Best Buy and Future Shop Free Game Logic?

[mzee99]

Ok so this weekend, Best Buy and Future Shop (in Canada) are offering Battlefield 4, COD: Ghosts and Assassin's Creed 4 for ANY modern console game that you trade in:

http://o.canada.com/technology/gaming/futureshop-best-buy-get-battlefield-4-and-call-of-duty-ghosts/

I was thinking to myself the whole day why they would do this or how they would make money off this. I think it might involve the new consoles coming out but I really don't get it since these games are brand new.

Do you guys have a clue?

 

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[Gale4rc]

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[Oven]

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