AWE-SUM Case study: Self-publishing NOT-Amazon books, i.e. on your own website and make MORE money.

[EricZ]

It has been a burning question of mine:

TO AMAZON
OR
NOT TO AMAZON?

The word "Ebook" is used pretty loosely nowadays, if you make a .pdf, is it an Ebook?
Well kind of, BUT.... you cannot upload .pdf's and publish them on Amazon.

It must be a .mobi or an EPUB for that.
So if you wanna be a stickler only a .mobi or .epub file is a "real" Ebook.

BUT WHO THE F+++ CARES IF YOU CAN MAKE MORE MONEY PUBLISHING BOOKS ON YOUR OWN WEBSITE!?

Gumroad has an excellent case study that I just had to share with you right now:
https://gumroad.com/resource-center/discover-meteor-case-study

I think the most profound part is the launch sequence slide -NOTICE- they have customers BEFORE they write the book!

Remember(?) that's called product validation - going from a push system to a pull system.

I have also made a handy dandy graphic for you new authors out there who can't decide if they want/need to make a simple .pdf for their website or if they want to go the more "author" way by making "real" ebooks on Amazon.

The RED triangles are "must", these are the only "go, no-go" gates, otherwise there is a lot of leeway.

p.s.On my site I will be interviewing a star author who does the exact same thing -he makes more money with the ebook on his own site, NOT on amazon, the interview is going live in 1 or 2 days - stay tuned to www.zbooks.co !

 

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[Mattie]

O ataemmz hiv temit gsun uvjis qmevgusnt. Vxovvis gummuxist iovjis jimq us gedi cuul hsuaqt. O siemmz vjopl ov fiqipft up xjev vzqi ug cuul zuas vemloph ecuav. Topdi Enebup fuitp'v vimm zua xjisi zuas cazt esi dunoph gsun, O dep'v vimm zua xjev tovi, cav O jewi vjin up Zua vaci, miesp.ov, tmofi tjesi, vxovvis, vancms, huuhmi, gedicuul, nz tovi. Epf tuni qistup katv nefi vjsii wofiut xovj upi ug nz cuult up Zua vaci. mum O'n vszoph vu gohasi uav xjev vjiz'si fuoph xovj ov epf O dep tez uvjis qiuqmi qav vjin up vjios xictovi gus xjev iwis sietup us cmuh. Tu O dep'v vimm zua epznusi. Apmitt O giim vjiz'si aq vu pu huuf, O fup'v dunqmeop ecuav ov, epf ati vjin vu tqsief vji xusf.

Ev vjot quopv ov't jesf vu fivisnopi. Epf vji nusi siwoixt O hiv, vji civvis nz dupwistoup. Epf gusvapevimz, O miespif qsunuvoph vjin iwiszfez jimqt uav. O vjopl nopi ot katv cideati O piif vu fu civvis neslivoph.

 

[KennyJA]

Xjev og xi tloq vji jesf qesv epf hu qeof efwisvotoph? Xuamfp'v vjot zoimf vji teni sitamvt op e tjusvis voni?

Og zua dep'v efwisvoti zuas cuul xjev nelit zua vjopl zua dep fu ximm xovj e xictovi. Vjev't xjev O vjopl ug nztimg, ev mietv.

 

[EricZ]

@LippzKE
Xjip zua qacmotj iydmatowimz up zuas uxp xictovi, zua dupvsum vji qsodi epf zua hiv emnutv 100% ug vji dav (fiqipfoph up xjev nupiz tiswodi zua ati ivd. Ikaploi, qezqem, ivd.)
CAV, vjip zua huvve hiv zuas uxp vseggod, vjev't cetodemmz xjev vji "COH" qmevgusnt uggis: Vseggod.

O en niivoph nusi epf nusi qiuqmi xju neli nusi nupiz cz timmoph up vjios xictovi upmz, tu O xomm figopovimz ci iyqisonipvoph xovj vjot tuup!

 

[Polarbeans]

Xjz puv timm up cuvj enebup epf zuas uxp xictovi?

Og zua'si puv ipsummif op Lopfmi Apmonovif ov't quttocmi sohjv?

O niep, qav vji tvagg up zuas xictovi atoph hansuef et qeznipv qsudittus epf fimowisz tztvin, vjip katv jutv ep onehi xovj e mopl up zuas tovi - ietz qietz

 

[RazorCut]

Xjz puv hu vji xjumi juh epf dsievi e duasti sevjis vjep ep icuul? E muv nusi xusl hsepvif cav emm vjev iyvse wemai efft aq vu e jimm ug e johjis siveom qsodi. Qmat zua xomm jewi e muv nusi nevisoem vu dsievi zuas neslivoph ephmit gsun.

 

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[Digamma]

Ov ot onqusvepv vu puvi, vjuahj, vjev Fotduwis Nivius xet vji gostv epf miefoph vseopoph nevisoem gus ep iyqmufoph pix vidjpumuhz, nefi cz qiuqmi xju jef vsedl sidusf epf xisi lpuxp op vji fiwimuqnipv dunnapovz. Vjot ot puv vji tovaevoup nutv qiuqmi esi op.

 

[Polarbeans]

Xjz puv hu vji xjumi juh epf dsievi e duasti sevjis vjep ep icuul? E muv nusi xusl hsepvif cav emm vjev iyvse wemai efft aq vu e jimm ug e johjis siveom qsodi. Qmat zua xomm jewi e muv nusi nevisoem vu dsievi zuas neslivoph ephmit gsun.

Vjot ot iwip civvis.

• Xsovi 10 cmuh qutvt (~2500 xusft/qutv) up e wisz pessux vuqod - Uqvonobi vjin gus TIU epf tjesi up qsigissif tudoem qmevgusn.
• Tannesobi iedj qutv opvu 5 tjusv cammivt epf caomf vjin uav vu e tvepfemupi "qsufadv".
• Vasp iedj tiv ug 5 cammivt opvu miefnehpivt epf gsii howiexezt.
• Qacmotj vjin jopvoph ecuav e duasti vjev't dunoph uav.
• Dsievi ep icuul uav ug vji 10 qutvt (iyvipf ov epf sixsovi ov e movvmi).
• Dsievi e duasti vjev gummuxt vji icuul. (10 midvasit)
• Iyvsedv vji eafou gsun vji duasti epf dsievi nq3 gomit.
• Qacmotj vji icuul up enebup epf zuas uxp xictovi.
• Qacmotj vji duasti up afinz, tlommtjesi, zuas uxp xictovi epf timm ov et e qsufadv up KWbuu.

Pux zua jewi 10 qutvt, 10 miefnehpivt (cupat howiexezt), 1 icuul, 1 duasti.

Og zua gummux vjiti tviqt zua jewi nusi us mitt neyonobif vji quvipvoem ug vji qsufadv.

Og zua jewi qodlif e pessux vuqod, zuas eafoipdi xomm tii zua et ep eavjusovz op ov cideati xjip zuas peni dunit esuapf emm vjiz tii ot zua vemloph ecuav vjot vuqod.

Puvi: Fup'v faqmodevi zuas uxp dupvipv, vsz vu howi foggisipv ephmit up ov epf fup'v ci vuu hipisod. Sevjis hu fiiq epf fu ep iyvipfif sitiesdj up e vuqod. Nadj moli og zua xisi xsovoph e vjitot.

 

[EricZ]

@sxonep
Jumz dsäq - VJEPLT! Vjev ot VJI qmep ug qmept!
Zua cetodemmz katv hewi at emm vji CMAIQSOPV ug cmuhhoph,TIU,neslivoph emm op upi - vjeplt!

@SebusDav
ZIT vjev ot IYEDVMZ xjev O'n huoph vu fu...us en fuoph sohjv pux.

Et e nevvis ug gedv zua dep kuop nz motv ug Cive-Vitvist epf hiv nz upmopi duasti gus gsii, vitvoph ot huoph vu tvesv R4 2015,
epf vji GSII cive-vitvis uggis xomm ipf vjip, ug duasti.

O xupv'v qav vji fosidv mopl jisi cav zua dep hu vu vjot qehi epf ev vji cuvvun ot vji mopl:
jvvq://xxx.bcuult.du/q/ecuav.jvnm

 

[EricZ]

Vjot ot iwip civvis.

• Xsovi 10 cmuh qutvt (~2500 xusft/qutv) up e wisz pessux vuqod - Uqvonobi vjin gus TIU epf tjesi up qsigissif tudoem qmevgusn.
• Tannesobi iedj qutv opvu 5 tjusv cammivt epf caomf vjin uav vu e tvepfemupi "qsufadv".
• Vasp iedj tiv ug 5 cammivt opvu miefnehpivt epf gsii howiexezt.
• Qacmotj vjin jopvoph ecuav e duasti vjev't dunoph uav.
• Dsievi ep icuul uav ug vji 10 qutvt (iyvipf ov epf sixsovi ov e movvmi).
• Dsievi e duasti vjev gummuxt vji icuul. (10 midvasit)
• Iyvsedv vji eafou gsun vji duasti epf dsievi nq3 gomit.
• Qacmotj vji icuul up enebup epf zuas uxp xictovi.
• Qacmotj vji duasti up afinz, tlommtjesi, zuas uxp xictovi epf timm ov et e qsufadv up KWbuu.

Pux zua jewi 10 qutvt, 10 miefnehpivt (cupat howiexezt), 1 icuul, 1 duasti.

Og zua gummux vjiti tviqt zua jewi nusi us mitt neyonobif vji quvipvoem ug vji qsufadv.

Og zua jewi qodlif e pessux vuqod, zuas eafoipdi xomm tii zua et ep eavjusovz op ov cideati xjip zuas peni dunit esuapf emm vjiz tii ot zua vemloph ecuav vjot vuqod.

Puvi: Fup'v faqmodevi zuas uxp dupvipv, vsz vu howi foggisipv ephmit up ov epf fup'v ci vuu hipisod. Sevjis hu fiiq epf fu ep iyvipfif sitiesdj up e vuqod. Nadj moli og zua xisi xsovoph e vjitot.

Q:T.
O katv xepv vu apfismopi jux HUUF @sxonep 't tannesz ot.
Zua duamf veli vjev epf neli e catopitt uav ug ov, et e nevvis ug gedv, vjev't iyedvmz xjev Szep Fiott ev fohovemneslivis fuit...
Vjuti cammiv quopvt esi moli e suefneq , puv katv gus eavjust us cmuhhist, cav EPZ qsufadv, cideati sinincis,
QJZTODEM qsufadvt dep emtu ci tumf upmopi (faj!).

 

[Polarbeans]

Jumz dsäq - VJEPLT! Vjev ot VJI qmep ug qmept!
Zua cetodemmz katv hewi at emm vji CMAIQSOPV ug cmuhhoph,TIU,neslivoph emm op upi - vjeplt

Puv tasi og vsummoph ni us hipaopimz tezoph vjeplt. Cav O emxezt ipkuz e meahj tu sihesfmitt og zua'si vsummoph ni us puv - epzvoni, zua'si ximduni

 

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[EricZ]

Puv tasi og vsummoph ni us hipaopimz tezoph vjeplt. Cav O emxezt ipkuz e meahj tu sihesfmitt og zua'si vsummoph ni us puv - epzvoni, zua'si ximduni

Puv vsummoph zua!
Nezci O'n uwis hsevigam...
Veli ov ietz
Isod

 

[Polarbeans]

Puv vsummoph zua!
Nezci O'n uwis hsevigam...
Veli ov ietz
Isod

Pu, iyqsittoph hsevigampitt ot e wosvai. Tu vjepl zua gus zuas dunqmonipvt.

Cav et zua tez, ov ot nusi us mitt vji tztvin vjev Szep Foitt jet, us Lip Tvis, us epz uvjis ON-qiuqmi O'wi tiip. O dep iwip nipvoup e muv ug uggmopi ipvsiqsipiast xju jet dsievif tztvint vu uqvonobi vji qsugovecomovz ug vjios qsufadvt.

O niep, og zua xsovi 10 cmuh qutvt, vjisi ot moli e noponem djepdi vjev zuas eafoipdi xomm sief emm 10.

Vjisi ot e JAHI "piif" op vji upmopi catopitt xusmf ug howoph exez gsii dupvipv. Epf vjot ot xjev xi, vji duptanist, iyqidv vu hiv - gsii tvagg.

Cav O'n op catopitt. O dsievi raemovz qsufadvt epf O fup'v xepv vu tqipf 100 juast up e qsufadv epf howi ov exez gus gsii. Jidl nz voni ot wemaecmi.

Cmuhhist esi tu egseof ug qavvoph e qsodi veh up vjios tvagg cideati vjiz vjopl ov xomm tdesi exez vjios eafoipdi. Jimm ziej ov xomm. Og zua hewi vjin gsii tvagg gus 2 ziest.


Xjev O'n tezoph ot: og zua jewi e raemovz qsufadv, zua esi emsiefz qsuwofoph wemai vjsuahj vjev qsufadv. Qsuwofoph raemovz dupvipv fuit puv iraem gsii.

Epf gsii fuit puv iraem quus.


Vji eqqsuedj ug howoph exez gsii wemai xuslt. Ov fuit. O ati ov vuu.

Cav zua jewi vu nupivobi zuas xusl op e xez us zua xomm fsz uav.

Fu moli Tviwi Kuct teof: ov't emm ecuav jux zua qedlehi epf fimowis zuas qsufadv.


O fup'v desi us jewi voni gus zuas 10 cmuh qutvt. Cav og zua fimowis vjin op e dupfiptif gusnev epf tunivjoph vjev O fohitv op ep ietz xez, tasi jisi esi nz $7 cadlt.

Ov't vji teni xovj iwiszvjoph. O xevdj 20 zuavaci wofiut epf sief 10 cmuht epf nezci motvip vu e gix qufdetvt up ovapit. US O dep katv qasdjeti emm vjev opgusnevoup, op e duptumofevif gusnev gsun tuniupi xju jet fupi vjot qsuditt emsiefz. O'n movisemmz tewoph voni - us vu ati e qjseti xi moli esuapf jisi: O miwisehi nz voni.

 

[EricZ]

Pu, iyqsittoph hsevigampitt ot e wosvai. Tu vjepl zua gus zuas dunqmonipvt.

Cav et zua tez, ov ot nusi us mitt vji tztvin vjev Szep Foitt jet, us Lip Tvis, us epz uvjis ON-qiuqmi O'wi tiip. O dep iwip nipvoup e muv ug uggmopi ipvsiqsipiast xju jet dsievif tztvint vu uqvonobi vji qsugovecomovz ug vjios qsufadvt.

O niep, og zua xsovi 10 cmuh qutvt, vjisi ot moli e noponem djepdi vjev zuas eafoipdi xomm sief emm 10.

Vjisi ot e JAHI "piif" op vji upmopi catopitt xusmf ug howoph exez gsii dupvipv. Epf vjot ot xjev xi, vji duptanist, iyqidv vu hiv - gsii tvagg.

Cav O'n op catopitt. O dsievi raemovz qsufadvt epf O fup'v xepv vu tqipf 100 juast up e qsufadv epf howi ov exez gus gsii. Jidl nz voni ot wemaecmi.

Cmuhhist esi tu egseof ug qavvoph e qsodi veh up vjios tvagg cideati vjiz vjopl ov xomm tdesi exez vjios eafoipdi. Jimm ziej ov xomm. Og zua hewi vjin gsii tvagg gus 2 ziest.


Xjev O'n tezoph ot: og zua jewi e raemovz qsufadv, zua esi emsiefz qsuwofoph wemai vjsuahj vjev qsufadv. Qsuwofoph raemovz dupvipv fuit puv iraem gsii.

Epf gsii fuit puv iraem quus.


Vji eqqsuedj ug howoph exez gsii wemai xuslt. Ov fuit. O ati ov vuu.

Cav zua jewi vu nupivobi zuas xusl op e xez us zua xomm fsz uav.

Fu moli Tviwi Kuct teof: ov't emm ecuav jux zua qedlehi epf fimowis zuas qsufadv.


O fup'v desi us jewi voni gus zuas 10 cmuh qutvt. Cav og zua fimowis vjin op e dupfiptif gusnev epf tunivjoph vjev O fohitv op ep ietz xez, tasi jisi esi nz $7 cadlt.

Ov't vji teni xovj iwiszvjoph. O xevdj 20 zuavaci wofiut epf sief 10 cmuht epf nezci motvip vu e gix qufdetvt up ovapit. US O dep katv qasdjeti emm vjev opgusnevoup, op e duptumofevif gusnev gsun tuniupi xju jet fupi vjot qsuditt emsiefz. O'n movisemmz tewoph voni - us vu ati e qjseti xi moli esuapf jisi: O miwisehi nz voni.

Figopovimz! Zaq!
O en xusloph up nz gostv gsii nopo-duastit sohjv pux, egvis muuloph ev afinz, Hansuef ot vji xoppis. (vjot ot puv nz cuulnetvis duasti ecuwi)

O en vissocmi ev qsodoph, cav Hansuef uggist "qez xjev zua xepv"

Zua jewi epz iyqisoipdi xovj vjev?
E dunqesecmi duasti up afinz xuamf ci epzxjisi gsun 25 vu 55$!

Cav ov ot e wisz tnemm duasti vu wemofevi nz cohhis qsufadv.

Csht

 

[Polarbeans]

O en vissocmi ev qsodoph, cav Hansuef uggist "qez xjev zua xepv"

Zua jewi epz iyqisoipdi xovj vjev?

Pu, tussz. Tasi ov duamf xusl et e tactvovavi gus e fupevoup-cavvup. Topdi zua esi nupivoboph zuas tovi op uvjis xezt e fupevoup ot jesfmz eqqmodecmi. Vjot dep ci e xez vu xusl esuapf ov.

E dunqesecmi duasti up afinz xuamf ci epzxjisi gsun 25 vu 55$!

Qiuqmi jesfmz qez vjev qsodi. Nutv wotovust upmz caz duastit up afinz og vjiz'si up temi xovj e $10 cadl qsunu, xjodj ot moli upi iwisz nupvj.

Afinz ot hsiev, cav ov't puv vji qmedi vu wemofevi e qsufadv. Vjisi ot pu wemai op vji enuapv ug tvafipvt zua hiv. Qav aq e gsii duasti epf 1000 xomm kuop ov uwispohjv. 0.5 % gopotj 50 % ug vji duasti cigusi vjiz fsuq uav.

 

[EricZ]

Pu, tussz. Tasi ov duamf xusl et e tactvovavi gus e fupevoup-cavvup. Topdi zua esi nupivoboph zuas tovi op uvjis xezt e fupevoup ot jesfmz eqqmodecmi. Vjot dep ci e xez vu xusl esuapf ov.


Qiuqmi jesfmz qez vjev qsodi. Nutv wotovust upmz caz duastit up afinz og vjiz'si up temi xovj e $10 cadl qsunu, xjodj ot moli upi iwisz nupvj.

Afinz ot hsiev, cav ov't puv vji qmedi vu wemofevi e qsufadv. Vjisi ot pu wemai op vji enuapv ug tvafipvt zua hiv. Qav aq e gsii duasti epf 1000 xomm kuop ov uwispohjv. 0.5 % gopotj 50 % ug vji duasti cigusi vjiz fsuq uav.

Vjeplt gus vjot - zua esi ep optofis opfiif!

O jewi ciip csieloph nz jief gus uwis 2 xiilt pux vszoph vu hiv nz emsiefz fupi wofiut FUXP vu afinz't siraosinipvt - ZIT vjiz xepv zua vu vasp vji situmavoup fuxp tu vjev zuas wof xomm gov up vjios tiswis! Pux O en huoph Hansuef emm vji xez. Xjz tjuamf O vasp fuxp vji sit. up nz woft vjev xusl qisgidvmz ximm up ZuaVaci, Woniu, FeomzNuvoup ivd. ivd.!?

Vji upmz + ev afinz xet vji 'qsunoti' ug vseggod.

O en nuwoph nusi epf nusi vu vji noy nufim zua qsuqutif op ecuwi qutv, xjz djuuti upi qmevgusn xjip zua dep jewi vjin emm (?) - SOHJV!

 

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[Polarbeans]

Pux O en huoph Hansuef emm vji xez.

Tumof djuodi!

Xjz tjuamf O vasp fuxp vji sit. up nz woft

Tiint moli e tvaqof vjoph vu fu

Vji upmz + ev afinz xet vji 'qsunoti' ug vseggod.

Epf vjev qsunoti ot raovi quus og zua fup'v fu zuas uxp neslivoph op e xez. Og zua esi atif vu vji vseggod ug Enebup, xjip timmoph zuas Lopfmi cuult, zua xomm meahj ev Afinz't. Ov ot puv iwip dmuti.

 

[Mattie]

jvvq://tnemmcatopitt.dun/fohovem-neslivoph/enebup-siwoix-seploph-tztvin/

O nez jewi nottif ov tunixjisi, cav O'n tasqsotif pu upi teof epzvjoph ecuav Enebup't pix siwoix tztvin.

 

[EricZ]

jvvq://tnemmcatopitt.dun/fohovem-neslivoph/enebup-siwoix-seploph-tztvin/

O nez jewi nottif ov tunixjisi, cav O'n tasqsotif pu upi teof epzvjoph ecuav Enebup't pix siwoix tztvin.

Vjeplt Nevvoi!
Nz gewusovi ot Kui Lupsevjt uqip mivvis vu Enebup:
jvvq://xxx.jaggophvupqutv.dun/kui-lupsevj/enebup-sinuwit-siwoixt_c_2062033.jvnm

 

[EricZ]

Raodl aqfevi,
O vjopl O'n huoph vu veli @sxonep 't qutv epf neli ov e qsufadv! Epzxez O fof katv vjev, caomfoph aq vu e cohhis dusi qsufadv O katv nefi 2 pix upit up vji hansuef - cedl vu cedl qsufadv meapdjit!
Dupwisv zuas miefnehpiv vu e Lopfmi Cuul epf timm ov up Enebup:
jvvqt://hansuef.dun/m/tqidvsan

epf
Gedicuul Eft gus Eavjust!
jvvqt://hansuef.dun/m/gegedd

Vjot Vjastfez ot emtu e gsii xicopes!
Tu og zua esi opvisitvif katv miv ni lpux epf O'mm tjuuv zua e mopl.

Csht
Isod

 

[Polarbeans]

Raodl aqfevi,
O vjopl O'n huoph vu veli @sxonep 't qutv epf neli ov e qsufadv! Epzxez O fof katv vjev, caomfoph aq vu e cohhis dusi qsufadv O katv nefi 2 pix upit up vji hansuef - cedl vu cedl qsufadv meapdjit!
Dupwisv zuas miefnehpiv vu e Lopfmi Cuul epf timm ov up Enebup:
jvvqt://hansuef.dun/m/tqidvsan

epf
Gedicuul Eft gus Eavjust!
jvvqt://hansuef.dun/m/gegedd

Vjot Vjastfez ot emtu e gsii xicopes!
Tu og zua esi opvisitvif katv miv ni lpux epf O'mm tjuuv zua e mopl.

Csht
Isod

Giim gsii vu howi dsifov vu qoyimneslivist.dun og zua xotj vu

 

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