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Bodybuilding Niche: I already have an audience, what are my routes to revenue/ business model?

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RobbieFoston

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Hi Guys,

I'm looking for some advice around how to take my audience and grow it into a revenue stream.

Background: I launched an Instagram account back in 2016(ish) which focuses on the silver era/ golden era of bodybuilding. Mostly the early days of bodybuilidng up until Arnold and the Golden Era. The account has 10.6k followers and is growing around 500 followers a month. The account is snowballing and growing at a faster rate every month, as these things generally do. On the back of the account being successful, I launched a blog where I talk about the workouts and nutrition of bodybuilders from this era. It's nothing special and honestly not particularly unique.

Routes to Revenue: My main challenge at the moment is thinking of how to monetise this opportunity. I'm not particularly into bodybuilding like I used to be, but I am a qualified personal trainer and I do know what I'm talking about in the industry. I don't want to turn this into a personal brand because bodybuilding is not a big part of my life anymore.

Ideas: I'm open to all sorts of ideas and suggestions (eCommerce, dropshipping etc). Whatever you think is a potential route for me to grow and monetise this opportunity would be amazing! My main goal is to grow this to the point where I'm making monthly income and ultimately sell the entire "brand" to a larger player. Grow to exit.

Thanks for all your help in advance - looking forward to hearing some ideas!

Website: The Bodybuilding Archive - A look back at the legends of bodybuilding!
Instagram: @thebodybuildingarchive
 
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Jo Hazt,

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