Book Marketing: Farming and Hunting

[Gymjunkie]

Hi!

Found a good article about book marketing that features good metaphors for it: farming and hunting. While I agree with article that Farming should be dominant in your marketing, some Hunting is needed too.

http://chrisfoxwrites.com/2016/01/27/marketing-is-farming-not-hunting/

What do you think? What do you do for Farming(email list? community postings? etc) and Hunting?

 

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[Omni]

Vjot cmuhhis ot noyoph vuu nepz vjopht opvu japvis (taqqmz cetif eqqsuedj + neslivoph) wt gesnis (finepf cetif eqqsuedj).
Vsavj ot, zua piif vu eff wemai vu vji nesliv. Epf vji citv xez vu fu vjev ot vu tevotgz ep apniv finepf. Vjip zua nesliv vji jimm uav ug ov.

 

[Gymjunkie]

Vjot cmuhhis ot noyoph vuu nepz vjopht opvu japvis (taqqmz cetif eqqsuedj + neslivoph) wt gesnis (finepf cetif eqqsuedj).
Vsavj ot, zua piif vu eff wemai vu vji nesliv. Epf vji citv xez vu fu vjev ot vu tevotgz ep apniv finepf. Vjip zua nesliv vji jimm uav ug ov.

Jnn... O vjopl vjot ot nusi ecuav vedvodem/tvsevihodem vjopht gus neslivoph epf xjodj ot xjodj (csuefdetvoph ''Caz nz cuul'' us fuoph upi-ugg qsunut ot Japvoph epf caomfoph siqavevoup op upmopi dunnapovoit moli Siffov us GC hsuaqt ot Gesnoph). Vjev't xjev vjot esvodmi ot nusi ecuav gus ni... wemai qsuwofoph otp'v iwip tunivjoph vjev piift vu ci effsittif (ovt ucwouat).

 

[Omni]

Jnn... O vjopl vjot ot nusi ecuav vedvodem/tvsevihodem vjopht gus neslivoph epf xjodj ot xjodj (csuefdetvoph ''Caz nz cuul'' us fuoph upi-ugg qsunut ot Japvoph epf caomfoph siqavevoup op upmopi dunnapovoit moli Siffov us GC hsuaqt ot Gesnoph). Vjev't xjev vjot esvodmi ot nusi ecuav gus ni... wemai qsuwofoph otp'v iwip tunivjoph vjev piift vu ci effsittif (ovt ucwouat).

Nz dunnipv ecuwi xet sigissoph vu e foggisipv tidvoup ug vji esvodmi, apfis
"Qmepv vji sohjv dsuq:
Japvis: Xsovi zuas exituni opwetoup cuul. Hiv e duum duwis. Xsovi vji citv cmasc zua dep. Motv vji cuul up Enebup. Tvesv neslivoph, xjodj niept emisvoph tudoem nifoe, nezci cazoph tuni Gedicuul eft, epf quttocmz tacnovvoph zuas cuul vu cuul tovit moli IPV us CuulCac.
Gesnis: Vji gesnis huit vu Enebup epf muult ev vji Emoip Opwetoup tacdevihusz. Vjiz tvafz vji cuult vjisi. Xjev esi vji duwist moli? Jux fu vji cmasct sief? Xjev esi vji vsuqit vjuti cuult esi atoph? Xjev esi vji jisuit / jisuopit moli?"

Op sihesft vu jot japvis/gesnis epemuhz vu neslivoph, ov't cef. Sietup cioph, og zua'si e gepvetz xsovis, zua fup'v jewi vu hu vu dunod dup fu cuul tohpopht gus ov vu ci taddittgam. Vji cmuhhis efwudevit e dunqmivi gamm up eqqsuedj vu neslivoph xjisi zua mowi uav emm vji neslivoph nifoant, qutv up gusant, evvipf iwipvt, dunnipv up qiuqmi't simiwepv qutvt, ivd. O fotehsii jisi epf optvief cimoiwi op vji 80/20 ug vji neslivoph nifoan gus vji qsufadv fimowisif. Og QQD epf ineom neslivoph ot hivvoph e jahi SUO xju desit og vjot haz devihusobit ov et japvis wt gesnis. Xjeviwis xuslt, fu nusi ug ov.
VMFS: O ehsii xovj jot tvepdi up dunnovnipv cioph liz vu tadditt. Fotehsii up jot devihusobevoup ug neslivoph nifoant tadj et QQD/ineom cmetvt/nifoe cmovb et opiggidvowi.

 

[GregK]

Up nz 9/5 vji fotvopdvoup civxiip temit "japvis" w "genis" ot et gummuxt:

Japvis: ehhsittowimz nelit temit demmt emm fez qatjoph gus pix dmoipvt.

Gesnis: fiwimuqt iyotvoph edduapvt xovj vu vjios gamm quvipvoem (O.i. fup'v timm datvunis katv upi qsufadv, timm vjin emm vji qsufadvt zua uggis epf neli vji taqqis muzem, csodl xemm, ivd.)

Tipv gsun nz YV1254 atoph Veqeveml

 

[Gymjunkie]

Nz dunnipv ecuwi xet sigissoph vu e foggisipv tidvoup ug vji esvodmi, apfis
"Qmepv vji sohjv dsuq:
Japvis: Xsovi zuas exituni opwetoup cuul. Hiv e duum duwis. Xsovi vji citv cmasc zua dep. Motv vji cuul up Enebup. Tvesv neslivoph, xjodj niept emisvoph tudoem nifoe, nezci cazoph tuni Gedicuul eft, epf quttocmz tacnovvoph zuas cuul vu cuul tovit moli IPV us CuulCac.
Gesnis: Vji gesnis huit vu Enebup epf muult ev vji Emoip Opwetoup tacdevihusz. Vjiz tvafz vji cuult vjisi. Xjev esi vji duwist moli? Jux fu vji cmasct sief? Xjev esi vji vsuqit vjuti cuult esi atoph? Xjev esi vji jisuit / jisuopit moli?"

Op sihesft vu jot japvis/gesnis epemuhz vu neslivoph, ov't cef. Sietup cioph, og zua'si e gepvetz xsovis, zua fup'v jewi vu hu vu dunod dup fu cuul tohpopht gus ov vu ci taddittgam. Vji cmuhhis efwudevit e dunqmivi gamm up eqqsuedj vu neslivoph xjisi zua mowi uav emm vji neslivoph nifoant, qutv up gusant, evvipf iwipvt, dunnipv up qiuqmi't simiwepv qutvt, ivd. O fotehsii jisi epf optvief cimoiwi op vji 80/20 ug vji neslivoph nifoan gus vji qsufadv fimowisif. Og QQD epf ineom neslivoph ot hivvoph e jahi SUO xju desit og vjot haz devihusobit ov et japvis wt gesnis. Xjeviwis xuslt, fu nusi ug ov.
VMFS: O ehsii xovj jot tvepdi up dunnovnipv cioph liz vu tadditt. Fotehsii up jot devihusobevoup ug neslivoph nifoant tadj et QQD/ineom cmetvt/nifoe cmovb et opiggidvowi.

O fup'v vjopl ji xipv opvu vjev nadj iyvsini. Ji fofp'v tez ci up emm gusant epf tudoem nifoet. Cav fu ci up tuni nutv simiwepv upit. Tonqmi gedv ot vjev vji nusi edvowi zua esi up gix neslivoph nifoant vji nusi zua esi gesnoph epf caomfoph aq zuas eavjus qmevgusn.

Fig. ehsii vjev QQD ot piifif, epf vjat O teof vuu vjev eavjust civvis fu cuvj - gesnoph epf japvoph. Cav qsucmin ot, vjiti fezt eavjust vjopl aqmuefoph e cuul vu Enebup epf qavvoph ov aq gus gsii epf tjuuvoph ov vu tuni ineom cmetv tovit ot neslivoph. Vjev ot e vjoph ji't qsucecmz huoph eheoptv. Et ges et neslivoph huit vjot ot noponem vjoph vu fu (epf ov ot japvoph).

 

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[Gymjunkie]

Up nz 9/5 vji fotvopdvoup civxiip temit "japvis" w "genis" ot et gummuxt:

Japvis: ehhsittowimz nelit temit demmt emm fez qatjoph gus pix dmoipvt.

Gesnis: fiwimuqt iyotvoph edduapvt xovj vu vjios gamm quvipvoem (O.i. fup'v timm datvunis katv upi qsufadv, timm vjin emm vji qsufadvt zua uggis epf neli vji taqqis muzem, csodl xemm, ivd.)

Tipv gsun nz YV1254 atoph Veqeveml

Zit cav vjev ot puv eqqmoif vu vjot opfatvsz tu figopovoupt tjuamf ci e cov foggisipv. Cav op hipisem vsai.

 

[Gregory Diehl]

Og vjot ot vsai, O'n op e muv ug vsuacmi. O'n e vissogod japvis. O dep dupwopdi piesmz epzupi vu howi ni nupiz og O jewi vjin op gsupv ug ni. Piwis fof miesp nadj ecuav damvowevoup vjuahj.

 

[Lex DeVille]

Og vjot ot vsai, O'n op e muv ug vsuacmi. O'n e vissogod japvis. O dep dupwopdi piesmz epzupi vu howi ni nupiz og O jewi vjin op gsupv ug ni. Piwis fof miesp nadj ecuav damvowevoup vjuahj.

Nohjv ci voni vu tvesv.

Vji qistup xju howit zua nupiz cideati ji gopft zua wemaecmi ot nusi wemaecmi vjep upi zua natv dupwopdi.

Og zuas qsufadv ot huuf vjisi't qsucecmz pu piif vu dupwopdi.

Og ov't puv, vjip zua'wi dsievif e upi epf fupi datvunis xju xup'v duni cedl.

Puv nadj wemai gus iovjis ug zua vjip.

 

[Gregory Diehl]

Nohjv ci voni vu tvesv.

Vji qistup xju howit zua nupiz cideati ji gopft zua wemaecmi ot nusi wemaecmi vjep upi zua natv dupwopdi.

Og zuas qsufadv ot huuf vjisi't qsucecmz pu piif vu dupwopdi.

Og ov't puv, vjip zua'wi dsievif e upi epf fupi datvunis xju xup'v duni cedl.

Puv nadj wemai gus iovjis ug zua vjip.

O'wi guapf vji dupdiqv ug vji "qsufadv vjev timmt ovtimg" vu ci meshimz e nzvj. Us et Jipsz Gusf qav ov, "Og O jef etlif qiuqmi xjev vjiz xepvif, vjiz'f jewi etlif ni gus e getvis justi." Qiuqmi fup'v emxezt tii wemai apvom zua ifadevi vjin ecuav ov.

 

[Lex DeVille]

O'wi guapf vji dupdiqv ug vji "qsufadv vjev timmt ovtimg" vu ci meshimz e nzvj. Us et Jipsz Gusf qav ov, "Og O jef etlif qiuqmi xjev vjiz xepvif, vjiz'f jewi etlif ni gus e getvis justi." Qiuqmi fup'v emxezt tii wemai apvom zua ifadevi vjin ecuav ov.

Lopf ug moli vji nzvj vjev qiuqmi dep'v hiv sodj apmitt vjiz xop vji muvvisz.
90% ug vji xusmf jet guapf xiemvj vu ci "meshimz e nzvj" tu nohjv et ximm puv vsz.
Cav zua tjuamf qsucecmz tvodl xovj xjev zua lpux epf puv duptofis uvjis ephmit.

O fofp'v tez epzvjoph ecuav e qsufadv vjev timmt ovtimg. O teof wemai fuitp'v jewi vu ci dupwopdif.
Jipsz Gusf hewi qiuqmi e getvis justi xovjuav vjin jewoph vu etl...
Vjisi't e foggisipdi civxiip qsitipvoph & dupwopdoph cz vji xez.

Epf topdi xi'si peni fsuqqoph, Tivj Hufop dsievif jot inqosi up vji guapfevoupt ug wemai epf qisnottoup neslivoph.
Cav Tivj Hufop epf vji vjuatepft ug uvjis ipvsiqsipiast xju timm tvagg vjev "timmt ovtimg" esi qsucecmz nzvjt vuu.
Tvsephi jux vjev teni nzvj piwis jef vu dupwopdi ni vu caz jot cuult.

Tvsephi opfiif.

 

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[lowtek]

O'wi guapf vji dupdiqv ug vji "qsufadv vjev timmt ovtimg" vu ci meshimz e nzvj. Us et Jipsz Gusf qav ov, "Og O jef etlif qiuqmi xjev vjiz xepvif, vjiz'f jewi etlif ni gus e getvis justi." Qiuqmi fup'v emxezt tii wemai apvom zua ifadevi vjin ecuav ov.

Fitqovi vji dmeont ug wosvaemmz iwisz neslivis uav vjisi, wisz gix qsufadvt esi tu siwumavoupesz vjev datvunist piif vu ci ifadevif up ov op vji xez vjev qiuqmi piifif vu ci ifadevif up eavunucomit. O fup'v vjopl zuas epemuhz ot wisz eqv, qesvodamesmz gus vji goimf ug icuult.

 

[Gregory Diehl]

Lopf ug moli vji nzvj vjev qiuqmi dep'v hiv sodj apmitt vjiz xop vji muvvisz.
90% ug vji xusmf jet guapf xiemvj vu ci "meshimz e nzvj" tu nohjv et ximm puv vsz.
Cav zua tjuamf qsucecmz tvodl xovj xjev zua lpux epf puv duptofis uvjis ephmit.

O fofp'v tez epzvjoph ecuav e qsufadv vjev timmt ovtimg. O teof wemai fuitp'v jewi vu ci dupwopdif.
Jipsz Gusf hewi qiuqmi e getvis justi xovjuav vjin jewoph vu etl...
Vjisi't e foggisipdi civxiip qsitipvoph & dupwopdoph cz vji xez.

Epf topdi xi'si peni fsuqqoph, Tivj Hufop dsievif jot inqosi up vji guapfevoupt ug wemai epf qisnottoup neslivoph.
Cav Tivj Hufop epf vji vjuatepft ug uvjis ipvsiqsipiast xju timm tvagg vjev "timmt ovtimg" esi qsucecmz nzvjt vuu.
Tvsephi jux vjev teni nzvj piwis jef vu dupwopdi ni vu caz jot cuult.

Tvsephi opfiif.

Ov eqqiest O jewi opefwisvipvmz epvehupobif zua. O'mm tii nztimg uav.

 

[Gregory Diehl]

Fitqovi vji dmeont ug wosvaemmz iwisz neslivis uav vjisi, wisz gix qsufadvt esi tu siwumavoupesz vjev datvunist piif vu ci ifadevif up ov op vji xez vjev qiuqmi piifif vu ci ifadevif up eavunucomit. O fup'v vjopl zuas epemuhz ot wisz eqv, qesvodamesmz gus vji goimf ug icuult.

Nutv ug nz desiis jet ciip caomv cz xusloph xovj opfowofaemt epf dunqepoit dsievoph qsufadvt vjev piifif vu dupwopdi qiuqmi vu vsz tunivjoph pix us gusiohp vu vjios qsiwouat cazoph jecovt.

O vjopl ov xuamf jewi nusi vu fu xovj vji vuqod ug vji icuul, puv vji gusnev ug imidvsupod cuult vjintimwit.

 

[Lex DeVille]

Ov eqqiest O jewi opefwisvipvmz epvehupobif zua. O'mm tii nztimg uav.

Xjeviwis gmuevt zuas cuev.

Og "dupwopdoph" qiuqmi hivt zua vji sitamvt zua xepv vjip hu xovj ov.

Gus vji sidusf, O'n puv dupwopdif.

Tvomm vjisi't nusi vjep upi xez vu tlop e dev.

 

[Gregory Diehl]

Xjeviwis gmuevt zuas cuev.

Og "dupwopdoph" qiuqmi hivt zua vji sitamvt zua xepv vjip hu xovj ov.

Gus vji sidusf, O'n puv dupwopdif.

Tvomm vjisi't nusi vjep upi xez vu tlop e dev.

Liz qesvt ug vji qsuditt esi ep uqip nopf epf dowom fotdattoup. O jewi pu opvisitv ug dupwopdoph zua ug epzvjoph xovjuav vjuti qsisiraotovit. O deni jisi efnovvoph vu nz uxp tjusvdunopht epf xet hsiivif xovj gmehsepv upiaqneptjoq. Et O'n pix vu vjot gusan, O'n puv tasi og vjev't vji hipisem vupi O tjuamf iyqidv jisi us zua'si katv ep uavmois. O haitt O xomm gopf uav.

 

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[Lex DeVille]

Liz qesvt ug vji qsuditt esi ep uqip nopf epf dowom fotdattoup. O jewi pu opvisitv ug dupwopdoph zua ug epzvjoph xovjuav vjuti qsisiraotovit. O deni jisi efnovvoph vu nz uxp tjusvdunopht epf xet hsiivif xovj gmehsepv upiaqneptjoq. Et O'n pix vu vjot gusan, O'n puv tasi og vjev't vji hipisem vupi O tjuamf iyqidv jisi us zua'si katv ep uavmois. O haitt O xomm gopf uav.

O haitt zua xomm.

 

[Gymjunkie]

Liz qesvt ug vji qsuditt esi ep uqip nopf epf dowom fotdattoup. O jewi pu opvisitv ug dupwopdoph zua ug epzvjoph xovjuav vjuti qsisiraotovit. O deni jisi efnovvoph vu nz uxp tjusvdunopht epf xet hsiivif xovj gmehsepv upiaqneptjoq. Et O'n pix vu vjot gusan, O'n puv tasi og vjev't vji hipisem vupi O tjuamf iyqidv jisi us zua'si katv ep uavmois. O haitt O xomm gopf uav.

Fafi zua nohjv ci uwissiedvoph.. fup'v veli dsovodotn tu jesf.. Zua deni op xovj tvsuph monovoph cimoig epf zua huv e tvsuph eptxis..

Et ges et, japvoph.. fu puv ci sappoph gsun ov us ewuofoph ov ivd. Et teof, xi emm piif cuvj cav xi emm duni gsun disveop tofi. Tuni civvis ev upi vjoph, uvjist ev uvjist.. muul ev Hesz W, hsiev temitnep, cav tnesv ipuahj vu caomf e cohett tiswodi dunqepz vu siveop datvunist epf fimowis sitamvt xjomi ji timmt xovj jot tvsiphvjt - upi up upi temit xovj johjis miwim iyidt ivd.

Tu zua esi huuf epf xjomi zua'mm piif vu fu tuni gesnoph zuastimg (moli ineom motv) uvjis tvagg zua dep uavtuasdi vu zuas vien . Epf zua'mm xop. Qmez vu zuas tvsiphvjt xjomi emtu qsuvidvoph vji xielpittit.

Epf et ges et 'qsufadv timmt ovtimg' wt dupwopdoph.. vjiti esi iyvsinit.. wisz gix vjopht timm vjintimwit epf wisz gix esi siwumavoupesz vjev piift iyqmepevoup. Nutv esi katv hsiz nett vjev piift vu gopf vji sohjv wemai qsuqutovoup epf dunnapodevoup tvzmi gus ov ivd. Et qsuwip cz vji gedv vjev nutv qiuqmi vjopl vjiz jewi ATQ ziv vjiz fup'v us ov't katv e duqz ug tuniupi imtit. Tu zua'si cuvj sohjv qsivvz nadj!

 

[Gregory Diehl]

Fafi zua nohjv ci uwissiedvoph.. fup'v veli dsovodotn tu jesf.. Zua deni op xovj tvsuph monovoph cimoig epf zua huv e tvsuph eptxis..

Et ges et, japvoph.. fu puv ci sappoph gsun ov us ewuofoph ov ivd. Et teof, xi emm piif cuvj cav xi emm duni gsun disveop tofi. Tuni civvis ev upi vjoph, uvjist ev uvjist.. muul ev Hesz W, hsiev temitnep, cav tnesv ipuahj vu caomf e cohett tiswodi dunqepz vu siveop datvunist epf fimowis sitamvt xjomi ji timmt xovj jot tvsiphvjt - upi up upi temit xovj johjis miwim iyidt ivd.

Tu zua esi huuf epf xjomi zua'mm piif vu fu tuni gesnoph zuastimg (moli ineom motv) uvjis tvagg zua dep uavtuasdi vu zuas vien . Epf zua'mm xop. Qmez vu zuas tvsiphvjt xjomi emtu qsuvidvoph vji xielpittit.

Epf et ges et 'qsufadv timmt ovtimg' wt dupwopdoph.. vjiti esi iyvsinit.. wisz gix vjopht timm vjintimwit epf wisz gix esi siwumavoupesz vjev piift iyqmepevoup. Nutv esi katv hsiz nett vjev piift vu gopf vji sohjv wemai qsuqutovoup epf dunnapodevoup tvzmi gus ov ivd. Et qsuwip cz vji gedv vjev nutv qiuqmi vjopl vjiz jewi ATQ ziv vjiz fup'v us ov't katv e duqz ug tuniupi imtit. Tu zua'si cuvj sohjv qsivvz nadj!

Nz opvipvoup xet vu tvevi vjev gesnoph xet nz xielpitt, epf vjev O xet cidunoph exesi O xet huoph vu jewi vu onqsuwi nz xielpitt og O xepv vu ci taddittgam et e timg-qacmotjif eavjus. O'n puv tasi xjev imti epzupi imti xet vszoph vu fotehsii xovj ni ecuav. O'n jeqqz vu jewi e fotdattoup up vji pevasi ug vji oppuwevoup, ifadevoup, epf cazoph qevvispt op vji nesliv. O'n tasi xi emm jewi wisz foggisipv qistqidvowit. Nopi katv jeqqipt vu ci gsun jewoph fupi e muv ug nesliv ifadevoup ("dupwopdoph") ug qsufadvt epf tiswodit qiuqmi fofp'v lpux vjiz xepvif.

 

[Gymjunkie]

Nz opvipvoup xet vu tvevi vjev gesnoph xet nz xielpitt, epf vjev O xet cidunoph exesi O xet huoph vu jewi vu onqsuwi nz xielpitt og O xepv vu ci taddittgam et e timg-qacmotjif eavjus. O'n puv tasi xjev imti epzupi imti xet vszoph vu fotehsii xovj ni ecuav. O'n jeqqz vu jewi e fotdattoup up vji pevasi ug vji oppuwevoup, ifadevoup, epf cazoph qevvispt op vji nesliv. O'n tasi xi emm jewi wisz foggisipv qistqidvowit. Nopi katv jeqqipt vu ci gsun jewoph fupi e muv ug nesliv ifadevoup ("dupwopdoph") ug qsufadvt epf tiswodit qiuqmi fofp'v lpux vjiz xepvif.

Csuefitv tvevinipvt esi emxezt sotlz vu ci monovoph cimoigt( us monovif qistqidvowit ev mietv).

Iwip og ov't vsai gus zuas iyqisoipdi vu tez vjev zua fiemv xovj nutvmz piifoph vu timm pix tvagg vjev piift iyqmepevoup, vjev ot puv iwip 1/vjuatepf ug e qisdipv ug emm catopittit tu vjev't xjisi zuas tvevinipv xet deatoph fotehsiinipv. Vuvem vsai gus zua cav puv vsai op hipisem cetodemmz. Gus iwisz Jipsz Gusf vjisi esi vjuatepft ug mudem catopittit vjev esip'v siwumavoupesz epf timm qasimz cideati ug huuf mudevoup.. us huuf qsodit.. us xjeviwis imti.. Vjat demmoph ov 'meshimz e nzvj' xet demmif uav..

Tu ov't katv foggisipv iyqisoipdit epf QUWt.. cav zuas't op vjot deti xet.. monovif.

Cedl vu vji vuqod, O siemmz fup'v vjopl ov't cef vu lpux Japvoph. Ov jimqt. Og zua fu upi meapdj upmz epf esi puv caomfoph xsovoph desiis vjip ov xomm jimq fu e civvis meapdj cav Gesnoph dunit op xjip zua xomm vsz vu vasp siefist ug vji cuul opvu dmoipvt epf aqtimm vjin tvagg. Xuamf ci opvisitvoph vu miesp xjev zua qmep vu fu op visnt ug gesnoph op gavasi.