- Joined
- Dec 6, 2014
- Messages
- 203
Rep Bank
$1,305
$1,305
User Power: 286%
Hey guys, I figured its about time that I created a progress thread. The plan is to make this a place to track my progress and write down little pieces of information I learn along the way.
I'm starting a supplement company--yes I know, nothing new or revolutionary. But the supplement market is a unique one in that branding is king, and I have a solid brand identity that I am confident will attract attention (then its my job to turn that attention into paying customers). Plus my niche is relatively under developed with plenty of room to grab myself some market share.
For obvious reasons, I will not go into specifics about the type of supplement, ingredients, etc. and I may never divulge that information--but as MJ always says, it is the process, not the product or idea, that is worth its weight in gold.
So I have already run the research, figured out my marketing angles, etc. and have just placed my first order with a manufacturer. I private labelled an existing formula with my own branding and design and ordered a relatively small batch (~70 bottles) to officially test the market.
What platforms am I selling on?
I am beginning with Amazon and launching my own site simultaneously. I will be using FBA for all of the benefits, and I will also use it to ship website sales too. Eventually I'll get a different fulfillment house to handle website sales but for ease, I'm starting with just FBA.
How am I setting up my site?
I'm using Shopify as my ecommerce platform (super easy to implement). I'm starting with a free theme, because the most important part is getting my product out there and making sales. Speaking of sales, I am also using Unbounce in conjunction with Shopify for my landing pages. I've written copy for two different landing pages so far, and plan on A/B testing the hell out of them.
How will I market my product?
PPC. The most easily scalable and controllable form of internet marketing and perfect for supplements. For Amazon, I'll use Amazon ads, and for my site, I'll use Google and FB ads to forward potential customers to my landing pages.
How will I brand my product?
I have my ideal customer very well established in my mind, and have written every piece of copy towards that audience. Our brand name, our company 'philosophy', and the product itself all work coherently to create a strong brand image and goal that will serve as a differentiator.
Short-Term Goals
Long-Term Goals
And that's about it. Feel free to ask questions, offer some wisdom, etc. I'm planning on repaying this forum for the tremendous amount of value it has given me.
-axiom
I'm starting a supplement company--yes I know, nothing new or revolutionary. But the supplement market is a unique one in that branding is king, and I have a solid brand identity that I am confident will attract attention (then its my job to turn that attention into paying customers). Plus my niche is relatively under developed with plenty of room to grab myself some market share.
For obvious reasons, I will not go into specifics about the type of supplement, ingredients, etc. and I may never divulge that information--but as MJ always says, it is the process, not the product or idea, that is worth its weight in gold.
So I have already run the research, figured out my marketing angles, etc. and have just placed my first order with a manufacturer. I private labelled an existing formula with my own branding and design and ordered a relatively small batch (~70 bottles) to officially test the market.
What platforms am I selling on?
I am beginning with Amazon and launching my own site simultaneously. I will be using FBA for all of the benefits, and I will also use it to ship website sales too. Eventually I'll get a different fulfillment house to handle website sales but for ease, I'm starting with just FBA.
How am I setting up my site?
I'm using Shopify as my ecommerce platform (super easy to implement). I'm starting with a free theme, because the most important part is getting my product out there and making sales. Speaking of sales, I am also using Unbounce in conjunction with Shopify for my landing pages. I've written copy for two different landing pages so far, and plan on A/B testing the hell out of them.
How will I market my product?
PPC. The most easily scalable and controllable form of internet marketing and perfect for supplements. For Amazon, I'll use Amazon ads, and for my site, I'll use Google and FB ads to forward potential customers to my landing pages.
How will I brand my product?
I have my ideal customer very well established in my mind, and have written every piece of copy towards that audience. Our brand name, our company 'philosophy', and the product itself all work coherently to create a strong brand image and goal that will serve as a differentiator.
Short-Term Goals
- Officially launch- Should be in 2-3 weeks by the time the bottles are manufactured, sent to me, sent to FBA, and ready to go.
- Get the first sale... and the next one- Selling. The single most important part of a new business (Thank you Ready, Fire, Aim--great book, read it). I will devote 80-90% of my time to selling. This means optimizing my Amazon listing, A/B testing my landing pages, and even spreading the news by word of mouth.
Long-Term Goals
- Reach $5,000/month in profit by August 2015 (margins are great, 300%+)
- Expand product line to 5 products by November 2015 (have to make the holiday rush)
- Solidify branding message and shift focus from Amazon to our own site
- Create a subscription model that offers a discount per bottle who sign up to receive a month supply at their doorstep every month (3-month, 6-month, 12-month plans)
- Keep selling.
And that's about it. Feel free to ask questions, offer some wisdom, etc. I'm planning on repaying this forum for the tremendous amount of value it has given me.
-axiom
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today