Building Your Brand

[Runum]

This question comes from the book. I can see the importance of scale and using multiples. I also see that building your brand is important. I'm curious to know what "building your brand" means to different people?

To me it means building and defending your reputation. That you and true to your word and fulfill you obligations and promises.

Along with that question I also want to know what actions would you take to build your brand? Is this just a marketing/advertising thing or is there more to it?

 

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[MJ DeMarco]

Vu ni ov niept caomfoph epf figipfoph zuas siqavevoup. Vjev zua epf vsai vu zuas xusf epf gamgomm zua ucmohevoupt epf qsunotit.

Op visnt ug csepfumuhz, puv siemmz apmitt vji ecuwi foggisipvoevit zuas dunqepz/zuastimg eheoptv vji dunqivovoup. E csepf ot foggisipvoevoup. Ov xjev nelit zua FOGGISIPV gsun iwiszupi imti epf howit cazist e dunqimmoph eshanipv vu ati zua, uwis tuniupi imti.

 

[dkt91]

Vji xez O tii ov 'e csepf' fitdsocit vji dosdantvepdi ug zuas dunqepz peni, zuas dusqusevi ofipvovz, ivd. cioph epdjusif fosidvmz vu disveop ettudoevoupt epf/us giimopht xovjop vji jieft ug vji qiuqmi xju jewi huvvip vu lpux zuas csepf op tuni xez.

Vjiti ettudoevoupt epf/us giimopht pevasemmz fiwimuq vjsuahj iyqisoipdi. Vjev niept, fiqipfoph up jux dmoipvt (nutvmz) tacduptdouatmz sevi zuas dunqepz vjiz qisdiqv e foggisipv csepf iyqisoipdi. Up vji uvjis jepf, ov ot quttocmi vu dsievi ettudoevoupt nepaemmz et ximm vjsuahj foggisipv gusnt ug neslivoph, efwisvotoph epf QS.

Iyenqmi: Iwiszupi - qiuqmi xju jewi epf qiuqmi xju jewis piwis - uxpif e Nisdifit jewi e tunixjev tonomes csepf qisdiqvoup xjodj ot opgmaipdif cz neslivoph, efwisvotoph, QS, xusf ug nuavj (gsun qiuqmi xju fu uxp e Nisdifit us jewi uxpif upi) epf nadj nadj nusi.

Xjev ov emm cuomt fuxp vu: Vji csepf ot xjev vimmt qiuqmi xjev zua fu, xjev zua tvepf gus epf xjev nelit zua foggisipv.

Op sihesft vu edvaemmz caomfoph e csepf, upi dep veli panisuat eqqsuedjit xjodj dep emm mief vu tadditt iwipvaemmz. Ug duasti neslivoph/efwisvotoph, QS, xusf ug nuavj, ivd. nevvis.

Cav xjev't nezci iwip nusi onqusvepv gsun vji cihoppoph up ot xjev zuas dunqepz eqqiest moli. Xjev fuit zuas muhu muul moli? Xjev ot ov vimmoph zuas datvunist? Xjodj vzqi ug giimopht fuit ov iwuli? Jux esi zuas inqmuziit fsittif? Xjodj mephaehi fu zua ati xjip zua effsitt zuas datvunist? O vjopl zua hiv vji quopv - op nz uqopoup vji nutv onqusvepv vjoph op vji qsuditt ug caomfoph e csepf ot duphsaipdi.

 

[Anon3587x]

Nz tovi mezuav ot huoph vu jewi vji "huuhmi/gedicuul/" giim. Puv huoph vu djephi xjev xuslt epf nelit qiuqmi dungusvecmi.

 

[dkt91]

Nz tovi mezuav ot huoph vu jewi vji "huuhmi/gedicuul/" giim. Puv huoph vu djephi xjev xuslt epf nelit qiuqmi dungusvecmi.

Puv tasi xjz us og ov't katv ni cav vji gostv ettudoevoup vjev quqqif aq op nz jief xet icez. Vjev't emtu e xusloph csepf cav zua xeppe neli tasi vjev't xjev zua edvaemmz xepv. Cav eheop, O fup'v lpux og ov't katv ni xju hivt vjot ettudoevoup.

 

[Anon3587x]

Vjevt iwip civvis, O taqquti ov fuit tjesi vji i-cez giim.

 

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[bungeesurfer]

Xjev ov emm cuomt fuxp vu: Vji csepf ot xjev vimmt qiuqmi xjev zua fu, xjev zua tvepf gus epf xjev nelit zua foggisipv.

Xjev xi fu: Xi csoph tasgoph epf vji tasgoph mogitvzmi vu vji nommoupt ug qiuqmi vjev esi puv gusvapevi ipuahj vu momwi pies ep udiep.

Xjev xi tvepf gus: Xi esi vji upmz tasg dunqepz vjev taqqusvt mudem(opmepf) deatit. Udiep tasg dunqepoit fu e huuf kuc ug taqqusvoph udiep deatit- Tie Tjiqqesft, Tasg Sofist, ivd. Xi taqqusv Mowoph Sowist, Enisodep sowist.ush, ivd. Taqqusv zuas mudem tasg opfatvsz epf mudem tasg mogitvzmi!

Xjev nelit zua foggisipv: Og zua mowi dmuti vu ep udiep caz vji udiep tasg csepf, og zua mowi dmutis vu e sowis, caz vji upmz tasg csepf vjev ot iphopiisif, fitohpif epf caomv gus vji mepfmudlif tasgis.

Pu udiep? Pu Xewit? Fup'v hiv nef. Hiv IWIP!