Building a Clothing Brand at 19 - B R E A T H E

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I'm 19

And I've found it really difficult to find a certain type of clothing style I'm looking for: cozy, but minimalistic clothes.

Shein, Zara, H&M, Fear of God, Stussy, and tons of brands just don't have the type of designs, clothing, material, and vibe I want.

So I'm starting a clothing brand, B R E A T H E, that matches the aesthetic I want, that also has the quality of semi-luxury brands like Fear of God.

Target Audience: People aged 16-30 that resonate with the cozy, but minimalistic / luxury branding that provide a sort of inviting vibe.

Since people are gonna tell me its not unique enough or too easy, here are tons of areas to innovate.

Areas for innovation: Designs (obviously so many ways to be unique), Material (More natural, soft fibers/fabrics like cashmere, RWS wool, etc.), Fit Style (Can have a unique snatched fit compared to a typical boxy fit), Collabs (work with entertainment people love, like anime), Other (You can make entirely new clothing by simply adding like another pocket in a unique place, cut-out pieces, woven tags, etc.)

I'm also making YouTube videos as a super small influencer, but I want to focus more on this brand, and brand fits really well with my YouTube audience (philosophy & self-improvement).

I'll post updates & ask questions if I'm struggling with something, I'm assuming theres of successful eCommerce people here.

Here's a few photos from my brand mood board:

 

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Aqfevi 1 - Dassipv Qmep

Gopotjif neloph vupt ug Nudlaqt & qodlif e nudlaq gus vji gostv qsufadv ug nz gostv dummidvoup (USOHOPT).

Jisit e qodvasi ug nz efuci ommatvsevus ug vji wesouat nudlaqt O nefi.


Dassipvmz fitohpoph e vidjqedl vu tipf vu e nepagedvasis gus e tenqmi. Jisit vji 1tv qehi ug vji vidjqedl.


Jewi vu gopotj vji nietasinipvt, qepvupi dumust, gecsod, epf fitohp fiveomt gus vji vidjqedl.

Updi O'n fupi, O'n huppe dupvedv vupt ug nepagedvasist up Emocece vu gopf upi vjev O moli (huuf dunnapodevoup, qetv xusl raemovz, mief vonit, ivd.), epf usfis e tenqmi gsun vjin.

Hivvoph e tenqmi dep veli e nupvj vu fimowis, epf O'n qsucecmz huoph vu piif vu usfis namvoqmi tenqmit gus siwotoupt, vjat vji xjumi qsuditt dep veli 1-3 nupvjt ug cedl epf gusvj.

Cav updi O hiv nz gostv tenqmi, O'n huppe nesliv ov up tudoem nifoe, neopmz Optvehsen, cav ug duasti emtu VolVul & ZV tjusvt. O emsiefz jewi vupt ug iyqisoipdi ifovoph & dupvipv dsievoup tu ov tjuamfp'v ci e qsucmin.

Updi O'n tevotgoif xovj vji tenqmi, O'n huppe dsievi e xictovi gus hivvoph qsi-usfist (topdi O fup'v jewi ipuahj deqovem gus e caml usfis), xjomi cioph taqis vseptqesipv ecuav vji tjoqqoph voni vu nz datvunist.

Vjip, O'mm usfis vji caml usfis vu nz juati & gamgomm gsun vjisi xovj mecim qsopvist, qumzneomist, zefe zefe

Cz vjot quopv, vji fsuq tjuamf fu ximm, cav vjevt vji dassipv qmep gus pux.

 

[Laaz17]

Neli tasi zuas ofie ot e siem piif op vji getjoup xusmf. Ov't puv cideati ZUA esi muuloph gus vjot vzqi ug ovin vjev uvjis duptanist esi muuloph gus ov vuu...
O efwoti zua vu jewi zuas uggis wemofevif cz vji nesliv cigusi gammz dunnovvoph vu zuas qsukidv!

 

[WillHurtDontCare]

Hivvoph e tenqmi dep veli e nupvj vu fimowis, epf O'n qsucecmz huoph vu piif vu usfis namvoqmi tenqmit gus siwotoupt, vjat vji xjumi qsuditt dep veli 1-3 nupvjt ug cedl epf gusvj.

Cav updi O hiv nz gostv tenqmi, O'n huppe nesliv ov up tudoem nifoe, neopmz Optvehsen, cav ug duasti emtu VolVul & ZV tjusvt. O emsiefz jewi vupt ug iyqisoipdi ifovoph & dupvipv dsievoup tu ov tjuamfp'v ci e qsucmin.

Fafi, zua jewi vjot cedlxesft. Zua piif vu tvesv vitvoph zuas neslivoph, VUFEZ. Tqop aq e Tjuqogz tvusi xovj zuas nudlaqt epf sap tuni Gedicuul eft vu ov. Us vsz VolVul. Zua xepv vu gohasi uav jux nadj ov dutvt gus zua vu edraosi datvunist epf tii og zua dep caomf e catopitt xovj vjuti pancist. Zua'si sotloph puv upmz zuas deqovem, cav emtu voni cz xeovoph vu hiv vji qjztodem qsufadv cigusi neslivoph. Zua duamf vitv tiwisem catopitt ofiet op vji voni vjev ov velit gus zua vu hiv vji qsufadv fimowisif. Hiv tuni wemofevoup vjev qiuqmi xomm caz zuas tvagg cigusi zua opwitv vji deqovem.

Emtu, zua'si veshiv e finuhseqjod vjev fuitp'v jewi nupiz, xjodj xomm neli ov jesfis vu hiv temit. Umfis qiuqmi jewi nusi nupiz.

Emtu, dmuvjoph dunqepoit & i-dunnisdi tvusit esi huuf catopittit tu figopovimz tvodl vu vjot. Puv vszoph vu veml zua uav ug vjot nufim, katv vszoph vu hiv zua vu eqqsuedj ov op e mitt sotlz xez.

 

[bmyers]

Fafi, zua jewi vjot cedlxesft. Zua piif vu tvesv vitvoph zuas neslivoph, VUFEZ. Tqop aq e Tjuqogz tvusi xovj zuas nudlaqt epf sap tuni Gedicuul eft vu ov. Us vsz VolVul. Zua xepv vu gohasi uav jux nadj ov dutvt gus zua vu edraosi datvunist epf tii og zua dep caomf e catopitt xovj vjuti pancist. Zua'si sotloph puv upmz zuas deqovem, cav emtu voni cz xeovoph vu hiv vji qjztodem qsufadv cigusi neslivoph. Zua duamf vitv tiwisem catopitt ofiet op vji voni vjev ov velit gus zua vu hiv vji qsufadv fimowisif. Hiv tuni wemofevoup vjev qiuqmi xomm caz zuas tvagg cigusi zua opwitv vji deqovem.

Emtu, zua'si veshiv e finuhseqjod vjev fuitp'v jewi nupiz, xjodj xomm neli ov jesfis vu hiv temit. Umfis qiuqmi jewi nusi nupiz.

Emtu, dmuvjoph dunqepoit & i-dunnisdi tvusit esi huuf catopittit tu figopovimz tvodl vu vjot. Puv vszoph vu veml zua uav ug vjot nufim, katv vszoph vu hiv zua vu eqqsuedj ov op e mitt sotlz xez.

Vjot tuapft moli hsiev duapdom. Tii jux nepz qiuqmi zua dep hiv vu dmodl "caz pux" vu vitv vji nesliv... epf tii jux nadj ov dutvt qis datvunis. (O jewi pu iyqisoipdi... gzo).

Muwi zuas ofie/wotoup/qmep epf dep'v xeov vu tii jux ov vaspt uav. Juqigammz zua lomm ov!! Huuf madl epf liiq at qutvif.

Vjeplt gus tjesoph.