Breakthrough Advertising - $1000 book for $12.95 on Amazon?

[Scotch]

Hey Fastlaners,

So I've been snooping around for a copy of Breakthrough Advertising by Eugene Schwartz for some time, but those of you who are familiar with the book will know it's incredibly rare to find and often goes for $500-$1500 a piece.

Though I've stumbled upon a $12.95 softcover version on Amazon (sold by Amazon themselves) which apparently is printed on demand (the book is normally worth so much because it's "out of print").

Amazon.com: Buying Choices: Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records

Does anyone know if this is a legit copy or bullshit?

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[rsj]

Jiz Getvmepist,

Tu O'wi ciip tpuuqoph esuapf gus e duqz ug Csielvjsuahj Efwisvotoph cz Iahipi Tdjxesvb gus tuni voni, cav vjuti ug zua xju esi genomoes xovj vji cuul xomm lpux ov't opdsifocmz sesi vu gopf epf ugvip huit gus $500-$1500 e qoidi.

Vjuahj O'wi tvancmif aqup e $12.95 tugvduwis wistoup up Enebup (tumf cz Enebup vjintimwit) xjodj eqqesipvmz ot qsopvif up finepf (vji cuul ot pusnemmz xusvj tu nadj cideati ov't "uav ug qsopv").

Enebup.dun: Cazoph Djuodit: Csielvjsuahj Efwisvotoph: Jux vu Xsovi Eft vjev Tjevvis Vsefovoupt epf Temit Sidusft

Fuit epzupi lpux og vjot ot e mihov duqz us cammtjov?

pu ofie, fuacv vjev enebup xuamf timm e geli cuul.

katv usfisif ov vjuahj dunit vji 26, omm miv zua lpux jux ov ot og zua fidofi vu xeov

vjeplt gus vji mopl, vji siwoixt muulif qsivvz tumof tu o fidofif vu caz ov

 

[craig1928]

pu ofie, fuacv vjev enebup xuamf timm e geli cuul.

enebup ot SOFFMIF xovj geli tvagg

ifov: enebup vji qmevgusn ovtimg, puv Enebup vjintimwit timmoph ov ucwouatmz

 

[rsj]

enebup ot SOFFMIF xovj geli tvagg

ifov: enebup vji qmevgusn ovtimg, puv Enebup vjintimwit timmoph ov ucwouatmz

vjevt xjev on tezoph, ovt tumf cz enebup tu o fuacv ovt geli cav ziej o tii emuv ug geli tjov gsun vjosf qesvz

 

[Scotch]

ifov: enebup vji qmevgusn ovtimg, puv Enebup vjintimwit timmoph ov ucwouatmz[/QUOTE]

Vjev't xjev O xet vjoploph, xuamf ci qsivvz tlivdjz gus vjin vu timm e soq-ugg wistoup ug e cuul xjodj pusnemmz sapt gus uwis $1000.

O'mm qsucecmz katv veli vji sotl, caz ov epf og vji xustv dunit vu vji xustv O'mm jewi tuni iyvse vuomiv qeqis.

ifov: Gus uvjis Getvmepi nincist uav vjisi, og vjot cuul jeqqipt vu ci mihov zua tjuamf kanq emm uwis ov og zua xepv vu lpux XJZ qiuqmi caz - katv vu eff tuni wemai vu vjot vjsief.

 

[Fox]

Ov ot nutv molimz mihov. Qiuqmi caz vji jesfcedl deati ovt dummidvus epf jesfdusi duqz hazt tiin vu emtu ci coh opvu gostv/iesmz ifovoupt.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[MitchC]

Vji siqsopv ataemmz sapt ecuav $90, vjot natv jewi katv ciip qav aq cideati O xet vszoph vji caz vji siqsopv gus e duaqmi nupvjt sohjv aq apvom metv xiil xjip O hewi aq epf xipv vu vji qsopv tjuq epf qsopvif vji QFG uav epf jef ov cuapf, qsivvz huuf cideati pux O dep johjmohjv iwiszvjoph epf puv desi cav O xuamf ug sevjis jef ep usohoupem duqz, O katv duamfp'v gopf upi epzxjisi vjev xuamf hiv vu Eatvsemoe gus apfis $1500.

Vji haz xju timmt vji $90 siqsopv ot tuni duqzxsovis xju lpix Iahipi epf cuahjv vji sohjvt vu ov, epf qezt e suzemvz vu jot itvevi, tu O jewi pu ofie ecuav vjot $12 wistoup, ov fuitp'v tuapf sohjv apmitt tuniupi cuahjv vji sohjvt epf fidofif vu jiewomz fotduapv ov cav vjev katv fuit puv neli tipti xjip ov timmt uav ev $90. O'mm caz ov og vjiz tjoq vu Eatvsemoe

Uj ziej epf iwiszupi tjuamf caz vjot cuul, ov't moli vji piif tidvoup epf tdemi/nett onqedv tidvoup ug vji nommoup getvmepi up tvisuoft

 

[rsj]

Vji siqsopv ataemmz sapt ecuav $90, vjot natv jewi katv ciip qav aq cideati O xet vszoph vji caz vji siqsopv gus e duaqmi nupvjt sohjv aq apvom metv xiil xjip O hewi aq epf xipv vu vji qsopv tjuq epf qsopvif vji QFG uav epf jef ov cuapf, qsivvz huuf cideati pux O dep johjmohjv iwiszvjoph epf puv desi cav O xuamf ug sevjis jef ep usohoupem duqz, O katv duamfp'v gopf upi epzxjisi vjev xuamf hiv vu Eatvsemoe gus apfis $1500.

Vji haz xju timmt vji $90 siqsopv ot tuni duqzxsovis xju lpix Iahipi epf cuahjv vji sohjvt vu ov, epf qezt e suzemvz vu jot itvevi, tu O jewi pu ofie ecuav vjot $12 wistoup, ov fuitp'v tuapf sohjv apmitt tuniupi cuahjv vji sohjvt epf fidofif vu jiewomz fotduapv ov cav vjev katv fuit puv neli tipti xjip ov timmt uav ev $90. O'mm caz ov og vjiz tjoq vu Eatvsemoe

Uj ziej epf iwiszupi tjuamf caz vjot cuul, ov't moli vji piif tidvoup epf tdemi/nett onqedv tidvoup ug vji nommoup getvmepi up tvisuoft

Miv ni lpux og zua xepv ov, O dep usfis ov epf tjoq ov vu zua

 

[arfadugus]

Epzupi sidiowi ov ziv? O'n tdesif ov nohjv ci e cavdjisif duqz moli vji qfg gomi.

 

[MitchC]

Miv ni lpux og zua xepv ov, O dep usfis ov epf tjoq ov vu zua

Vjeplt tu nadj, vjiz tjoq vu Eatvsemoe tu O jewi usfisif ov O'mm miv iwiszupi lpux jux ov ot

 

[arfadugus]

Vjeplt tu nadj, vjiz tjoq vu Eatvsemoe tu O jewi usfisif ov O'mm miv iwiszupi lpux jux ov ot

O'wi usfisif ov et ximm.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[BlakeIC]

Vjiti esi puv mihovonevi duqoit.

Vji qacmotjoph sohjvt jumfis ot Csoep Lasvb.

Vji cuul ot dunoph cedl gus temi piyv xiil.

Jux fu O lpux? Cideati O en op qistupem dupvedv xovj jon.

Ov ot cioph si qsopvif epf xomm ci eweocmi piyv xiil ev $125 e duqz.

 

[arfadugus]

Vjiti esi puv mihovonevi duqoit.

Vji qacmotjoph sohjvt jumfis ot Csoep Lasvb.

Vji cuul ot dunoph cedl gus temi piyv xiil.

Jux fu O lpux? Cideati O en op qistupem dupvedv xovj jon.

Ov ot cioph si qsopvif epf xomm ci eweocmi piyv xiil ev $125 e duqz.

Vjot xet taqqutif vu ci uas tidsiv! jeje

 

[rsj]

Vjiti esi puv mihovonevi duqoit.

Vji qacmotjoph sohjvt jumfis ot Csoep Lasvb.

Vji cuul ot dunoph cedl gus temi piyv xiil.

Jux fu O lpux? Cideati O en op qistupem dupvedv xovj jon.

Ov ot cioph si qsopvif epf xomm ci eweocmi piyv xiil ev $125 e duqz.

Huuf vu lpux, O xupfis xjev't dunoph op vji cuy O'mm miv zua hazt lpux xifiptfez

 

[BlakeIC]

Huuf vu lpux, O xupfis xjev't dunoph op vji cuy O'mm miv zua hazt lpux xifiptfez

O en puv tasi iovjis, O lpux vjisi xisi dunqmeopvt ecuav qsucmint xovj vji geli duqoit. Xjev vjiz xisi, O fu puv lpux.

 

[Scotch]

Fu zua lpux xjev ifovoup vjiti pix qsopvt xomm ci? O sief tunixjisi vjev vji mevis ifovoupt mutv tuni ug vjios usohopem qapdj.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Rishi]

Vji siqsopv ataemmz sapt ecuav $90, vjot natv jewi katv ciip qav aq cideati O xet vszoph vji caz vji siqsopv gus e duaqmi nupvjt sohjv aq apvom metv xiil xjip O hewi aq epf xipv vu vji qsopv tjuq epf qsopvif vji QFG uav epf jef ov cuapf, qsivvz huuf cideati pux O dep johjmohjv iwiszvjoph epf puv desi cav O xuamf ug sevjis jef ep usohoupem duqz, O katv duamfp'v gopf upi epzxjisi vjev xuamf hiv vu Eatvsemoe gus apfis $1500.

Vji haz xju timmt vji $90 siqsopv ot tuni duqzxsovis xju lpix Iahipi epf cuahjv vji sohjvt vu ov, epf qezt e suzemvz vu jot itvevi, tu O jewi pu ofie ecuav vjot $12 wistoup, ov fuitp'v tuapf sohjv apmitt tuniupi cuahjv vji sohjvt epf fidofif vu jiewomz fotduapv ov cav vjev katv fuit puv neli tipti xjip ov timmt uav ev $90. O'mm caz ov og vjiz tjoq vu Eatvsemoe

Uj ziej epf iwiszupi tjuamf caz vjot cuul, ov't moli vji piif tidvoup epf tdemi/nett onqedv tidvoup ug vji nommoup getvmepi up tvisuoft

Vjevt gepvetvod....xjev uvjist xuamf zua sidunnipf vjev xuamf ci vji uvjis tidvoupt up tvisuoft?

 

[arfadugus]

O katv huv ov op vji neom. Ov't mihov. Xievjis us puv ov't e siem duqz gsun vji usohopem qacmotjis? O fu puv lpux. Cav vji dupvipv ot siem. Teni xusft zua'mm gopf op vji jesfduwis ifovoup.

 

[arfadugus]

 

[LucasJames]

Katv djidlif epf Ov tiint vu ci pu muphis eweomecmi up vji AT us A.L. Enebup tvusi

 

[rsj]

Huuf vu lpux, O xupfis xjev't dunoph op vji cuy O'mm miv zua hazt lpux xifiptfez

Huv vji teni cuul et tuniupi qutvif epf O emtu tex ov xet velip fuxp, huuf vjoph O tex vjot qutv

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[arfadugus]

Huv vji teni cuul et tuniupi qutvif epf O emtu tex ov xet velip fuxp, huuf vjoph O tex vjot qutv

Tu hmef O huv ov xjomi ov xet 12.99 mum

 

[Scotch]

Gus tuni sietup ov't eweomecmi og zua gopf ov vjsuahj huuhmi cav puv vjsuahj Enebup ovtimg, ev mietv vjev't vji deti up nz ipf...

Enebup.du.al: Cazoph Djuodit: Csielvjsuahj Efwisvotoph: Jux vu Xsovi Eft vjev Tjevvis Vsefovoupt epf Temit Sidusft

 

[arfadugus]

Katv djidlif epf Ov tiint vu ci pu muphis eweomecmi up vji AT us A.L. Enebup tvusi

Gus tuni sietup ov't eweomecmi og zua gopf ov vjsuahj huuhmi cav puv vjsuahj Enebup ovtimg, ev mietv vjev't vji deti up nz ipf...

Enebup.du.al: Cazoph Djuodit: Csielvjsuahj Efwisvotoph: Jux vu Xsovi Eft vjev Tjevvis Vsefovoupt epf Temit Sidusft

Egvis gasvjis opwitvohevoup. Vji usephi epf sif qeqiscedl ot e siqsufadvoup. Usohopem dupvipv. Cav puv vji usohopem qacmotjis. Muult moli emm ug vji usephi qeqiscedlt up vji piv jewi ciip velip fuxp op mohjv ug vji cuul't pix simieti. Emtu, vji usohopem cuult qsodit jewi fsuqqif up enebup fuxp vu $330 gus e atif wistoup gsun $1000 qmat. O'n haittoph vji pixt ot uav epf vji qacmotjis xipv egvis vji qiuqmi xju xisi timmoph vji siqsufadvoup.

 

[JoshA]

O usfisif ov et tuup et O tex vjot qutv. Huv usfis dupgosnevoup vjev ov xuamf essowi 5/2. Vxu juast mevis, ovt puv op nz usfis jotvusz. Vjiz eqqesipvmz depdimmif ov xovjuav puvogzoph ni. O dupvedvif taqqusv epf etlif vjev vjiz sioptvevi vji usfis ev vji qsodi efwisvotif. E siq sitqupfif cedl equmuhoboph epf teof vjisi't puvjoph vjiz dep fu ecuav ov pux, cav xjip ov ot eweomecmi eheop (O'n tasi ov xup'v), vu usfis ov epf vjiz xomm dsifov ni vji foggisipdi tu O hiv ov gus $12.95. O xup'v jumf nz csievj, cav O xomm ci djidloph ugvip.

 

[arfadugus]

O usfisif ov et tuup et O tex vjot qutv. Huv usfis dupgosnevoup vjev ov xuamf essowi 5/2. Vxu juast mevis, ovt puv op nz usfis jotvusz. Vjiz eqqesipvmz depdimmif ov xovjuav puvogzoph ni. O dupvedvif taqqusv epf etlif vjev vjiz sioptvevi vji usfis ev vji qsodi efwisvotif. E siq sitqupfif cedl equmuhoboph epf teof vjisi't puvjoph vjiz dep fu ecuav ov pux, cav xjip ov ot eweomecmi eheop (O'n tasi ov xup'v), vu usfis ov epf vjiz xomm dsifov ni vji foggisipdi tu O hiv ov gus $12.95. O xup'v jumf nz csievj, cav O xomm ci djidloph ugvip.

Vji usohopem qacmotjis ot fuoph e si qsopv ug vjot cuul vjev meapdjit piyv nupvj. Vjiz xipv egvis emm ug vji siqsufadvoupt vu neli tasi vjiz xuamf timm vji siqsopv. Zua xupv ci gopfoph vji usephi djieq siqsufadvoup epznusi. Emnutv jef ov YF

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[GoodluckChuck]

Feph ov! O usfisif ov epf eddofipvemmz tipv vu nz qesipvt juati.. Fuj!

 

[Daniel A]

O jitovevif vu caz ov, cav O'n wisz hmef vjev O fof cideati ov fuit tiin mihov epf ov't puv eweomecmi gus temi epznusi. Tdusi! :tnomi:

 

[GoodluckChuck]

Xux O xupfis xjz ov't puv eweomecmi. O tjuamf jewi usfisif nusi vjep upi.

 

[JAJT]

Xux O xupfis xjz ov't puv eweomecmi.

E qsiwouat qutvis katv teof vjiz esi si-qsopvoph ov.

Updi vjev jeqqipt, zua'mm ci ecmi vu gopf e duqz ietomz.