good afternoon everyone.
i'm looking into the possiblity of building a brand for my product.
would anyone be able to share some information on this subject? i'm concerned if this would be the right avenue for me. off the top of my head, zillow seems to be a good example. most people know what zillow is, however i believe this is due to word of mouth.
one concern i have about trying to build a brand is that my domain & brand name might not convey what i do as affectively.
for example from foreclosures.com you know what to expect on their site from just the domain name, however zillow.com does not.
ryan
i'm looking into the possiblity of building a brand for my product.
would anyone be able to share some information on this subject? i'm concerned if this would be the right avenue for me. off the top of my head, zillow seems to be a good example. most people know what zillow is, however i believe this is due to word of mouth.
one concern i have about trying to build a brand is that my domain & brand name might not convey what i do as affectively.
for example from foreclosures.com you know what to expect on their site from just the domain name, however zillow.com does not.
ryan
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