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Business Idea: Hold'em or Fold'em ?

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Hi all,

This is my first post even though I have been reading threads in this forum for over a year.

I'm a computer science university student and will be entering my final (4th) year in september.
Last week I thought up an idea for an internet based website which would provide jobs within a specific industry.

What gave me the idea was the fact that I was searching for this type of job and was struggling to get it.
And I know plenty of others are also searching for this job. So I spent the last week drawing up all kinds of ideas regarding the business idea, basically I was trying to find out if it was something that could be successful. I discussed the idea with several people including someone who had operated a business similar to it and everyone of them said it was a great idea. I worked out the costs of starting it up and how much I would make. I worked out that I could be easily making 200k + within 1-2 years of starting up.

Two days ago I reached a turning point when I realised that the figure that I used to calculate the size of the industry / number of people working in the industry was false. I discovered that the websites promoting this figure were including other jobs under this industry type (so the actual number was much less). I then searched for an accurate figure for the number of businesses operating in this industry and the number came to be 1/6th the size of the number I had initially understood it to be. So I spent the last two days working out if this renders the idea useless or if there is still hope.

At this moment in time, I am on the fence regarding whether or not to pursue this idea. I know that there is demand (possibly enormous demand) but the potential product/service supply has been reduced severely since the realisation of my error. If I can't supply the service I cant make a profit from it. I have since carried out more calculations using the new figures and I am sure that I could make profit however there would be a lot more work involved. I could be looking at initial expenses of 10k+ for the website, then realistically 2-5k gross profit in the first year. However, if I manage to get 1 in every 50 of these businesses to colloborate with me, I would earn 20000 - 60000+ gross profit. If I eventually got 1 in 5 of these businesses to colloborate with me, I would earn 200000 - 600000+ gp. These goals could be unrealistic and I could end up spending too much time and money - of which I will be limited (final year exams etc.). Or this could be something I could make work and be thankful that I took the risk for.

The questions I'm asking myself are whether or not this is too much work for the potential profit I would make. Should I wait for another idea to come along with higher potential. Or should I take the risk and go ahead with this idea. I know there is a demand, but I will have to work to achieve the supply.
Is a business that could potentially earn only 10k per annum in the first 1-3 years something I should stay away from ?
Or am I underestimating how useful 10k pa + the experience of starting the company could be ?
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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