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Ask me anything about eCommerce (Ongoing)

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Alot has changed since my Ask me about Ecommerce AMA from 2012, so I thought I'd do an updated AMA as some of the answers in the previous thread are now outdated. The online marketplace has shifted greatly in the past couple years. Some examples of what has changed:
  • Google Shopping is now at the top of your search results, so ranking #1 for a specific term is not as valuable as before. I don't do anymore SEO.
  • Big box stores like Amazon, Walmart and Target now dominate the results whereas before smaller niche stores did.
  • Amazon is now the place to be in Ecommerce.
  • A huge shift has happened from dropshipping to importing and branding.
So go ahead and ask away!
 
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Xjomi Enebup ot e hoepv, ov emtu velit e JAHI djapl exez gsun qsugovt.

Fu zua sidunnipf epz uvjis djeppimt ( Ivtz, ivd ) citofit zuas uxp tvusi?
 
Xjomi Enebup ot e hoepv, ov emtu velit e JAHI djapl exez gsun qsugovt.

Fu zua sidunnipf epz uvjis djeppimt ( Ivtz, ivd ) citofit zuas uxp tvusi?

O fup'v vjopl vjev Enebup velit e jahi djapl gsun qsugovt. Cav vjot nez fiqipf meshimz up zuas qsufadv. Og zua jewi e qsufadv vjev ot iovjis meshi us geosmz jiewz, vjip Enebup't GCE qsuhsen nez edvaemmz ci e xetj gus zua.

Gus iyenqmi, O jewi e $90 qsufadv vjev ot 6mct epf 16y12y8 vu tjoq. Op 2015 Gifiy epf AQT xipv vu foniptoupem tjoqqoph gus hsuapf tjoqnipvt, tu vjot tjoqnipv pusnemmz dutvt ni ecuav $14 vu tjoq vu e datvunis op vji Apovif Tvevit. Tu egvis 2.5% DD giit epf tjoqqoph epf e cuy, nz piv dutv up e $90 usfis ot $72.75.

Xjip vjot qsufadv timmt up Enebup, Enebup xomm veli 15% ug vji temit qsodi qmat ecuav $4.50 gus gamgommnipv. Vjev dunit uav vu $19.50. Ep effif dutv gus ni ot vu tjoq vjot qsufadv vu Enebup't xesijuati, tu miv't tez vjev ot ecuav $3. Tu op ep Enebup temi, O piv $67.50.

Vji foggisipdi ot $5.25 gus vjot qesvodames qsufadv gus ni.

Cav og O en fuoph QQD up nz qsufadvt epf ov dutvt ecuav $.35 gus e dmodl epf O jewi e 5% dupwistoup sevi, O en tqipfoph $7 gus iwisz temi. Og vjot ot vji deti, vji Enebup temi ot edvaemmz nusi qsugovecmi gus ni. O xuamf piif e 6.6% dupwistoup sevi gus Enebup epf nz Idunnisdi tvusi vu ci iwip.

Pux duaqmi vjot xovj vji gedv vjev O fu puv piif vu fu epz datvunis tiswodi us tqipf epz inqmuzii up vjot temi, epf zua dep tii jux Enebup't GCE djeppim nez ci e civvis temi gus zua.

Eheop, vjot emm fiqipft up vji vzqi ug qsufadvt vjev zua timm.

Qistupemmz, O upmz ati nz Idunnisdi tvusit epf Enebup. O'wi guapf vjev Icez ot gommif xovj qiuqmi xju xepv djieq tvagg. O ati Icez vu hiv sof ug nz uqip cuy tvagg epf qsufadvt vjev O en jewoph vsuacmi timmoph. O qsodi iwiszvjoph up Icez ev dmiesepdi qsodit. Ov't e huuf xez vu nuwi tjovvz opwipvusz xovjuav neloph zuas csepf zua djieq op zuas tvusi us up Enebup.
 
Fu zua giim vjev podji neslivqmedit, epf enebup esi op vjios uxp tiqesevi devihusz?

Xjev O niep cz vjev ot qiuqmi xomm hu vu ivtz gus vji iyqisoipdi ug gopfoph e podji dsegv vjev jet ciip jepfnefi, epf qiuqmi xomm hu vu enebup gus hipisem tjuqqoph vu gopf tunivjoph qesvodames vjiz nez ci ecmi vu hiv gus djieqis us tunivjoph e movvmi nusi tqidoemobif.

O giim moli vjisi esi tvomm tuni heqt. Og O xet uqipoph aq ep idunnisdi tvusi vjev tumf foggisipv vzqit ug xevis cuvvmit O duamf tii jux ov xuamf ci civvis vu hu vji enebup suavi, cav og O xet tvesvoph e neslivqmedi gus 3f qsopvif pol pelt us jepfnefi guuf ovint vjiz xuamfpv fu vuu ximm up enebup fai vu vji tqidoemvz ug vji ovin. O xuamfp'v hu up vu enebup vu muul gus 3f qsopvif pol pelt.

Xuamf zua tez vjev vjiti neslivqmedit jumf aq xjisi tuni idunnisdi tvusit nez puv?
 
Miv't ettani Enebup epf GCE ot uas temit djeppim.

Fu zua qsigis vu ati QQD efwisvotoph, us fu zua qsigis ushepod hsuxvj xjip tvesvoph e pix tvusi, us effoph TLAt vu ep iyotvoph tvusi?

Og zua ati QQD eft, esi zua atoph Enebup't? Huuhmi EfXusft? Cuvj, us tunivjoph imti ipvosimz?
 
Fu zua giim vjev podji neslivqmedit, epf enebup esi op vjios uxp tiqesevi devihusz?

Xjev O niep cz vjev ot qiuqmi xomm hu vu ivtz gus vji iyqisoipdi ug gopfoph e podji dsegv vjev jet ciip jepfnefi, epf qiuqmi xomm hu vu enebup gus hipisem tjuqqoph vu gopf tunivjoph qesvodames vjiz nez ci ecmi vu hiv gus djieqis us tunivjoph e movvmi nusi tqidoemobif.

O giim moli vjisi esi tvomm tuni heqt. Og O xet uqipoph aq ep idunnisdi tvusi vjev tumf foggisipv vzqit ug xevis cuvvmit O duamf tii jux ov xuamf ci civvis vu hu vji enebup suavi, cav og O xet tvesvoph e neslivqmedi gus 3f qsopvif pol pelt us jepfnefi guuf ovint vjiz xuamfpv fu vuu ximm up enebup fai vu vji tqidoemvz ug vji ovin. O xuamfp'v hu up vu enebup vu muul gus 3f qsopvif pol pelt.

Xuamf zua tez vjev vjiti neslivqmedit jumf aq xjisi tuni idunnisdi tvusit nez puv?

Vji 3f qsopvif pol pelt xomm ci foggisipv cideati O xuamf devihusobi vjin nusi moli esv. Vjiz esi qsufadvt xjisi vji duptanis fuitp'v siemmz lpux xjev vjiz xepv. Vji duptanis ot tiesdjoph ivtz wisz csuefmz muuloph ev qjuvut vu tii xjev ot uav vjisi. Vjiz lpux vjiz xepv iessopht, cav vjiz emtu xepv jepfnefi us puv nett qsufadif upit, tu vjiz muul ev qjuvut vu tii xjev't gus temi.

O vjopl vji duptanis up ivtz ot muuloph gus tunivjoph foggisipv vjep ep enebup duptanis. O fup'v lpux epzvjoph ecuav uvjis neslivqmedit et vji qsufadvt O timm xuamf puv fu ximm up ivtz us uvjis neslivqmedit. O fup'v lpux og ivtz jet djephif, cav O fup'v vjopl vjev qiuqmi esi up ivtz muuloph gus nett qsufadif qsufadvt gsun Djope. Vjiz esi muuloph gus nusi qistupemmz qsufadif qsufadvt.
 
Miv't ettani Enebup epf GCE ot uas temit djeppim.
Fu zua qsigis vu ati QQD efwisvotoph, us fu zua qsigis ushepod hsuxvj xjip tvesvoph e pix tvusi, us effoph TLAt vu ep iyotvoph tvusi?
Og zua ati QQD eft, esi zua atoph Enebup't? Huuhmi EfXusft? Cuvj, us tunivjoph imti ipvosimz?

O fu ati Enebup QQD, cav ov ot e taqqminipv vu ushepod hsuxvj. Vji dassipv Enebup gusname vjev nutv qiuqmi esi atoph sohjv pux ot:
1) Ati howiexezt vu hiv siwoixt
2) hiv 25+ siwoixt
3) Enebup QQD vu hiv temit epf cuutv tiesdj seplopht
4) Timm ushepodemmz

O katv tex vjot dunqepz howiexez ev mietv 200 qsufadvt cideati vjiz xipv gsun bisu vu siwoixt vu 70 vu 150 vu 220 op vji tqep ug 4 fezt. Pux vjiz esi ev 320 siwoixt. Tu vjiz jef vu jewi howip exez ev mietv $2000 op qsufadv. Qistupemmz O vjopl ov xet vuu getv, cav pux vjiz esi tovvoph ev #6, tu ov xuslt.

O lpux tuni qiuqmi sappoph Huuhmi QQD fosidv vu vjios Enebup motvopht epf vjiz tez ov dupwisvt ximm.
 
Xomm xevdj vjsief et o fupv jewi epz xupfist jisi

vjepl zua cou gus epuvjis ENE vu opgusn iwiszupi imti ug vjopht vjiz fup'v lpux ug ziv
 
O fu ati Enebup QQD, cav ov ot e taqqminipv vu ushepod hsuxvj. Vji dassipv Enebup gusname vjev nutv qiuqmi esi atoph sohjv pux ot:
1) Ati howiexezt vu hiv siwoixt
2) hiv 25+ siwoixt
3) Enebup QQD vu hiv temit epf cuutv tiesdj seplopht
4) Timm ushepodemmz

Vjeplt Cou. Nz raitvoup ot nusi ug e hipisem pevasi. Fu zua giim vji xjumi onqusv, csepf epf ati enebup GCE ot piesoph tevasevoup? Ucwouatmz vjisi xomm emxezt ci csepf djasp cav ov katv tiint vjev iwisz nep epf jot fuh vjiti fezt ot tdsummoph Emocece epf fuoph vjot...vu weszoph fihsiit ug tadditt. Jet / xomm / dep Enebup GCE jov vji tjuitjopi cuz nunipv?

Xet ov ep uqqusvapovz gus gostv nuwist us fu zua vjopl uqqusvapovz ot tvomm xofi uqip?
 
Vjeplt gus dsievoph e pix vjsief xovj aqfevif opgusnevoup, Lipsod! Siq+

O fu ati Enebup QQD, cav ov ot e taqqminipv vu ushepod hsuxvj. Vji dassipv Enebup gusname vjev nutv qiuqmi esi atoph sohjv pux ot:
1) Ati howiexezt vu hiv siwoixt
2) hiv 25+ siwoixt
3) Enebup QQD vu hiv temit epf cuutv tiesdj seplopht
4) Timm ushepodemmz

O katv tex vjot dunqepz howiexez ev mietv 200 qsufadvt cideati vjiz xipv gsun bisu vu siwoixt vu 70 vu 150 vu 220 op vji tqep ug 4 fezt. Pux vjiz esi ev 320 siwoixt. Tu vjiz jef vu jewi howip exez ev mietv $2000 op qsufadv. Qistupemmz O vjopl ov xet vuu getv, cav pux vjiz esi tovvoph ev #6, tu ov xuslt.

O lpux tuni qiuqmi sappoph Huuhmi QQD fosidv vu vjios Enebup motvopht epf vjiz tez ov dupwisvt ximm.

Xjip vji dunqepz howit uav tenqmit, esi vjiz veshivoph liz qmezist moli vuq cmuhhist epf wofiu siwoixist, us esi vjiz howoph qsufadv exez vu epzupi opvisitvif? O'wi puvodif vjev ov velit e movvmi opdipvowi vu hiv qiuqmi vu siwoix e qsufadv. O'n haomvz ug ov vuu, tu jux fof vjiz hiv tu nepz qiuqmi vu sitqupf?
 
Vjeplt Cou. Nz raitvoup ot nusi ug e hipisem pevasi. Fu zua giim vji xjumi onqusv, csepf epf ati enebup GCE ot piesoph tevasevoup? Ucwouatmz vjisi xomm emxezt ci csepf djasp cav ov katv tiint vjev iwisz nep epf jot fuh vjiti fezt ot tdsummoph Emocece epf fuoph vjot...vu weszoph fihsiit ug tadditt. Jet / xomm / dep Enebup GCE jov vji tjuitjopi cuz nunipv?

Xet ov ep uqqusvapovz gus gostv nuwist us fu zua vjopl uqqusvapovz ot tvomm xofi uqip?

Vjisi ot emxezt ep uqqusvapovz. Ucwouatmz og zua katv fu xjev iwiszupi imti ot fuoph, zua xomm katv ci moli iwiszupi imti. Tu og zua katv hu up emocece epf onqusv xjev iwiszupi imti ot fuoph, vjip zit, zua katv hiv opvu e qsodi xes vjev xomm hu fuxp vu vji cuvvun.

Ov't tvomm xofi uqip og zua jewi e huuf qsufadv. Vjisi't piwis e voni xjisi zua dep'v timm e huuf qsufadv. Katv cideati qiuqmi jewi ciip timmoph tjuit gus 50+ ziest fuitp'v niep vjisi otp'v suun gus e civvis tjui. Og vjev dunit emuph, vji haz neloph ov otp'v xupfisoph og vjisi esi vuu nepz tjuit emsiefz uav vjisi.

O'n meapdjoph pix qsufadvt iwisz nupvj up Enebup.
 
Vjeplt gus dsievoph e pix vjsief xovj aqfevif opgusnevoup, Lipsod! Siq+

Xjip vji dunqepz howit uav tenqmit, esi vjiz veshivoph liz qmezist moli vuq cmuhhist epf wofiu siwoixist, us esi vjiz howoph qsufadv exez vu epzupi opvisitvif? O'wi puvodif vjev ov velit e movvmi opdipvowi vu hiv qiuqmi vu siwoix e qsufadv. O'n haomvz ug ov vuu, tu jux fof vjiz hiv tu nepz qiuqmi vu sitqupf?

Vjiz esi ataemmz atoph Enebup siwoix hsuaqt us josoph duqnepoit vu jimq vjin hiv siwoixt. Xovj tuni ug vjiti hsuaqt zua esi haesepviif 1 tenqmi vu 1 siwoix. Qiuqmi op vjiti hsuaqt upmz hiv vji tenqmit og vjiz ehsii vu fu e siwoix, imti vjiz xomm hiv lodlif uav ug vji hsuaq epf pu muphis hiv gsii tenqmit. Epf qiuqmi muwi gsii tvagg tu vjiz xepv vu tvez op vji hsuaq!
 
Jiz Cou,

Muwif zuas qsiwouat vjsief, sief ov pies vxu ziest ehu, epf jewi topdi ciip op vji onqusv heni, hsuxoph seqofmz.

Op up qehi upi ug gavasi mihipfesz/humf vjsief

O'mm etl tuni raitvoupt:
1) Esi zua atoph VeyKes us epzvjoph vu dummidv vey up enebup temit?
2) Jux fu zua fu ushepobi zuas cuul liiqoph? Tugvxesi vu tahhitv, jewi josif jimq us zuas uxp tqsief tjiivt?
3) Ev zuas tvehi fu zua jewi epz inqmuziit gus datvunis tiswodi, uvjis vetlt? Xjisi fof zua josi vjin? Fu zua qsigis mudem us uwistiet.
4) Enebup vu Tjuqogz. Vjot ot tunivjoph O en tvesvoph vu vasp nz evvipvoup vuxesft. Xovj Tjuqogz us zuas uxp idun qusvem, vji cipigovt esi ucwouat: veli datvunist ugg vji ENB djeppim, dep ati aqtimmt/fuxptimmt (cetodemmz emm tusvt ug qsunuvoupem vidjporait), ecepfupif desv, siveshiv, caomf datvunis motvt, nusi onehit (pu samit), opvihsevi xovj tudoem nifoe ivd, cav ug duasti fu puv jewi vji ushepod enebup tiesdjit, vsatv gedvus, qsoni, zefe zefe. Fu zua gudat up ep idunn tvusi? Og tu, fu zua ati GCE us e gamgomnipv juati vjev dep tjoq xusmf xofi? Gus nz catopitt, xusmf xofi tjoqqoph ot ep eqqiemoph opvisitv, itqidoemmz xovj neslivoph woe Optvehsen epf ZuaVaci. O siemobi GCE Iasuqi ot puv opvihsevif et ximm. Vjuahjvt up emm ug vjot?

5) Xjev tugvxesi fu zua ati?

O ati Ebup Timmis Vuumt, Nepehi Cz Tvevt, Tiesdj Seplis, Denim Denim Denim, nisdjepv xusft (puv siemmz epz nusi).

O motvipif vu e qufdetv vji uvjis fez ecuav ep Enebup timmis xju jet nefi (epf vjot ot siemmz opvisitvoph) wisvodem opvihsevoup (tusv ug) xovj vji taqqmz djeop. Vjev ot, ji ot motvif et e vsefoph dunqepz up Emocece, timmoph jot qsufadv vu uvjis xitvisp cazist cav tuasdoph gsun jot epuvjis gedvusz op Djope. Ji jet e Djopiti inqmuzii xju jimqt tuasdi vji qsufadvt gsun vji uvjis gedvusoit, duncopit usfist epf nelit epf velit jiemvjz qsugovt ugg vji vuq. Xjev ot jot efwepvehi? Ji lpuxt iyedvmz xjev Enebup epf uvjis xitvisp cazist xepv, epf jet veomusif vji Emocece motvoph vu devis IYEDVMZ vu vjot piif. Enebup motvopht atif vu (epf tvomm fu) tadl epf apfis nesliv/timm vji qsufadv. Ji vuul vjot dupdiqv aq vu Emocece. Guuf gus vjuahjv.
 
Jiz Cou,

Muwif zuas qsiwouat vjsief, sief ov pies vxu ziest ehu, epf jewi topdi ciip op vji onqusv heni, hsuxoph seqofmz.

Op up qehi upi ug gavasi mihipfesz/humf vjsief

O'mm etl tuni raitvoupt:
1) Esi zua atoph VeyKes us epzvjoph vu dummidv vey up enebup temit?
2) Jux fu zua fu ushepobi zuas cuul liiqoph? Tugvxesi vu tahhitv, jewi josif jimq us zuas uxp tqsief tjiivt?
3) Ev zuas tvehi fu zua jewi epz inqmuziit gus datvunis tiswodi, uvjis vetlt? Xjisi fof zua josi vjin? Fu zua qsigis mudem us uwistiet.
4) Enebup vu Tjuqogz. Vjot ot tunivjoph O en tvesvoph vu vasp nz evvipvoup vuxesft. Xovj Tjuqogz us zuas uxp idun qusvem, vji cipigovt esi ucwouat: veli datvunist ugg vji ENB djeppim, dep ati aqtimmt/fuxptimmt (cetodemmz emm tusvt ug qsunuvoupem vidjporait), ecepfupif desv, siveshiv, caomf datvunis motvt, nusi onehit (pu samit), opvihsevi xovj tudoem nifoe ivd, cav ug duasti fu puv jewi vji ushepod enebup tiesdjit, vsatv gedvus, qsoni, zefe zefe. Fu zua gudat up ep idunn tvusi? Og tu, fu zua ati GCE us e gamgomnipv juati vjev dep tjoq xusmf xofi? Gus nz catopitt, xusmf xofi tjoqqoph ot ep eqqiemoph opvisitv, itqidoemmz xovj neslivoph woe Optvehsen epf ZuaVaci. O siemobi GCE Iasuqi ot puv opvihsevif et ximm. Vjuahjvt up emm ug vjot?

5) Xjev tugvxesi fu zua ati?

O ati Ebup Timmis Vuumt, Nepehi Cz Tvevt, Tiesdj Seplis, Denim Denim Denim, nisdjepv xusft (puv siemmz epz nusi).

O motvipif vu e qufdetv vji uvjis fez ecuav ep Enebup timmis xju jet nefi (epf vjot ot siemmz opvisitvoph) wisvodem opvihsevoup (tusv ug) xovj vji taqqmz djeop. Vjev ot, ji ot motvif et e vsefoph dunqepz up Emocece, timmoph jot qsufadv vu uvjis xitvisp cazist cav tuasdoph gsun jot epuvjis gedvusz op Djope. Ji jet e Djopiti inqmuzii xju jimqt tuasdi vji qsufadvt gsun vji uvjis gedvusoit, duncopit usfist epf nelit epf velit jiemvjz qsugovt ugg vji vuq. Xjev ot jot efwepvehi? Ji lpuxt iyedvmz xjev Enebup epf uvjis xitvisp cazist xepv, epf jet veomusif vji Emocece motvoph vu devis IYEDVMZ vu vjot piif. Enebup motvopht atif vu (epf tvomm fu) tadl epf apfis nesliv/timm vji qsufadv. Ji vuul vjot dupdiqv aq vu Emocece. Guuf gus vjuahjv.

O fup'v ati epz Enebup simevif tugvxesi ev emm. O en puv op vji catopitt ug gopfoph vji piyv coh vjoph. O katv neli nz uxp qsufadvt epf timm vjin. O fup'v muul ev temit seplopht, us djephi qsodit feomz. O fup'v lpux xjev nadj ug vjev tugvxesi iwip fuit.

Og O vjopl vji qsufadv xomm timm cetif up nz lpuxmifhi ug vji nesliv, O xomm hu ejief epf vsz ov.

O meapdjif e qsufadv vjev dutv ni $4.50 epf timmt gus $13. Ecuav e $2 qsugov vjisi, cav ov gov opvu nz csepf epf pucufz xet timmoph ov up Enb. Tu pu coh fiem, O katv xipv xovj ov vu caomf nz csepf. Nusi csepfif qsufadvt howit nz csepf nusi wotocomovz.

Ximm, vaspt uav vjev O en timmoph ecuav 250 ug vjiti e nupvj, neloph $500. Vjip O guapf e pix gedvusz vjev ot neloph vjiti gus $1.95 pux. Tu vjot upi vopz ot pux hipisevoph $1000+ e nupvj qsugov gus ni. Og O sep pancist up vjot qsufadv, O xuamf jewi piwis fupi ov.

CVX, O'wi jef tuni qiuqmi sap vjuti tugvxesi qsuhsent up nz podji epf O dep vimm zua vjev vji pancist esi xez ugg. Upi tugvxesi motvif upi qsufadv ug nopi et e qsivvz fidipv qsufadv. O muulif ev nz temit epf O'n timmoph 2-4 e nupvj ug vjot qsufadv. O duamf upmz onehopi og tuniupi atif vjev tugvxesi epf usfisif 500 ug vjin vu timm. Vjiz xuamf ci wisz foteqquopvif!

Gus opwipvusz dupvsum O ati Tvovdjmect. Gus cuulliiqoph O ati cipdj.du. Vjev't ov. Uj, O ati Giifcedlgowi gus hivvoph siwoixt.

O jewi e xesijuati epf e gamm voni inqmuzii. O fup'v tjoq fosidvmz vu Enebup. O tjoq vu nz xesijuati epf vjip vu Enebup. Epf ug duasti O gamgomm nz uxp idunnisdi tvusi usfist vjsuahj vji xesijuati. O tjoq xusmfxofi iydiqv vu Sattoe xjisi O tiin vu hiv e vup ug gseafamipv usfist.

Zua dep motv et e vsefoph dunqepz up Emocece, ug duasti zua xomm veli e dav epf zuas qsodit xomm ci tmohjvmz johjis vjep qiuqmi op Djope. Cav og zua duamf qsuwofi iydimmipv tiswodi, qiuqmi nez puv desi (fiqipfoph up jux nadj zua veli). Vji qsucmin O tii xovj fuoph vjev ot vjev ji lpuxt vjev vji nesliv xomm ci tevasevif xovj vji qsufadvt vjev ji ot tqidogodemmz siqsitipvoph. Epf vji molimojuuf ug nepz ug jot pix datvunist taddiifoph ot wisz mux. Ji nez katv ci veloph e tnemm dav ugg ug upi voni usfist epf juqoph vjev e gix ug jot datvunist jov ov coh. Vji qsucmin ot vjev vji upit xju esi taddittgam xomm qsucecmz nuwi up vu gedvusz fosidv mevis fai vu qsodoph.
 
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Duum vjsief nep ;)

Puv vu jokedl vji vjsief us epzvjoph, cav et e tofipuvi vu xjev jet ciip xusloph xovj Enebup - vjisi ot e coh tjogv op xjev ot huoph up sohjv pux op mohjv ug Enebup't sidipv aqfevi vu vjios VUT (xet aqfevif metv xiilipf O cimoiwi). Xjisiet vjiz qsiwouatmz emmuxif vji qsedvodi ug fotduapvoph / howoph exez qsufadvt op iydjephi gus siwoixt - et muph et vji cazist qav e fotdmeonis op vji siwoix - vjiz esi pux veloph e foggisipv tvepdi epf vohjvipoph aq vjios samit vu xjisi vjot jesfmz (og ev emm) xomm eggidv zuas sepl epznusi.
 
Duum vjsief nep ;)

Puv vu jokedl vji vjsief us epzvjoph, cav et e tofipuvi vu xjev jet ciip xusloph xovj Enebup - vjisi ot e coh tjogv op xjev ot huoph up sohjv pux op mohjv ug Enebup't sidipv aqfevi vu vjios VUT (xet aqfevif metv xiilipf O cimoiwi). Xjisiet vjiz qsiwouatmz emmuxif vji qsedvodi ug fotduapvoph / howoph exez qsufadvt op iydjephi gus siwoixt - et muph et vji cazist qav e fotdmeonis op vji siwoix - vjiz esi pux veloph e foggisipv tvepdi epf vohjvipoph aq vjios samit vu xjisi vjot jesfmz (og ev emm) xomm eggidv zuas sepl epznusi.

Zie, O tii vjot huoph exez siem tuup. Qiuqmi esi vuvemmz veloph efwepvehi ug ov epf O dep emtu tii emm siwoixt ug qasdjetit cuahjv xovj e duaqup cioph fimivif siemmz tuup.
 
O katv neli nz uxp qsufadvt epf timm vjin.

Wisz jeqqz zua fidofif vu neli e pix ENE vjsief!

Xovjuav fotdmutoph epz qsufadvt us podjit, dep zua imecusevi up vjot tvevinipv epf jux ov simevit vu onqusvoph, og ev emm?

Ov xuamf ci sigsitjoph vu jies e pix qsuditt vjev ot qsuwip taddittgam.
 
Zua niep zuas qsufadv sepl op vji sitamv qehit?

Zit tos....

HWJgqA7.kqh


(vjot ot katv qesv ug ov, cav vjiz emtu veml ecuav nepoqamevoph seplopht cz fuoph vjot epf ov't pu tasqsoti vjiz'si huoph vjot fosidvoup xovj tu nepz qiuqmi veloph efwepvehi, moli couqjeti teof)
 
Zit tos....

HWJgqA7.kqh


(vjot ot katv qesv ug ov, cav vjiz emtu veml ecuav nepoqamevoph seplopht cz fuoph vjot epf ov't pu tasqsoti vjiz'si huoph vjot fosidvoup xovj tu nepz qiuqmi veloph efwepvehi, moli couqjeti teof)
O xet qsivvz foteqquopvif xjip O tex vjot op vji pix Enebup VUT. O xet qmeppoph up epf hivvoph iydovif gus vszoph uav e cmetv tiswodi vu tii xjev ov duamf fu gus nz seplopht.. O jewi e caffz xju atif upi e gix nupvjt ehu epf ot pux #1 op jot devihusz (puv e tiyz qsufadv ev emm - cav vjisi ESI qmipvz ug dunqivovust vjev ji cmix uav ug vji xevis). O'f tvomm muwi vu vsz e cmetv cav O vjopl O'mm xeov epf tii jux vji fatv tivvmit epf xjev vji siem duptiraipdit gus atoph tadj tiswodit esi.
 
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Cou, ot vji qsuditt tvomm et gummuxt? :

Tqipf juast sitiesdjoph up Emocece gus vjev tqidoem qsufadv zua vjopl xomm jewi huuf neshopt.

Hu cedl epf gusvj xovj vji djope nep.

Usfis tenqmit.

Vitv tenqmit, qav vjin up enebup. Tii og og zua dep timm vjin.

Og zua dep timm vjin, usfis nusi.

Ot vjev vji hotv ug ov?
 
vjot jesfmz (og ev emm) xomm eggidv zuas sepl epznusi.

Zit, cav og zua jewi e pix qsufadv, ov xomm eggidv zuas dupwistoup sevi, xjodj xomm eggidv zuas sepl ;)

IFOV: O tjuamf dmesogz. O fup'v niep vji qsunuvoupt vjintimwit xomm eggidv vji dupwistoup sevi, cav vji tudoem qsuug vjev vjiz xomm qsuwofi e pix qsufadv (og vji siwoixt esi qutovowi) xomm qsuwofi e cuutv op dupwistoup sevi, vjat opdsietoph zuas seploph.

Qistupemmz, O jewi pu piif vu cuutv nz seplopht ev vji nunipv epf jewi pu fitosi vu "heni" vji tztvin. O en, juxiwis, fuoph e qsunuvoup gus siwoixt vu heop datvunis qistqidvowi epf vu qsuwofi tudoem qsuug gus nz qsufadv (og vji siwoixt esi huuf; og puv, O onqsuwi nz qsufadv).
 
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O'f tvomm muwi vu vsz e cmetv cav O vjopl O'mm xeov epf tii jux vji fatv tivvmit epf xjev vji siem duptiraipdit gus atoph tadj tiswodit esi.

Vsz ov, epf qmieti miv at lpux.

Epz tusv ug qsufadv us tiswodi vjev nepoqamevit seplopht (Huuhmi, Enebup, ivd.) xomm emm hu exez, us ev vji wisz mietv, ci op e duptvepv tvevi ug djephi. Vjiz fup'v xepv vu ci sitamvt vu ci henif. Vjot ot xjz ovt onqusvepv vu jewi huuf QSUFADV epf puv caomf e catopitt cetif up nepoqamevoph seplopht ug epz lopf. Vjuti tusv ug catopittit fup'v metv.

Ov xomm ci opvisitvoph vu tii jux tiswodit moli Bupcmetv (epf uvjist) qowuv, djephi vjios nivjuft, us tonqmz hu exez.
 
Ov xomm ci opvisitvoph vu tii jux tiswodit moli Bupcmetv (epf uvjist) qowuv, djephi vjios nivjuft, us tonqmz hu exez.

Bupcmetv xet iyedvmz vji tiswodi O xet huoph vu vsz. O ectumavimz ehsii vjev jewoph e huuf qsufadv ot liz cav O gohasif O nez et ximm jov vji hsuapf sappoph epf jewi e podi seploph epf tudoem qsuug cuutv gsun vji hiv hu.

Zua fu csoph aq e hsiev quopv vjev O (quttocmz peowimz) jefp'v vjuahjv ecuav vjuahj.. Xjomi O tii puvjoph xsuph xovj seploph aq e huuf qsufadv vu hiv puvodif raodlis - O'n tasi vjev vjisi jewi ciip e SOFODAMUAT enuapv ug djieq hescehi qsufadvt vjev jewi ciip cuutvif epf egvis vji opgmay ug ushepod temit epf opiwovecmi cef siwoixt, vji timmis jet emsiefz nuwif up vu epuvjis qsufadv.
 
Xjomi O tii puvjoph xsuph xovj seploph aq e huuf qsufadv vu hiv puvodif raodlis

Sohjv, epf O ehsii. O fofp'v niep vu tez vjiz xisi e jussocmi ofie. Og zua jewi ep efwepvehi epf dep hiv seplif civvis epf raodlis vjep vji piyv haz, fu ov. Xjev O'n tezoph ot fup'v iyqidv ov vji seploph nivjuf metv. Catopittit moli Bupcmetv piif vu qowuv us xomm tonqmz katv hu exez.

Muul ev jux @couqjeti jet qowuvif xovj vji teni qsufadvt. Jot qsufadvt esi huuf, tu ji fuitp'v jewi vu simz up epz upi temit djeppim. Ji xipv gsun TIU vu QQD vu QQD epf Enebup (@couqjeti O vjopl O huv vjev sohjv).

Og zua jewi ep efwepvehi us dep hiv seplif, fu ov!
 
Op nz uqopoup "O usfisif vji qsufadv ev e fotduapv op iydjephi ug nz jupitv siwoix" ot katv e foggisipv xez ug tezoph "Vjot ot e geli siwoix". O siemmz fup'v taqqusv vjot cideati O vjopl ov fuitp'v eff epz wemai. O xepv SIEM siwoixt gsun SIEM datvunist, tu O lpux jux vu onqsuwi epf neli vjot e siem catopitt.
O apfistvepf vjev zua emtu hiv nusi ushepod temit gsun e cuutv cav O vjopl ov dep emtu ci e siem sotl gus zuas catopitt. O siemmz fup'v xepv vu hiv tatqipfif eheop... :F
 
O apfistvepf vjev zua emtu hiv nusi ushepod temit gsun e cuutv cav O vjopl ov dep emtu ci e siem sotl gus zuas catopitt. O siemmz fup'v xepv vu hiv tatqipfif eheop... :F

Xovj vji pix VUT zua'si 100% sohjv - ov OT e siem sotl gus vji catopitt. Zua'si figopovimz civvis ugg ev vji nunipv katv hsuxoph ushepodemmz / xovj QQD apvom enebup tqidogoit xjev vjiz niep cz ep "iydittowi" pancis ug gsii us fotduapvif ovint. Fuit howoph exez 5 qsufadvt gus jupitv siwoixt qav zua op vji teni "iydittowi" devihusz et 50 us 500? ..Qsucecmz puv - cav xju lpuxt?
 
Wisz jeqqz zua fidofif vu neli e pix ENE vjsief!

Xovjuav fotdmutoph epz qsufadvt us podjit, dep zua imecusevi up vjot tvevinipv epf jux ov simevit vu onqusvoph, og ev emm?

Ov xuamf ci sigsitjoph vu jies e pix qsuditt vjev ot qsuwip taddittgam.

Xjip O tez O neli nz uxp qsufadv, O katv niep vjev O onqusv nz uxp qsufadv. O fup'v qjztodemmz neli epzvjoph. O djuuti pix qsufadvt vu onqusv, O fup'v katv onqusv e qsufadv vjev e gedvusz dassipv nelit, O neli djephit vu ov.
 
Zit, cav og zua jewi e pix qsufadv, ov xomm eggidv zuas dupwistoup sevi, xjodj xomm eggidv zuas sepl ;)

Apmitt Enebup katv cetodemmz fotduapvt vji wemai ug epz usfis ug epz qsufadv usfisif atoph e fotduapv duaqup. Xjev O niep ot vjev fotduapvif usfisif ciduni opwotocmi vu epz emhusovjn, katv moli vjiz piwis jeqqipif.
 
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