I am thinking about starting another ecommerce business (my current one failed - but that will be for another "lessons learned" post).
We are looking at the roller/inline hockey wheel and accessory niche. We have done some pretty good market research, and we ourselves are avid and long-time roller hockey players. With that said, we know that word-of-mouth is critical in the roller hockey community, however our research indicates that nearly 50% of players will Google a roller hockey wheel keyword to find wheel retailers (with the other 50% going to the same 2 major inline retail players, Inline Warehouse, and Hockey Monkey).
With that said, we want to optomize our name for both SEO and word-of-mouth power. What we don't know, is how important keywords in the domain name can be for SEO. For instance:
inlinewheels . com is availible, but for around $5000, a cost we would rather not pay right now
inlinewheelsplus . com is our leading keyword-based name
inline or rollerxxxx . com, with the x's being something catchy (like rollerpunk . com, inlinetakeout . com, or inlinecheetah....something like that)
I am leaning toward inlinewheelsplus, with the notion that if we get going and are successful, we then buy inlinewheels . com. What do you guys think? Catchy or keywords? Would a business called "Inline Wheels Plus" be too difficult to spread word-of-mouth? Is it too cheesy?
Also, FWIW, in our market research the overwhelming response was that inlinewheelshop . com was the best potential name listed, with wheelpunk . com coming in a distant 2nd. But I know that customers often think they buy a certain way, but act another way, which is why I'm asking you guys
We are looking at the roller/inline hockey wheel and accessory niche. We have done some pretty good market research, and we ourselves are avid and long-time roller hockey players. With that said, we know that word-of-mouth is critical in the roller hockey community, however our research indicates that nearly 50% of players will Google a roller hockey wheel keyword to find wheel retailers (with the other 50% going to the same 2 major inline retail players, Inline Warehouse, and Hockey Monkey).
With that said, we want to optomize our name for both SEO and word-of-mouth power. What we don't know, is how important keywords in the domain name can be for SEO. For instance:
inlinewheels . com is availible, but for around $5000, a cost we would rather not pay right now
inlinewheelsplus . com is our leading keyword-based name
inline or rollerxxxx . com, with the x's being something catchy (like rollerpunk . com, inlinetakeout . com, or inlinecheetah....something like that)
I am leaning toward inlinewheelsplus, with the notion that if we get going and are successful, we then buy inlinewheels . com. What do you guys think? Catchy or keywords? Would a business called "Inline Wheels Plus" be too difficult to spread word-of-mouth? Is it too cheesy?
Also, FWIW, in our market research the overwhelming response was that inlinewheelshop . com was the best potential name listed, with wheelpunk . com coming in a distant 2nd. But I know that customers often think they buy a certain way, but act another way, which is why I'm asking you guys
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