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I'm looking for feedback on my brand name.
I'm building a brand offering products to make extreme temperatures tolerable. I'm starting with cold scarves. It's a scarf with chemical beads in it that, when soaked with water, get very cold as the water evaporates. I will add product to the line, including personal fans, hand-held AC units, quick-dry compression sleeves, sun hats - basically anything that helps you stay comfortable when it's hot.
Or when it's cold. I'll also offer things to warm you up when it's freezing outside. Battery operated socks and gloves, ear muffs, Thermacare type things. You get the idea. The advantage here is that I can leverage the same brand to work for both summer and winter.
The core values of the brand are:
Of the choices, which do you prefer, and why? What other names would you suggest?
BTW - I'm posting this in the private forum for the time being to limit exposure to the public at large. I will go public when I've got my ducks in a row and can speak from a position of authority.
I'm building a brand offering products to make extreme temperatures tolerable. I'm starting with cold scarves. It's a scarf with chemical beads in it that, when soaked with water, get very cold as the water evaporates. I will add product to the line, including personal fans, hand-held AC units, quick-dry compression sleeves, sun hats - basically anything that helps you stay comfortable when it's hot.
Or when it's cold. I'll also offer things to warm you up when it's freezing outside. Battery operated socks and gloves, ear muffs, Thermacare type things. You get the idea. The advantage here is that I can leverage the same brand to work for both summer and winter.
The core values of the brand are:
Products to keep you comfortable whether it's hot or cold out
Excellent customer service (guaranteed return policy, fast turnaround, open line of communication)
Commitment to offer high quality products
Continuous innovation
Excellent customer service (guaranteed return policy, fast turnaround, open line of communication)
Commitment to offer high quality products
Continuous innovation
Of the choices, which do you prefer, and why? What other names would you suggest?
BTW - I'm posting this in the private forum for the time being to limit exposure to the public at large. I will go public when I've got my ducks in a row and can speak from a position of authority.
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