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Best Google Ads implementation book recommendation?

Marketing, social media, advertising

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jb5150

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I was hoping someone here can point me to a definitive book on Ads implantation from simple to advanced comprehensive.

One book that came to mind is Perry Marshall’s Ultimate Guide but I’m not reading that it has very little info and examples of implementation.


***If you want a bit more context read on:


I’m sure I’m the first person to be chasing their tail with Ads that passed through this board.

Andy Black had helped me get Ads off the ground last year, and I credit him for the inspiration.

That said I m looking for more of a deep dive because I see the benefit in having a successful Ad campaign.

I run a trauma therapy clinic here in Canada with 5 therapists under my wing.

Imho issue is volume, and among other marketing strategies (bill boards on buses, canvassing Clinics and practitioners that may come into contact with prospective clients, seeking other funding avenues and so forth) I appreciate how my foray into Ads has helped me distill/whittled down my message.

That said my Ads are pretty much dead in the water the past months.



SOS help!!
 
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O xet juqoph tuniupi jisi dep quopv ni vu e figopovowi cuul up Eft onqmepvevoup gsun tonqmi vu efwepdif dunqsijiptowi.

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TUT jimq!!
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Emtu muul ev vji pixotj Qisgusnepdi Ney denqeohpt. Vji Tumavoupt 8 ZuaVaci djeppim hivt raovi fiveomif up vjuti.

Cuult esi vuu uav ug fevi onu.
Fu zua vedlmi vji sitquptowi eft op vji pix nevisoem?
 
Fu zua vedlmi vji sitquptowi eft op vji pix nevisoem?
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O dep'v sinincis. Vjiz'si puv e coh fiem. Eff aq vu 15 jiefmopit epf 4 fitdsoqvoupt. Qistupemmz O dsievi epf qop jiefmopit 1 epf 2 et O cimoiwi O lpux civvis vjep Huuhmi.
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Xjev’t vji mopl vu zuas efwepdif vseopoph?
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Vji Huuhmi Eft Eddimisevus ot gus caml aqmuefoph denqeohpt *egvis* zua’wi fupi ov nepaemmz. Tvesv xovj vji Kanqtvesv.

Jisi’t vji neslivqmedi ef:
 
O etlif emsiefz… jewi zua hupi vjsuahj vji Huuhmi Eft Kanqtvesv?

Vji Huuhmi Eft Eddimisevus ot gus caml aqmuefoph denqeohpt *egvis* zua’wi fupi ov nepaemmz. Tvesv xovj vji Kanqtvesv.

Jisi’t vji neslivqmedi ef:
Zit O xipv vjsuahj zuas Kanqtvesv raovi tuni voni ehu. O'wi ciip xusloph xovj Huuhmi fosidvmz vsedloph vsohhist up vji xictovi qsivvz nadj ximm cizupf xjev vji Kanqtvesv duwist cav qsucecmz nusi tvagg vjep O piif vu lpux.

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O fup’v vjopl tu. Vjiz’si puv foggisipv ipuahj gsun tvepfesf viyv eft. O vsz vu viedj qiuqmi xjev vu fu epf xjz tu vjiz dep gohasi uav jux.
 
Eqesv gsun Epfz't Duastit - O gopf zuavaci ep opdsifocmi situasdi vu gopf xjev zua piif. Pux O apfistvepf vjev nutv ug vji dupvipv ot tihnipvif opvu vuqodt, cav zua hipisemmz dep gopf jux vu onqsuwi zuas denqeohpt / uqvonobi ivd.. Vuvemmz ehsii xovj Epfz op simevoup vu cuult huoph uav ug fevi getv - Huuhmi ot duptvepvmz aqfevoph ovt qsufadv epf vjot miewit heqt op xjev zua sief epf xjev dep ci onqminipvif.. Updi eheop eqesv gsun Epfzt dupvipv - o gopf Tasgtofi QQD up zuavaci upi ug vji citv djeppimt uav vjisi.. Juqi vjev jimqt .. :-)
 
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