A simple cleaning product such as dishwashing liquid contains ingredients that provide absolutely nothing towards the obvious primary objective of the product - i.e., to clean the items being washed.
But if you leave them out the product will not sell. WHY? The answer is expectations. The customers, mostly female (please excuse this but I am not sexist), expect the product to have the characteristics that the ingredients to which I refer present to their senses.
The ingredients are:
Walter
P.S. Detergents used in Dishwashing machines and laundry washing machines don't contain salt or foaming agent, and fortunately if you search you can find washing machine detergent that is not perfumed. As you might guess, my wife uses one that is not perfumed because she doesn't want me to walk around smelling like a rose.
But if you leave them out the product will not sell. WHY? The answer is expectations. The customers, mostly female (please excuse this but I am not sexist), expect the product to have the characteristics that the ingredients to which I refer present to their senses.
The ingredients are:
- Salt. Yes ordinary table salt is added to make the product appear thicker. (More viscous) The detergent would work just as well, and oftentimes would disperse more readily if there was no salt added. But who will buy a dishwashing detergent that was runny?
- Foaming agent. Those bubbles help if you are washing a vertical surface, because they help the detergent to cling to the surface. When washing dishes their prescence results in more water being needed in order to rinse the detergent off the surface. But who will buy such a product if it doesn't bubble? After all the bubbles mean it is working right? Wrong!
- Perfume. Some essential oils used to impart a pleasant smell do have some cleaning power, and some have disinfectant properties. So if you leave the perfume out will people buy it? No - they want everything to "smell clean."
Walter
P.S. Detergents used in Dishwashing machines and laundry washing machines don't contain salt or foaming agent, and fortunately if you search you can find washing machine detergent that is not perfumed. As you might guess, my wife uses one that is not perfumed because she doesn't want me to walk around smelling like a rose.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
