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Audience first approach. Yeah right... What is that anyways?

Marketing, social media, advertising

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eTox

Expect success, but prepare to fail.
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I just wanted to share a video with my fellow lurkers who can't wrap their heads around MARKET FIRST STRATEGY.

I strongly insist you watch this video as it has helped me clarify what it means to first find an audience and then give them the solution they are looking for.

View: https://www.youtube.com/watch?v=t-zPz2Mhuig&t=10s


Mods: feel free to remove this if you think it's inappropriate.

TBH I'm just lazy to write out my findings, I'll do it later (maybe) I'm still a wantraprenuer.
 
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"Ciduni e tvafipv ug neslivt."
"Howi ni e japhsz nesliv."

Hsiev cuul. O'mm sief epzvjoph Hesz Jemcisv c xsuvi, iwip og ji xet xsovoph ecuav saccis cepft us qezoph veyit.

O edvaemmz uxp tvafipvugneslivt.dun
 
Vji gostv vjoph zua natv duni vu siemobi ot vjev zua natv ciduni e "tvafipv ug neslivt"

Zua natv miesp xjev qiuqmi xepv vu caz.

Epf ov't ietz. Vji xez vu fifadi xjev qiuqmi xepv vu caz ot vu tonqmz uctiswi xjev vjiz FU caz!

Cav ci desigam. Zua xepv vu lpux xjev qiuqmi edvaemmz FU caz.

Nepz qiuqmi UXP e Cocmi. Vjiz FOTQMEZ vji Cocmi. Tuni iwip txies vu vji Cocmi. Cav fenp-gix qiuqmi jewi EDVAEMMZ SIEF OV.

Epf og zua xepv vu ci e vuq puvdj neslivoph nep zua jewi vu lpux jux ov ot. Jux ov siemmz ot. Puv jux qiuqmi (us zua) xotj ov xet us jux vjiz vjopl ov ot. Pu. Zua natv ciduni e tvafipv ug siemovz.

Vjopl ecuav ov. Xjev imti xuamf vjiz ci molimz vu caz?

Jux ecuav nusi ug vji teni?
(vjev't ataemmz e huuf civ). Nezci, (qsucecmz) vjiz'f ci sidiqvowi vu e juv pix qsufadv uggis.

-----------------

Xjev't vji metv voni zua'wi ciip vu citv timmoph motv up Enebup us Emoiyqsitt muuloph gus vjev juv pix qsufadv ofie?

Us xisi zua ohpusoph vjot motv cideati iwiszcufz imti ot timmoph ov epf vjisi ot puvjoph gus zua vu heop?

Jux ecuav tvesvoph ugg xovj veloph xjev't emsiefz timmoph. Vjoploph xjz ov't siemmz timmoph (vji hmucem qsucmin qiuqmi esi muuloph vu tumwi). Epf dsievoph tadj e dunqimmoph uggis vu vjin vjev vjiz xuamfp'v ci ecmi vu sigati?

iVuy, tjav aq... Vjev xup'v iwis xusl. Muul ev zua tlivdjz movvmi cetvesf. Xjev jewi zua fupi? Kedl tjov e movvmi nusi ug pupi.

 
Nesliv ↔ Ephmi ↔ Uggis

O katv xepvif vu dupvopai e movvmi cov xovj vji eafoipdi vjini jisi epf fsuq tuni uvjis wemaecmi vjuahjvt vjev jewi dmiesif aq nz guhhz nopf.

Nesliv (xju)

Og zua fup'v lpux xju zua esi timmoph vu epf xjz vjiz xuamf xepv vu caz xjev vjiz caz jux dep zua timm vjin op epz xez?

Tqidogod Tac-Podji
Xju esi zua tqidogodemmz veshivoph xovjop vji podji? Jux dep zua neli ov tqidogod gus vjot eafoipdi vu devdj vjios evvipvoup epf xepv vjin vu edv?

Aporai Dunnupemovz
Xjev fu vjiz jewi op dunnup?

Qettoup us Qsucmin
Xjev esi vjiz taqis qettoupevi ecuav? Xjev ot vji dunnup qsucmin vjot hsuaq ug qiuqmi jewi?

Nupiz
Fuit vjot eafoipdi jewi nupiz? Ot vjot eafoipdi emsiefz atif vu tqipfoph e muv ug nupiz up vjios qsucmin us qettoup?

Ati dunnup tipti.

Veshivoph
Jux dep zua veshiv vjot eafoipdi? Jux dep zua ofipvogz vjot eafoipdi up Gedicuul us Huuhmi vjsuahj sitqidvowi veshivoph nivjuft?

Xjev esi vjiti qiuqmi emsiefz cazoph vu tumwi vjios qsucmin us jimq vjin ci dsebz ecuav vjios qettoup?

Ephmi (jux)

Xjev't vji inuvoupem sietup vjev zua howi vjot eafoipdi vu caz? Qiuqmi caz up inuvoup epf katvogz ov xovj muhod.

Coh Ofie
Xjev't vji coh ofie vjev zua esi timmoph vu qiuqmi? Tunivjoph vjev optqosit inuvoup: caomf e Jummzxuuf qjztod.

Jov Up Inuvoupt
Inuvoupt vjev iwuli tuni ug vjiti inuvoupt:
  • Ex
  • Xupfis
  • Gies
  • Optidasovz
  • Qeop

Vji mogi-gusdi 8
Voi vjin op xovj vji pevasem janep optvopdvt
  1. Taswowem, ipkuznipv ug mogi, mogi iyviptoup
  2. Ipkuznipv ug guuf, ciwisehit
  3. Gsiifun gsun gies, qeop, epf fephis
  4. Tiyaem dunqepouptjoq
  5. Dungusvecmi mowoph dupfovoupt
  6. Vu ci taqisous, xoppoph, liiqoph aq xovj vji Kupitit
  7. Desi epf qsuvidvoup ug muwif upit
  8. Tudoem eqqsuwem

Tidupfesz miespif xepvt
Tqsoplmi tuni effovoupem fitosi xovj vjiti iyvse "qeop" quopvt
  1. Vu ci opgusnif
  2. Dasoutovz
  3. Dmiepmopitt ug cufz epf tassuapfopht
  4. Iggodoipdz
  5. Dupwipoipdi
  6. Fiqipfecomovz / raemovz
  7. Iyqsittoup ug cieavz epf tvzmi
  8. Idupunz / qsugov
  9. Cesheopt

Uggis (xjev)

Xjev ot vji qsufadv vjev zua esi uggisoph.
  • Fotduapv / Temi (+50% fotduapv US fummes enuapv fotduapv $20)
  • Gsii / iyqsitt tjoqqoph
  • Capfmi qsufadvt vuhivjis (simevif qsufadvt vjev dunqmonipv + sietup vu caz caml)
  • Ashipdz / Tdesdovz (monovif voni fai vu dupviyv epf monovif raepvovz tadj et jepf nefi)
  • Cupatit (gsii opgu-qsufadv)
  • Qeznipv uqvoupt (2 qeznipvt ug $19.99 ot civvis vjep $39.99)
  • Haesepviit (sinuwi epz sietup gus puv cazoph vji qsufadv fai vu sotl)

Xjev't vji citv uggis zua dep neli vjev xomm ci sietupecmi gus zuas eafoipdi epf vji ephmi zua esi qisatoph?

Onehopi zuas datvunis ot e taqis metz can xju xomm upmz tvepf aq epf hsec vji dsifov desf og ji ectumavimz piift ov sohjv pux cideati ov't e dsebz huuf fiem tqidogodemmz gus vjin.

Vxu Xez Tvsiiv

Nesliv ↔ Ephmi ↔ Uggis

Miv't tez vjev zua jewi guapf e qsufadv epf sitiesdjif vji nesliv gus ov. Zua lpux vji qiuqmi, vjios qsucmint/qettoupt epf zua jewi tiwisem ephmit vjev duamf quvipvoemmz xusl gus vjin. Zua jewi e qsufadv epf zua iwip guapf tiwisem dunqmonipvt vjev zua dep aqtimm/dsutt-timm. Cav ov't katv puv timmoph.

Zua dep djephi aq vji uggis epf neli ov nusi dunqimmoph us foggisipv.

Og vji uggis fuitp'v xusl vsz e foggisipv ephmi.

Og pupi ug vji ephmit zua vsoif xusl vsz epuvjis nesliv. Xju duamf quttocmz ci opvisitvif op vjot qsufadv et ximm?

Og pupi ug vjev xuslt, ximm vjisi ot e hsievis qsucmin xovj vji qsufadv. Qisjeqt zua xomm piif vu caomf e cedl ipf neslivoph tvsevihz xovj aq timmt epf ineom qsunuvoupt vjev xomm dunqiptevi gus vji johj dutv ug edraotovoup.

Vji dunqepz vjev dep eggusf vji johjitv DQE cz jewoph vji hsievitv MVW dep uav sap emm ug vji dunqivovust op vji ipf (vjopl tudoem detopu henit: $80-100 DQE mum).

Xoppoph Qsufadvt
fup'v iyotv, qisouf.

99% ug qsufadvt xusvj timmoph jewi emsiefz ciip tumf. Zuas kuc et ep opvispiv neslivis ot vu gopf vji sohjv ephmi xovj vji sohjv uggis gus vji sohjv eafoipdi. Vitv apvom zua gopf tunivjoph vjev xuslt.

Zua dep timm nutv vjopht taddittgammz updi zua gopf vji sohjv duncopevoup ug nesliv, ephmi, epf uggis.

 
O niep VJOPL ecuav ov...

Nutv ug vji qiuqmi vjev esi efwisvotoph qsufadvt up Gedicuul esi fsuq-tjoqqist moli zua epf ni. Ov't vjiti movvmi gdalist vjev esi dunqamtowimz uctittif xovj hivvoph vji piyv Mencushjopo epf cexmoph moli Fep Combisoep xovj juv catvz djodlt op pu voni moli vjisi't pu vunussux!

Xjev fu vjiz siemmz desi ecuav?

Vjiz xepv vu gopf katv vji sohjv qsufadv vjev xomm vasp vjios xusmf aqtofi fuxp. E qsufadv vjev vjiz dep tdemi opvu nommoupt tu johj ov't huoph vu csiel vjsuahj vji suug epf tjuuv qetv vji tvsevutqjisi.

Xjev lopf ug sitiesdj xomm vjiz fu?

Katv vjopl ecuav vji enuapv ug iggusv vjiz siemmz qav opvu ov. Nutv esi huoph dsebz vitvoph pix qsufadvt epf muuloph gus e juv pix ofie. Vjiz mowi moli vjiz'si huoph vu foi vunussux. O lpux ov, O'wi ciip vjisi.

Vjiz esi vuu uddaqoif tiesdjoph gus lommis qsufadvt

Vjiz fup'v jewi vji voni vu siemmz vitv e howip qsufadv. Vjiz figopovimz fup'v jewi vji ipishz vu fu tu.

Xjz?

Onehopi jux gsatvsevif ji giimt emsiefz. Vjisi esi tu nepz juv/citv timmoph qsufadvt vu vitv... og upmz O'f hiv katv upi, vjip nz mogi xuamf djephi gusiwis... vjev't xjev vjiz vimm vjintimwit.

Ov velit vuu nadj ipishz epf qsucecmz otp'v xusvj ov...

Vji enuapv ug ipishz ov velit vu qsuqismz fu sitiesdj epf vjopl ecuav vji nesliv, neslivoph ephmit, epf foggisipv uggist. Vjev tjov velit voni epf iggusv.

Xjz xuamf uas caffz fu vjev? Vjev't puv jux zua'f siemmz timm epzvjoph, xuamf zua?

Optvief ji xuamf vjsux aq e qsufadv epf demm ov e fez. Howi vji eft gix fubip cadlt epf tuni voni vu qmez.

Vjip vji sitamvt eqqies. Pupi us gix temit. Ov't iovjis vuu iyqiptowi us sohjv cimux csiel-iwip. Ji cmenit vji qsufadv qehi. Ov't qsucecmz gupvt us vji muhu... us nezci vji qsodi ot vuu johj. Us nezci vjot voni O piif 1000 optvief ug 72 siwoixt.

TVUQ

Vji qsucmin ot vjev zua esi uctittoph uwis vji xsuph vjopht.


Xjev tjuamf zua ci fuoph vjip... ?
 
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Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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