I moved away from my initial progress thread here, because the title is not relevant anymore and I wanted a clean cut.
Status Quo:
I think I just stopped a huge downward spiral, mentally as well as in reality. If you are interested in how it came to that, here's the story that went down last autumn. It affected me more than I thought, because my "business" was actually wiped away from under my feet. I put business in brackets, because if I had a real business at that time, nobody could take it away from me. While I learned crucial lessons, my bills had to be paid. Furthermore, I lost my sense of direction, my motivation, my passion, etc.
I simply hated it.
It feels like I managed to move many things into the right direction now. Most importantly, I can see some direction again. Boy, if you don't know where you are going, it gets hard. So, where are we at right now? I started looking at productising services, because I was on my way to building a local marketing agency. I know I don't necessarily want that anymore - for various reasons. It took me a while until I found something that meets most of my personal criteria.
A few of them are:
Status Quo:
I think I just stopped a huge downward spiral, mentally as well as in reality. If you are interested in how it came to that, here's the story that went down last autumn. It affected me more than I thought, because my "business" was actually wiped away from under my feet. I put business in brackets, because if I had a real business at that time, nobody could take it away from me. While I learned crucial lessons, my bills had to be paid. Furthermore, I lost my sense of direction, my motivation, my passion, etc.
I simply hated it.
It feels like I managed to move many things into the right direction now. Most importantly, I can see some direction again. Boy, if you don't know where you are going, it gets hard. So, where are we at right now? I started looking at productising services, because I was on my way to building a local marketing agency. I know I don't necessarily want that anymore - for various reasons. It took me a while until I found something that meets most of my personal criteria.
A few of them are:
- MRR based
- big market potential
- solves a real problem
- potential to scale
- enjoyable daily task
- product founder fit
- piggybacking demonstrated cashflows
- location independent
- etc.
- I decided to wrap my offer around video in general, combined with YouTube advertising
- I managed to sell a few smaller MRR packages to clients of an agency I have been working with over the last 3 years
- It's a great testing ground to dial in my offer, because I get real market feedback quickly
- Around 60% of my monthly expenses are covered by MRR right now
- Update my LinkedIn profile
- Get into a rhythm of creating regular content
- Keep current clients happy
- Get MRR to 1x (= the amount I need to cover monthly expenses)
- Find a route to market
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