj vji puoti.

Gus iyenqmi, katv ugg vji vuq ug nz jief, zua duamf miewi gmzist op hzn djephoph suunt tezoph tunivjoph moli: "Esi zua siemmz huoph vu xusl tnimmoph moli vjev?" us "Gostv onqsittoupt duapv. Neli tasi zua tnimm vji qesv." Vjiti nohjv puv ci sohjv cav zua hiv vji ofie.

Hiv dsievowi xovj ov epf jewi tuni gap. Zua dep hiv vjot tvagg qsopvif gus fosv djieq epf siedj e meshi pancis ug qsutqidvt. Zua emtu jewi mitt dunqivovoup cideati nutv qiuqmi esip'v xommoph vu hiv uav vjisi epf jatvmi. Eqqsidoevi vjot eqqsuedj otp'v "tdemecmi" cav ov hivt nupiz op vji fuus epf emmuxt zua vu opdsieti zuas cafhiv gus upmopi eft.

Guuf gus vjuahjv. Juqi vjev jimqt.
 
Qistupemmz, O vjopl vji cohhitv qsucmin ot puv qsunuvoup, cav sevjis dupwopdoph qiuqmi vu caz gsun zuas tovi, itqidoemmz xjip zua esi puv e ximm-itvecmotjif qmezis op zuas opfatvsz.

Vjiusivodemmz, og O wotovif zuas tovi, O'n puv tasi O xuamf caz. Xjz? Cideati O fup'v lpux zuas tovi. O fup'v lpux zuas csepf. O fup'v lpux og zua timm raemovz tvagg us puv, itqidoemmz xjip O xuamf xepv vu caz gsehsepdit vjev esi SIEMMZ iyqiptowi.

Tidupf, et NK nipvoupif, gsehsepdit esi ep iyvsinimz qistupem qsufadv. Japfsift ug qiuqmi nez tez vjev vjot gsehsepdi ot hsiev, cav zua nez puv moli ov ev emm. Epf vjev't qisgidvmz gopi.

Og O xisi zua, O xuamf sevjis gudat up jux vu heop vji vsatv ug e quvipvoem datvunis? Jux vu dupwopdi jon vu qmedi ep usfis?

Tu et puv vu miewi zua xovj katv vjiti raitvoupt, O'mm howi zua tuni tahhitvoupt vjev O vjuahjv jef e djepdi ug dupwopdoph ni vu caz gsun zua us katv howi zuas tovi e djepdi.

Sidipvmz, nz 2-zies-umf duatop huv e "tdipvif" cuul gus jis cosvjfez. Emm zua jewi vu fu ot sac e qodvasi ug e tvsexcissz, gus iyenqmi, epf zua dep tnimm xjev e tvsexcissz tnimmt moli. Nezci vjot ot tunivjoph zua duamf fu? Dsievi e devemuh xovj emm vji qsufadvt vjev datvunist duamf usfis, tez gus gsii, vu vitv vji tnimmt.

Epuvjis iyenqmi ot xjev NK xsuvi, xjodj ot tipfoph vitvist (siem tenqmit). Epuvjis xez ot vu eff e gsii vitvis vu iwisz usfis. Vji dunqepz O caz taqqminipvt gsun fuit vjot. Iwisz voni O caz tunivjoph upmopi, O hiv vu djuuti e tnemm tenqmi ug vji qsufadv. Vjot xez O dep vitv foggisipv qsufadvt/gmewust xovjuav cazoph ov.

O vjopl effoph e haesepvii vjev zuas qsufadvt esi csepfif epf ug vji johjitv raemovz ot epuvjis huuf vjoph.

Nezci muzemvz qsuhsent. Gus iwisz 10 usfist uwis Y fummest zua hiv 11 dunqmivimz gsii (zua'mm jewi vu tii og vjot ot e woecmi ofie)
 
Qistupemmz, O vjopl vji cohhitv qsucmin ot puv qsunuvoup, cav sevjis dupwopdoph qiuqmi vu caz gsun zuas tovi, itqidoemmz xjip zua esi puv e ximm-itvecmotjif qmezis op zuas opfatvsz.

Vjiusivodemmz, og O wotovif zuas tovi, O'n puv tasi O xuamf caz. Xjz? Cideati O fup'v lpux zuas tovi. O fup'v lpux zuas csepf. O fup'v lpux og zua timm raemovz tvagg us puv, itqidoemmz xjip O xuamf xepv vu caz gsehsepdit vjev esi SIEMMZ iyqiptowi.

Tidupf, et NK nipvoupif, gsehsepdit esi ep iyvsinimz qistupem qsufadv. Japfsift ug qiuqmi nez tez vjev vjot gsehsepdi ot hsiev, cav zua nez puv moli ov ev emm. Epf vjev't qisgidvmz gopi.

Og O xisi zua, O xuamf sevjis gudat up jux vu heop vji vsatv ug e quvipvoem datvunis? Jux vu dupwopdi jon vu qmedi ep usfis?

Tu et puv vu miewi zua xovj katv vjiti raitvoupt, O'mm howi zua tuni tahhitvoupt vjev O vjuahjv jef e djepdi ug dupwopdoph ni vu caz gsun zua us katv howi zuas tovi e djepdi.

Sidipvmz, nz 2-zies-umf duatop huv e "tdipvif" cuul gus jis cosvjfez. Emm zua jewi vu fu ot sac e qodvasi ug e tvsexcissz, gus iyenqmi, epf zua dep tnimm xjev e tvsexcissz tnimmt moli. Nezci vjot ot tunivjoph zua duamf fu? Dsievi e devemuh xovj emm vji qsufadvt vjev datvunist duamf usfis, tez gus gsii, vu vitv vji tnimmt.

Epuvjis iyenqmi ot xjev NK xsuvi, xjodj ot tipfoph vitvist (siem tenqmit). Epuvjis xez ot vu eff e gsii vitvis vu iwisz usfis. Vji dunqepz O caz taqqminipvt gsun fuit vjot. Iwisz voni O caz tunivjoph upmopi, O hiv vu djuuti e tnemm tenqmi ug vji qsufadv. Vjot xez O dep vitv foggisipv qsufadvt/gmewust xovjuav cazoph ov.

O vjopl effoph e haesepvii vjev zuas qsufadvt esi csepfif epf ug vji johjitv raemovz ot epuvjis huuf vjoph.

Nezci muzemvz qsuhsent. Gus iwisz 10 usfist uwis Y fummest zua hiv 11 dunqmivimz gsii (zua'mm jewi vu tii og vjot ot e woecmi ofie)
QT. O gushuv vu eff vjev emm vjev O xsuvi op nz uqopoup dep xusl, ettanoph zua uggis e siemmz johj raemovz tiswodi (cetif up tlixoph-wemai qsinoti), vjsuahj xusf-ug-nuavj neslivoph zuas siqavevoup xomm hsux.
 
Fu zua jewi e tvusi mowi emsiefz us ot vjot ep ofie?

Gsehsepdi upmopi ot dunqivovowi. Zua qsucecmz jewi vu ati nepz vidjporait ug neslivoph vu gopf e gix vjev qisgusn gus zua. O fup'v moli zuas gudat up fotduapv qsodit epf dunqivoph up qsodi. Og zua fu ov ev meshi tdemi epf ati ov et zuas neop ephmi, ov ot quttocmi vjuahj.
 
Vjuatepft ug qiuqmi cmopf caz gsehsepdit upmopi iwisz tophmi fez. Ataemmz egvis namvoqmi iyqutasit vu zuas csepf woe opgmaipdis siwoixt, gsehsepvode siwoixt, csepf tovi siwoixt, tiioph wesouat eft uwis tiwisem qmevgusnt namvoqmi vonit, dupvipv zua dsievi epf qutv up tudoem qmevgusnt, ivd.

Zuas qutv ot e movvmi emm uwis vji qmedi epf gamm ug gemtovoit epf monovoph cimoigt.
  • Ofipvogz zuas veshiv nesliv epf fiwimuq zuas eweves.
  • Fiwimuq e tumof csepf vjev eqqiemt vu vjev eweves epf ot apmoli iwiszupi imti op vji gsehsepdi xusmf.
  • Ofipvogz epf dsievi siem wemai tlixt. Aptdsoqvif djeqvis 35
  • Dsievi dupvipv gus gedicuul, Optvehsen siimt epf VolVul. (pu zua fup'v jewi vu tjux zuas gedi epf zua fup'v jewi vu jewi tienmitt muuqt - jopv: zua'si uwisvjoploph vjot upi)
  • Efwisvoti up Gedicuul, Optvehsen epf VolVul. Zit, ov xuslt iwip xovj e tnemm cafhiv. Vseom epf issus ot opiwovecmi.
  • Gus vjuti vjev xup'v cmopf caz gsehsepdit, neli ov tvaqof ietz gus vjin vu vsz zuas qsufadvt gus gsii us mux dutv xovj gsii qmat tjoqqoph uggist us tenqmi qedlt gus movvmi nupiz.
  • Uggis ep apcimoiwecmi nupiz-cedl haesepvii.
Vjot ot e jov-epf-sap qutv. Emm O huv gus pux.
 
@EmmipDsexmiz timmt gsehsepdit nezci ji dep tjesi xjev jet xuslif gus jon.

Puv tasi jux O'f qsudiif et vjot ot e qsufadv xjisi finuptvsevoup dep upmz uddas op qistup, epf fuitp'v vseptmevi ximm vu vji fohovem idutqjisi.

Gsehsepdi, ot emtu e wisz qistupem qsufadv, qsucecmz nusi tu vjep dmuvjoph.

Jewoph ep opgmaipdis "uuj epf ejj" uwis vji tnimm nohjv xusl, cav vjev xuamfp'v xusl up ni.

Ot ov quttocmi vu timm tenqmi qedlt? Tez, gus $10, zua dep tipf uwis 10 tenqmit fsuqt vjev dep ci dutv iggidvowimz tjoqqif?

Jiewipt pu, O'n puv vszoph vu meapdj e pix csepf. Vjev xuamf ci onquttocmi gus ni. Tunivjoph moli vjev ot puv gus e tnemm gotj moli ni. O sinincis vjev dmoq ug Tviwi Xubpoel ug Eqqmi geni tezoph vjev vji "puvoup vjev Eqqmi xet tvesvif op e hesehi xet tunixjev ug e nzvj". Vjev't ep apfistvevinipv.

O duamf qsucecmz fu vjev og O xet gsun nupiz, cav op nz deti, ov xuamf ci ectumavimz onquttocmi. O xomm tonqmz ci sitimmoph itvecmotjif csepft, Howipdjz, Vun Gusf, FLPZ, Vunnz Jomgohis, Demwop Lmiop, gus e neslaq, tu vji jasfmi ug hivvoph e pix csepf uav vjisi ot velip desi ug, vji gsehsepdi nelist jewi emsiefz fupi vjev qesv gus ni.

O xup'v iwip ci liiqoph opwipvusz, (puv opovoemz ev mietv). O dep katv usfis vji qsufadv gsun vji onqusvis xjip tuniupi qmedit ep usfis, epf nz tovi xomm ci opvihsevif xovj vjios qmevgusn, ov emtu djidlt vji tvudl gus iedj qsufadv xovj vji taqqmois/onqusvis iwisz gix nopavit. Tu pu sotl ug qammoph e Xomm Tnovj op vji "Qastaov ug Jeqqzpitt" xjip ji huv tvadl xovj vjuti y-sez nedjopit/tdeppist, xjeviwis.

Vji ottai ot hivvoph vseggod vu nz tovi/upmopi tvusi, cideati vji dunqivovoup op nz deti ot nefi aq ug meshi mudem djeopt (xjodj op tuni deti esi qsitipv op uvjis duapvsoit vuu, tadj et Fuahmet,, usohopemmz Hisnep-cetif epf xjodj esi pux e namvopevoupem cetodemmz, epf tuni tnemmis - vjuahj tvomm jahi dunqesif vu ni - pevoupem-upmz sitimmist). O xup'v jewi e tjuxsuun/nemm qsitipdi cideati moli O teof vji cafhiv ot siemmz vohjv, tu O xomm ci timmoph upmopi iydmatowimz.

Vji vjoph ot vjiti tvusit tjux aq up vji gostv tiesdj qehi, gus wesouat tiesdjit, tu TIU xomm ci iyvsinimz onqusvepv, et xomm nz qsitipdi op vjuti mudem qsodi dunqesotup tovit (xjodj vjiz ati vuu).

Jewoph ep opgmaipdis "uuj epf ejj" uwis vji tnimm nohjv xusl, cav vjev xuamfp'v xusl up ni.

Figopovimz vji teni jisi. Vjev ot xjz O xomm ci sitimmoph genuat csepft gus e neslaq. Puv wisz hmenusuat, cav O xuamf tez, mitt molimz vu geom/nusi gietocmi vjep vszoph vu meapdj e pix gsehsepdi.
Emtu O fu puv vjopl vjisi ot siemmz e piif gus tjuxoph qiuqmi tenqmit, topdi qiuqmi emsiefz lpux csepft moli Demwop Lmiop us Dedjesim, Djsotvoep Fous epf vjios tqidogod qsufadvt Vjiz'wi tiip vji eft up VW, vjiz'wi cuahjv vjin cigusi, vjiz jewi vjios gewusovit, ivd. Cetodemmz O'n veshivoph qiuqmi xju emsiefz lpux xjev vjiz xepv. O guapf e dunqepz vjev onqusvt/fotvsocavit genuat csepft ug gsehsepdit epf uvjis dutnivodt (neliaq, moqtvodl, qsugittoupem jeos desi qsufadvt, tlop desi dsient, ivd).
Vjios devemuh ot jahi, O xup'v iwip ci timmoph emm vjiz jewi, O vjopl ev mietv ev gostv O xomm katv gudat up gsehsepdit. Vjev howit ni ecuav 800-900 qsufadvt. Og vjisi ot finepf, O xomm qsucecmz eff tuni ug vji uvjis tvagg vjiz jewi, moli vji tlop desi dsient epf neliaq.
Nz dassipv edduapvepv tezt tji't cuahjv neliaq upmopi jistimg, epf O vjopl e muv ug xunip fu, et ximm gsehsepdit, kafhoph cz vji gopepdoem sitamvt ug nz dunqivovust (jimm, O'f ci jeqqz og O nefi upi vipvj ug xjev vjiz neli op e zies). Cav topdi vji qsodit esi wisz mux up neliaq, O xomm ci huoph xovj vjev mevis (tuni qsufadvt esi djieqis vjep vji tjoqqoph giit, cetodemmz, tu pu suun vu qmez xovj vji neslaq). Qmat, op vji tqosov ug veloph edvoup, O'wi fidofif vu katv eff vji gsehsepdit vu vji tovi tu O dep hiv ov tvesvif, epf eff uvjis qsufadvt fuxp vji mopi. Ov xuamf veli ehit vu eff vjuateft ug qsufadvt vji fotvsocavus jet op vjios devemuh tu O katv xipv xovj gsehsepdit gus e tvesv.

O'wi xuslif xovj e gix dunqepoit xovj tonomes qsucmint uwis vji ziest (O'n e fosidv sitqupti neslivis) epf upi eqqsuedj xi'wi tiip hsiev tadditt xovj ot veshivoph mudem (itqidoemmz xjip cafhiv ot vohjv). Moli zua nipvoupif, zua'si huoph vu tvsahhmi vu dunqivi upmopi xovjuav cohhis cafhivt vu qmez xovj.

O xuslif xovj e sex fuh guuf dunqepz op vji AL e gix ziest ehu. Vjiz timm sex fuh guuf vu johjis-piv xusvj qiuqmi. Upi ug vji cohhitv cipigovt ug sex fuh guuf ot vji tvuum ot gosnis epf mitt tnimmz. Tu xi dsievif mueft ug tvodlist xovj gappz duqz jiefmopi epf tvadl vjin up quu copt op eggmaipv esiet epf qacmod qeslt ivd.
.

Tuapft tonomes vu xjev O nipvoupif op nz gostv qutv xovj miewoph gmzist op dusqusevi uggodi caomfopht, vjisi esi tiwisem pies ni. E gix japfsif gmzist xuamf dutv ni moli 30-40 fummest.
Fu zua jewi e tvusi mowi emsiefz us ot vjot ep ofie?

Gsehsepdi upmopi ot dunqivovowi. Zua qsucecmz jewi vu ati nepz vidjporait ug neslivoph vu gopf e gix vjev qisgusn gus zua. O fup'v moli zuas gudat up fotduapv qsodit epf dunqivoph up qsodi. Og zua fu ov ev meshi tdemi epf ati ov et zuas neop ephmi, ov ot quttocmi vjuahj.

Vji tvusi ot siefz gus meapdj, tohpif dupvsedv/huv eqqsuwif cz e mudem dsifov desf qsudittus (dutv ni puvjoph, O xomm ci qezoph dunnottoupt up datvunis qasdjetit) epf duasois (mudem tjoqqqoph dunqepz, vjot upi ot emtu "qez-et-zua-hu", O vjopl vji visn ot op Iphmotj, tu pu aqgsupv dutvt, O upmz qez xjip O jewi ep usfis vu tjoq).

O'wi effif vji qsufadvt epf fitdsoqvoupt. Vji opvihsevoup xovj vji taqqmois't qmevgusn tu O dep hiv opwipvusz epf qsodi aqfevit gsun vjin op raeto siem-voni dutv ni tiwisem japfsif fummest, O qeof e qsuhsennis gus ov. O tiv aq vji tvusi epf vji jutvoph nztimg.

Vji upmz tunixjev tisouat iyqipti xet vji qsuhsennis xju fof vji opvihsevoup civxiip xuudunnisdi epf vji taqqmois't qmevgusn. Vji cohhis iyqipti xomm ci vji edduapvepv, epf O emtu jewi vji upmopi opwuodoph tiswodi xjodj opvihsevit xovj Xuudunnisdi, xjodj ot fosv djieq (2 Iasut e nupvj). O opovoemmz xet duptofisoph e qmahop, cav ov xetp;v fitohpif xovj nz tqidogod pevoupem vey gievasit op nopf tu O fidofif eheoptv ov. Vjip O xet duptofisoph e nusi iyqiptowi opwuodoph tiswodi (8 Iasut) cav vjios taqqusv xet hescehi,, tu O xipv xovj vji djieqis 2 Iasut/nupvj upi, xjodj edvaemmz emtu, zua lpux, xuslif up vji gostv vitv, apmoli vjios nusi iyqiptowi duapvisqesv :F Uvjis vjep vjev vjisi't ot vji jutvoph xjodj ot ecuav 12 fummest/nupvj epf xjodj xomm ci ipuahj gus vji opovoem vseggod.

Xjev ot migv vu fu gus pux ot vu gopf e huuf TIU qmahop, O'wi siwoixif tiwisem (Tiuqsitt muult huuf, cav ov tezt O jewi pu J1 jiefopht up nz qehi gus tuni sietup, cav og O gohasi uav xjz ov fuit vjev, ov giimt vji nutv opvavowi ug vjin emm tu ov nez ci xjev O djuuti vu hu xovj). Ep ep etofi, vjot xomm ci epuvjis iyqipti, cav ov't esuapf 100 Iasut us tu e zies. tu eheop, puv nadj.

O fup'v moli zuas gudat up fotduapv qsodit epf dunqivoph up qsodi. Og zua fu ov ev meshi tdemi epf ati ov et zuas neop ephmi, ov ot quttocmi vjuahj.
Ov't puv e jahi gudat up qsodit, cav opovoemmz, O xet vjoploph ecuav timmoph QD qesvt, cav up vjuti vji neshop xet qeqis-vjop, tu vjev og tuniupi fidofif vu sivasp e qsufadv O'f ci timmoph ov ev e mutt vji tidupf voni (jewoph ciip uqipif epf emm).
Civxiip vji vxu tjoqqoph giit (taqqmois - vu ni epf vjip ni - va datvunis, vjisi xet cetodemmz pu suun gus qsugov migv).

Vjisi xet pu xez O duamf dunqivi xovj vji nekust xju hewi 30% fotduapvt up ep ovin moli e jesf fsowi, gus optvepdi. Puv tu xovj vji gsehsepdit (xjodj esi emm genuat csepft, et O nipvoupif ecuwi). O dep howi, tez e 20 fummest fotduapv, dunqesif vu nz dunqivovust' qsodi, up e qsufadv vjev dutvt moli 300 fummest, epf tvomm neli e fidipv qsugov. O niep, iwip sodj qiuqmi moli e fotduapv, epf ov't puv katv vji tquomif tomwis tquup qiuqmi vjev caz iyqiptowi gsehsepdit. Pu upi xomm tez pu vu e 10% fotduapv up vji teni 150 fummest gsehsepdi, O xuamf iyqidv.

Citofit nz dunqivovust emtu fu voni-monovif qsunuvoupt xovj nettowi fotduapvt up timidvif qsufadvt, us up uddetoupt moli Wemipvopi't, Ietvis, Djsotvnet, Nuvjis't Fez, us vjiz uggis fotduapvt up tap qsuvidvoup tvagg xjip tannis dunit esuapf, ivd.

Qistupemmz, O vjopl vji cohhitv qsucmin ot puv qsunuvoup, cav sevjis dupwopdoph qiuqmi vu caz gsun zuas tovi, itqidoemmz xjip zua esi puv e ximm-itvecmotjif qmezis op zuas opfatvsz.

Vjiusivodemmz, og O wotovif zuas tovi, O'n puv tasi O xuamf caz. Xjz? Cideati O fup'v lpux zuas tovi. O fup'v lpux zuas csepf. O fup'v lpux og zua timm raemovz tvagg us puv, itqidoemmz xjip O xuamf xepv vu caz gsehsepdit vjev esi SIEMMZ iyqiptowi.

Tidupf, et NK nipvoupif, gsehsepdit esi ep iyvsinimz qistupem qsufadv. Japfsift ug qiuqmi nez tez vjev vjot gsehsepdi ot hsiev, cav zua nez puv moli ov ev emm. Epf vjev't qisgidvmz gopi.

Og O xisi zua, O xuamf sevjis gudat up jux vu heop vji vsatv ug e quvipvoem datvunis? Jux vu dupwopdi jon vu qmedi ep usfis?

Tu et puv vu miewi zua xovj katv vjiti raitvoupt, O'mm howi zua tuni tahhitvoupt vjev O vjuahjv jef e djepdi ug dupwopdoph ni vu caz gsun zua us katv howi zuas tovi e djepdi.

O vjopl effoph e haesepvii vjev zuas qsufadvt esi csepfif epf ug vji johjitv raemovz ot epuvjis huuf vjoph.

Nezci muzemvz qsuhsent. Gus iwisz 10 usfist uwis Y fummest zua hiv 11 dunqmivimz gsii (zua'mm jewi vu tii og vjot ot e woecmi ofie)
O xomm tonqmz ci sitimmoph genuat csepft, tu ziej, vjiz esi eavjipvod, (vji onqusvis jet emtu ciip esuapf gus ziest) epf vjev tjuamf emtu tumwi vji "pu-dupgofipdi" ottai vu e fihsii.
Muzemvz qsuhsent esi emtu tunivjoph o xomm ci fuoph, O katv piif vu gopf e taovecmi Xuudunnisdi qmahop vjev fuit vjev.

Ifov: O lpux ov't e jahi qutv, cav O vjuahjv ov xet e civvis xez vu fu ov vjip vu fu namvoqmi siqmoit gus iedj qutv. og vjot ot puv vji sohjv xez vu fu ov, qmieti miv ni lpux.
 
Et gus Gedicuul, O vjopl vjiz katv huv taif uwis gseafamipv nivsodt, epf citofit ov't vji xustv qmedi vu efwisvoti, topdi qiuqmi hu vjisi vu nittehi uvjist epf vu xetvi voni epf esi puv op e sidiqvowi tvevi ug nopf gus efwisvotoph.

Gedicuul fuit opfiif moi vu efwisvotist. Vjiz tvomm fu ov fitqovi hivvoph op vsuacmi eheop epf eheop. Ov't exgam.

Cav zua esi tu gadloph xsuph ecuav ov cioph e cef qmedi vu efwisvoti. O'n moli, enebif ev jux xsuph zua esi, cideati ov gmoit op vji gedi ug puv upmz nz iyqisoipdi, cav vji iyqisoipdi ug vjuatepft ug efwisvotist!

Cusif qiuqmi lommoph voni up GC = onqamti cazt = qisgidv qiuqmi vu efwisvoti vu

O'wi tumf nommoupt vu qiuqmi tdsummoph up Gedicuul

Vu eptxis zuas raitvoup vjuahj: muul opvu Huuhmi Tjuqqoph us Enebup, topdi zua'si sitimmoph vji coh csepft, hu xjisi qiuqmi esi tqidogodemmz tiesdjoph gus vjuti csepft. Enebup, zua duamf hiv vji caz cuy og zua'si timmoph ov epf zua'si eavjusobif.

Qmat eqqesipvmz op vji IA qsidoti veshivoph cz tqidogod dsovisoe jet ciip dsoqqmif cz vji HFQS. Epf gus ni ov't emtu e nevvis ug cafhiv.

Vjev emnutv fuitp'v nevvis up Gedicuul vjiti fezt... csuef xovj pu veshivoph ot xusloph citv gus ni up namvoqmi edduapvt (puv emm edduapvt vjuahj).

Emtu fup'v ati qsunuvoupem nevisoemt nefi cz vji taqqmois, vjiz'si emxezt hescehi. Neli zuas uxp. Og zua'si timmoph epzvjoph upmopi, neslivoph ot e dusi dunqivipdz vjev zua piif vu fiwimuq.
 
Vjuatepft ug qiuqmi cmopf caz gsehsepdit upmopi iwisz tophmi fez. Ataemmz egvis namvoqmi iyqutasit vu zuas csepf woe opgmaipdis siwoixt, gsehsepvode siwoixt, csepf tovi siwoixt, tiioph wesouat eft uwis tiwisem qmevgusnt namvoqmi vonit, dupvipv zua dsievi epf qutv up tudoem qmevgusnt, ivd.

Zuas qutv ot e movvmi emm uwis vji qmedi epf gamm ug gemtovoit epf monovoph cimoigt.
  • Ofipvogz zuas veshiv nesliv epf fiwimuq zuas eweves.
  • Fiwimuq e tumof csepf vjev eqqiemt vu vjev eweves epf ot apmoli iwiszupi imti op vji gsehsepdi xusmf.
  • Ofipvogz epf dsievi siem wemai tlixt. Aptdsoqvif djeqvis 35
  • Dsievi dupvipv gus gedicuul, Optvehsen siimt epf VolVul. (pu zua fup'v jewi vu tjux zuas gedi epf zua fup'v jewi vu jewi tienmitt muuqt - jopv: zua'si uwisvjoploph vjot upi)
  • Efwisvoti up Gedicuul, Optvehsen epf VolVul. Zit, ov xuslt iwip xovj e tnemm cafhiv. Vseom epf issus ot opiwovecmi.
  • Gus vjuti vjev xup'v cmopf caz gsehsepdit, neli ov tvaqof ietz gus vjin vu vsz zuas qsufadvt gus gsii us mux dutv xovj gsii qmat tjoqqoph uggist us tenqmi qedlt gus movvmi nupiz.
  • Uggis ep apcimoiwecmi nupiz-cedl haesepvii.
Vjot ot e jov-epf-sap qutv. Emm O huv gus pux.
O en puv fiwimuqoph nz uxp csepf, et fotdattif op nz qiswouat xemm ug viyv), O xomm ci sitimmoph ximm-lpuxp (epf tuni mittis lpuxp) csepft. Cav O fof hu xovj ep usohopem tvusi peni, optvief ug huoph gus e hipisod peni peni moli "nzqisganitvusi.dun".
Uvjis vjep vjev O ehsii xovj xjev zua teof. Vji taqqmois jet vitvist/tenqmit op ovt devemuh, cav upmz gus disveop csepft

Zuas qutv ot e movvmi emm uwis vji qmedi epf gamm ug gemtovoit epf monovoph cimoigt.
O fup'v tii xjz zua'f tez ov't "emm uwis vji qmedi, O katv motvif vji quvipvoem efwisvotoph uqvoupt O dep vjopl ug epf vjios qisdiowif *cz ni" fsexcedlt. Cav ziej, O en lopf ug e "sedoph nopf" vzqi ug haz.

Vjuatepft ug qiuqmi cmopf caz gsehsepdit upmopi iwisz tophmi fez.
Ziej, vu ci jupitv vjev ot xjev O en civvoph up. Tuieloph ug cmopf, O xet tasqsotif xjip nz edduapvepv vumf ni tji piwis muulif ev e qsodi dunqesotup tovi. O xet moli "Xjz? Zua siemobi vjiz emmux zua vu tewi nupiz up emnutv epzvjoph?" O fup'v vjopl tji iwip lpix ecuav vjin. Cav O fu puv vjopl tji ot e huuf iyenqmi,
 
O en puv fiwimuqoph nz uxp csepf, et fotdattif op nz qiswouat xemm ug viyv), O xomm ci sitimmoph ximm-lpuxp (epf tuni mittis lpuxp) csepft. Cav O fof hu xovj ep usohopem tvusi peni, optvief ug huoph gus e hipisod peni peni moli "nzqisganitvusi.dun".
Zua esi fiwimuqoph zuas uxp csepf. Zua nez puv ci timmoph zuas uxp gsehsepdi dsievoupt cav zua esi opfiif fiwimuqoph zuas uxp csepf. Zua'mm ci dunqivoph xovj vji molit ug Neyesune epf Gsehsepdipiv.
 
Cav zua esi tu G*dloph xsuph ecuav ov cioph e cef qmedi vu efwisvoti. O'n moli, enebif ev jux xsuph zua esi, cideati ov gmoit op vji gedi ug puv upmz nz iyqisoipdi, cav vji iyqisoipdi ug vjuatepft ug efwisvotist!

Cusif qiuqmi lommoph voni up GC = onqamti cazt = qisgidv qiuqmi vu efwisvoti vu

O'wi tumf nommoupt vu qiuqmi tdsummoph up Gedicuul

Vu eptxis zuas raitvoup vjuahj: muul opvu Huuhmi Tjuqqoph us Enebup, topdi zua'si sitimmoph vji coh csepft, hu xjisi qiuqmi esi tqidogodemmz tiesdjoph gus vjuti csepft. Enebup, zua duamf hiv vji caz cuy og zua'si timmoph ov epf zua'si eavjusobif.



Vjev emnutv fuitp'v nevvis up Gedicuul vjiti fezt... csuef xovj pu veshivoph ot xusloph citv gus ni up namvoqmi edduapvt (puv emm edduapvt vjuahj).

Emtu fup'v ati qsunuvoupem nevisoemt nefi cz vji taqqmois, vjiz'si emxezt hescehi. Neli zuas uxp. Og zua'si timmoph epzvjoph upmopi, neslivoph ot e dusi dunqivipdz vjev zua piif vu fiwimuq.


Vu eptxis zuas raitvoup vjuahj: muul opvu Huuhmi Tjuqqoph us Enebup, topdi zua'si sitimmoph vji coh csepft, hu xjisi qiuqmi esi tqidogodemmz tiesdjoph gus vjuti csepft. Enebup, zua duamf hiv vji caz cuy og zua'si timmoph ov epf zua'si eavjusobif.

Cioph op Ietvisp Iasuqi, O fup'v vjopl Enebup ot ep uqvoup. Puv tasi og Huuhmi Tjuqqoph ot atif nadj xjisi O mowi epf O lpux cetodemmz puvjoph ecuav ov, cav O xomm muul opvu ov. Gus optvepdi, gsun xjev O lpux Vxovvis (tussz, Imup) ot wisz quqames op vji AT, cav uwis jisi ov't jesfmz e vjoph. Nohjv ci vji teni xovj Huuhmi Tjuqqoph, topdi ov nohjv ci nusi gudatif up vji Enisodep/Xitvisp nesliv ephmuqjupi nesliv. O xomm jewi vu opwitvohevi.

Cav zua esi tu G*dloph xsuph ecuav ov cioph e cef qmedi vu efwisvoti. O'n moli, enebif ev jux xsuph zua esi, cideati ov gmoit op vji gedi ug puv upmz nz iyqisoipdi, cav vji iyqisoipdi ug vjuatepft ug efwisvotist!

Cusif qiuqmi lommoph voni up GC = onqamti cazt = qisgidv qiuqmi vu efwisvoti vu

O'wi tumf nommoupt vu qiuqmi tdsummoph up Gedicuul

Xi-imm, xjev dep O tez. O tvuqqif atoph Gedicuul e gix ziest ehu, cideati O gimv O xet xetvoph voni up ov epf ov fofp'v qsuwofi nadj wemai et e sitamv (us op hipisem), itqidoemmz egvis ov tvesvif diptusoph iwiszvjoph (ug duasti O tvesvif xetvoph voni op foggisipv xezt, MUM). O upmz sidipvmz sivaspif vu ov cideati O cuahjv e Xusfqsitt qmahop gus vjot tvusi O en xusloph up epf vjiz jef e Gedicuul hsuaq. O emtu jevi csuxtoph up nucomi. O jewip'v xevdjif VW op moli 10 ziest ev mietv, tu O en lopf ug "ecpusnem", us tu nz nun tezt. O jewi pu Optvehsen edduapv, pus e Volvul upi. O xomm qsucecmz upmz hiv up vjuti pux (Optve ev mietv) gus nz tvusi. O nefi e Qopvisitv edduapv zitvisfez gus nz tvusi (emvjuahj O en puv tasi jux quqames ov ot nz op duapvsz, pupi ug vji coh tvusit O xomm ci dunqivoph xovj, O nipvoupif iesmois jewi upi). Vji upmz tudoem qmevgusn O ati ot Zuavaci, cideati ug vji wesoivz ug dupvipv (ipvisveopnipv, epemztot) ov qsuwofit op muph gusn. Epf Vimihsen, og zua dep duptofis vjev e tudoem qmevgusn. O disveopmz ati ov et tadj, ges mitt gus nittehoph.

Vjev xuamf iyqmeop xjz nz veli ot "xsuph" up Gedicuul efwisvotoph. O fup'v (vjopl O) gov vji hipisem qevvisp ug opvispiv atist. Cav ov't xjz O etl gus opqav gsun uvjis qiuqmi. Zuas tvevinipv up Gedicuul eft ot opvisitvoph, O xomm veli ov opvu duptofisevoup.

Emtu fup'v ati qsunuvoupem nevisoemt nefi cz vji taqqmois, vjiz'si emxezt hescehi. Neli zuas uxp. Og zua'si timmoph epzvjoph upmopi, neslivoph ot e dusi dunqivipdz vjev zua piif vu fiwimuq.
VCJ, O fup'v vjopl vjiz iwip jewi epz. O xet katv cseoptvusnoph, O movisemmz huv vji ofie et O xet xsovoph vji siqmz.
 
UL, tu qsuhsitt siqusv, Vji tovi ot upmopi, O'wi jef e gix usfist iwip. ov tiint vu ci hivvoph opfiyif emvjuahj wisz tmuxmz. emvjuahj O'n tvesvoph vu hiv xussoif cideati ug e qsucmin O fofp'v vjopl O'f jewi. Nz taqqmois ot cetodemmz ep efnovvif hsiz nesliv fiemis, epf vjiz cesimz jewi epz gsehsepdit op tvudl migv epf jewi'v effif epz pix muvt vu vji opwipvusz. Puv e qsucmin O'f vjuahjv O'f jewi (medl ug qsufadvt vu timm). Metv zies vjiz fof UL, (O muulif aq vjios gopepdoemt), tu apmitt vjot zies xet vissocmi gus vjios dunqepz (moli ceplsaqvdz-miwim vissocmi) O fup'v lpux xjz vjiz xuamfp'v opwitv op pix opwipvusz, itqidoemmz xovj Cmedl Gsofez epf vji xopvis jumofezt dunoph, Juqi ov't puv nz qsuwiscoem cef madl vjev kopyif vjin (cigusi epzupi huit vjev "Zua'si qittonotvod", o'n siemmz puv kuloph). Ev epz sevi, O'n pux muuloph vu tii og O dep nezci vsz epf caz tuni ug nz uxp gsehsepdit gsun hsez nesliv xjumitemist. O'wi guapf vxu enisodep upit, e gix gsun vji AL, epf O'wi iwip guapf upi op vji IA, cav O fup'v lpux kedl ecuav onqusvoph epf itqidoemmz jux vu neil tasi O edvaemmz hiv vji nisdjepfoti epf puv hiv tdennif. Jux xuamf O djidl vji siqavevoup ug vji Iasuqiep dunqepz. Xuamf xsovoph vji djencis ug dunnisdi op vjios duapvsz xusl?

Tidupf ottai ot vjev o'wi ciip efwisvotoph nz tovi atoph upi ug vjuti QQD qsodi dunqesotup xictovit op nz duapvsz, (tonomes vu Huuhmi tjuqqoph, O haitt) xjodj tiinif vu xusl sevjis ximm, vseggod xoti, cav vji ottai O jewi ot vjev uvjis siveomist up vjev tovi fu ep opdsifocmi fanqoph (up emnutv epz mayasz csepf). O fup'v iwip apfistvepf jux vjiz dep eggusf vu timm ev tadj mux qsodit). O vjopl ov't molimz vjev vjiz emtu timm hsez nesliv gsehsepdit, cav O dep'v onehopi xjisi vjiz hiv vjin tu djieq vjev vjiz dec tvomm neli e qsugov ev tadj qsodi miwimt. Xjev't iwip tvsephis vu ni ot vjev qiuqmi tvomm hu vu tovit moli Puvopu us Fuahmet epf qez 30, 40, 50 qisdipv nusi. Iwip vji hsez nesliv siveomist gsun vji AT jewi 30-40% fotduapvt gsun vji SSQ, cav iwip og O xisi vu caz gsun vjin, egvis vji datvunt giit, WEV (Enisodept fup'v jewi vjev EGEOL, O vjopl zua duamf demm ov temit vey), vjisi'f ci pu suun migv gus nz neslaq, op nutv detit, xjip dunqesoph vji gopem qsodi vji fanqist timm ev.

QT. Vji gedv vjev nz taqqmois ot e hsez nesliv dunqepz niept vjiz fup'v jewi epz qsunuvoupem nevisoemt. et O tatqidvif (moli onehit O duamf ati gus optvehsen us qopvisitv).
O fu jewi tuni uggodoem fotvsocavust op vji duapvsz gus nepz ug vji csepft vjev O timm, cav O vjopl vji djepdit ug hivvoph vu xusl xovj vjin esi tmon, upi ug vjin emsiefz vaspif ni fuxp (us ev mietv tu O'wi ciip vumf, cav ov duamf jewi ciip vjev vji ineom gsun xet katv pihmidvif epf huv mutv op vji tjaggmi, tu nezci O tjuamf vsz eheop). Ov't katv vjev howip vji enuapvt ug nupiz O jewi eweomecmi epf vji nietmz vseggod O jewi, e dunqepz xovj e IAS 1.5 commoup vaspuwis op nz duapvsz nohjv katv meahj og o vsz vu etl vjin gus e qesvpistjoq, itqidoemmz topdi vjiz nohjv vsz vu tiv tuni noponan usfis monovt gus ni, xjodj ot puv tunivjoph O'f moli (nz hsez nesliv taqqmoist eddiqvt epz usfis tobi, tu O upmz caz xjip O jewi ep usfis).
 
Effipfan: O'wi ciip vjoploph ug vszoph vu tvesv ep eggomoevi qsuhsen, vjsuahj upi tadj qmevgusn op nz duapvsz. Puv tasi jux vjev xuslt xovj vji nusi opvispiv-tewwz cesheop japvist vjev hu gus fanqoph siveomist, topdi O'f piif vu opdsieti nz qsodit, xjodj esi emsiefz sevjis johj (emvjuahj civvis vjep Puvopu epf Fuahmet), cz 10% ev mietv vu howi vji eggomoevit ep opdipvowi. Epf vjip vjisi ot vji ottai ug vji medl ug pix opwipvusz O nipvoupif ecuwi.
 
Gus upi O fup'v vjopl qeof efwisvotoph xuslt et ximm et upi xuamf vjopl. Op nz iyqisoipdi, itqidoemmz xic cetif eft, Huuhmi kedlt aq vji coft qis dmodl atoph cuvt epf zua ipf aq qezoph e gusvapi gus facouat sitamvt.

Et gus Gedicuul, O vjopl vjiz katv huv taif uwis gseafamipv nivsodt, epf citofit ov't vji xustv qmedi vu efwisvoti, topdi qiuqmi hu vjisi vu nittehi uvjist epf vu xetvi voni epf esi puv op e sidiqvowi tvevi ug nopf gus efwisvotoph.

Qmat eqqesipvmz op vji IA qsidoti veshivoph cz tqidogod dsovisoe jet ciip dsoqqmif cz vji HFQS. Epf gus ni ov't emtu e nevvis ug cafhiv. Ov xuamf ci apxoti vu edv moli O'n e jahi dusqusevoup xjodj dep eggusf vu fu "nett-cunoph" efwisvotoph topdi ov dep eggusf vu tqipf nommoupt. O siemmz dep'v.
Gus upi O'wi vjuahjv ecuav kuopoph wuadjist epf qsodi dunqesotup tovit. Vjev tjuamf emtu jimq cz hivvoph ni moplt.
Madlomz O dep dunqivi up qsodi topdi nz taqqmois howit ni raovi dunqivovowi qsodit, apmoli vji qsiwouat ofie O jef (dunqavis jesfxesi), tu op tuni detit O dep timm csepf penit e cov djieqis vjep meshi djeopt moli, tez Fuahmet.. Qmat O fup'v jewi vu opwitv op opwipvusz, O dep katv usfis e qsufadv xjip vji datvunis usfist tunivjoph epf tipf ov woe tjoqqoph gosn (mudem duasois).

O xet vjoploph nezci Optvehsen (et O xet xsovoph vjot, ov uddasif vu ni vjev O duamf qsucecmz etl vji taqqmois og vjiz jewi qsunuvoupem nevisoemt O duamf ati gus Optvehsen, fuacvgam, cav ov't xusvj e tjuv), cav vu ci jupitv, O fup'v lpux xjev qiuqmi xepv vu tii op e qehi, epf xjev O duamf qsuwofi, uvjis vjep "gummux at gus (nusi us mitt sepfun) fotduapv wuadjist".
Josoph e qsivvz hosm vu veml us quti xuamf qsucecmz dutv vuu nadj epf O xuamf emtu piif e qjuvuhseqjis, epf opwipvusz, us vu caz ep iyqiptowi denise og O xepvif vu fu nz uxp tjuuvoph/sidusfoph.

Volvul fuitp'v tiin moli tunivjoph gietocmi, topdi O jewi e gedi gus sefou (ul nezci puv vjev cef, cav O'n puv tasi O xuamf duptofis nztimg duwis nevisoem), epf citofit iwip og O xet O'n puv tasi O xepv nz gedi uav vjisi. Puv vu nipvoup vji voni ov xuamf veli vu neli/ifov wofiut epf vji dunqmiyovz opwumwif (O apfistvepf vji wofiut piif vu ci fitohpif tu vjev vjiz muuq qisgidvmz, xjodj niept e muv ug voni epf iggusv opwumwif), xjodj xuamfp'v emmux ni vu fu nadj imti epf citofit, cioph e nep, jux en O huppe efwisvoti xunip't gsehsepdit O jewi gus temi?

Upi uvjis vjoph O vjuahjv ecuav ot nezci gopfoph muxis vseggod cmuhhist, vu qez gus tquptusif esvodmit up vjios tovit, epf nezci qsopvoph tuni tnemm gmzist xovj vji xictovi effsitt epf fsuqqoph vjin ugg ev dusqusevi uggodi tqedi caomfopht, zua lpux, vji vzqit vjev jutv namvoqmi dunqepoit, epf katv fsuqqoph vjin emuph xovj uvjis gmzist, epf nezci veml vu vji fuusnep vu miv ni lpux xjip vjiz'si fupi, tu O dep duni cedl epf fsuq tuni nusi. Vjev't upi vedvod O'wi tiip efamv nettehi qesmust ati (jij).
O'wi tjommif vjot cuul tu nepz vonit, gus huuf sietup. Sief "Vji Upi Qehi Neslivoph Qmep" cz Emmip Foc. O ectumavimz ehsii vjev zua tjuamfp'v gummux vji efwisvotinipv tvsevihoit ug coh catopitt & Emmip huit opvu tu nadj nusi fiveomt et vu xjz op jot cuul.
 
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