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Building an oral care startup...

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mshiddensecret

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Hey guys, I'm going to start documenting my progress here since it will help keep myself accountable through this journey.

So far, I have a product idea where it will improve the oral health for kids. The problem I am solving is to make the process of brushing your teeth more fun so that kids that don't brush their teeth will actually enjoy the process. I won't get too much into the product, but it involves a some bit of engineering. Since I'm already an engineer by trade, it helps a lot in that I have exposure to what is possible. There will be electronics component, and a mobile app that works alongside it.

I have drew a rough sketch of it on paper. And I'm paying someone on fiverr for $40 to build me a 3D rendering of it. The reason I am starting with this step is because I want to use the model in my marketing material and try to pre-sell it (online & in person). I have a 3D printer that I can use at work, so I can also print out a physical model which helps when I'm sharing it with people in real life.

Right now, I am drawing up what the mobile app looks like. And doing more research on my target market so I can craft my messages carefully. I think I will host using Shopify, and will run FB ads, Google ads, and perhaps bing ads as well.

The market research/test will likely go on until March. By then if the numbers look good, I will turn off all my ads and start prototyping. Then reach out to manufacturer to get some samples. During the downtime, I will try to learn how to create a mobile app for it. The plan is to launch closer to Nov/Dec of this year, on Kickstarter. So a lot of work will go in into making the campaign.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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