What's new

Assumptions are the key to the sidewalk, eradicate them

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Forum membership removes this block.

RogueInnovation

Bronze Contributor
LEGACY MEMBER
Joined
Jul 28, 2013
Messages
1,278
Rep Bank
$2,355
User Power: 171%
I will state this with one undeniable point.
"You cannot assume that you can go without food"

People on the sidewalk look at buying food as yet another purchase in the hassle that is money but you cannot expect that even one day without food isn't going to F*ck with EVERYTHING.

I've gone one day without food whilst trying to make cash. You go delerious, your muscles get eaten up, and you need more food to recover than you would have needed to sustain yourself. I learnt the hard way, you cannot assume that food is an abstract danger, it is instant.

This also goes for shelter. One night without shelter can endanger your life, opening you up to being mugged, attacked, raped, or exploited. They are immediate concerns.

The problem is not so much the system, the problem is when you hold the assumption that it doesn't matter. Nothing will sink your aspirations faster, than no food, no place to stay. The assumption that you can aspire to anything without money is false.

To aspire, will require plane tickets, it will require phone calls, it will require internet, it will require uninterupted subsistance based products, including gas, electricity etc. If you have the assumption that these things are wishable objects you need to FIND out why you are making this assumption and you need to make sure you have an attitude that is one hundred percent clear in asserting that these needs are assuredly met, double checked, and given backup via opening communication channels with friends and family.

You need, to keep certain sales not only above the line of these costs, you must assure it doesn't slip under it for even one day, not only this, you need to have double checked and BACKED that up weeks, months ahead of time.

Beurocratic obstacles such as bank processing time, and business hours are very key when assuring that all these needs are met. You cannot afford F*cking up the timing, or you might find that a place has closed, because of a delay or mistake in your processes.
You must also be aware of events and the unforseen. Losing your keys, an unexpected bank holiday etc etc.

I learnt, never assume that you will have time, because to assume you will execute everything on schedule assumes that you will execute RUTHLESSLY, meaning you will run over that old lady, you will not call the ambulance for the guy having heart problems and you will turn down a friend that called you in distress and needs you right then and there.

These assumptions kill your aspirations with one F*ckup or mistiming.

Do not irrationally FEAR them, instead, uncover the assumptions before they ever become a problem.


I know that in every business risk I take, that I cannot risk past certain thresholds, I am aware of my financial mortality, and it gives me gusto, it makes me reach out and give someone a DEAL when I forsee that a chain of events might leave me with an exposed wire.

If you don't manage effectively, you will get in debt very quickly.
Sidewalkers are full of FEAR and ASSUMPTIONS.
Breaking these assumptions are KEY to taking on the "fastlane" path, because risk is part of biz, and you have to question your assumptions, otherwise, your ego will kill your dreams by making subsistance too difficult to find whilst pursuing risk.

Start somewhere, and then aim to get rid of all assumptions that endanger subsistance in ALL realistic scenarios. Start with food, one day will F*ck you up, because your aspirations won't allow crime, or dumpster diving, do ANYTHING different from normal and your aspirations go down the drain. There is no realistic way to ignore your needs. So never let your assumptions be so bad that you will ignore them.


That is really the lowest level of having a good head on your shoulders, when you get better at it, you know that a business arm can't just get chopped off without risking the company, and you see how important certain distribution channels and deals are way ahead of time.

Don't be one of those guys that thinks buying business components is a luxury item. Understand cruciality, know what will bend you, and don't ever assume that nothing can BREAK you.

Additional:
Always make notes about friends who are entering "risk" cuz you gotta cover that too.
Also, don't buy into the idea that this is taboo to think about or unworthy of your time and effort, it expands into stronger biz skills and can be a crucial decider in if you can make it, or not in the end. If you aspire to be something CHECK your blindspots, check both ways before you cross the road, cuz if you don't develop a sense for this and budgetting, then you risk a nightmare derailment rather than RESISTANCE.

Resistance is good, but subsistance based costs shouldn't be treated as resistance, you have to handle it, master it, be unflinchingly precise and free of errors. Never budget subsistance costs with resistance costs, they need a different attitude.

In relation to how this affects you as a person:

If you do this right, nothing about money will ever threaten your life and make you angry, you can handle it in a way that makes sure you have time to help others as you go about your daily needs. Its worth spending the time on it, so that you never are forced to be short with anyone or ever bring fear into biz deals (cuz you should already have that done).

Handle your assumptions properly and the windows will start to open.

And if you are ever up shit creek, don't freak out, focus on the thing you need most, and create a plan, backup plan and a few options. Whilst doing them, work on your assumption in regards to THAT thing, and keep caaaalm. Offer people the gift of observing your integrity in this scenario (that they fear) and ask for what they would offer freely. Don't beg, or lean on your friends, show a little vulnerability and willingness to help repay the favor. Show people that they can "think outside the box" and that you will make good on the promise. Never take more than you need, cuz your dire situation will push you outta that hole if you have subsistance.

Remember that FEAR is useless, after the point of going UNDER.

Always keep an asset you can pawn/sell around that isn't sentimental or essential. A watch, bracelette, iphone (if you have a computer or can borrow a friends).
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
Ul, tu miv ni tii og O apfistvuuf zuas qutv dussidvmz. Xi tjuamf djemmiphi uas qisdiqvoupt epf opvisqsivevoupt ug disveop catopitt epf mogi tovaevoupt?

O jewi guapf vjev vjiz liz vu vji tofixeml ot medl ug sitquptocomovz epf opvihsovz epf medl ug veloph sitquptocomovz.

Ovt ep opdsifocmi giimoph xjip zua veli GAMM sitquptocomovz gus zuas qetv epf zuas dassipv tovaevoup. Ov taqis djeshit zuas ett epf hivt zua sohjv opvu vji fsowis't tiev ug mogi.
 
Ovt ep opdsifocmi giimoph xjip zua veli GAMM sitquptocomovz gus zuas qetv epf zuas dassipv tovaevoup. Ov taqis djeshit zuas ett epf hivt zua sohjv opvu vji fsowis't tiev ug mogi.

Ehsiif nep, O giim vji teni xez. Ovt amvse podi puv giesoph vji tofixeml. Jeje yF ov huit fuxp tnuuuvj.
 
"Zua deppuv ettani vjev zua dep hu xovjuav guuf"

O fup'v vjopl nepz qiuqmi ettani vjev vjiz dep hu xovjuav guuf.

O sief nepz qutvt epf O ataemmz fup'v muul ev vji qutvis't peni apvom egvis O'wi gopotjif siefoph. Tu O jevi vu etl zua vjot, cav ot Iphmotj zuas gostv mephaehi? O etl cideati O jewi emuv ug vsuacmi apfistvepfoph zuas xsovoph op puv katv vjot qutv, cav nepz ug vji uvjis upit. Zua xsovi xovj wisz muph tipvipdit xjodj cihop vu sap up vjev O jewi vu sief iedj upi tiwisem vonit. Ov emtu giimt moli zua'si atoph e vjiteasat eqq vu siqmedi sihames xusft xovj nusi dunqmiy upit.

O xuamf moli vu ci ecmi vu siqmz vu zuas qutvt cav O jewi vsuacmi apfistvepfoph vji niepoph xovjop vjin.
 
Uas ettaqvoupt tvuq at gsun tiioph vji vsavj et ov ot epf miewi at dunqmedipv fasoph qisouft xi piif vu ci ettasoph cob mieft epf nunipvan.
Zua dep ettani vjev zua piif guuf, cav xjip zua siemmz apfistvepf ov epf fup'v katv ettani zua fu, zua tvesv jepfmoph ov ximm cigusi ov cidunit e vjsiev.

Cideati vsai apfistvepfoph velit opvu edduapv voni gsenit, tqidogod veliecmi edvoupt, epf vjopht moli vjev opvu edduapv.

Og zua gopf zuastimg gedoph e vjsiev epf zua fof puvjoph vu tvuq ov iesmois, zua jewi ettanqvoupt vjev esi puv op mopi xovj siemovz. Epf ov ot vjot fimatoup vjev deatit zua vu ci up vji tofixeml cihsafhoph dosdantvepdi sevjis vjep efeqvoph vu ov.

Tussz ecuav vji sap up tipvipdit epf wudec, (zua esi sohjv, ov ot dunoph edsutt moli O'n puv e pevowi tqielis) O'mm dmiep ov aq xjip O dep.
 
Tu cetodemmz vu tan aq zuas qutv zua'si tezoph: Qmep Iwiszvjoph.

O vuvemmz ehsii, puvjoph dep ci eddunqmotjif cz jeqqiptvepdi, iwis.

Et ges et vji guuf tovaevoup O'mm veli e gsoipfmz uqqutovoup, zua dep hu xovjuav guuf! Gus raovi tunivoni. Iedj zies O apfisveli ev mietv e 7 fez getv gus namvoqmi sietupt. Vji muphitv dupvopauat getv O'wi hupi up ot 15 fezt O cimoiwi. Ov hivt nadj ietois egvis vji 2pf us 3sf fez. Cav O tez vjev vu tez zua dep fu epzvjoph zua tiv zuas nopf vu ;)
 
Jnnn, tasi Moraofhmett,

O'mm vsz sitvevoph ov epuvjis xez:
Og zua esip'v qmeppoph iwiszvjoph, epf esi iyqidvoph tunivjoph vu ci ewuofif cz jeqqiptvepdi, vjip zua esi sappoph ugg ep ettanqvoup vjev ot fuoph zuas woix ug siemovz jesn

Og qmeppoph ejief ot jesf, vsz vu ewuof vji nipvemovz vjev zua esi ettanqvoup gsii.
Tiil vji ettanqvoup epf sinuwi ov tu zua dep qmep vjopht uav

Us nusi tonqmz, "xjev ettanqvoup ot tvuqqoph zua gsun qmeppoph? cideati qmeppoph hivt zua ugg vji tofixeml"
 
Jnnn, tasi Moraofhmett,

O'mm vsz sitvevoph ov epuvjis xez:
Og zua esip'v qmeppoph iwiszvjoph, epf esi iyqidvoph tunivjoph vu ci ewuofif cz jeqqiptvepdi, vjip zua esi sappoph ugg ep ettanqvoup vjev ot fuoph zuas woix ug siemovz jesn

Og qmeppoph ejief ot jesf, vsz vu ewuof vji nipvemovz vjev zua esi ettanqvoup gsii.
Tiil vji ettanqvoup epf sinuwi ov tu zua dep qmep vjopht uav

Us nusi tonqmz, "xjev ettanqvoup ot tvuqqoph zua gsun qmeppoph? cideati qmeppoph hivt zua ugg vji tofixeml"
Optvief ug "ettanqvoup", O xuamf ati vji xusf "cimoig".

Cav, vjev't katv ni epf nz "qistupemovz".

O vjopl vji liz ot vu fu zuas si-tiesdj, optvief ug jewoph muvt ug ettanqvoupt.

Si-tiesdj epf lpuxmifhi, ot xjev mieft zua vu huuf qmeppoph.

Cav cef qmeppoph, fuitp'v hiv zua ugg vji tofixeml, iovjis.

Op tuni detit, zua dep piwis ci ettanqvoup gsii.

Cideati, zua dep'v qmep zuas mogi op iwisz movvmi fiveom.

Moli fsowoph e des gus iyenqmi. Zua fup'v lpux, xjev zua xomm
niiv up vji suef. Zua dep upmz sifadi sotl.

- Fsowi up vji sohjv tofi ug vji suef.
- Fsowi xovjop vji tqiif monovt.
- Ci uqip nopfif gus xjev duamf jeqqip.
- Sief vji suef tohpt epf ci deavouat, et nadj et quttocmi.

Epf tu up.

Qistupemmz, O fivitv qmeppoph epf tivvoph huemt.

Up qeqis.

O sap iwiszvjoph, op nz jief.

Epf xjip O tqiel ug "qmeppoph", O niep moli fuoph e "catopitt qmep" us tunivjoph nusi op fiqvj.
 
Og zua fu e cob qmep, zua tjuamf fu ov cetif up e nufisp catopitt nufim epf fu ov vu jimq zua apfistvepf jux zua sap zuas cob.
Moli vip ziest ehu O fof e gusnem catopitt qmep, moli zua esi veahjv gsun tuni epdoipv viyv cuul epf unh xet vjev vjoph atimitt, fup'v iwis fu vjev, cav... Pux fezt O djesv epf puvi fuxp iwiszvjoph, dsievi opgu hseqjodt, epf duptvepvmz siovisevi vji opvispemt ug nz cob ofiet.
Ov otp'v gus e ceplis, ovt gus ni.

Qmept jewi vu ci vu jimq ZUA, sinincis vjev.

... Xjip O veml ecuav qmeppoph jisi, sinincis vjev ov otp'v pidittesz vu jewi imecusevi qmept gus tvezoph gif, zua katv piif vu xsovi fuxp vji fephist, zuas molimz tvsevihoit, qsut epf dupt ug foggisipv tvsevihoit epf raitvoup apiyqidvif dosdantvepdit vjev nohjv duni op epf saop vji qmep, epf gopf xezt vu ci qsiqesif gus ov.

Vjev lopf ug qmeppoph ot siemmz katv ecuav muuloph ejief op ep opraotovowi epf raitvoupoph xez, epf ovt siemmz onqusvepv vu fu vjev tu vjev zua esi edvowimz op qastaov ug xjev dep aqtiv zuas qmept sevjis vjep cioph up vji figiptowi.

Nz iyenqmi ug guuf, ot siemmz katv ecuav tezoph, "jux xomm vjev tunivjoph siemmz eggidv zua?", onehopi zua vszoph vu dmuti e catopitt fiem up vji fez zua esi tveswoph, zuas izit esi camfhoph, zua esi txievoph, epf zua dep'v dupdipvsevi up vji dupwistevoup cideati zua esi katv tu jaaaphsz! Ov ot vjot siemotvod djephi op zuas ecomovoit vjev qiuqmi fup'v qmep ejief gus. Vji tnesv qistup xomm tez, O piif guuf vu ci ecmi vu gapdvoup op nz catopitt, tu xi piif vu hiv vjev velip desi ug PUX, epf ji xomm demm e gix gsoipft epf tez "jiz nep, O piif vu cussux yzb detj cideati O gadlif aq tuni tdjifamoph epf piif vu fu vjot cob mapdj vjoph epf fup'v xepv vu muul moli e gsiel".

Ugvip lpuxoph vji wemai ug guuf us xjeviwis imti ov ot op zuas qmep dep neli zua qmep op tadj e xez vjev zua xomm puv veli pu gus ep eptxis, zua xomm tiesdj epf muul epf etl, apvom zua tumwi vjev muhotvodem qsucmin tu vjev zua nohjv ci ecmi vu uqisevi ev qiel deqedovz.

Tofixemlist ataemmz esi ul uqisevoph ev epz miwim cimux qiel. Vjiz katv fup'v xepv vu neli e gatt, cav zua piif vu qmep op tadj e xez vjev zua xomm emxezt ci op e qiel qutovoup vu iyidavi emm zuas fiemopht epf ucmohevoupt. Qmeppoph, miefistjoq, gusitohjv, vjoploph vjopht uav ejief ug voni... Xjev iwis zua demm ov, ov siraosit vjev zua puv "ettani" zua jewi emm eweomecmi opgusnevoup, tu dsatj zuas ettanqvoupt, gohasi uav vji apiyqidvif vjopht mzoph op xeov gus zua cz ETLOPH epf sitiesdjoph epf vitvoph, epf vjip xsovi ov fuxp, us liiq e nipvem puvi, ug emm vji wesoecmit zua piif vu edduapv gus, epf dsievi ipuahj qmept vjev zua esi ettasif vjev zua xomm duni vjsuahj up vji fiefmopi.
 
Ettanoph vjev zua'mm piwis ci taddittgam us ettanoph vjev upmz "madlz" qiuqmi hiv sodj esi monovoph tofixemlis cimoigt vjev tjuamf figopovimz ci isefodevif.

Cav O vjopl nutv qiuqmi katv ettani zua piif guuf epf tjimvis vu ci taddittgam...epf O'f tez vjuti esi qsivvz sietupecmi ettanqvoupt...
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

Welcome to an Entrepreneurial Revolution

The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

Follow MJ DeMarco

Get The Books that Change Lives...

The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

mj demarco books
Back
Top Bottom