I'm changing the focus for my entire business - leaving fitness behind me (the market is just way too crowded) and moving toward psychological self-help techniques and methods for certain disorders.
As I'm switching my focus, I will be changing, and hopefully organizing, my entire marketing platform as well, and I want to get the wheels in motion with this as soon as possible.
I'm asking those who have built a content-based/how-to business in relatively short time (i.e. less than two years): what are some of the more effective marketing strategies for bringing in a TARGETED audience in a relatively short amount of time?
Could it just be a matter of using general marketing techniques in the beginning (i.e. SEO, videos, PPC, classified ads, etc.) and as your visibility increases you begin relying on more targeted marketing techniques, such as email lists?
Maybe sort of "weeding" out the prospects who may not be helped as effectively by your content as you continue in your business and gain an audience.
Or are there other, less-discussed methods that attract a niche from the get-go?
Thoughts?
As I'm switching my focus, I will be changing, and hopefully organizing, my entire marketing platform as well, and I want to get the wheels in motion with this as soon as possible.
I'm asking those who have built a content-based/how-to business in relatively short time (i.e. less than two years): what are some of the more effective marketing strategies for bringing in a TARGETED audience in a relatively short amount of time?
Could it just be a matter of using general marketing techniques in the beginning (i.e. SEO, videos, PPC, classified ads, etc.) and as your visibility increases you begin relying on more targeted marketing techniques, such as email lists?
Maybe sort of "weeding" out the prospects who may not be helped as effectively by your content as you continue in your business and gain an audience.
Or are there other, less-discussed methods that attract a niche from the get-go?
Thoughts?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs achieve reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circl, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
