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Hello all,
I'm a software engineer doing primary market research for a copywriting software I'm developing into a SaaS.
(TLDR at bottom)
BACKGROUND:
Long ago, I was learning copywriting to improve my landing pages, and I learned 2 incredible things:
Software engineers like to keep it DRY (Don't Repeat Yourself) - if writing an effective headline comes down to heavy iteration and proven formulas, then why not write a program to do that?
WHO:
People who at some point in their day would benefit from an effective headline. This includes everyone from Copywriters to Web Devs to Instagrammers.
WHAT:
Development of the MVP is scheduled to be done in 7 weeks from today (11/9/19).
It will not be ready for sale until the content has been revised and its features have been polished by my future CMO.
WHERE:
From any computer or smartphone.
WHY:
STEP 1. Conduct primary research while developing the core algorithm and database schema
STEP 2. Release an MVP implementing data from research
STEP 3. Find marketing co-founder with 10/10 copywriting skills and experience to help polish everything into THE TOOL copywriters and other creators reach for (I'm humble enough to know my copy will never hold a candle to a pro copywriter, therefore I don't have enough insight to truly tailor the content beyond a MVP)
STEP 4. Incorporate and market as a SaaS
There are a lot of features I will incorporate into the program after launch that I'll use to be more useful/charge more/distinguish myself from any copycats, but this post is already waaaaaaay too long.
Thank you so much for reading all this!
TLDR:
I am developing a software that will make writing compelling headlines faster, easier and more effective.
QUESTIONNAIRE:
I'm a software engineer doing primary market research for a copywriting software I'm developing into a SaaS.
(TLDR at bottom)
BACKGROUND:
Long ago, I was learning copywriting to improve my landing pages, and I learned 2 incredible things:
- The best headlines come from writing out a list of over 100 headlines, then narrowing down selections.
- Companies put ungodly amounts of money into tracking the success of every single headline they write.
Software engineers like to keep it DRY (Don't Repeat Yourself) - if writing an effective headline comes down to heavy iteration and proven formulas, then why not write a program to do that?
WHO:
People who at some point in their day would benefit from an effective headline. This includes everyone from Copywriters to Web Devs to Instagrammers.
WHAT:
- You take the core concept(s) of what you are trying to say ( [Desired Outcome], [Specific Metric], [Timeframe], [Call to Action] ), and insert them as variables into the program
- Select one or more optional filters to specify the category of headline ( [How to], [How to Without], [The Ultimate], [Story] ) you want to write
- Skip right to reading through a list of programmatically generated headlines for your post, blog, email, etc created using market-proven formulas featuring the elements you specified earlier
Development of the MVP is scheduled to be done in 7 weeks from today (11/9/19).
It will not be ready for sale until the content has been revised and its features have been polished by my future CMO.
WHERE:
From any computer or smartphone.
WHY:
- Writing a list of headlines is very time consuming
- My software saves you the time wasted writing out headlines
- Best practice is to use what works.
- My software increases effectiveness by only using formulas of market-proven headlines.
STEP 1. Conduct primary research while developing the core algorithm and database schema
STEP 2. Release an MVP implementing data from research
STEP 3. Find marketing co-founder with 10/10 copywriting skills and experience to help polish everything into THE TOOL copywriters and other creators reach for (I'm humble enough to know my copy will never hold a candle to a pro copywriter, therefore I don't have enough insight to truly tailor the content beyond a MVP)
STEP 4. Incorporate and market as a SaaS
There are a lot of features I will incorporate into the program after launch that I'll use to be more useful/charge more/distinguish myself from any copycats, but this post is already waaaaaaay too long.
Thank you so much for reading all this!
TLDR:
I am developing a software that will make writing compelling headlines faster, easier and more effective.
QUESTIONNAIRE:
- What is your current workflow for creating compelling headlines?
This can be <h1>'s, Instagram posts, Blog titles, Advertisements, anything headlines! - Context! What are you using these headlines for and what is your profession?
- What are all of your objections to integrating a service like this into your workflow?
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