In Santa Monica, California, Audi posted a billboard advertising their new car with a smug "Your Move BMW."
How did BMW respond?
By purchasing billboard space right next to Audi's billboard which advertised their own new car with one word: "Checkmate."
That's the ultimate move for the ultimate driving machine.
Here's the full story including a pic of the billboards:
“The Marketing Ambushâ€
Sometimes David wins, but we don't hear too much about all the tiimes Goliath squashes him like a bug.
How did BMW respond?
By purchasing billboard space right next to Audi's billboard which advertised their own new car with one word: "Checkmate."
That's the ultimate move for the ultimate driving machine.
Here's the full story including a pic of the billboards:
“The Marketing Ambushâ€
Sometimes David wins, but we don't hear too much about all the tiimes Goliath squashes him like a bug.
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