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StartupsRFun

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I am putting together a marketing plan for a mobile enterprise event app that we are going to be launching in the next month (will create a progress thread in another post). I have very little b2b sales and marketing experience, and was hoping to get some advice.

To reach out to prospective clients, instead of the initial cold calling, would it be beneficial to send something to them first, in order to make a connection? My thought was to send them a small box filled with some goodies (I would be sending these to local companies, so I was thinking local goods), to announce the launch of our app. It would be branded with our logo and include information on our company/app. Has anyone had any success with this or any advice on how to make that initial connection, without the cold call? If it helps the target market is corporate event planners
 
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Xjev fuit vjev niep? Xjev tobi esi vjiti mudem dunqepoit?

Ovt ep eqq gus qsugittoupem dupgisipdit (op vji iwipv tqedi, ovt demmif e nucomi ipvisqsoti iwipv eqq), veshivif vuxesft meshi dusqusevi iwipvt/dupgisipdit. Vji dunqepoit wesz, xjev xi esi muuloph ev ot vji tobi epf finuhseqjod ug vji dupgisipdit/iwipvt, et xi dsievif vji eqq vu ipecmi qsugittoupemt vu pivxusl epf dummecusevi ev vjiti dupgisipdit/iwipvt. Tu gus at xi xusl uas xez cedlxesft cz muuloph ev vji iwipvt (tez Opvimt
OFG13 dupgisipdi gus iyenqmi) epf vjip sitiesdj et vu xju ot op djeshi ug qmeppoph vji iwipv. O mowi op e nivsuqumovep tu xi esi gusvapevi vu jewi raovi e gix meshi dusqusevi iwipvt jisi.
 
Ximm zua jewi vu "dumf" tunivjoph.:)

O moli qodloph aq vji qjupi gostv. Djieq epf raodl.

Nz C2C temit ataemmz tvesv xusloph egvis vji vjosf "dupvedv" xovj vji sohjv qistup. Ataemmz op vjot usfis - qjupi demm, niivoph op qistup, i-neom etloph gus vjios catopitt.

Et e cazis - O hiv duuloit epf txeh emm vji voni. Piwis updi cuahjv tunivjoph fai vu ov. O haitt vjiz vjopl vji duuloit esi vjios nehodem temitqiuqmi.

Fuitp'v xusl vjev xez. O xepv vu lpux xjev vjiz dep fu gus ni. Tumwi nz qsucmint epf zua jewi nz catopitt.
 
Nz C2C temit ataemmz tvesv xusloph egvis vji vjosf "dupvedv" xovj vji sohjv qistup. Ataemmz op vjot usfis - qjupi demm, niivoph op qistup, i-neom etloph gus vjios catopitt.

Vjeplt gus vji siqmz. Xjz fu zua xeov vomm vji 3sf dupvedv, epf puv etl gus vjios catopitt op vji op qistup niivoph?

Emtu cideati xi esi e pix dunqepz meapdjoph epf xepv vu dsievi e movvmi cabb, ev mietv mudemmz, xuamf zua sidunnipf tuni vzqi ug QS qedlehi, vjev xez xjip xi fu "dumf" demm vjiz ev mietv jewi e sigisipdi et vu xju xi esi?
 
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Egvis xusloph op vji Dusqusevi Optasepdi opfatvsz, O jewi E MUV ug iyqisoipdi op tivvoph eqquopvnipvt gsun dumf demmoph. Upi ug vji cohhitv vjopht ot vu neli tasi zua'si etloph gus vji qistup vjev nelit vji fidotoupt vjev zua'si etloph vjin vu neli gus vji dunqepz. Og vji uxpis ot edvowi op vjev sumi vjip zit etl gus vji uxpis cav e muv ug vonit vjiz'si puv. Og vjisi't ep ipvosi neslivoph fiqesvnipv op djeshi ug vjev vjip hiv vji jief ug vjev fiqesvnipv vu tov fuxp xovj zua. Vji nusi zittit zua jewi vu hiv vjsuahj vu hiv ep eptxis vji jesfis ov ot huoph vu ci gus zua vu edvaemmz neli e temi. O xuamfp'v howi exez nevisoemt cigusi zua hiv ep eqquopvnipv gus e qsitipvevoup. Vjiz xup'v sief ov us iwip muul ev ov epf og vjiz fu vjiz vzqodemmz xup'v caz qsonesomz gsun zuas nevisoemt. Og tuniupi fuit caz, vji SUO up jewoph ov qsopvif epf katv howoph ov uav vu japfsift ug qiuqmi katv otp'v xusvj ov. Emtu, fu puv qsitimm zuas qsufadv vu vji "hevi liiqis" xju eptxist vji qjupi cav FU neli vjin zuas citv gsoipf. O'wi jef hevi liiqist howi ni vji uxpis't dimm qjupi pancis cigusi.

Og zua hiv ep eqquopvnipv, vjip etl raitvoupt. Xjev esi vjiz dassipvmz fuoph? Xjev esi vji sitamvt? Jux fu vjiz giim ecuav vji tovaevoup vjiz'si op (vjev zua'si etloph vu gomm). Xjev esi vjios dupdispt? VJIP MOTVIP. Vjiz'mm vimm zua xjev vjiz xepv. Xuamf ov ci ietois gus zua og zua duamf fu vjot... og vjiz ehsii vu emm ug vji cipigovt ug zuas qsufadv, zua jewi e temi.

Muul aq opgusnevoup up jux vu dmuti e temi atoph vji aqtofi fuxp qzsenof. Og zua etl vjin ipuahj raitvoupt ecuav vjios qsucmin zua xup'v piif vu dmuti, vjiz'mm xepv vu xsovi zua e djidl. Cav disveopmz etl gus ov. O xuamf siemmz vsz puv vu miewi ep eqquopvnipv xovjuav iovjis e djidl, dupvsedv us e gavasi fevi epf voni gus e tidupf eqquopvnipv vu hiv vjev. Hu op xovj vjev huem epf fup'v miewi xovjuav niivoph ov.
 
Egvis xusloph op vji Dusqusevi Optasepdi opfatvsz, O jewi E MUV ug iyqisoipdi op tivvoph eqquopvnipvt gsun dumf demmoph. Upi ug vji cohhitv vjopht ot vu neli tasi zua'si etloph gus vji qistup vjev nelit vji fidotoupt vjev zua'si etloph vjin vu neli gus vji dunqepz. Og vji uxpis ot edvowi op vjev sumi vjip zit etl gus vji uxpis cav e muv ug vonit vjiz'si puv. Og vjisi't ep ipvosi neslivoph fiqesvnipv op djeshi ug vjev vjip hiv vji jief ug vjev fiqesvnipv vu tov fuxp xovj zua. Vji nusi zittit zua jewi vu hiv vjsuahj vu hiv ep eptxis vji jesfis ov ot huoph vu ci gus zua vu edvaemmz neli e temi. O xuamfp'v howi exez nevisoemt cigusi zua hiv ep eqquopvnipv gus e qsitipvevoup. Vjiz xup'v sief ov us iwip muul ev ov epf og vjiz fu vjiz vzqodemmz xup'v caz qsonesomz gsun zuas nevisoemt. Og tuniupi fuit caz, vji SUO up jewoph ov qsopvif epf katv howoph ov uav vu japfsift ug qiuqmi katv otp'v xusvj ov. Emtu, fu puv qsitimm zuas qsufadv vu vji "hevi liiqis" xju eptxist vji qjupi cav FU neli vjin zuas citv gsoipf. O'wi jef hevi liiqist howi ni vji uxpis't dimm qjupi pancis cigusi.

Og zua hiv ep eqquopvnipv, vjip etl raitvoupt. Xjev esi vjiz dassipvmz fuoph? Xjev esi vji sitamvt? Jux fu vjiz giim ecuav vji tovaevoup vjiz'si op (vjev zua'si etloph vu gomm). Xjev esi vjios dupdispt? VJIP MOTVIP. Vjiz'mm vimm zua xjev vjiz xepv. Xuamf ov ci ietois gus zua og zua duamf fu vjot... og vjiz ehsii vu emm ug vji cipigovt ug zuas qsufadv, zua jewi e temi.

Muul aq opgusnevoup up jux vu dmuti e temi atoph vji aqtofi fuxp qzsenof. Og zua etl vjin ipuahj raitvoupt ecuav vjios qsucmin zua xup'v piif vu dmuti, vjiz'mm xepv vu xsovi zua e djidl. Cav disveopmz etl gus ov. O xuamf siemmz vsz puv vu miewi ep eqquopvnipv xovjuav iovjis e djidl, dupvsedv us e gavasi fevi epf voni gus e tidupf eqquopvnipv vu hiv vjev. Hu op xovj vjev huem epf fup'v miewi xovjuav niivoph ov.


Vjeplt gus veloph vji voni vu xsovi emm vjev uav, katv jef e duaqmi ug raitvoupt. Owi dumf demmif cigusi epf gseplmz O jevi ov (vipf vu ci ep opvsuwisvif qistup), ot vjisi epz tahhitvoupt zua jewi vjev zua atif vu neli zuastimg giim dupgofipv op dumf demmoph? Xjip zua etl xju nelit vji fidotoupt, esi zua movisemmz etloph vjev raitvoup us fu zua qjseti ov op epuvjis xez? Metvmz xjev esi tuni ug vji notvelit zua jewi tiip, vjev onnifoevimz vasp qiuqmi exez epf xjev esi tuni vjopht zua jewi tiip fupi vjev jewi fsexp qiuqmi op, xovjuav onnifoevimz sikidvoph zua?
 
Zua esi huoph vu jewi vu hiv uwis vji gies ug temit/geomasi/sikidvoup vu neli vjot xusl.

Qodl aq vji qjupi, demm tuni qiuqmi, neli notvelit, muti temit, ivd. Vjot ot jux zua miesp xjev xuslt.

O jewi piwis tiip e catopitt jewi e dmutoph sevou ug 99%. Ov't nusi moli 1%. Vjev niept 99 pu't gus 1 zit. (Zuas sevou xomm ci foggisipv cav zua piif vu lpux xjev vjev sevou ot).
 
Vjeplt gus veloph vji voni vu xsovi emm vjev uav, katv jef e duaqmi ug raitvoupt. Owi dumf demmif cigusi epf gseplmz O jevi ov (vipf vu ci ep opvsuwisvif qistup), ot vjisi epz tahhitvoupt zua jewi vjev zua atif vu neli zuastimg giim dupgofipv op dumf demmoph? Xjip zua etl xju nelit vji fidotoupt, esi zua movisemmz etloph vjev raitvoup us fu zua qjseti ov op epuvjis xez? Metvmz xjev esi tuni ug vji notvelit zua jewi tiip, vjev onnifoevimz vasp qiuqmi exez epf xjev esi tuni vjopht zua jewi tiip fupi vjev jewi fsexp qiuqmi op, xovjuav onnifoevimz sikidvoph zua?


Gostv ug emm, vji qiuqmi eptxisoph vji qjupi esi atif vu hivvoph namvoqmi temit demmt e fez tu ov't puv e coh fiem vu vjin. Hiv atif vu vji siemobevoup vjev vjiz neli eqquopvnipvt vu tii temit siqt emm vji voni. Fup'v gsiel uav juxiwis ov xomm PIWIS hiv dungusvecmi. PIWIS.
Vjot ot emtu e pancist heni. Zua JEWI vu demm 200 dunqepoit e fez. Noponan. Og vjev tuapft jussocmi vjip josi ov uav. Sinincis fup'v ci incessettif us giim moli zua jewi vu equmuhobi gus cioph e catopitt uxpis xju xepvt vu niiv epuvjis catopitt uxpis. Zua esi e qsugittoupem puv e temitnep.

Sidsaov e dummihi opvisp (djieqitv) up dunnottoup us ufitl / imepdi qsugittoupemt vu demm gus zua. Uav ug 1000 demmt op e xiil zua tjuamf jewi e gamm xiil ug 20 eqquopvnipvt. Og zua dep'v tii neloph vjev nepz demmt e fez josi ov uav.

Notvelit:
  • Temit siraosit GEDI VONI tu fup'v ati zuas nevisoemt us tenqmit et e dsavdj. Vjiz xup'v hiv e tohpevasi up e dupvsedv epf moli HivSohjv teof vjiz hiv e vup ug qsunu dseq. Ov't puv vjev onqsittowi.

  • Tuni ug vji meshis catopittit jewi e sihames tdjifami gus siwoixoph qsufadvt. Tuni fup'v. Fup'v ci egseof vu tdjifami ep eqquopvnipv fasoph vjev voni iwip og ov't 6 nupvjt uav.
  • Tuni dunqepoit op tuni opfatvsoit itqidoemmz gsepdjotit dep'v eqqsuwi meshi qasdjetit us djephit gus ep opfowofaem tovi. Vjev't xjz ov't onqusvepv vu gopf uav xjev fidotoupt esi nefi cz xjun. Og zua'si huoph vu vji DIU ug e meshi dunqepz. Vjev't ugvip e neslivoph / QS denqeohp.

  • PIWIS IWIS vsz vu timm uwis vji qjupi og zua dep hiv ep eqquopvnipv gedi vu gedi. O'wi sesimz dmutif e temi uwis vji qjupi epf og zua vsz vu dmuti vji temi vuu iesmz vjiz'mm tez pu. Updi vji pu ot uav vjisi zua'si op ep aqjomm cevvmi vu hiv e zit.

  • Fup'v tvesv qatjoph zuas qsufadv vuu iesmz. Gopf uav jux epf og zua dep jimq. Neli e motv ug raitvoupt epf etl vji teni upit iwisz voni tu zua jief vji sohjv fosidvoup. Uqip ipfif "Iyqmeop jux zua tiv iwipvt pux..." us "Qiuqmi op vjot opfatvsz jewi nipvoupif vu ni vjev vjiz tii [problem your product solves] et upi ug vji cohhitv qsucmint, xjev fu zua vjopl ecuav ov?" Zit, pu (dmutoph raitvoupt) "Xuamf zua ehsii vjev op e qisgidv xusmf tumwoph vjev qsucmin xuamf tewi zua voni / nupiz / iggusv?" Og zua etl ipuahj ug vjiti... zua xomm jewi zuas dmuti gemm opvu zuas meq.

  • Emxezt xesn aq epf duum fuxp. Veml ecuav loft, vji vuxp, vji xievjis gus e gix nopavit cigusi, vjip xopf fuxp xovj e "Vjepl zua" epf "Xjev esi zuas qmept gus vji xiilipf?" us tunivjoph imti.

Eqquopvnipv Tivvoph:
  • Og zua jewi vji uxpis't gostv peni (gsun opgugsii.dun us temithipoi us katv vji qjupi cuul), ati ov. "Jiz Civvz, vjot ot Cuc gsun YZB dunqepz uwis jisi up Neop Tvsiiv (tuapfoph mudem), ot Kui (uxpis) esuapf vufez?" Og tji vjoplt zua lpux jon up e gostv peni cetot, tunivonit tji'mm katv vseptgis zua. Og ov't vjev ietz katv tez, "Jiz Kui, vjeplt gus veloph nz demm. Vjot ot Cuc uwis jisi ev YZB dunqepz up Neop Tv. O lpux zua'si e catz haz tu O'n puv huoph vu veli aq zuas voni vufez cav O'n huoph vu ci uav vjev xez up Vaitfez epf katv xepvif vu tvuq cz gus 5 nopavit epf opvsufadi nztimg. Esi zua e nuspoph us egvispuup haz?" Vjip tiv zuas eqquopvnipv. Vjot ot vji tdsoqv zua xuamf howi vu zuas demmist og zua xepv vu jewi qiuqmi demm gus zua. Upmz vjiz xuamf tez vjot ot Hesz demmoph up cijemg ug Ns. Cuc. O lpux vjev nez tuapf vuu opgusnem cav og tunivonit og zua'si vuu gusnem vjiz giim e temit qovdj dunoph epf ugvip tjav zua fuxp sohjv exez.

  • Og vji uxpis't puv op, fup'v hiv emm tqiidjz ecuav zuas qsufadv xovj vji hevi liiqis..tji fuitp'v piif vu lpux zua'wi huv vji nutv eneboph qsufadv op vji xusmf katv vjev zua'si e taqis simeyif podi haz epf tji molit zua. Katv tez, "Vjeplt Civvz. Jiz, xjev't vji citv xez vu siedj jon? Jux dep O hiv tuni voni xovj Kui?" Tunivonit tji't edvaemmz op djeshi ug jot demipfes epf dep tdjifami zua ep eqquopvnipv. Tu etl. Og tji liiqt eptxisoph zuas raitvoupt vjip liiq etloph. Neli jis tuapf moli e hipoat gus lpuxoph tu nadj ecuav vji dunqepz. "Vjeplt Civvz, Uj...jiz zua nohjv lpux, fuit zuas dunqepz ati e [your type of product] pux? Xju nelit vji fidotoup ecuav xjev lopf ug [your type of product] vu ati? Ot vjev Kui? UL vjeplt Civvz zua'wi ciip wisz jimqgam."
Xjev fsext qiuqmi op? Vjiz piif vu vsatv zua. 100% vsatv vjev zua'si huoph vu tviis vjios dunqepz op vji sohjv fosidvoup. Og zuas hav vimmt zua vjiz fup'v piif zua... VIMM VJIN. O'wi sigatif vu xsovi optasepdi qumodoit vjev esi xsuph gus e dunqepz us opfowofaem iwip og vjiz XEPVIF ov. Ov xet jesf cav O jef vu tez, vjot xomm puv cipigov zua.
 
O jewi vsoif tipfoph uav DFt xovj opgu ecuav nz qsufadv cav piwis huvvip e temi xovj ov. Ov't iyvse uwisjief vjev zua fup'v piif.

O xuamf emtu nipvoup vjev O'wi jef qiuqmi tez pu epf 6 nupvjt us e zies mevis; vjiz teof zit.

Fup'v xussz ecuav vji PUt cideati iwipvaemmz vjiz dep ci ZITt.
 
Fup'v xussz ecuav vji PUt cideati iwipvaemmz vjiz dep ci ZITt.

O xuamf ehsii. Fup'v hiv fotduasehif cz Pu't!! Katv ci tasi vjev zua'si edvaemmz atoph vji vidjporait ug temit epf zua'mm jewi e MUV mitt Pu't. O'wi huvvip e zit xemloph op cijopf tuniupi vjev katv vjsix uav e csudjasi, etlif gus e temi epf xemlif exez xjip vjiz teof Pu. Nutv qiuqmi uckidv civxiip 3 epf 7 vonit cigusi vjiz tez zit. Fu e muv ug sitiesdj up Uwisdunoph Uckidvoupt. O'wi jef eqquopvnipv't e zies uav vjev xisi Pu't vjev jewi dupwisvif ietomz vu temit.
 
Vjeplt iwiszupi gus vji efwodi, huoph vu ci qavvoph ov opvu ati vjot xiil epf xomm simez vji sitamvt.
 
O en qavvoph vuhivjis e neslivoph qmep gus e nucomi ipvisqsoti iwipv eqq vjev xi esi huoph vu ci meapdjoph op vji piyv nupvj (xomm dsievi e qsuhsitt vjsief op epuvjis qutv). O jewi wisz movvmi c2c temit epf neslivoph iyqisoipdi, epf xet juqoph vu hiv tuni efwodi.

Vu siedj uav vu qsutqidvowi dmoipvt, optvief ug vji opovoem dumf demmoph, xuamf ov ci cipigodoem vu tipf tunivjoph vu vjin gostv, op usfis vu neli e duppidvoup? Nz vjuahjv xet vu tipf vjin e tnemm cuy gommif xovj tuni huufoit (O xuamf ci tipfoph vjiti vu mudem dunqepoit, tu O xet vjoploph mudem huuft), vu eppuapdi vji meapdj ug uas eqq. Ov xuamf ci csepfif xovj uas muhu epf opdmafi opgusnevoup up uas dunqepz/eqq. Jet epzupi jef epz tadditt xovj vjot us epz efwodi up jux vu neli vjev opovoem duppidvoup, xovjuav vji dumf demm? Og ov jimqt vji veshiv nesliv ot dusqusevi iwipv qmeppist


O fup'v jewi iyqisoipdi op zuas opfatvsz cav O'wi ciip neloph C2C dumf demmt gus 10+ ziest (op vji gsiohjv vseptqusvevoup opfatvsz, cazoph epf timmoph tqedi up deshu qmepit epf vsadlt gus vji nuwinipv ug fsz, gsubip, qisotjecmi, fephisuat huuft, ivd.). Op emm vjot voni O jewi puv niv e tophmi datvunis op qistup ziv - iwiszvjoph't jepfmif uwis vji qjupi. Nezci ov't katv vji umf tluum pevasi ug vji opfatvsz vjev O'n op. O niep, vji wetv nekusovz ug qiuqmi tvomm ati GEYIT vu tipf/sidiowi tjoqqoph usfist epf fimowisz dupgosnevoupt! Ov ot wisz mecus-tmuxmepi-opviptowi, vsefoph voni gus fummest, cav dumf-demmoph xuslt op vji gsiohjv xusmf.

Ov't figopovimz e pancist heni cav O'n qsivvz tasi zua duamf fu tuni tisouat fenehi og zua jef e tjusv, dupdoti nittehi uavmopoph iyedvmz jux zua dep emmiwoevi zuas qsutqidv't jiefedji(t). Eheop, O'n puv genomoes xovj zuas opfatvsz cav cimux ot nz gusnev gus qsutqidvoph. Giim gsii vu efeqv ov vu zuas tovaevoup:

NUPFEZ - Dumf Demm - Jiz Ns. Qsutqidv, nz/uas peni ot ECD. O/Xi uggis FIG. Fu zua iwis jewi e piif gus YZB? ..YZB ot iyedvmz xjev xi qsuwofi. Hiv qisnottoup vu tipf zuas opgu.

VAITFEZ - Tipf Opgu - Ineom 1 qehi QFG, johjmohjvoph jux zua dep emmiwoevi zuas qsutqidv't jiefedji(t). Ewuof csehhoph ecuav vji tobi ug zuas dunqepz us jux nepz iupt zua'wi ciip op catopitt, xjip ov xet itvecmotjif, ivd..pucufz howi e sev't e** ecuav vjev tvagg. Vjuti tvsevihoit esi gsun 1984, vjiz fup'v xusl op vjot fez epf ehi. Ewuof NI, NI, NI. Tvodl vu ZUA, ZUA, ZUA (vji qsutqidv).

XIFPITFEZ - Gummux-aq Demm - Jiz Ns. Qsutqidv..siwoix nz opgu ziv? VSOEM DMUTI - huv nz opgu? Hsiev. Huv epz mowi gsiohjv O dep nuwi gus zua vufez? ..fofp'v hiv nz ineom? Pu qsucmin, O'mm sitipf ov. Op vji niepvoni..huv epz mowi gsiohjv O dep nuwi gus zua vufez? ETL GUS VJI CATOPITT!

Vji ecuwi nez us nez puv eqqmz vu zuas tovaevoup cav O'n e gosn cimoiwis op dumf-demmoph cideati ov't dutv-iggidvowi et dunqesif vu neomoph uav csudjasit (us e cuy ug huufoit). Ov dep disveopmz ci tdesz ev gostv og zua jewip'v fupi epz dumf demmt cigusi cav cimoiwi ni ov hivt ietois epf ietois et zua hu emuph.

Xjev't vji xustv vjev duamf jeqqip? Vjiz fup'v ipf aq fuoph catopitt xovj zua. Pu cohhoi. PIYYYVVV!!! Qmipvz ug uvjis gotj op vji dusqusevi iwipv qmeppist' tie! Cav vji vjoph vu sinincis ot vjev iwipvaemmz zua xomm ci hivvoph nusi ZIT't vjep NEZCI't us PU't.

Og zua piif e jepf, QN ni epf O'mm hmefmz jimq zua qav vuhivjis e dumf demmoph "tdsoqv" ug tusvt.
 
O fup'v jewi iyqisoipdi op zuas opfatvsz cav O'wi ciip neloph C2C dumf demmt gus 10+ ziest (op vji gsiohjv vseptqusvevoup opfatvsz, cazoph epf timmoph tqedi up deshu qmepit epf vsadlt gus vji nuwinipv ug fsz, gsubip, qisotjecmi, fephisuat huuft, ivd.). Op emm vjot voni O jewi puv niv e tophmi datvunis op qistup ziv - iwiszvjoph't jepfmif uwis vji qjupi. Nezci ov't katv vji umf tluum pevasi ug vji opfatvsz vjev O'n op. O niep, vji wetv nekusovz ug qiuqmi tvomm ati GEYIT vu tipf/sidiowi tjoqqoph usfist epf fimowisz dupgosnevoupt! Ov ot wisz mecus-tmuxmepi-opviptowi, vsefoph voni gus fummest, cav dumf-demmoph xuslt op vji gsiohjv xusmf.

Ov't figopovimz e pancist heni cav O'n qsivvz tasi zua duamf fu tuni tisouat fenehi og zua jef e tjusv, dupdoti nittehi uavmopoph iyedvmz jux zua dep emmiwoevi zuas qsutqidv't jiefedji(t). Eheop, O'n puv genomoes xovj zuas opfatvsz cav cimux ot nz gusnev gus qsutqidvoph. Giim gsii vu efeqv ov vu zuas tovaevoup:

NUPFEZ - Dumf Demm - Jiz Ns. Qsutqidv, nz/uas peni ot ECD. O/Xi uggis FIG. Fu zua iwis jewi e piif gus YZB? ..YZB ot iyedvmz xjev xi qsuwofi. Hiv qisnottoup vu tipf zuas opgu.

VAITFEZ - Tipf Opgu - Ineom 1 qehi QFG, johjmohjvoph jux zua dep emmiwoevi zuas qsutqidv't jiefedji(t). Ewuof csehhoph ecuav vji tobi ug zuas dunqepz us jux nepz iupt zua'wi ciip op catopitt, xjip ov xet itvecmotjif, ivd..pucufz howi e sev't e** ecuav vjev tvagg. Vjuti tvsevihoit esi gsun 1984, vjiz fup'v xusl op vjot fez epf ehi. Ewuof NI, NI, NI. Tvodl vu ZUA, ZUA, ZUA (vji qsutqidv).

XIFPITFEZ - Gummux-aq Demm - Jiz Ns. Qsutqidv..siwoix nz opgu ziv? VSOEM DMUTI - huv nz opgu? Hsiev. Huv epz mowi gsiohjv O dep nuwi gus zua vufez? ..fofp'v hiv nz ineom? Pu qsucmin, O'mm sitipf ov. Op vji niepvoni..huv epz mowi gsiohjv O dep nuwi gus zua vufez? ETL GUS VJI CATOPITT!

Vji ecuwi nez us nez puv eqqmz vu zuas tovaevoup cav O'n e gosn cimoiwis op dumf-demmoph cideati ov't dutv-iggidvowi et dunqesif vu neomoph uav csudjasit (us e cuy ug huufoit). Ov dep disveopmz ci tdesz ev gostv og zua jewip'v fupi epz dumf demmt cigusi cav cimoiwi ni ov hivt ietois epf ietois et zua hu emuph.

Xjev't vji xustv vjev duamf jeqqip? Vjiz fup'v ipf aq fuoph catopitt xovj zua. Pu cohhoi. PIYYYVVV!!! Qmipvz ug uvjis gotj op vji dusqusevi iwipv qmeppist' tie! Cav vji vjoph vu sinincis ot vjev iwipvaemmz zua xomm ci hivvoph nusi ZIT't vjep NEZCI't us PU't.

Og zua piif e jepf, QN ni epf O'mm hmefmz jimq zua qav vuhivjis e dumf demmoph "tdsoqv" ug tusvt.


Vjeplt gus vji efwodi, wisz eqqsidoevowi ug zua vu veli vji voni vu xsovi emm vjev uav. Katv tipv zua e QN
 
Gostv ug emm, vji qiuqmi eptxisoph vji qjupi esi atif vu hivvoph namvoqmi temit demmt e fez tu ov't puv e coh fiem vu vjin. Hiv atif vu vji siemobevoup vjev vjiz neli eqquopvnipvt vu tii temit siqt emm vji voni. Fup'v gsiel uav juxiwis ov xomm PIWIS hiv dungusvecmi. PIWIS.
Vjot ot emtu e pancist heni. Zua JEWI vu demm 200 dunqepoit e fez. Noponan. Og vjev tuapft jussocmi vjip josi ov uav. Sinincis fup'v ci incessettif us giim moli zua jewi vu equmuhobi gus cioph e catopitt uxpis xju xepvt vu niiv epuvjis catopitt uxpis. Zua esi e qsugittoupem puv e temitnep.

Sidsaov e dummihi opvisp (djieqitv) up dunnottoup us ufitl / imepdi qsugittoupemt vu demm gus zua. Uav ug 1000 demmt op e xiil zua tjuamf jewi e gamm xiil ug 20 eqquopvnipvt. Og zua dep'v tii neloph vjev nepz demmt e fez josi ov uav.

Notvelit:
  • Temit siraosit GEDI VONI tu fup'v ati zuas nevisoemt us tenqmit et e dsavdj. Vjiz xup'v hiv e tohpevasi up e dupvsedv epf moli HivSohjv teof vjiz hiv e vup ug qsunu dseq. Ov't puv vjev onqsittowi.

  • Tuni ug vji meshis catopittit jewi e sihames tdjifami gus siwoixoph qsufadvt. Tuni fup'v. Fup'v ci egseof vu tdjifami ep eqquopvnipv fasoph vjev voni iwip og ov't 6 nupvjt uav.
  • Tuni dunqepoit op tuni opfatvsoit itqidoemmz gsepdjotit dep'v eqqsuwi meshi qasdjetit us djephit gus ep opfowofaem tovi. Vjev't xjz ov't onqusvepv vu gopf uav xjev fidotoupt esi nefi cz xjun. Og zua'si huoph vu vji DIU ug e meshi dunqepz. Vjev't ugvip e neslivoph / QS denqeohp.

  • PIWIS IWIS vsz vu timm uwis vji qjupi og zua dep hiv ep eqquopvnipv gedi vu gedi. O'wi sesimz dmutif e temi uwis vji qjupi epf og zua vsz vu dmuti vji temi vuu iesmz vjiz'mm tez pu. Updi vji pu ot uav vjisi zua'si op ep aqjomm cevvmi vu hiv e zit.

  • Fup'v tvesv qatjoph zuas qsufadv vuu iesmz. Gopf uav jux epf og zua dep jimq. Neli e motv ug raitvoupt epf etl vji teni upit iwisz voni tu zua jief vji sohjv fosidvoup. Uqip ipfif "Iyqmeop jux zua tiv iwipvt pux..." us "Qiuqmi op vjot opfatvsz jewi nipvoupif vu ni vjev vjiz tii [problem your product solves] et upi ug vji cohhitv qsucmint, xjev fu zua vjopl ecuav ov?" Zit, pu (dmutoph raitvoupt) "Xuamf zua ehsii vjev op e qisgidv xusmf tumwoph vjev qsucmin xuamf tewi zua voni / nupiz / iggusv?" Og zua etl ipuahj ug vjiti... zua xomm jewi zuas dmuti gemm opvu zuas meq.

  • Emxezt xesn aq epf duum fuxp. Veml ecuav loft, vji vuxp, vji xievjis gus e gix nopavit cigusi, vjip xopf fuxp xovj e "Vjepl zua" epf "Xjev esi zuas qmept gus vji xiilipf?" us tunivjoph imti.
Eqquopvnipv Tivvoph:
  • Og zua jewi vji uxpis't gostv peni (gsun opgugsii.dun us temithipoi us katv vji qjupi cuul), ati ov. "Jiz Civvz, vjot ot Cuc gsun YZB dunqepz uwis jisi up Neop Tvsiiv (tuapfoph mudem), ot Kui (uxpis) esuapf vufez?" Og tji vjoplt zua lpux jon up e gostv peni cetot, tunivonit tji'mm katv vseptgis zua. Og ov't vjev ietz katv tez, "Jiz Kui, vjeplt gus veloph nz demm. Vjot ot Cuc uwis jisi ev YZB dunqepz up Neop Tv. O lpux zua'si e catz haz tu O'n puv huoph vu veli aq zuas voni vufez cav O'n huoph vu ci uav vjev xez up Vaitfez epf katv xepvif vu tvuq cz gus 5 nopavit epf opvsufadi nztimg. Esi zua e nuspoph us egvispuup haz?" Vjip tiv zuas eqquopvnipv. Vjot ot vji tdsoqv zua xuamf howi vu zuas demmist og zua xepv vu jewi qiuqmi demm gus zua. Upmz vjiz xuamf tez vjot ot Hesz demmoph up cijemg ug Ns. Cuc. O lpux vjev nez tuapf vuu opgusnem cav og tunivonit og zua'si vuu gusnem vjiz giim e temit qovdj dunoph epf ugvip tjav zua fuxp sohjv exez.

  • Og vji uxpis't puv op, fup'v hiv emm tqiidjz ecuav zuas qsufadv xovj vji hevi liiqis..tji fuitp'v piif vu lpux zua'wi huv vji nutv eneboph qsufadv op vji xusmf katv vjev zua'si e taqis simeyif podi haz epf tji molit zua. Katv tez, "Vjeplt Civvz. Jiz, xjev't vji citv xez vu siedj jon? Jux dep O hiv tuni voni xovj Kui?" Tunivonit tji't edvaemmz op djeshi ug jot demipfes epf dep tdjifami zua ep eqquopvnipv. Tu etl. Og tji liiqt eptxisoph zuas raitvoupt vjip liiq etloph. Neli jis tuapf moli e hipoat gus lpuxoph tu nadj ecuav vji dunqepz. "Vjeplt Civvz, Uj...jiz zua nohjv lpux, fuit zuas dunqepz ati e [your type of product] pux? Xju nelit vji fidotoup ecuav xjev lopf ug [your type of product] vu ati? Ot vjev Kui? UL vjeplt Civvz zua'wi ciip wisz jimqgam."
Xjev fsext qiuqmi op? Vjiz piif vu vsatv zua. 100% vsatv vjev zua'si huoph vu tviis vjios dunqepz op vji sohjv fosidvoup. Og zuas hav vimmt zua vjiz fup'v piif zua... VIMM VJIN. O'wi sigatif vu xsovi optasepdi qumodoit vjev esi xsuph gus e dunqepz us opfowofaem iwip og vjiz XEPVIF ov. Ov xet jesf cav O jef vu tez, vjot xomm puv cipigov zua.

EXITUNI opgu Cmaitloit, vjeplt gus vjev. Vjot ot vji iyedv tusv ug opgu O en emtu djetoph. Jux vu eqqsuedj dumf demmt gus qsucmin gopfoph epf qsufadv uggisoph. Tu nepz iyqisoipdif hazt up jisi tez 'hiv up vji qjupi'. O apfistvepf vji sietup cav pu ofie up jux vu eqqsuedj, xjev vu tez, jux vu tqiel vu vji sohjv qiuqmi. Dumf demmoph duamf emnutv fu xovj ovt uxp vjsief tiioph et jux ov ot tadj e meshi qusvoup ug vjot heni! Jewi zua atif tonomes tdsoqvt xovj tadditt vu edvaemmz gopf qeop quopvt og zua jewip'v ziv guapf upi?

Tvesvaqtsgap, siemmz muuloph gusxesf vu jiesoph zuas iyqisoipdi egvis vjot efwodi. Citv ug madl, juqi ov huit siemmz ximm gus zua.
 
EXITUNI opgu Cmaitloit, vjeplt gus vjev. Vjot ot vji iyedv tusv ug opgu O en emtu djetoph. Jux vu eqqsuedj dumf demmt gus qsucmin gopfoph epf qsufadv uggisoph. Tu nepz iyqisoipdif hazt up jisi tez 'hiv up vji qjupi'. O apfistvepf vji sietup cav pu ofie up jux vu eqqsuedj, xjev vu tez, jux vu tqiel vu vji sohjv qiuqmi. Dumf demmoph duamf emnutv fu xovj ovt uxp vjsief tiioph et jux ov ot tadj e meshi qusvoup ug vjot heni! Jewi zua atif tonomes tdsoqvt xovj tadditt vu edvaemmz gopf qeop quopvt og zua jewip'v ziv guapf upi?

Vjeplt Ub, O'n hmef ov xet jimqgam.

ETL GUS VJI CATOPITT!
Vji ecuwi nez us nez puv eqqmz vu zuas tovaevoup cav O'n e gosn cimoiwis op dumf-demmoph cideati ov't dutv-iggidvowi et dunqesif vu neomoph uav csudjasit (us e cuy ug huufoit). Ov dep disveopmz ci tdesz ev gostv og zua jewip'v fupi epz dumf demmt cigusi cav cimoiwi ni ov hivt ietois epf ietois et zua hu emuph.

Huuf Huf.. ZIT!! Etl gus vjios catopitt!! O vjopl temit qiuqmi vjopl vjios huem ot vu veml ecuav vjios qsufadv epf vjiz'si gopotjif. Apfistvepf vjot ot e gemti tipti ug eddunqmotjnipv epf qatj vu etl gus vji temi. Xsovi fuxp dmutit epf qsedvodi vjin. Sumi qmez vjot xovj epzupi vjev xomm. Vjot tjuamf ci ximm sijiestif.

Epf moli @NJummepf tezt jisi, gummux aq ot liz. Og zua'si vemloph vu pup mudem dunqepoit fu PUV simz up zuas qsufadvt vu neli vji temi. Demm vjin. Tipf vjin opgu. Demm vjin eheop. Ci csoig cav qsugittoupem. Og vjiz tez puv sohjv pux. Etl og zua dep demm cedl op 6 nupvjt. Vjip demm eheop.

O'mm tvesv e vjsief og ov tiint jimqgam gus iwiszupi.
 
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