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Any tips on how to validate a mobile video game idea?

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Trying to avoid the trap of thinking "build it and they will come!"

How could one "pre-sell" a mobile video game before spending a ton of time developing it? It's hard for me to imagine how this could be done by a one-man team.

Looking to find any sort of data that could give me some sort of validation that a game of a particular style or niche will be profitable.

The only thing I've been able to think of so far is to find other games that are similar. To be honest, this has actually worked very well in helping me understand what works but I figure there must be other strategies too.
 
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