Auto Detailing Content Ideas?

[Mainaste]

I currently run a mobile auto detailing service. I aim to be a premium service targeted to busy and/or unabled folk. I do not plan on making social media as my main lead channel. My main goal with social media is to enhance my branding by providing proof of results, establish credibility, showcase premium cars to attract similar audiences, and generally allow people to see that my business is active.

My current issue is that a ton of the footage I capture is junk. I've tried slo-mo shots which work great but feel like b-roll shots. Timelapse videos are boring. One-hand camera other hand action works great but only 15% of shots are usable and it's a PITA to film. I ordered a GoPro so I've yet to experiment with POV shots. Going to look into voice overs as well.

I want something to connect with the audience and enhance my branding but I don't know what type of content my audience would like. Yes, I should and will continue experimenting to find my own style and see what sticks. Any tips to guide me or resources would be super helpful during the early stages of my business.

Here is a short video of a week's worth of filming. Looks great but doesn't exactly convey what I want.
View attachment NextDoor Final.mp4

 

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[MJ DeMarco]

Any tips to guide me or resources would be super helpful during the early stages of my business.

There's a woman on Instagram who details all her cleaning secrets.

Rochelle N. Stewart (@operation_niki) • Instagram photos and videos

3M Followers, 79 Following, 487 Posts - See Instagram photos and videos from Rochelle N. Stewart (@operation_niki)

www.instagram.com

A whopping 3.4M followers.

The account changed her life.

Maybe that is something you can model in the auto-detailing space?

BTW: The editing is fantastic, pay attention!

 

[Antifragile]

I spend way too much on my cars and detailing. And I love the art of it too… getting that perfect shine is just satisfying.

I used to watch this guy, AMMO NYC:

View: https://youtu.be/S2aC_oseMe4?si=k8EWLhjaBf5YGS3z


Your edit is already good. Find the best channels of retailers on the internet. Take a pad of paper and write down everything you notice that they (top 5) seem to do that you aren’t. Is it the tile? The cars? The technology/ equipment? Experiment by copying their style until your viewers get large and keep going! Like any other business - tinker to get better.