I am attaching the screenshot of my Facebook ad account which was disabled and I am going to Breakdown what ad strategies I used and how I scaled this product in the coronavirus pandemic and what kind of problems I faced. I hope it helps 
. I will be sharing more when my current product is exhausted.
P.S I am not a guru and i am not selling any kind of courses. I wish to provide some information on How i found this product and how i scaled it. Also Facebook doesn't Record all the Transaction I am open to if people want me to provide more Pictures or videos of my Result.
Product Research: I came across this product on facebook where there was an ad running with fair amount of comments and shares. I quickly opened their page and checked if they were running the ads from more than 7 days (Nobody will waste money on ads of a product if its not selling) I simply saved the video and gave the video to my video editor to make better versions of the ad. Where i added the product to my general store to test (If i see a product is selling good in general store i transfer it to a one product store).
Testing : I guess you guys know how to setup the facebook ad account and the pixel. Lets assume you are starting with a fresh pixel.
I always start with conversion campaigns and with Purchase selected as the event.
In the detailed targeting, I use a single broad interest because it has the most data available and it keeps the ad costs lower in scaling and as well as the time of retargeting and look alike. I refine it with Engaged Shoppers for better results.
Placements: I only run my ads to mobile users and at Instagram feed and stories and Only on the Facebook feeds.
The budget I kept the budget at 20$ each adset to gather the data at a fast rate.
Countries: I created 3 adsets with 3 different Interest and One adset with EPACKET countries the other two just with US & EURO and then duplicated each adset one time resulting in Total 6 adsets.
Scaling And When to kill your ads-I killed all the adsets which spend more than 10$ of their budget and never had a single Add to cart (ATC). I killed all the adsets which spent 30$ more than their actual budget of 20$ and never got a single purchase. I kill all the adsets which spend over 50$ and are not profitable. I doubled the budget of the Adsets which had 2 or 3 sales in the first 24 Hours.
I gradually increase only 10% or 20 % of the budget in every 48 hours of my adset looking at its performance if its lower than my BER i kill it.
I duplicate the profitable ones on the third day and Narrow my Currently profitable adsets with Age and Gender to target more specific people with my ads then on the basis of the information i create new adsets narrowed down to specific age and gender in this case it was from age 35-65 Men. I let them run for atleast 48 hours without a change i only doube a budget if they have above 4 ROAS.
On the next day i Choose the most profitable 4 adsets and put them into a CBO campaign of 140$ and let it run for 24 hours with minimum 10 $ adspend in each adset.
I keep on following this till i have enough data to create lookalike audience and Retargeting campaigns
After sufficient data like more than 100 purchases or 1000 People i create custom audiences and launched specific campaigns
Retargeting with 5$ each adset killing the unprofitable on the 3rdday same with the Lookalike audience of purchases only 5$ and killing the unprofitable on the 3rd day
I also targeted audience(1 to 10%) who viewed content and people who visited and added to cart but never intiated checkout , people who Intiated Checkout but never purchased into a new Conversion campaign with 5$ adsets 6% and 9% worked well for me.
Thank you for reading it I tried to keep it short and informative i hope this clears the air of doubts. Hoping to hear your Positive Comments. Peace
. I will be sharing more when my current product is exhausted.P.S I am not a guru and i am not selling any kind of courses. I wish to provide some information on How i found this product and how i scaled it. Also Facebook doesn't Record all the Transaction I am open to if people want me to provide more Pictures or videos of my Result.
Product Research: I came across this product on facebook where there was an ad running with fair amount of comments and shares. I quickly opened their page and checked if they were running the ads from more than 7 days (Nobody will waste money on ads of a product if its not selling) I simply saved the video and gave the video to my video editor to make better versions of the ad. Where i added the product to my general store to test (If i see a product is selling good in general store i transfer it to a one product store).
Testing : I guess you guys know how to setup the facebook ad account and the pixel. Lets assume you are starting with a fresh pixel.
I always start with conversion campaigns and with Purchase selected as the event.
In the detailed targeting, I use a single broad interest because it has the most data available and it keeps the ad costs lower in scaling and as well as the time of retargeting and look alike. I refine it with Engaged Shoppers for better results.
Placements: I only run my ads to mobile users and at Instagram feed and stories and Only on the Facebook feeds.
The budget I kept the budget at 20$ each adset to gather the data at a fast rate.
Countries: I created 3 adsets with 3 different Interest and One adset with EPACKET countries the other two just with US & EURO and then duplicated each adset one time resulting in Total 6 adsets.
Scaling And When to kill your ads-I killed all the adsets which spend more than 10$ of their budget and never had a single Add to cart (ATC). I killed all the adsets which spent 30$ more than their actual budget of 20$ and never got a single purchase. I kill all the adsets which spend over 50$ and are not profitable. I doubled the budget of the Adsets which had 2 or 3 sales in the first 24 Hours.
I gradually increase only 10% or 20 % of the budget in every 48 hours of my adset looking at its performance if its lower than my BER i kill it.
I duplicate the profitable ones on the third day and Narrow my Currently profitable adsets with Age and Gender to target more specific people with my ads then on the basis of the information i create new adsets narrowed down to specific age and gender in this case it was from age 35-65 Men. I let them run for atleast 48 hours without a change i only doube a budget if they have above 4 ROAS.
On the next day i Choose the most profitable 4 adsets and put them into a CBO campaign of 140$ and let it run for 24 hours with minimum 10 $ adspend in each adset.
I keep on following this till i have enough data to create lookalike audience and Retargeting campaigns
After sufficient data like more than 100 purchases or 1000 People i create custom audiences and launched specific campaigns
Retargeting with 5$ each adset killing the unprofitable on the 3rdday same with the Lookalike audience of purchases only 5$ and killing the unprofitable on the 3rd day
I also targeted audience(1 to 10%) who viewed content and people who visited and added to cart but never intiated checkout , people who Intiated Checkout but never purchased into a new Conversion campaign with 5$ adsets 6% and 9% worked well for me.
Thank you for reading it I tried to keep it short and informative i hope this clears the air of doubts. Hoping to hear your Positive Comments. Peace
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
