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So I was doing some brainstorming on business ideas and I got the idea for a beverage company of, instead of trying to create just the "next big thing" in beverages, like the next VitaminWater say, what about creating a company that consists of a bunch of niche beverage brands that are successful?
Upon doing some research, I have discovered that niche brands are becoming a big thing in the beverage world. They carry higher risk for retailers and distributors than the huge established brands like Coke and Pepsi, but they also offer higher margins and more customization. The big brands also seem to have trouble competing in terms of the creation of niche brands of their own (they love to buy ones entrepreneurs create from scratch though).
So what if say one designed a company that had, say, thirty beverage brands that were niche brands, with each brand pulling in at least $20 million in revenue each year. Well $20 million times 30 = $600 million in revenue per year, and that is assuming each brand gets at least $20 million in revenues. If a few of the brands could get up to $100 million in revenues, then that would be super.
$20 million or $100 million even are small potatoes in comparison to the big beverage companies, but for a privately-owned company, one could easily see at least a $500 million to possibly $1 billion company if this was executed properly, which would be really great.
Also as you gained in size, you could probably acquire other niche brands that have good potential along with creating your own.
Was wondering what people think (and yes I know I post all sorts of various business ideas, my last one was for a ecommerce toy company, this is just another random one possibly for the future!)
:smx6::smx6::smx6::smx6::smx6:
Upon doing some research, I have discovered that niche brands are becoming a big thing in the beverage world. They carry higher risk for retailers and distributors than the huge established brands like Coke and Pepsi, but they also offer higher margins and more customization. The big brands also seem to have trouble competing in terms of the creation of niche brands of their own (they love to buy ones entrepreneurs create from scratch though).
So what if say one designed a company that had, say, thirty beverage brands that were niche brands, with each brand pulling in at least $20 million in revenue each year. Well $20 million times 30 = $600 million in revenue per year, and that is assuming each brand gets at least $20 million in revenues. If a few of the brands could get up to $100 million in revenues, then that would be super.
$20 million or $100 million even are small potatoes in comparison to the big beverage companies, but for a privately-owned company, one could easily see at least a $500 million to possibly $1 billion company if this was executed properly, which would be really great.
Also as you gained in size, you could probably acquire other niche brands that have good potential along with creating your own.
Was wondering what people think (and yes I know I post all sorts of various business ideas, my last one was for a ecommerce toy company, this is just another random one possibly for the future!)
:smx6::smx6::smx6::smx6::smx6:
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