D
DeletedUser394
Guest
So, I go into lacoste today, and I leave a half hour later, $400 poorer, with 2 polo shirts and a hoodie.
It's madness I tell you, but beautiful for business.
Create a perception, market the hell out of it, and then you can slap on a little alligator and charge 10x the generic price.
While I do notice a slight improvement in quality (the fit is much better than my generic polos for example), the tags say they're made in indonesia/china, so it's ultimately the same. EDIT: Misread the label.. made in Peru... still, no difference
I can't even imagine how succellent their margins are. Make 'em in sweatshops in the developping world + sell them to $30k millionaires in the western world = profit.
Now, this isn't a knock on lacoste specifically or any other brand. Just an observation. Cool business model.
It's madness I tell you, but beautiful for business.
Create a perception, market the hell out of it, and then you can slap on a little alligator and charge 10x the generic price.
While I do notice a slight improvement in quality (the fit is much better than my generic polos for example), the tags say they're made in indonesia/china, so it's ultimately the same. EDIT: Misread the label.. made in Peru... still, no difference
I can't even imagine how succellent their margins are. Make 'em in sweatshops in the developping world + sell them to $30k millionaires in the western world = profit.
Now, this isn't a knock on lacoste specifically or any other brand. Just an observation. Cool business model.
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