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Bootstrapping a candle/soap/bathbomb business & getting off the sidewalk

A detailed account of a Fastlane process...

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minimalrosie

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New Year's Eve! Happy New Year everyone. I hope your 2025 is filled with success and good health.

I'll be posting monthly on execution.

Background:
Intro thread
Ideas thread

Monthly Update - December 2024

I got started late in December, so most of this was done in the last week.

1 — Sidewalk Non-Mortgage Debt
£27,508.42 (as of 23/Dec)
Paid off:
£23.97 (refund claimed)
Remaining: £27,484.45

2 — Slowlane Budget
Weekly Food, Fuel, and Clothing Budget for me and three kids (after all bills are paid)
£100
Week 1 Spend (27/Dec to 2/Jan) - £40.89

3 — Fastlane Business Cashflow
IN
£150 Seed money (combined cash gift from my Dad for my birthday and Xmas)
OUT
-£5.55 Fastlane forum
-£8.63 Domain name
-£28.66 One year hosting (missed a trick here as hosting usually includes free domain name - annoying!)
BALANCE
£107.16

4 — Activities
Research on successful (£100k+) competitors’ accounts filed at Companies House, their social media journeys, activities and pricing.
Videos watched on the process of making soap and candles.
30 day free trial for a platform offering a soap-making course (among others)
Videos watched on running a crafting business and selling at craft fairs.
Started decluttering things to sell to feed cash into bootstrapped business account (pay 50% proceeds into business, 50% into debt payments).
—Traded in a pile of books for £10.20, payment not yet received.
—Sorted out some jewellery to take to the auction house to sell to convert to cash.
—Sorted out a pile of girls clothes to sell on facebook marketplace
Decided on a business name and created a logo (took about 5 minutes).
Hosting research to find something cheaper than upgrading my old blog host.
Priced up candle costs from raw materials and researched prices from suppliers.
Decided to launch with 8 variations. Need to formulate 8 products.
Created facebook page.
Registered domain name.
Bought hosting.
—Installed wordpress and woocommerce. Also wordfence and rankmath.
—Set up SSL.
—Installed free theme.
—Designed home page with launch in spring 2025 banner
—Created business email account.
—Signed up to free email marketing with kit
—Added email sign up form for 15% launch discount.
—Created google analytics property and integrated into site for tracking.
—Added site to google search console
—Submitted sitemap for indexing
—Added site to uptime monitor
—Created privacy polity and cookie policy pages for legal requirements
—Pointed domain to new nameservers
—WEBSITE LIVE
Made a list of local craft fairs. Next one is 2nd Feb (ambitious) if I can do enough practice production, create enough stock, and get set up by then (need POS machine, website, social media, and info for stand). Need public liability insurance (~£60) and to book a table. £15 booking fee. Otherwise, March 2nd. Thinking aim for 2nd March to be fully prepared and give me enough time to be happy with the production process and all branding.
 
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Og zua dep neli e tonqmi tueq ces xovj tuni tonqmi tdipvt epf e sietupecmi qsodi, O’mm jeqqomz ci zuas gostv datvunis - O vjopl zua’si AL cetif?

IFOV: O tez “atif” cideati vjiz tvuqqif vsefoph op vji AL gus xjev O ettani ot CT mihem sietupt. Tu vji nesliv ot pux iovjis, gsun xjev O’wi sitiesdjif, umowi uom tueq vjev’t fosv djieq, us Fs Traevdj gus tunivjoph gepdz xjodj ot e tvaqof qsodi
 
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Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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