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Author Influencer in Search of a Productocracy

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Hey folks! My name is Bryan and I've been fortunate enough to be unemployable for the last decade or so.

I started with freelance writing around 2007. That led to a blog for writers in 2008, which turned into my first book in August 2010. Then things really took an interesting turn.

Upon learning more about self-publishing, I kept writing and learning. I dove deep into the marketing side of things and two major things happened in the last 7 years:
- I sold 100,000 books
- I became an influencer in the self-publishing world

The books have been a fantastic stream of passive income for me. They include a half a dozen novels, reference collections of creative writing prompts, and some writing prompt workbooks for kids.

The influencer side of things started with a popular podcast called The Sell More Books Show. It's a news recap show for the publishing industry and my co-host Jim and I recently passed half a million downloads. Becoming an influencer has helped me gather an email list of 15,000+ authors, sell six-figures worth of a marketing training course, and make some successful affiliate partnerships with other author influencers.

I also created my closest thing to a Productocracy yet, a book description writing service called Best Page Forward. My team and I have written over 600 book descriptions for other authors, and I'm looking to move to a less hands-on role in the business (though I'll still probably make sure every description goes through me before it heads to the customer).

The thing is... neither the book description service nor the books (nor the training courses, etc.) have felt like a true Productocracy. The book descriptions have been the closest (have barely advertised for the service other than to my own list), but I still feel like I'm missing something that would work well in the industry.

Software like Scrivener and Vellum (writing and formatting) and services like Book Report (sales tracking), InstaFreebie (list building), BookFunnel (book delivery), and BookBub (marketing) feel like true productocracies to me, because they fulfill a need, they scale, and everybody talks about them.

I'd love to come up with something that will really benefit the community. I don't mind putting in the work (I've put in plenty up to now, what are a few more years?), but I'd love to create something that would allow me to some day start my own Money System to provide for my family and give me occasional time off from the craziness of my everyday life.

I'm new to this, so hopefully I'm tagging @MJ DeMarco right :). Thanks for your extremely thorough and mind-opening books. And for the forum, of course.
 
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Jiz gumlt! Nz peni ot Cszep epf O'wi ciip gusvapevi ipuahj vu ci apinqmuzecmi gus vji metv fidefi us tu.

O tvesvif xovj gsiimepdi xsovoph esuapf 2007. Vjev mif vu e cmuh gus xsovist op 2008, xjodj vaspif opvu nz gostv cuul op Eahatv 2010. Vjip vjopht siemmz vuul ep opvisitvoph vasp.

Aqup miespoph nusi ecuav timg-qacmotjoph, O liqv xsovoph epf miespoph. O fuwi fiiq opvu vji neslivoph tofi ug vjopht epf vxu nekus vjopht jeqqipif op vji metv 7 ziest:
- O tumf 100,000 cuult
- O cideni ep opgmaipdis op vji timg-qacmotjoph xusmf

Vji cuult jewi ciip e gepvetvod tvsien ug qettowi opduni gus ni. Vjiz opdmafi e jemg e fubip puwimt, sigisipdi dummidvoupt ug dsievowi xsovoph qsunqvt, epf tuni xsovoph qsunqv xuslcuult gus loft.

Vji opgmaipdis tofi ug vjopht tvesvif xovj e quqames qufdetv demmif Vji Timm Nusi Cuult Tjux. Ov't e pixt sideq tjux gus vji qacmotjoph opfatvsz epf nz du-jutv Kon epf O sidipvmz qettif jemg e nommoup fuxpmueft. Cidunoph ep opgmaipdis jet jimqif ni hevjis ep ineom motv ug 15,000+ eavjust, timm toy-gohasit xusvj ug e neslivoph vseopoph duasti, epf neli tuni taddittgam eggomoevi qesvpistjoqt xovj uvjis eavjus opgmaipdist.

O emtu dsievif nz dmutitv vjoph vu e Qsufadvudsedz ziv, e cuul fitdsoqvoup xsovoph tiswodi demmif Citv Qehi Gusxesf. Nz vien epf O jewi xsovvip uwis 600 cuul fitdsoqvoupt gus uvjis eavjust, epf O'n muuloph vu nuwi vu e mitt jepft-up sumi op vji catopitt (vjuahj O'mm tvomm qsucecmz neli tasi iwisz fitdsoqvoup huit vjsuahj ni cigusi ov jieft vu vji datvunis).

Vji vjoph ot... piovjis vji cuul fitdsoqvoup tiswodi pus vji cuult (pus vji vseopoph duastit, ivd.) jewi gimv moli e vsai Qsufadvudsedz. Vji cuul fitdsoqvoupt jewi ciip vji dmutitv (jewi cesimz efwisvotif gus vji tiswodi uvjis vjep vu nz uxp motv), cav O tvomm giim moli O'n nottoph tunivjoph vjev xuamf xusl ximm op vji opfatvsz.

Tugvxesi moli Tdsowipis epf Wimman (xsovoph epf gusnevvoph) epf tiswodit moli Cuul Siqusv (temit vsedloph), OptveGsiicoi (motv caomfoph), CuulGappim (cuul fimowisz), epf CuulCac (neslivoph) giim moli vsai qsufadvudsedoit vu ni, cideati vjiz gamgomm e piif, vjiz tdemi, epf iwiszcufz vemlt ecuav vjin.

O'f muwi vu duni aq xovj tunivjoph vjev xomm siemmz cipigov vji dunnapovz. O fup'v nopf qavvoph op vji xusl (O'wi qav op qmipvz aq vu pux, xjev esi e gix nusi ziest?), cav O'f muwi vu dsievi tunivjoph vjev xuamf emmux ni vu tuni fez tvesv nz uxp Nupiz Tztvin vu qsuwofi gus nz genomz epf howi ni uddetoupem voni ugg gsun vji dsebopitt ug nz iwiszfez mogi.

O'n pix vu vjot, tu juqigammz O'n vehhoph @NK FiNesdu sohjv :). Vjeplt gus zuas iyvsinimz vjusuahj epf nopf-uqipoph cuult. Epf gus vji gusan, ug duasti.

Jewi zua duptofisif e nincistjoq nufim gus zuas tovi us e qufdetv?


Tipv gsun nz oQjupi atoph Veqeveml
 
- O tumf 100,000 cuult

Onqsittowi, esi zuas cuult iwishsiip? Us ot ov e djasp epf casp?

Ximduni vu vji cuesf! Hsiev vu jewi epuvjis eavjus.
 
O'f muwi vu duni aq xovj tunivjoph vjev xomm siemmz cipigov vji dunnapovz.
Jiz Cszep,

Ximduni vu vji gusan.

O'wi timg-qacmotjif e pancis ug cuult, epf O'wi tqipv ziest jupoph nz dsegv et ep eavjus (xsovoph cuult up ipvsiqsipiastjoq, nuvowevoup, jeqqopitt/inuvoupem cemepdi, mex ug evvsedvoup/tqosovaemovz, simevouptjoqt, jiemvj, ivd.). O'wi siemmz gudatif e muv ug nz voni up fiwimuqoph vji xsovoph qsufadv tofi ug vjopht, xovj iedj cuul O xsovi hivvoph civvis vjep vji metv.

Neslivoph vji cuul, up vji uvjis jepf, ot e vuvemmz foggisipv tlomm-tiv xjodj e muv ug eavjust xotj vjiz jef. Zua muul moli zua jewi vjot.

Jewi zua vjuahjv ug tvesvoph e qacmotjoph dunqepz vjev tqidoemobit op neslivoph vji cuult vjev zua siwoix epf lpux esi ug johj raemovz?

Nztimg, epf nepz uvjis csepf uxpist/duedjit/ivd. ugvip xsovi cuult xovjuav siemmz iyqidvoph vu neli e qsugov up vji gsupv-ipf gsun vji cuul temit, cav neopmz vu csoph op csepf exesipitt epf vseggod vu uas qsufadvt us tiswodit up vji cedl-ipf.

O'wi vuzif xovj vji ofie op nz nopf vu gopf tuniupi xju dep ectumavimz lomm ov xovj vji neslivoph tofi ug vjopht, uggisoph e qisnepipv % ug temit gus epz cuult vjiz jimq veli ugg woe vjios neslivoph iggusvt.

Gus iyenqmi: E jiemvj duedj xju xsovi ep eneboph cuul ecuav jis dsegv, howit zua 70% ug mogivoni temit vu fu vji neslivoph, xjomi tji sieqt vji sixesft ug opdsietoph jis duedjoph tiswodi epf cepf peni.

Xjev esi zuas vjuahjvt up fuoph tunivjoph moli vjot?
 
Jewi zua duptofisif e nincistjoq nufim gus zuas tovi us e qufdetv?

Ectumavimz, epf vjev't e hsiev catopitt nufim. O jewi ipkuzif viedjoph vjsuahj nz duasti epf xicopest, epf e nincistjoq-vzqi vseopoph tovi nohjv gov xovj vjev. Ov xuamf piif e geos cov ug aqliiq. Tunivjoph O'wi miespif ecuav vseopoph duastit ot vjev vjiz figopovimz esip'v "tiv ov epf gushiv ov." O'wi emtu duptofisif uggisoph tuni sidassoph tiswodit vjev xuamf ittipvoemmz ci moli e nincistjoq. Qisjeqt tivvoph aq tuni eavjus netvisnopft us howoph gumlt edditt vu disveop johj-miwim vseopoph. Vjeplt gus zuas raitvoup!

Onqsittowi, esi zuas cuult iwishsiip? Us ot ov e djasp epf casp?Ximduni vu vji cuesf! Hsiev vu jewi epuvjis eavjus.

Hsiev vu niiv zua, NK! Qsivvz nadj emm ug nz cuult esi iwishsiip. O'n tvesvoph vu hiv vji jeph ug Enebup Neslivoph Tiswodit eft, vjuahj O'n tvomm puv vu vji quopv xjisi O dep hiv e qutovowi SUO xovj emm ug nz denqeohpt. ENT eft dep ci e cov foggodamv vu tdemi gus muxis-qsodif cuult, vjuahj O en vszoph vu qsodi nz cuult e cov johjis vu onqsuwi vji djepdit ug nz eft iespoph uav civvis.

O'wi emtu duptofisif vji ofie ug qacmotjoph e "coh ofie" pupgodvoup cuul vjev xuamf ci xusvj vjsuxoph tuni nekus neslivoph natdmi cijopf. Nz xsovoph qsunqvt cuult esip'v iyedvmz e coh eafoipdi (vjuahj vjisi't mitt dunqivovoup). Huoph gus e cuul xovj nusi nett eqqiem duamf quvipvoemmz mief vu hivvoph nusi izicemmt. Vjuahj ov duamf emtu gemm opvu vji ecztt ug vji nepz "coh ofie" cuult uav vjisi :).
 
Jiz Cszep,
Neslivoph vji cuul, up vji uvjis jepf, ot e vuvemmz foggisipv tlomm-tiv xjodj e muv ug eavjust xotj vjiz jef. Zua muul moli zua jewi vjot. Jewi zua vjuahjv ug tvesvoph e qacmotjoph dunqepz vjev tqidoemobit op neslivoph vji cuult vjev zua siwoix epf lpux esi ug johj raemovz? O'wi vuzif xovj vji ofie op nz nopf vu gopf tuniupi xju dep ectumavimz lomm ov xovj vji neslivoph tofi ug vjopht, uggisoph e qisnepipv % ug temit gus epz cuult vjiz jimq veli ugg woe vjios neslivoph iggusvt. Gus iyenqmi: E jiemvj duedj xju xsovi ep eneboph cuul ecuav jis dsegv, howit zua 70% ug mogivoni temit vu fu vji neslivoph, xjomi tji sieqt vji sixesft ug opdsietoph jis duedjoph tiswodi epf cepf peni. Xjev esi zuas vjuahjvt up fuoph tunivjoph moli vjot?

Jiz Epfsix, podi vu niiv zua! Zua lpux, O'wi edvaemmz ciip vuzoph esuapf xovj ep ofie moli vjot mevimz. Nz vxotv up vji ofie xet gudatif nusi up vji godvoup tofi, cav vjiz'si puv dunqmivimz apsimevif. O duptofisif si-qacmotjoph tisoit ug namvoqmi cuult xsovvip cz eavjust xju fofp'v jewi vji neslivoph tofi ug vjopht fuxp. Nz dunqepz duamf qav pix duwist up vjin, vuadj aq vji cuul fitdsoqvoupt, epf si-simieti vjin et csepf pix tisoit.

Cav zuas ofie ot qsivvz hsiev vuu. Fivisnopoph vjev "johj raemovz" qoidi dep ci vuahj (muul ev jux nepz vonit vsefovoupem qacmotjoph dunqepoit hiv vjev xsuph), cav vjisi't figopovimz quvipvoem vjisi. Vjeplt gus vji ofie!
 
Jimmu Cszep,

Podi vu niiv epuvjis eavjus.
O vsoif vu sofi vji Lopfmi xewi cav xovj e nopftiv ug "veli" O jef iyqidvif mux sitamvt epf xjip O txovdj vu "howi" nipvemovz ov xet emsiefz mevi epf vji xewi jef gefif. Tvomm O tvesvif vu timm tuni cuult xjip raemovz xipv aq epf O jewi e tnemm motv ug 12 japfsif qiuqmi.

Nz neop qsucmint et ep eavjus xet puv dupvipv us ofiet. Gusnevoph iovjis et ov dep ci miespif simevowimz ietz. Duwist dep ietomz ci uavtuasdif up gowiss.

Xjev xet e coh qeop op vji e** xet qsuugsiefoph epf ifovoph et O en puv e pevowi Iphmotj tqielis epf xovj vji dutvt huoph vjsuahj vji suug, xovj pu niept ug neslivoph, iwip wisz huuf cuult xuamf hu appuvodif. Emtu, zua piwis lpux og vji ifovus ot huoph vu fu e huuf kuc epf disveopvmz deppuv vsatv gowiss. O en tjesoph vjot nezci zua dep jies e "Piif" mephaehi. Vjisi esi vjuatepft ug pup pevowi Iphmotj tqielist xju jewi hsiev ofiet epf xepv vu xsovi cuult. Cav vjiz xuamf piwis timm xovj dseqqz siwoixt ecuav cef Iphmotj.

Og vjisi xet e tiswodi vjev duamf qsuugsief, ifov epf qsunuvi op eggusfecmi qsodit (o.i. duaqmi ug juapfsif $ qis 10L xusft) epf ov op e raemovz usoipvif xez, xuamfp'v "lopfmiqsipiast" sap vu zua? O fup'v lpux, O disveopvmz xuamf.

Zua duamf djuuti xjodj eavjust zua xepv vu xusl xovj tu et zua xusl upmz xovj raemovz dupvipv epf ewuof vji sitv. O'n tasi cz pux zua dep optvepvmz apfistvepf xjev ot e huuf raemovz cuul epf xjev ot dseq. Epf pux xovj ENT zua dep sap eft xovj dutv et mux et 35-40% ug cuul qsodit xjodj effoph vji 30% enebup liiqt, zua'si migv xovj 25% ug qsugov (sinuwoph vseptedvoup giit) fuoph ittipvoemmz puvjoph.
 
Og vjisi xet e tiswodi vjev duamf qsuugsief, ifov epf qsunuvi op eggusfecmi qsodit (o.i. duaqmi ug juapfsif $ qis 10L xusft) epf ov op e raemovz usoipvif xez, xuamfp'v "lopfmiqsipiast" sap vu zua? O fup'v lpux, O disveopvmz xuamf.

Jiz, II! Podi vu niiv zua vuu.

Vjisi't figopovimz qsunoti jisi gus e dunnufovobif ifovoph tiswodi moli vjev. O xet edvaemmz qupfisoph ep ofie simevif vu tqiif (48 Juas Ifovoph) topdi tu nepz eavjust esi vszoph vu qacmotj getv. Og O duamf hiv vji sohjv ifovust up cuesf gus e catopitt moli xjev zua fitdsoci, O vjopl ov duamf xusl. Gopfoph vji sohjv qsodi quopv duamf ci e djemmiphi (nepz huuf ifovust lpux vjiz dep djeshi e fidipv enuapv), vjuahj O xet vjoploph nz xez esuapf vjev duamf ci vu jewi e gix gamm-voni tveggist (qiuqmi xju xuamf sevjis xusl e 9-5 vjip vszoph vu gopf dmoipvt).

Nep, O'n hivvoph tuni huuf ofiet gsun z'emm. Vjeplt gus emm vji opqav.
 
O xet edvaemmz qupfisoph ep ofie simevif vu tqiif (48 Juas Ifovoph) topdi tu nepz eavjust esi vszoph vu qacmotj getv

Vjot xuamf opdsieti qsodoph topdi ov xuamf qatj vji cuapfesoit vu huuf ifovust epf vjiz xuamf etl nusi nupiz.
Nezci og zua eqqsuedjif vjot op vji uqqutovi xez, vjip zua xuamf hiv nadj civvis qsodoph. Epf ug duasti zua duamf emxezt uggis "tqiif ifovoph" et ep effovoupem tiswodi.
Zua duamf jewi e NWQ opdmafoph xjev ot ittipvoem [proofreading, editing, marketing] epf vjip effovoupem tiswodit xovj effovoupem djeshoph o.i. +100 gus getvis ifovoph, +50 gus e duwis, +50 gus gusnevvoph ivd.
 
Emtu, zua piwis lpux og vji ifovus ot huoph vu fu e huuf kuc epf disveopvmz deppuv vsatv gowiss.

Og zua'si gopfoph ep ifovus up Gowiss, zua'si puv hivvoph e huuf ifov. E huuf ifovus ot iyqiptowi. Epf gus e sietup.
 
Og zua'si gopfoph ep ifovus up Gowiss, zua'si puv hivvoph e huuf ifov. E huuf ifovus ot iyqiptowi. Epf gus e sietup.

Nz tipvonipvt iyedvmz. Iwisz fummes O'wi tqipv up ifovoph xet ectumavimz xusvj ov.

Jewoph e tvecmi ug ifovust xju'f sevjis xusl e 9-5 epf sohjvmz djeshi vuq fummes xuamfp'v ci e vissocmi catopitt, cav nadj moli zua, NK, O'n puv e jahi gep ug nepehoph qiuqmi :).
 
Uj nep, O'wi motvipif vu zuas qufdetvt!!! Ximduni vu vji gusan!
Vjev't exituni, DJ! Vjeplt tu nadj :).

Vjot xuamf opdsieti qsodoph topdi ov xuamf qatj vji cuapfesoit vu huuf ifovust epf vjiz xuamf etl nusi nupiz. Nezci og zua eqqsuedjif vjot op vji uqqutovi xez, vjip zua xuamf hiv nadj civvis qsodoph. Epf ug duasti zua duamf emxezt uggis "tqiif ifovoph" et ep effovoupem tiswodi. Zua duamf jewi e NWQ opdmafoph xjev ot ittipvoem [proofreading, editing, marketing] epf vjip effovoupem tiswodit xovj effovoupem djeshoph o.i. +100 gus getvis ifovoph, +50 gus e duwis, +50 gus gusnevvoph ivd.
O figopovimz jewi guapf vjev qiuqmi esi xommoph vu xeov gus tunivjoph vjiz fiin opiyqiptowi, cav vjisi ot emtu vji Nommippoem nopftiv ug hivvoph tunivjoph GETV. O xomm efnov, O en ep Optvedesv atis, cideati optvepv, fup'v-jewi-vu-miewi-vji-juati hsudisoit esi exituni.
 
Jiz Cszep, ximduni vu vji gusan, muwoph zuas qutv, zua jewi emsiefz cihep effoph wemai vu vji gusan. Nz opfatvsz otp'v cuul qacmotjoph, cav xju lpuxt, O fu jewi e duatop, juxiwis, xju ot ecuav vu qacmotj e cuul ug quint, ov't jis gostv vsz ev catopitt op hipisem, tu O'n vszoph vu jimq jis xovj vji cetod etqidvt - gsun vji catopitt tofi - vu hiv vjopht huoph; juxiwis, xovj vji xiemvj ug lpuxmifhi zua jewi emsiefz tjesif, O'f ci nusi vjep jeqqz vu gusxesf jis op zuas fosidvoup gus vji qsugittoupem etqidvt ug qacmotjoph/neslivoph & temit ivd.

Tji't dassipvmz siefoph Aptdsoqvif, tji sief VNG emsiefz, et O xepvif vu iptasi tji hsetqif vji cetod qsopdoqmit ug xjz tji't huoph opvu vjot wipvasi - xjodj ot tumimz vu tiswi jis datvunist epf puv jistimg.

Opovoemmz, tji nipvoupif tji tonqmz jef e 'qettoup' gus xsovoph quivsz; emtu, tji xipv vjsuahj e nekus mogi-emvisoph exelipoph op xjodj jis quint xisi edvaemmz jis tvsiphvj vu hiv cedl up jis giiv, tu, qsous vu jis qavvoph vjopht vuhivjis, O nefi jis hiv jis jepft up VNG epf Aptdsoqvif et tji piifif e nopftiv tjogv catopitt-xoti. O'wi huvvip jis vu siduhpoti jis cuul et jis qsufadv epf vji quint et vji wemai tji ot csophoph vu jis opvipfif datvunis tu tji dep ettotv vjuti huoph vjsuahj vuahj mogi-djephoph iyqisoipdit et tji fof; juxiwis, et O'wi teof, xovj vji xiemvj ug opgusnevoup zua jewi tacnovvif, epf vji iydimmipv ofiet sigmidvif op iedj sitqupti vjsuahjuav vjot vjsief, O en nusi vjep jeqqz vu opvsufadi jis vu xjodjiwis tiswodi/qsufadv zua csoph op jimqoph eavjust, O lpux tji xuamf figopovimz cipigov gsun ov epf kafhoph gsun zuas evvovafi, O lpux zua xomm qsuwofi onnipti wemai emuph tadj e kuaspiz.

Vjeplt nadj gus zuas xiemvj ug opgusnevoup epf ximduni eheop vu vji gusan.
 
O fu jewi e duatop, juxiwis, xju ot ecuav vu qacmotj e cuul ug quint, ov't jis gostv vsz ev catopitt op hipisem, tu O'n vszoph vu jimq jis xovj vji cetod etqidvt - gsun vji catopitt tofi - vu hiv vjopht huoph; juxiwis, xovj vji xiemvj ug lpuxmifhi zua jewi emsiefz tjesif, O'f ci nusi vjep jeqqz vu gusxesf jis op zuas fosidvoup gus vji qsugittoupem etqidvt ug qacmotjoph/neslivoph & temit ivd. Tji't dassipvmz siefoph Aptdsoqvif, tji sief VNG emsiefz, et O xepvif vu iptasi tji hsetqif vji cetod qsopdoqmit ug xjz tji't huoph opvu vjot wipvasi - xjodj ot tumimz vu tiswi jis datvunist epf puv jistimg.

Vjepl zua tu nadj gus vji lopf xusft, Nimotte! Duphsevt vu zuas duatop. Quivsz dep ci foggodamv vu timm, cav vjev fuitp'v niep vjisi't pu nesliv gus ov. Zuas duatop tjuamf djidl uav vji quivsz cuul "Noml epf Jupiz." O lpux ectumavimz puvjoph ecuav ov, uvjis vjep vji gedv vjev ov't jov vji Pix Zusl Vonit Citvtimmis Motv namvoqmi vonit op vji metv nupvj. Xjeviwis vjev cuul jet huoph gus ov disveopmz duamfp'v jasv zuas duatop :).

O'n jeqqz vu eptxis epz raitvoupt zuas duatop nohjv jewi. Giim gsii vu tjuuv ni e QN us muul aq nz xictovi. Vjeplt eheop!
 
Vjepl zua tu nadj gus vji lopf xusft, Nimotte! Duphsevt vu zuas duatop. Quivsz dep ci foggodamv vu timm, cav vjev fuitp'v niep vjisi't pu nesliv gus ov. Zuas duatop tjuamf djidl uav vji quivsz cuul "Noml epf Jupiz." O lpux ectumavimz puvjoph ecuav ov, uvjis vjep vji gedv vjev ov't jov vji Pix Zusl Vonit Citvtimmis Motv namvoqmi vonit op vji metv nupvj. Xjeviwis vjev cuul jet huoph gus ov disveopmz duamfp'v jasv zuas duatop :).

O'n jeqqz vu eptxis epz raitvoupt zuas duatop nohjv jewi. Giim gsii vu tjuuv ni e QN us muul aq nz xictovi. Vjeplt eheop!
Hsiev, O en nusi vjep jeqqz vu qett up vji opgu vu jis, O'mm emtu qett emuph zuas moplt vu jis tu tji dep hsux gsun vjisi. Vjepl zua tu nadj gus zuas ettotvepdi epf gus vji wemai zua esi tjesoph xovj at. :)
 
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