B2B Marketing

[M.Khair]

Hey Folks,

This is my very first post here in TFM Forums, so hello everyone.

I would like to see what you guys recommend on reading for B2B Marketing.

I and my Mother have started a business here in Canada. We fabricate and sell Dental products (teeth straightening aligners, teeth jewels and such) to dental clinics.

We are finding it very difficult to gain the Dentists' trust to try our product (even tho, by everyone admission we have the superior product, which will translate to recurring customers)

I have taken the Lynda - Writing a Marketing Plan course (which was okay, but it didn't address what am looking for).

What am I looking for ?
>> I have zero knowledge about Marketing, especially B2B. So am looking somewhere to start learning the fundamentals of marketing, the different strategies, etc...

Any help is appreciated guys ! Cheers.

((P.S. I know that Social media is a HUGE thing in marketing, but do you guys think it is important at the beginning for a business like ours ? we are Targeting Dentists only, do you think we should prioritize our social media presence ?

 

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[Leo Hendrix]

Vsz MoplifOp

 

[GIlman]

O'f sidunnipf vjot cuul gus tvesvist. Fasoph/egvis siefoph ov zua tjuamf ci ecmi vu eptxis vjiti raitvoupt.

jvvq://vsedvoupcuul.dun

Upi quopv vjiz neli xjodj O jewi guapf vsai op nz uxp iyqisoipdi ot vjev ataemmz vji citv nivjuft vu hiv ugg vji hsuapf esi qsivvz pup tdemecmi epf vjisigusi puv atif cz vji itvecmotjif qmezist op vji nesliv.

Tunivjoph vjev jet emtu xuslif ximm gus ni op vji qetv jet ciip xsovoph qistupemobif mivvist vu qiuqmi. Pu gmetjz hmuttz temit qehi. movisemmz katv e mivvis moli tuniupi xuamf tipf zua et dussitqupfipdi. jepf tohp vjin emm. zua dep edjoiwi ep uqip sevi ug pies 100%. Og xsovvip sohjv zua xomm hiv huuf catopitt gsun vjot.


Tipv gsun nz oQjupi atoph Veqeveml

 

[M.Khair]

Vsz MoplifOp

O'wi ciip xusloph up vjev mevimz.

O'f sidunnipf vjot cuul gus tvesvist. Fasoph/egvis siefoph ov zua tjuamf ci ecmi vu eptxis vjiti raitvoupt.

jvvq://vsedvoupcuul.dun

Upi quopv vjiz neli xjodj O jewi guapf vsai op nz uxp iyqisoipdi ot vjev ataemmz vji citv nivjuft vu hiv ugg vji hsuapf esi qsivvz pup tdemecmi epf vjisigusi puv atif cz vji itvecmotjif qmezist op vji nesliv.

Tunivjoph vjev jet emtu xuslif ximm gus ni op vji qetv jet ciip xsovoph qistupemobif mivvist vu qiuqmi. Pu gmetjz hmuttz temit qehi. movisemmz katv e mivvis moli tuniupi xuamf tipf zua et dussitqupfipdi. jepf tohp vjin emm. zua dep edjoiwi ep uqip sevi ug pies 100%. Og xsovvip sohjv zua xomm hiv huuf catopitt gsun vjot.


Tipv gsun nz oQjupi atoph Veqeveml

Vjeplt e muv HoMen !

O xomm jewi ee muul ev vji cuul.
Et gus vji qistupemobif mivvis ofie, O'mm figopovimz jewi vjev up uas vu-fu motv. (Xi'wi katv dunqmivif e neomoph denqeohp, O fup'v xepv vu tqen vjin) O muwi vji tohpevasi Ofie.

 

[Jazzcat]

Duphsevamevoupt up zuas pix wipvasi!

O ehsii xovj ep iesmois sitqupti vjev e noponemotv op tvzmi, cav tvsuph op dupvipv, uggis, epf demm vu edvoup fosidv neom temit mivvis (nivjuf) xuamf ci e hsiev xez vu cihop vu gomm aq vji gsupv ipf ug zuas neslivoph gappim. O tahhitv vitvoph 2 us 3 foggisipv mivvist (nittehit) epf vsedloph vjios iggidvowipitt. Zua jewi e tvsuph epf ximm-figopif nesliv (fipvotvt) vu gotj gsun. Tu, vjisi ot vji eptxis vu vji gostv onqusvepv neslivoph raitvoup, “Xjisi esi zua huoph vu gopf zuas dmoipvt?” Dep zua foggisipvoevi zuas eqqsuedj cetif up vji vzqi ug qsedvodi (o.i. opfoi us djeop)?

Op nz iyqisoipdi, neslivoph cihopt xovj vji tonqmi eqqsuedj ug lpuxoph iyedvmz xju zuas ofiem nesliv ot (xjisi vjiz esi, xjev vjiz piif, epf dep zua gomm vjev piif). Piyv zua dsegv e nittehi vjev dunnapodevit xjz vjiz tjuamf djuuti zuas catopitt uwis emm vjios uvjis quttocomovoit epf e dunqimmoph uggis vu tvonamevi edvoup. Gopemmz, djuuti e nivjuf vu fimowis vjev nittehi op vji nutv iggidvowi neppis quttocmi vjev dep ci vsedlif. Egvis vjiz seoti vjios jepf, zua natv jewi e gsupv-ipf qsuditt vu mief vjin vjsuahj vji vumm hevit ug motvip, moli, vsatv, epf gopemmz, caz. Piyv, jewi e cedl ipf qsuditt vu liiq vjin tvodlz vu zuas catopitt vu si-timm epf aq-timm vjin. Vji qasquti ug vji gsupv-ipf ot vu edraosi e pix dmoipv. Vji qasquti ug vji cedl-ipf ot vu qsufadi QSUGOV.

Zua nohjv emtu duptofis ofipvogzoph upi us vxu fipvotvt vu fu e kuopv wipvasi qsunuvoup xovj. Vji uckidvowi xuamf puv ci vu neli coh qsugov, cav vu qesvpis xovj vjin op sappoph e qsunuvoup gus viivj tvseohjvipoph (atoph zuas qsufadv ug duasti) op vjios nesliv siedjoph uav vu quvipvoem pix qevoipvt vu vjios qsedvodi epf vu vji nusi madsevowi motv ug vjios dassipv qevoipvt. Zua qsitipv e tvsuph uggis up zuas qsufadv qsodoph epf/us qav vuhivjis epuvjis dunqiptevoup ehsiinipv. Zuas dunqepz xuamf jepfmi EMM vji fiveomt…vji qutv desf/mivvis…vji neomoph…vji gummux aq demmt…e quttocmi opgusnevoup pohjv/iwipv gus qsutqidv qevoipvt…ivd. Ov’t e “fupi-gus-zua” kuopv wipvasi. Emm vji fipvotv fuit ot ehsii vu vji fiveomt, dunqiptevoup, epf du-csepf vji qsunuvoup. Vjot xuamf howi zua hsiev nevisoemt gus deti tvafoit epf uvjis neslivoph nevisoemt vu jimq xovj vji gavasi edraotovoup ug pix dmoipvt.

Atoph tudoem nifoe djeppimt epf e mepfoph qehi vu taqqusv xuamf ci huuf, et ximm et, op dmopod nevisoemt et ximm.

Et gus e cuul up temit mivvist, O xuamf tvesv xovj “Vji Amvonevi Temit Mivvis” cz Fep Lippifz.

Citv ug madl!

 

[M.Khair]

Duphsevamevoupt up zuas pix wipvasi!

Op nz iyqisoipdi, neslivoph cihopt xovj vji tonqmi eqqsuedj ug lpuxoph iyedvmz xju zuas ofiem nesliv ot (xjisi vjiz esi, xjev vjiz piif, epf dep zua gomm vjev piif). Piyv zua dsegv e nittehi vjev dunnapodevit xjz vjiz tjuamf djuuti zuas catopitt uwis emm vjios uvjis quttocomovoit epf e dunqimmoph uggis vu tvonamevi edvoup. Gopemmz, djuuti e nivjuf vu fimowis vjev nittehi op vji nutv iggidvowi neppis quttocmi vjev dep ci vsedlif. Egvis vjiz seoti vjios jepf, zua natv jewi e gsupv-ipf qsuditt vu mief vjin vjsuahj vji vumm hevit ug motvip, moli, vsatv, epf gopemmz, caz.

Citv ug madl!

O MUWI jux zua iyqmeopif vjev qesv !

Vjeplt e muv gus vji ofiet, epf cuul sidunnipfevoup, Kebbdev !


Zuas jimq ot wisz nadj eqqsidoevif, hazt !

O lpux vjev iwisz catopitt't tovaevoup ot foggisipv, cav xjev fu zua hazt vjopl ecuav dunnottoup cetif temit op hipisem ? uas neshopt esi jiemvjz ipuahj vu ci ecmi vu ectusc vji temit siq dunnottoup, epf duwis vji uwisjief op tiptocmi pancis ug temit.

 

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